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Journal : Faktor Exacta

Penerapan Metode Machine Learning untuk Prediksi Nasabah Potensial menggunakan Algoritma Klasifikasi Naïve Bayes Devi Fitrianah; Saruni Dwiasnati; Hanny Hikmayanti H; Kiki Ahmad Baihaqi
Faktor Exacta Vol 14, No 2 (2021)
Publisher : LPPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/faktorexacta.v14i2.9297

Abstract

Customers are people who trust the management of their money in a bank or other financial service party to be used in banking business operations, thereby expecting a return in the form of money for their savings. To reach information to increase company profits, a method is needed to be able to provide knowledge in supporting the data that the company has. The model can be obtained by using predictive data processing of customer data that is categorized as potential or not potential. Data processing can be done using Machine Learning, namely classification techniques. This technique will produce a churn prediction model for determining the category of customers who fall into the Potential or Not Potential category and find out what accuracy value will be generated by applying the classification technique using the Naïve Bayes Algorithm. The parameters used in this study are Gender, Age, Marital Status, Dependent, Occupation, Region, Information. The data used are 150 data from customers who have participated in the savings program to find out whether the customer is in the Potential or Non-Potential category. The accuracy results generated using this data are 86.17% of the tools used by Rapidminner.
Co-Authors AA Sudharmawan, AA Adi Rizky Pratama Ahmad Fauzi Ahmad Fauzi Ajie, Prasetyo AL-MUDZAKIR, TOHIRIN Alif Kirana Amril Mutoi Siregar Andri Safari Anis Fitri Nur Masruriyah Anis Fitri Nurmasruriyah Anton Romadoni Junior April Lia Hananto Arfian Pua Meno Aries Suharso Arif Nurman Arphilia Nur Rani Ayu Ratna Juwita Azhar, Wafiqah Yasmin Bagus Setiawan Baihaqi, Kiki Ahmad Banafshah Shafa Bilawa, Firdho Akbar Carudin . Chorirotun Cholifah Cici Emilia Sukmawati Cucu Sri Cahyanti Deden Wahiddin Dedih, Dedih Devi Fitrianah Dina Wulan Nurjanah Dinar Sugiri Dinda Resna Amalia Dwi Sulistya Kusumaningrum Dwi Vina Wijaya Dwiki Jatikusumo Eldawati, Eldawati Elsa Elvira Awal Emilia, Cici Enoh Suhada Fadmadika, Fadilla Faisal, Sutan Fauzi Ahmad Muda Firdaus, Thoriq Janati Fitri Nur Masruriyah, Anis Garno . Genta Kusuma Atmaja Heri Hermawan Hilda Fitriana Dewi Hilman Abdurrohim Azis Indra, Jamaludin Jannah, Malika Dakhola Jayidan, Zirji Juwita, Ayu Ratna Lestari, Santi Arum Puspita Lila Setiyani MMSI Irfan ,S. Kom Mudzakir, Tohirin Al Muhamad Enoh Suhada Nai Siti Jenab Nazori AZ Nita Fitriyani Nofita Sari Nova Wulandari Nugraha, Najmi Cahaya Nunung Nurjanah Nurlaelasari, Euis Pajar Arifin Pratama, Adi Rizky Rafikoh, Zahra Anggun Rahmat Rahmat Rahmat, R Ramadhan, Naufal Cahya RAMDANI, MUHAMAD IKBAL Ricky Steven Chandra Ridwan, Ridwan Rishma Maudyna Rohana, Tatang Sandi Susanto Saputra, Arbi Niandi Saruni Dwiasnati Septiany, Eva Senia Setyawan Widyarto Siregar, Amril Mutoi suhliyyah Sukmawati, Cici Emilia Sutan Faisal Tri Vicika, Vikha Vikha Tri Vicika Wahiddin, Deden Wati, Devi Fajar Wicaksana, Yusuf Eka Yana Cahyana Yogi Firman Alfiansyah