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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Ilmiah Manajemen dan Bisnis Journal of Tourism Destination and Attraction WIDYA MANAJEMEN Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Enrichment : Journal of Management Jurnal Sewaka Bhakti Jurnal Ekuilnomi Jurnal Ekonomi Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis SENTRI: Jurnal Riset Ilmiah Dharma Bhakti Management and Applied Social Studies Review
Ni Wayan Wina Premayani, Ni Wayan Wina
Universitas Hindu Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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Potential and Strategy for the Development of Pengelukatan Telaga Waja as a Religious Tourism Attraction in Kenderan Tourism Village, Gianyar Suputra, Gusti Alit; Susanti, Herny; Premayani, Ni Wayan Wina
Jurnal Ilmiah Manajemen & Bisnis Vol 8 No 1 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v8i1.4289

Abstract

The development of religious tourism is used as an alternative to tourism development in the new normal era, including Kenderan Tourism Village. However, various technical problems still need to be solved in its operations and development efforts. This study aims to identify the potential and formulate a strategy for developing Pengelukatan Telaga Waja as a religious tourism attraction in Kenderan Tourism Village, Tegalalang, Gianyar. A type of qualitative descriptive research that identifies the potential and strategy of developing vehicle tourism villages as religious tourism by conducting observations and structured interviews on three informants selected by purposive sampling and meeting inclusion criteria. All results are interpreted using tourism area life cycle theory. As a result, the Pengelukatan Telaga Waja could be a religious tourism attraction in Kenderan Tourism Village, Gianyar District. The potential of the village with good natural resources and prioritizing elements of the sacred language, spirituality, and religion based on Balinese local wisdom makes Pengelukatan telaga waja favored by tourists. The results of the 4A analysis show that Pengelukatan Telaga Waja meets the attractive aspect (natural nuances that provide a sense of sacred mystique and still prioritize the religious side), amenities (there are facilities for post melukat meditation at Pancoran Solas), accessibility (road access to the Pengelukatan Telaga Waja site is quite good), and ancillary (the management of this Pengelukatan Telaga Waja place already has a management institution by Puri Figures). SWOT analysis shows that the Pengelukatan Telaga Waja meets all the criteria of a good SWOT as a religious tourism attraction in Kenderan Tourism Village, and improving the image of the area is the main development strategy.
PENGOLAHAN DAUN PEGAGAN SEBAGAI PRODUK WELLNESS TOURISM DI DESA WISATA KENDERAN KABUPATEN GIANYAR BALI Lakustini Cahyaningrum, Putu; Novia Indriani, Made; Wina Premayani, Ni Wayan; Riska Dewi, Ni Putu; Citra Diah Lestari, Ni Kadek
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 1 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i1.68-78

Abstract

Desa Wisata Kenderan memerlukan produk inovasi sebagai pendukung konsep wellness tourism. Desa Wisata Kenderan memiliki tumbuhan pegagan yang sangat potensial dikembangkan menjadi produk kesehatan karena memiliki khasiat yang luar biasa. Kelompok Sadar Wisata (POKDARWIS) Desa Kenderan sebagai wadah organisasi dalam mengoptimalkan Desa Wisata Kenderan, sangat mengharapkan adanya produk inovasi yang dihasilkan dari olahan tumbuhan pegagan yang banyak tumbuh di Desa Kenderan menjadi produk wisata penunjang wellness tourism yang dapat dipasarkan di kalangan wisatawan yang berkunjung maupun masyarakat luas lainnya. Kegiatan pengabdian ini bertujuan untuk mengembangkan produk wellness tourism dari tumbuhan pegagan dengan memberikan pelatihan dan pendampingan kepada mitra POKDARWIS. Solusi yang diberikan dalam kegiatan ini ada 4 yaitu penyuluhan tentang manfaat pegagan sebagai produk inovasi wellness tourism, pelatihan pembuatan Standar Operasional Prosedur (SOP) Bahan Baku, SOP Produksi, SOP Quality Control dan SOP Pengemasan Produk Inovasi Wellnes Tourism dari pegagan menjadi teh dan masker, pengadaan alat teknologi pengolahan dan pengemasan teh dan masker pegagan serta pelatihan dan pendampingan pengolahan pegagan menjadi teh dan masker pegagan. Mitra POKDARWIS yang juga melibatkan ibu-ibu PKK Desa Kenderan berperan aktif dalam mengikuti setiap tahapan pengolahan daun pegagan sebagai produk wellness tourism berupa teh dan masker pegagan. Kegiatan pengabdian ini bermanfaat untuk meningkatkan pengetahuan dan skill mitra dalam produksi teh dan masker pegagan sebagai produk wellness tourism karena keberadaan produk sangat dinantikan sebagai solusi dalam meningkatkan daya saing pariwisata Desa 
Digital Payment Efficiency through QRIS Convenience and Security: The Mediating Role of Trust Luh Nik Oktarini; Putu Yudy Wijaya; Ni Wayan Wina Premayani; Gede Agus Dian Maha Yoga; Gusti Alit Suputra
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 10 No 3 (2026): June
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM), STIE Krakatau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v10i1.412

