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Nurul Asfiah
Universitas Muhammadiyah Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PEMBERDAYAAN EKONOMI PEREMPUAN MELALUI PROGRAM INKUBASI KEWIRAUSAHAAN UNTUK PENGUATAN USAHA MIKRO DI KOTA MALANG Fika Fitriasari; Nurul Asfiah; Rohmat Dwi Jatmiko; Aan Fardani Ubaidillah
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 12 (2026): Mei 2026
Publisher : Bajang Institute

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Abstract

This community service program aims to empower women managing micro-enterprises in Malang City through an entrepreneurial incubation initiative. The primary focus of the program includes strengthening digital marketing and human resource management to enhance economic independence. The target partners previously faced challenges, including limited marketing technology and inefficient operational management. Through intensive training and mentoring, participants were guided to optimize business management and expand market access via social media and marketplaces. The implementation method was carried out systematically through socialization, continuous training, and participatory mentoring. The results of the activity demonstrate positive achievements, including a 20% increase in sales volume and 60% of participants successfully establishing a consistent brand identity. In the managerial aspect, more than 60% of participants demonstrated improved capabilities in structured business planning, data-driven decision-making, and clearer task delegation. The integration of digital marketing mastery and human resource management proved effective in increasing production capacity and the self-confidence of women entrepreneurs. Overall, this program successfully transformed the partners' mindset from conventional management to professional, technology-adaptive management. This success serves as a vital foundation for the long-term economic strengthening of women in Malang City.
Co-Authors Aan Fardani Ubaidillah Ahmad Juanda Alamsyah Dwi Erianto Amelia Dwi Marthasari Aminuyati Anggun Mar’atus Sholiha, Dhiva Aniek Rumijati Anuar, Aimi Apep Indra saputra Arif Rahman Hakim AZMI, ROULITA FIRDA Bambang Widagdo Choirunnisak Choirunnisak Dewi Fajar Sari Dwi Angreni Rumatamerik Eka Kadharpa Utama Dewayani Erika Fera Septiana Faizal Islam Akbar Alam Fien Zulfikarijah Fika Fitriasari Firman Billy Fanandi Hartutik Hartutik Imam Fathoni Immanuel Mu'ammal Immanuel Mu’ammal Imron Mawardi Iqbal Ramadhani Fuadiputra Karina Adra Azzahra Khusnul Khotimah Lestari, Novi Puji Mi’rojul Azkiyyah Mochamad Novi Rifa’i Muhamad Omar Qilya Alrizis Muhammad Fachrizal Wahyu Darma Putra Muhammad Fernanda Fadilah Muslich Anshori Nada Samira Ningtyas, Nurcahyati Dwi Ayu Nofan Jelang Ramadhani Nugraha Wijayanto Nur Avia Aminia Junaedy Nurcahyati Dwi Ayu Ningtyas Puji Handayani Purnasari , Yohanita R. Iqbal Robbie Rahmad Hakim Ratya Shafira Arifiani Rifa’i, Mochamad Novi Rizki Febriani Rohmat Dwi Jatmiko ROULITA FIRDA AZMI Roz, Kenny Sawitri Meindari Siompu, Irfan Siti Nurhasanah Siti Nurhasanah Sulistyo Widiana Triawan, Eko Warosatul Hayani Yeyen Pratika Yulist Rima Fiandari