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All Journal Pixel : Jurnal Ilmiah Komputer Grafis DeKaVe ANDHARUPA Prosiding Seminar Nasional Pakar Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Audience Gestalt : Jurnal Desain Komunikasi Visual Abdimasku : Jurnal Pengabdian Masyarakat Jurnal SASAK : Desain Visual dan Komunikasi Mavis : Jurnal Desain Komunikasi Visual Jurnal Citrakara Jurnal Dimensi Seni Rupa dan Desain Jurnal Dimensi DKV Seni Rupa dan Desain Gayatri : Jurnal Pengabdian Seni dan Budaya Harmonia: Journal of Arts Research and Education
Daniar Wikan Setyanto
Universitas Dian Nuswantoro Semarang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI KOMUNIKASI VISUAL DALAM KAMPANYE SOSIAL TENTANG INSEKURITAS DAN SEKSUALITAS REMAJA PEREMPUAN: VISUAL COMMUNICATION STRATEGY IN SOCIAL CAMPAIGN ON FEMALE ADOLESCENT INSECURITY AND SEXUALITY Tanaya Anggita Prahastuti; Setyanto, Daniar Wikan
Jurnal Dimensi Seni Rupa dan Desain Vol. 22 No. 1 (2025): Jurnal Dimensi Seni Rupa dan Desain
Publisher : Fakultas Seni Rupa dan Desain, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/dim.v22.i1.23056

Abstract

The increasing phenomenon of premarital sex among teenage girls is a complex social issue influenced by shifting cultural values and the pervasive use of social media. Feelings of insecurity often drive adolescents to seek external validation, particularly from the opposite sex, increasing the risk of unhealthy sexual behavior. This study aims to design a Public Service Announcement (PSA) campaign that encourages teenage girls to build self-confidence without relying on external approval. The research employs a qualitative approach through literature studies and in-depth interviews with relevant sources. The visual design process follows Robin Landa’s method, which includes brainstorming, creative strategy, concept development, sketching, digital execution, and design evaluation. The design is limited to posters and digital platforms such as Instagram and TikTok, which are widely used by the target audience. The analysis shows that a PSA with engaging visuals, simple messages, and an emotional approach can raise teenagers’ awareness of the negative impacts of premarital sex and the importance of developing self-confidence. The conclusion recommends using interactive digital media as an effective communication strategy to reach adolescents more broadly.
Co-Authors Auria Farantika Yogananti, Auria Farantika Azzriel Fala Ananta Bernardus Andang Prasetya Adiwibawa Dzuha Hening Yanuarsari, Dzuha Hening Gardianto, Gilang Rizky Gilang Rizky Gardianto Gusrinanda, Naufal Ammar Ika Putri Puspitasari Leonardus Akira David Lintang Dewi Sekar Kinasih Mohamad Taufik, Mohamad Nadila Rivani Noviani, Lusi Nugraini, Siti Hadiati Puri Sulistiyawati Rahmasari, Erisa Adyati Rahmawati, Tiara Sekar Robiatul Adawiyah Santosa Soewarlan Sari, Rani Nor Yunika Setyadi, Rachmad Nur Sinduro, Astein Mirrob El Soewarlan, Santosa Sumbo Tinarbuko Tanaya Anggita Prahastuti Tari, Eszter Tjetjep Rohendi Rohidi, Tjetjep Rohendi Toto Haryadi, Toto Wahid, Ahmad