Abstract

This study aims to determine the effect of ease and security of QRIS on the efficiency of digital payments with trust as a mediator. The theories used to support this study are the Diffusion of Innovation (DOI) Theory and the Technology Acceptance Model (TAM) Theory. This study focuses on Denpasar City residents belonging to Gen X and Gen Y who use QRIS in transactions. The research method used in this study is a quantitative approach. The population in this study is all Denpasar City residents belonging to Gen X and Gen Y, whose number is not known for certain, so the sample is calculated using the Lameshow formula with the number of samples obtained being 96 respondents. This study has 7 hypotheses, which will be tested using the Structural Equation Model (SEM) approach based on Partial Least Square (PLS). Based on the results of data analysis, the results of ease of QRIS have a positive and significant effect on the efficiency of digital payments. QRIS security has a positive and insignificant effect on the efficiency of digital payments. Ease of QRIS has a positive and significant effect on trust. QRIS security has a positive and significant effect on trust. Trust has a positive and significant effect on the efficiency of digital payments. Trust mediates the effect of QRIS convenience on digital payment efficiency (partial mediation). Trust mediates the effect of QRIS security on digital payment efficiency (full mediation).
Crowdfunding, Digitalisasi dan E-Commerce dalam Upaya Pemberdayaan Ekonomi Berbasis Nilai Kearifan Lokal Bali I Made Endra Lesmana Putra; I Putu Putra Astawa; Ni Wayan Wina Premayani
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 1 (2026): SENTRI : Jurnal Riset Ilmiah, Januari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i1.5454

Abstract

Digital transformation has become a major driver in the empowerment of the global economy, including in the Micro, Small, and Medium Enterprises (MSMEs) sector. However, amid the rapid development of digital technology in Indonesia, the Hindu community still faces challenges in accessing digital markets and funding that is in line with their spiritual and social principles. This research aims to develop an e-commerce and crowdfunding based economy digitalization model that is integrated with Hindu values, especially Seva (social services), Punia (generosity), and artha_dharma (proper prosperity) to support the independence and economic welfare of Hindus in Indonesia. The results of the study show that digital platforms, if designed contextually, can be a strategic means in increasing market access, expanding funding, and strengthening the competitiveness of Hindu MSMEs. The integration of Seva and Punia principles not only strengthens the social legitimacy of digital economy practices, but also creates an ethical, inclusive, and sustainable business ecosystem. This research contributes to the development of a community economic model based on religious values in the digital era. The research data in this study was carried out by distributing research questionnaires to 165 MSMEs in Bali Province with predetermined sample criteria. This research was conducted using the survey method. All Exogenous variables consisting of Economic Digitalization, E-Commerce Use, Crowdfunding have been proven to have a positive and significant direct influence on the Endogenous Variables (Economic Empowerment). This shows that the influence of digitalization in increasing economic empowerment has been greatly felt by MSMEs, on the other hand, the application of E-Commerce in business development models, including marketing, also has a good impact on the empowerment of the MSME Economy, in addition to the Crowdfunding factor which does have a good impact on MSME capital access. The understanding of Hindu values directly also has a very good influence, the better the understanding of MSMEs about the concept of Hindu values, the more economic empowerment will increase. The Moderation hypothesis (interaction) for the three paths (Economic Digitalization, Use of E-Commerce and Crowdfunding) has not been able to moderate interaction to MSME Economic Empowerment. This is because MSME actors of Hindu values function as a strong predisposing factor or internal motivation for the ummah to be active in economic empowerment, not as a condition that strengthens the impact of programs or external factors (Economic Digitalization, Use of E-Commerce and Crowdfunding). These values are already the main driver, so their influence does not need to be mediated/moderated.
Pengaruh Sikap dan Persepsi Masyarakat Hindu Terhadap Keputusan Pembelian Songket Untuk Upacara Keagaman di Kota Denpasar Ni Wayan Wina Premayani; Dewa Nyoman Benni Kusyana; Ida Ayu Anggawulan Saraswathi
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 11 No 1 (2026): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v11i1.28168

