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All Journal EkoBis ( Ekonomi & Bisnis ) ESENSI: JURNAL BISNIS DAN MANAJEMEN Jurnal Manajemen Terapan dan Keuangan Proceeding Seminar LPPM UMP Tahun 2014 Jurnal EMT KITA Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN EKONOMIS : Journal of Economics and Business EBSJ JEM17: Jurnal Ekonomi Manajemen SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis GERVASI: Jurnal Pengabdian kepada Masyarakat International Journal of Islamic Business and Economics (IJIBEC) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Jurnal Manajemen DIVERSIFIKASI Journal of Comprehensive Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Literasi Pengabdian dan Pemberdayaan Masyarakat EduInovasi: Journal of Basic Educational Studies Kajian Ilmiah Mahasiswa Administrasi Publik (KIMAP) Balance: Jurnal Ekonomi

Putri Dwi Cahyani, Putri Dwi

Program Studi Manajemen Fakultas Ekonomi, Universitas Muhammadiyah Purwokerto, JL. Raya Dukuhwaluh, PO BOX 202 Purwokerto 53182 Telp. (0281) 636751 ex 130

Author-ID : 516607

Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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PENGARUH WEB INFORMATIVENESS DAN WEB ENTERTAIMENT TERHADAP E-LOYALTY DENGAN VARIABEL INTERVENING E-SATISFACTION PADA SHOPEE Fatma, Tyas Frega; Udayana, Ida Bagus Nyoman; Cahyani, Putri Dwi

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Penelitian ini bertujuan untuk mengetahui (1) pengaruh web informativeness terhadap e-satisfaction dan, (2) pengaruh web entertainment terhadap e-satisfaction (3) pengaruh e-satisfaction terhadap e-loyalty (4) pengaruh web entertainment terhadap e-loyalty (5) pengaruh web informativeness terhadap e-loyalty. Sampel dalam penelitian ini adalah 130 pengguna SHOPEE yang sedang menetap di daerah Yogyakarta. Metode pengumpulan data menggunakan kuesioner yang dibagikan menggunakan teknik Accidental Purposive Sampling. Hasil penelitian menunjukkan bahwa variabel web informativeness berpengaruh terhadap e-satisfaction, variabel web entertainment berpengaruh terhadap e-satisfaction, variabel e-satisfaction berpengaruh terhadap e-loyalty, variabel web entertainment berpengaruh terhadap e-loyalty, dan variabel web informativeness berpengaruh terhadap e-loyalty.

Pengaruh Store Atmosphere, Kualitas Pelayanan, Dan Kualitas Produk Terhadap Keputusan Pembelian (Studi pada mahasiswa konsumen produk dazzle di universitas sarjanawiyata tamansiswa yogyakarta) Prasetyo, Arief; Fadhilah, Muinah; Cahyani, Putri Dwi
Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 4 (2021)
Publisher : Universitas Muhammadiyah Metro

This study uses a store atmosphere, service quality and product quality influence purchasing decisions. The research objective was to determine the effect of store atmosphere, service quality, and product quality to influence Dazzle consumer purchasing decisions at Jalan Gejayan. The population in this study were active students of the Universitas Sarjanawiyata Tamansiswa Yogyakarta who were Dazzle consumers, with a total sample of 100 students. This study uses multiple linear regression analysis techniques in data processing where this technique is used to estimate the value of the dependent variable by using more than one independent variable. The results of the analysis found that there were; (1) Store atmosphere has a positive and significant effect on purchasing decisions, (2) Service quality has a positive and significant effect on purchasing decisions, (3) Product quality has a positive and significant effect on purchasing decisions, (4) Store atmosphere, service quality, and quality The product simultaneously has a positive and significant effect on purchasing decisions with the F value obtained (84,670). The most dominant variable in this study is product quality with a value of 5.841 and a significant value of 0.000.

