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All Journal EDU CIVIC Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Journal The Winners Jurnal Bindo Sastra Tunjuk Ajar: Jurnal Penelitian Ilmu Pendidikan Dinamisia: Jurnal Pengabdian Kepada Masyarakat IRJE (Indonesian Research Journal in Education) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pendidikan Edutama JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Pengabdian UNDIKMA Jurnal Kependidikan Islam Asian Journal of Innovative Research in Social Science DUNIA ANAK: Jurnal Pendidikan Anak Usia Dini International Journal of Multidisciplinary Sciences and Arts Eduvest - Journal of Universal Studies Industrial Management and Engineering Journal Panicgogy International Journal
Yati Yati, Yati
Fakultas Ekonomi Jurusan Manajemen, UBiNus, Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Other

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Journal : Dinamisia: Jurnal Pengabdian Kepada Masyarakat

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Capacity Building for MSMEs Through the Digital Market Ecosystem Strategy of the Mulyasari Social Forestry Business Group: Peningkatan Kapasitas UMKM Melalui Digital Market Ecosystem Strategy Kelompok Usaha Perhutanan Sosial Mulyasari Fitra Jaya; Sucipto, Sucipto; Yati, Yati; Kadarisman, Kadarisman; Romi Siswanto; Nisa A’rafiyah Tri Wulandari; Siti Utami Dewi Ningrum
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 3 (2025): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/z5csfx18

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economy but continue to face various challenges, particularly in accessing digital markets. This Community Service Program (PkM) aims to enhance MSME capacity through the Digital Market Ecosystem strategy, with a case study on the Social Forestry Business Group (KUPS) Mulyasari. The method employed is a service learning approach based on experiential learning, involving needs analysis, socialization, training, mentoring, and program evaluation. The results indicate an increased understanding of digital market ecosystem concepts, digital marketing strategies, and digital financial systems among participants. Specifically, 80% of participants were able to explain the key components of the Digital Market Ecosystem, 90% understood its benefits, and 70% could select suitable digital platforms for their products. Furthermore, 90% of participants had active accounts on marketplaces or business social media, and 85% could utilize digital payment applications. The implementation of digital marketing positively impacted MSME visibility and operational efficiency. This program demonstrates that digital transformation can enhance MSME competitiveness in an increasingly dynamic business ecosystem.
Co-Authors Abdul Wahid Nuruddin Andy Margono, Andy Anwar Abidin, Achmad Baiq Yuliana Rizkiwati Dhini Anggraini, Susanti Fitra Jaya Fitra Jaya Fitria, Yanti Gayatria Oktalina Gunawan Gunawan Haryadi - Hutabarat, Zuhri Saputra Jaya, Fitria Jonner Simarmata Juniarta, Isnayanti Firdaus Kadarisman Kadarisman Khosmas, Khosmas Listini Listini, Listini Miza, Zikra Wahyuni Mudjiran muhammad rapii, muhammad Mulyadi, Yohanes Berkhmas Munir, Sjaiful Nia Nurfitria Nisa A’rafiyah Tri Wulandari Nuraini Asriati Pratiwi, Heni Purba, Neni Marlina BR Riady, Yasir Romi Siswanto Safitri, Weniza Sembiring, Benar Siswanto, Romi Siti Utami Dewi Ningrum Sucipto Sucipto Sumiyati, Sri Sumiyati Supriatini Supriatini, Supriatini Suryadiputra Liawatimena Tirahmah, Tirahmah Wedyawati, Nelly Widayanti, Agnisa Yunan Surono, Yunan Zubaidah R, Zubaidah