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All Journal Kinerja Proceeding Seminar LPPM UMP Tahun 2014 DERIVATIF Jurnal Pengabdian UntukMu NegeRI Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto International Journal of Economics, Business and Accounting Research (IJEBAR) Dinamika Journal : Pengabdian Masyarakat Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Jurnal ABDINUS : Jurnal Pengabdian Nusantara International Journal of Business, Humanities, Education and Social Sciences (IJBHES) Proceedings Series on Physical & Formal Sciences East Asian Journal of Multidisciplinary Research (EAJMR) Media Ekonomi Master: Jurnal Manajemen dan Bisnis Terapan Asian Journal of Management Analytics Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat International Journal of Business and Applied Economics (IJBAE) Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Jurnal Ekonomi Pembangunan, Manajemen & Bisnis, Akuntansi Paradoks : Jurnal Ilmu Ekonomi IJMA Jurnal Pengabdian Kepada Masyarakat Kalam Journal of Society, Community and Business Development
Tri Septin Muji Rahayu, Tri Septin
Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Purwokerto
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Journal : Asian Journal of Management Analytics

 1 
The Influence of Fear of Missing Out, Hedonic Shopping Motivation, and Flash Sales on Impulsive Buying during Shopee's Twin Date Promo Event (A Study on Students of Muhammadiyah University Purwokerto) Najri Aziz; Randikaparsa, Irawan; Rahayu, Tri Septin Muji; Kharismasyah, Alfato Yusnar
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13582

Abstract

The purpose of this research is to analyze the influence of Fear of Missing Out, Hedonic Shopping Motivation, and Flash Sales on Impulsive Buying during the Shopee Twin Date Promo Event among Students. This type of research is quantitative, using a purposive sampling technique involving 244 respondents. Data were analyzed using the Structural Equation Modeling - Partial Least Squares (SEM-PLS) method to test the relationships between variables. The research results show that fear of missing out, hedonistic shopping motivation, and flash sales positively and significantly impact impulsive buying. The implication of this research is to assist companies in designing effective marketing strategies by leveraging the emotional appeal triggered by FoMO, creating enjoyable shopping experiences to enhance consumers' hedonistic shopping motivation, and utilizing flash sale-based promotions.
The Influence of Brand Image, Celebrity Endorser, Electronic Word of Mouth and Communication Media on Purchase Decisions Syifaramadan, Choiruddin; Rahayu, Tri Septin Muji; Utami, Restu Frida; Purwidianti, Wida
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14775

Abstract

This study aims to analyze the influence of brand image, celebrity endorser, electronic word of mouth and communication media on purchasing decisions for skincare brand S products in Indonesia. The population in this study was the general public of Kembaran sub-district. The sampling method used was purposive sampling. The formula for determining the minimum sample used Slovin with a minimum sample of 100 respondents. The instrument used was a questionnaire with a Likert scale. This study used multiple linear regression test analysis tools. The results showed that brand image had a positive and significant effect on purchasing decisions, celebrity endorsers had a significant positive effect on purchasing decisions, electronic word of mouth had a negative effect on purchasing decisions and communication media had no impact on purchasing decisions.
Co-Authors Abiansyah, Iqbal Nafis Agnes Hidiani Akbar Rakhman Akhmad Darmawan Alfalisyado Alfalisyado Annisa Ilma Hartikasari Aqila Jihan Putri Rahardin Rahardin Ari Ardi Susanto Arini Hidayah, Arini Aulia, Putri Rizky Biky, Muh Amir Dumasari Dumasari, Dumasari Erny Rachmawati Fauzan Fananny Fauziridwan, Meydy Febrianti, Esa Rahmah Handayani, Erna Hartika, Aliza Dwi Haryanto, Totok Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Ika Yustina Rahmawati Kharismasyah, Alfato Yusnar Kurnia Widi Setianingsih Lusiana Suprapti Luthfi Zamakhsyari Miftahuddin, Muchammad Agung Mudjiyanti, Rina Muhammad Agung Miftahuddin Najri Aziz Nisa Hidayah Hidayah Nurhikmah, Salma Tiana Pangesti, Navrila Aida Purnadi, Purnadi Randikaparsa, Irawan Resti Handayani, Resti Restu Frida Utami Retno Dwiyanti Ridho Nurrohman Nurrohman Rizqullah, Naufal Arkan Rizqullah, Naufal Khosyi Salsa Bila, Meisya Noor Selamat Eko Budi Santoso Setiawan, Miko Slamet Budi Santoso Sulistyani Budiningsih Syifaramadan, Choiruddin Triana, Prisca Restu Tubastuvi, Naelati Tubastuvi Utami , Restu Frida Utami, Restu Frida Utami Vyna Monicca Widiastuty Watemin, Watemin Wida Purwidianti Wida Purwidiyanti, Wida Widyaningtyas, Dian Wiranti, Elza Devi Zakiyah, Hanifa Shafa Zamakhsyari, Luthfi