Pengaruh Citra Merek dan Kepercayaan Terhadap Keputusan Pembeliandengan Word Of Mouth Sebagai Variabel Intervening Pada Pengguna Gojek (Studi Pada Mahasiswa Di Yogyakarta) Jatiningsih, Alfiani; Welsa, Henny; Cahyani, Putri Dwi
Jurnal Manajemen DIVERSIFIKASI Vol. 2 No. 1 (2022)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i1.656

The research objective was to determine the effect of brand image, trust influencing purchase decision with word of mouth as an intervening variable in Gojek’s online transportation service. The population in this study of student in Yogyakarta who became Gojek consumers, with a total sample of 100 students. This study uses multiple linear regression analysis techniques in data processing where this technique is used to estimate the value of the dependent variable by using more than one independent variable. The results of the analysis found that there were; (1) Brand image has no significant effect on word of mouth, (2) Trust has a positive and significant effect on word of mouth, (3) Brand image has a positive and significant effect on purchasing decisions, (4) Trust does not have a positive and significant effect on purchasing decisions, (5) Word of mouth has a positive and significant effect on purchasing decisions. In the F test, the value is 31,614 with a significance of 0,000 < 0,05 , so brand image and trust simultaneously affect word of mouth. In the F test, it was obtained a value of 30,434 with a significance of 0,000 < 0,05, so the brand image, trust and word of mouth simultaneously had an effect on purchasing decisions.

The Role of Celebrity Endorsers and Brand Awareness on Purchasing Decision through Trust in E-Commerce Consumers in Yogyakarta Barus, Hendra Budianto; Fadhilah, Muinah; Cahyani, Putri Dwi
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.719

This study aims to determine the effect of celebrity endorsers and brand awareness on purchasing decisions through trust in Tokopedia E-Commerce consumers in Yogyakarta. This research uses quantitative methods. The population is Tokopedia E-Commerec consumers in Yogyakarta. The sampling technique used is nonprobability sampling by distributing questionnaires to 100 respondents measured on a Likert scale. For data analysis techniques using multiple linear regression analysis methods. The results of this study indicate that celebrity endorsers (X1) have a positive and significant effect on purchasing decisions (Y) and trust (Z), brand awareness (X2) has a positive and significant effect on purchasing decisions (Y) and trust (Z), trust (Z) has a positive and significant effect on purchasing decisions (Y). And there is a positive and significant influence of celebrity endorsers and brand awareness on purchasing decisions through trust.

PENGARUH ONLINE RETURN POLICY LENIENCY DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA MARKETPLACE TOKOPEDIA DI D.I.YOGYAKARTA Nada, Alliskha Qotrun; Cahyani, Putri Dwi; Maharani, Bernadetta Diansepti
Jurnal Manajemen Terapan dan Keuangan Vol. 12 No. 04 (2023): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v12i04.29909

Penelitian ini bertujuan untuk mengetahui pengaruh online return policy leniency dan citra merek terhadap keputusan pembelian dengan kepercayaan pelanggan sebagai variabel intervening. Penelitian ini menggunakan jenis penelitian kuantitatif dengan sampel sebanyak 115 responden di Daerah Istimewa Yogyakarta yang pernah berbelanja menggunakan marketplace Tokopedia. Metode pengumpulan data menggunakan kuesioner yang dibagikan menggunakan teknik purposive sampling. Teknik analisis data menggunakan uji kualitas data,uji asumsi klasik, uji regresi berganda, dan uji hipotesis melalui program SPSS 26. Hasil penelitian menunjukkan bahwa online return policy leniency berpengaruh positif dan signifikan terhadap keputusan pembelian, citra merek tidak berpengaruh terhadap keputusan pembelian, online return policy leniency berpengaruh positif dan signifikan terhadap kepercayaan pelanggan, citra merek berpengaruh positif dan signifkan terhadap kepercayaan pelanggan, dan kepercayaan pelanggan berpengaruh positif dan signifkan terhadap keputusan pembelian

PENGARUH WORD OF MOUTH (E-WOM) DAN MEDIA SOSIAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN SEBAGAI VARIABEL INTERVENING PADA PENGGUNA APLIKASI SHOPEE (STUDI KASUS PADA PENGGUNA APLIKASI SHOPEE DI YOGYAKARTA) Utiyawa, Feba Carolla Orchida; Cahyani, Putri Dwi; Ningrum, Nonik Kusuma
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 01 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i01.30741

