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All Journal Journal of Food and Pharmaceutical Science Jurnal Hukum Khaira Ummah Management of Aquatic Resources Journal (Maquares) English Review: Journal of English Education Jukema (Jurnal Kesehatan Masyarakat Aceh) Turbulen : Jurnal Teknik Mesin Prosiding Seminar Nasional Sains dan Teknologi Terapan Aulad : Journal on Early Childhood Journal of RESIDU Portal: Jurnal Teknik Sipil Journal of English Education and Teaching (JEET) International Journal of Advances in Data and Information Systems Journal of Instructional and Development Researches Mathematics and Applications (MAp) Journal Studi Akuntansi, Keuangan, dan Manajemen Research Horizon Journal of Food and Pharmaceutical Sciences Khidmatan
Novi Andriani, Novi
Program Studi Manajemen Sumberdaya Perairan, Jurusan Perikanan, Fakultas Perikanan dan Ilmu Kelautan, Universitas Diponegoro
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BRANDING MADRASAH MELALUI MEDIA SOSIAL SEBAGAI STRATEGI PUBLIKASI DAN PENINGKATAN CITRA MADRASH TSANAWIYAH DIPODRONO Wijaya, Muhamad Rio; Yunianto, Faiq; Andriani, Novi; Setyawan, Jesica Elvira
khidmatan Vol 5 No 2 (2025): Khidmatan
Publisher : Institut Agama Islam Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/sfdmcj17

Abstract

This community service program aims to enhance the image and publication of MTs Dipodrono Sukomakmur through social media branding strategies. The activities were conducted in August 2025 in Sukomakmur Village, Magelang Regency, employing the Asset-Based Community Development (ABCD) method with the 5D framework (Discovery, Dream, Define, Design, Destiny). The main focus was leveraging internal school assets—such as student achievements, religious activities, and infrastructure—as digital content materials. The results demonstrated the effectiveness of this approach, with quantitative indicators showing a 150% increase in average engagement (likes and reach) and a 20% growth in Instagram followers within one month. Operationally, the program successfully established a social media management team consisting of administrative staff (TU), whose content management roles are integrated into their institutional administrative duties. While further technical assistance is required, the program has established a foundation for branding sustainability and strengthened the school's image as an high-achieving, innovative, and religious institution in the digital era.
Co-Authors Abdul Latif Ade Novia Rahma Adfiyani Fadjar Adrian Adrian Agus Budianto Amin Purnawan Arif Rahman Hakim Ariscasari, Putri Aryaningsih, Nur Asmuni Asmuni Baiti Hidayati Boedi Hendrarto Chatarina Umbul Wahyuni Darojati, Ulfa Afrinurfadhilah Edi, Syamsi ERMAWATI, DIAN EKA Hapzi Ali Harianto, Jimi Hasibuan, Samsul A. Rahman Sidik Hidayati, Dini Iswandini, Iswandini Kahfi, Sidik Al Khumairah, Eka Silfia Latif, Muhammad Sabri Mairani, Tiara Mardianto, A. Alif Muhammad, Hasman Muzakir Putri , Firsta Malyda Putri, Firsta Malyda Rahmat Mulyana Rahmawati Rd. Rohmat Saedudin Setyawan, Jesica Elvira Siahaan, Leroy Holman Sri Basriati Sulistianah, Sulistianah Sumari Sumari Suradi Wijaya Saputra Tambaru, Rachman Umi Nurhayati, Umi Wahyu Setyo Pambudi Wijaya, Muhamad Rio Yunianto, Faiq