Abstract

Research aim: This study aims to analyze the influence of attitudes and perceptions of Hindu consumers on songket purchase decisions for religious ceremonial purposes in Denpasar City, both partially and simultaneously. Design/Methods/Approach: This study employs a quantitative approach with an associative–causal research design. Data were collected through structured questionnaires from 100 respondents selected using purposive sampling and analyzed using multiple linear regression, supported by classical assumption tests and hypothesis testing. Research Finding: The results indicate that consumer attitudes have a positive and significant effect on songket purchase decisions, while consumer perceptions have a positive but insignificant effect. Simultaneously, attitudes and perceptions exert a positive and significant influence on purchase decisions, with a coefficient of determination (R²) of 0.550. Theoretical contribution/Originality: This study contributes to consumer behavior literature by enriching empirical evidence in the context of cultural and religious products, emphasizing attitudes as the dominant determinant and perceptions as a supporting factor in value-based purchase decision-making. Practitioner/Policy implication: The findings provide practical insights for business actors, artisans, and relevant stakeholders to strengthen positive consumer attitudes through the preservation and communication of the aesthetic, philosophical, and religious values of Balinese songket, as well as to enhance information quality and promotional strategies to foster favorable consumer perceptions. Research limitation: This study is limited by a relatively small sample size and the inclusion of only two independent variables. Future research is recommended to incorporate additional variables and expand the research scope to improve the generalizability of the findings.  
THE IMPACT OF ARTIFICIAL INTELLIGENCE ON CONSUMER BEHAVIOR WITHIN INDONESIAN E-COMMERCE PLATFORMS Astawa, I Putu Putra; Yasmita, I Gusti Ayu Lia; Premayani, Ni Wayan Wina
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 15 No. 2 (2026): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v15i2.101754

Abstract

This study examines the influence of Artificial Intelligence (AI) features on consumer purchase intention within Indonesian e-commerce platforms by integrating perceived personalization and trust as mediating mechanisms. Using a quantitative approach, data were collected from active e-commerce users and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results reveal that AI features significantly enhance perceived personalization and trust, although they do not directly influence purchase intention. Instead, both mediators play critical roles, with trust emerging as the strongest pathway connecting AI features to purchase intention. These findings demonstrate that AI’s impact operates through consumers’ psychological evaluations rather than through direct behavioral responses. The study provides empirical evidence from an emerging market context, offering insights into how personalization and trust can strengthen user engagement with AI-driven platforms. The implications extend to platform managers, AI developers, and regulators seeking to optimize consumer experience while ensuring transparency and data protection in Indonesia’s rapidly evolving digital marketplace. JEL: M21, M31, M53.
Co-Authors Anak Agung Komang Suardana Arista Dwi Saputri Citra Diah Lestari, Ni Kadek Dewa Nyoman Benni Kusyana Dewi, Ni Gst Ayu Kd Diah Ambara Gede Agus Dian Maha Yoga Gede Agus Dian Maha Yoga Gusti Alit Suputra Gusti Alit Suputra Gusti Alit Suputra I Made Endra Lesmana Putra I Putu Putra Astawa I Putu Putra Astawa, I Putu Putra I Wayan Suartina I.A. Indriani Ida Ayu Anggawulan Saraswathi Ida Ayu Putu Widani Sugianingrat Indraswari Giri Juniantari, Ni Made Sri Luh Nik Oktarini Luh Nik Oktarini Made Dian Putri Agustina Made Novia Indriani Ni Luh Adisti Abiyoga Wulandari Ni Made Wulandari Kusumadewi Oktarini, Luh Nik PRATIWI, NI PUTU EKA Purnamayanti, Ni Made Ayu Purwaningtyas, Ni Wayan Mona Putu Atim Purwaningrat Putu Krisna Adwitya Sanjaya Putu Lakustini Cahyaningrum Putu Sri Hartati Putu Yudy Wijaya Putut Dewantha Jenar Riska Dewi, Ni Putu Suputra, Gusti Alit Susanti, Herny Susanti, Putu Herny Wijaya, Putu Yudy YASMITA, I GUSTI AYU LIA