Penelitian ini bertujuan untuk menguji apakah Electronic Word of Mouth, Media Sosial Marketing dan Kepercayaan memiliki pengaruh terhadap Keputusan Pembelian pada pengguna aplikasi Shopee. Penelitian ini mengambil sampel dari pengguna yang pernah melakukan pembelian di aplikasi Shopee. Metode yang digunakan dalam penentuan sampel adalah nonprobability sampling dengan menggunakan metode purposive sampling. Pengumpulan data dilakukan menggunakan kuesioner yang dibagikan secara online melalui google form. Jumlah data responden yang diolah sebanyak 160 orang yang didapatkan berdasarkan ketentuan rumus Hair yaitu indikator dikali 10. Data penelitian ini dianalisis menggunakan analisis linear berganda dan pengolahan ini dilakukan dengan menggunakan SPSS versi 20. Hasil penelitian ini menunjukkan bahwa variabel Electronic Word of Mouth (X1), Media Sosial Marketing (X2) dan variabel Kepercayaan (Z) berpengaruh secara simultan dan parsial terhadap variabel Keputusan Pembelian (Y).

E-WOM, SERVICE FEATURES, DAN FREE DELIVERY: SEBERAPA KUATKAH DALAM MEMPENGARUHI BUYING DECISION Nurchasanah, Devi; Lukitaningsih, Ambar; Cahyani, Putri Dwi
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 03 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i03.32392

The study assessed the impact of electronic word-of-mouth (E-WOM), service characteristics, and free delivery on consumer purchasing decisions. The focus group consisted of Shopee users living in Yogyakarta Special District, with a total of 112 people selected through intentional sampling. The data was collected using a digital survey completed by participants through Google Forms and then analyzed using the Statistical Program for Social Science (SPSS) version 25. Analytical evaluation is carried out through double linear regression. This study uses a quantitative method that examines a particular population or sample in the analysis of statistical data with the aim of testing a given hypothesis. In this study there are results that imply that electronic word-of-mouth (E-WOM), Service Features, and Free Delivery are some of the marketing techniques that are quite important in influencing consumers to make purchasing decisions.

Analisis Hubungan Antara Social Media Marketing dan Online Customer Review Terhadap Purchase Decision melalui Trust pada Aplikasi Tiktok sebagai Media Pemasaran Ardianti, Pipit; Cahyani, Putri Dwi; Hutami, Luisa Tria Hatmanti
Jurnal EMT KITA Vol 8 No 1 (2024): JANUARY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i1.1936

Tiktok is a social media application that is currently gaining popularity among the public, because its interesting features and easy access make TikTok one of the most popular applications. Tiktok was originally only used as social media which was only intended for entertainment, but now Tiktok is also used by people to promote their products. The study's overarching goal is to learn how consumers' confidence in the TikTok app affects their purchasing choices in relation to Social Media Marketing and online Customer Reviews. The study used a purposive sample technique to collect data from 112 residents in Denpasar City. Surveys were sent out to gather data, which was then analyzed by multiple linear regression. The results show that Trust significantly influences Purchase Decisions, Social Media Marketing significantly influences Trust, online Customer Reviews significantly impact Trust, and Trust significantly impacts Purchase Decisions

Penyuluhan Strategi Pemasaran Online bagi Para Pelaku Usaha Kecil dan Menengah di Desa Gantiwarno Klaten Cahya, Agus Dwi; Kusuma, Nala Tri; Ningrum, Nonik Kusuma; Hutami, Lusia Tria Hatmanti; Cahyani, Putri Dwi
Jurnal Literasi Pengabdian dan Pemberdayaan Masyarakat Vol 3, No 1 (2024): Maret
Publisher : CV Litera Inti Aksara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61813/jlppm.v3i1.103

Tujuan utama kegiatan abdimas ini adalah memberikan penyuluhan dan pelatihan terkait dengan strategi pemasaran, edukasi pemanfaatan pemasaran digital, packaging produk dan literasi keuangan. Kegiatan abdimas ini dilaksanakan di Balai Desa Gantiwarno, Klaten dengan jumlah peserta sebanyak 30 orang. Kegiatan abdimas ini juga dibantu oleh mahasiswa Kuliah Kerja Nyata dari Universitas Sarjanawiyata Tamansiswa Yogyakarta (UST). Materi yang disampaikan terkait dengan kebutuhan peserta yang Sebagian besar menghadapi masalah terkait dengan kurang memahami bagaimana melakukan pemasaran secara online atau digital, membuat packaging yang menarik, serta melakukan literasi keuangan yang baik untuk usaha yang sedang dijalankan. Hasil dari abdimas yang dilakukan para peserta abdimas yang berperan sebagai pelaku usaha mulai memahami bagaimana memanfaatkan media sosial untuk dijadikan akun market place, membuat packaging produk yang menarik untuk produk yang dibuat, kemudian para peserta juga sangat terbantu dengan informasi terkait dengan literasi keuangan dalam melakukan usaha bisnis. Implikasi yang dapat diberikan dalam kegiatan abdimas ini adalah pelaku usaha yang ada di Desa Gantiwarno dapat mengembangkan usaha yang mereka jalankan, dan dapat memperluas jangkau pasar untuk menjual produk yang ditawarkan kepada konsumen, produk yang dijual memiliki positioning dibandingkan dengan pesaing, dan lebih meningkatkan pengetahuan terkait dengan literasi keuangan.

The Mediating Role of Perceived Value on Purchase Decisions In Ecommerce Amin, Ahmad Muslich; Fadhilah, Muinah; Cahyani, Putri Dwi
Jurnal Ekonomi dan Bisnis Vol 25, No 2 (2024): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.25.2.233-243

This research aims to find out whether brand image and digital marketing variables influence purchasing decisions on the Lazada application with perceived value as a mediating variable. This research took samples from consumers in Indonesia. The sampling method is non-probability, and the sampling technique uses purposive sampling. Data collection was carried out via messages with questionnaires sent via WhatsApp. The number of respondents processed was 112 respondents and the data was analyzed using SPSS. The results of the t test research show that the brand image variable has a significant effect on purchasing decisions with a significance value of 0.013 <0.05; The digital marketing variable has no influence and is not significant on purchasing decisions with a significance value of 0.072 > 0.05; The perceived value variable has a significant effect on purchasing decisions with a significance value of 0.000 <0.05; The brand image variable has a significant effect on perceived value with a significance value of 0.002 <0.05; The digital marketing variable has a significant effect on perceived value with a significance value of 0.002 < 0.05. Based on the results of the F test, the variables brand image, digital marketing, and perceived value have a simultaneous influence on the purchasing decision variable, because the significance value is 0.000 < 0.05; The brand image and digital marketing variables have a simultaneous effect on perceived value, because the significance value is 0.000 <0.05.

Co-Authors Abdi Abdi, Abdi Abdul Kadir Agus Dwi Cahya Ambar Lukitaningsih Amin, Ahmad Muslich Ardianti, Pipit Arief Prasetyo Azizah, Rizka Nur Barus, Hendra Budianto Budi Setiawan Cendana Alam , Sevilla Sapta Aprelia Chalid, Lukman Cnosta, Cella Fantikasari , Monika Dwi Fatma, Tyas Frega Feri, Enggar Enriko Fitriyani , Anisa Henny Welsa Hutami, Luisa Tria Hatmanti Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Ida Bagus Nyoman Udayana Jatiningsih, Alfiani Jayanti, Dinda Dwi kusuma, nala tri Latifuddin, Muhammad Irfan Lisnaini, Ratna Maharani, Bernadetta Diansepti Muinah Fadhilah, Muinah Nada, Alliskha Qotrun Nikita, Nikita Eka Silviana Nonik Kusuma Ningrum Nur, Annisa Nurchasanah, Devi Nurrohmah, Mutiah Pratama, Alfian Pratika, Niken Lifi Pratiwi, Selly Anjar Pujiyani, Rohmah Purnama, Candra Kiki Putra, Oky Suma Rabbani, Muhammad Zikry Razak, Sitti Rahmi Restu Frida Utami Sadewa, Alex Fitrianta Saputra, Aldo Hernanda Setiani, Diva Riska Siti Nurjannah Sodik, Muhammat Fajar Utiyawa, Feba Carolla Orchida

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