Article Per Year (5 Year)
p-Index From 2021 - 2026
4.376
P-Index
This Author published in this journals
All Journal Journal The Winners JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis DeReMa (Development Research of Management) Jurnal Manajemen Petra International journal of Business Studies (IJBS) Jurnal Komunikasi Profesional Jurnal Entrepreneur dan Entrepreneurship (JEE) MABIS: Manajemen dan Bisnis FIRM: Journal of Management Studies International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Budimas : Jurnal Pengabdian Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Social Research Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Journal of Accounting and Finance Management (JAFM) Jurnal Keuangan dan Bisnis
Charly Hongdiyanto
Univesitas Ciputra
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 43 Documents
Search

 1   2   3   4   5 
The Impact Of Brand Awareness, Product Variety, And Store Atmosphere On Consumer Purchase Intentions Towards Gen Z For Indomaret In Surabaya: The Mediating Role Of Consumer Attitude Hongdiyanto, Charly; Perwata, Dave Michael
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9458

Abstract

This study aims to investigate the impact of product variety, store atmosphere, and brand awareness on consumer attitudes and their significant influence on purchase intentions. This study focuses on Indomaret, as the leading retail store in Surabaya with the highest outlet count and strong consumer preference. The research specifically targets Generation Z consumers aged 13 to 28, backed by data from a pre-survey conducted in February 2025. The findings offer valuable insights into the purchasing behavior of young consumers and highlight key factors that drive retail success in Surabaya's competitive market. The direct and indirect hypotheses were accepted, however, the store atmosphere variable towards purchase intention was rejected.
Analysis Of Company Reputation And Brand Attachment On Repurchase Intention In A CV GUNUNG MAS: The Mediating Role Of Customer Satisfaction And Brand Commitment In East Java Hartono, Fransiskus; Hongdiyanto, Charly
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9479

Abstract

This research investigates how company reputation and brand attachment influence repurchase intention in the B2B sugar sector, with customer satisfaction and brand commitment as mediating variables. The study focuses on distributors and retailers in East Java, a key sugar distribution hub in Indonesia. A quantitative approach was employed, utilizing purposive sampling to survey 97 retail partners actively involved in sugar transactions. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings are expected to reveal that strong company reputation and emotional brand attachment positively influence repurchase intention, both directly and indirectly through increased satisfaction and commitment. This research provides empirical evidence and managerial insights for sugar companies to enhance long-term B2B loyalty by strengthening relational brand strategies. By highlighting emotional and reputational factors over transactional elements like price, the study contributes to a deeper understanding of loyalty drivers in commodity-based industries.
The Effect of Social Media Agility on Sme Performance in Indonesia: The Moderating Role of Digital Literacy and Environmental Dynamism Jennifer Wibisono; Charly Hongdiyanto
Journal of Social Research Vol. 5 No. 3 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i3.3052

Abstract

This study examines the effect of social media agility on the performance of small and medium-sized enterprises (SMEs) in Indonesia, with digital literacy and environmental dynamism serving as moderating variables. In an increasingly dynamic digital business environment, SMEs are required to respond quickly and flexibly to market changes, customer interactions, and competitive pressures through the effective use of social media. This research adopts a quantitative approach using a survey method, with data collected from SME owners and managers across various sectors in Indonesia. The data were analyzed using structural equation modeling to assess the direct and moderating relationships among variables. The findings indicate that social media agility has a significant positive effect on SME performance. Furthermore, digital literacy strengthens the relationship between social media agility and SME performance, suggesting that SMEs with higher levels of digital literacy are better able to leverage social media agility to enhance business outcomes. Environmental dynamism is also found to moderate this relationship, wherein higher levels of environmental uncertainty amplify the importance of social media agility in improving SME performance. These results highlight the critical role of social media agility as a strategic capability for SMEs, particularly when supported by adequate digital literacy and adaptability to dynamic environmental conditions. The study contributes to the literature on digital transformation and SME performance by providing empirical evidence from an emerging economy context.
Co-Authors Adi Kurniawan Yusup Agustiono, Agustiono Alexander Wahyudi Henky Soeparto Anastasia Filiana Ismawati Andrew Winscott Suherman Andrian Gunarso Leliga Angga Kusuma Putra Angga Kusuma Putra, Angga Kusuma Charles, Clivyne Eugenia Christina Whidya Utami Clara Amelinda Sugianto Cynthia Hartono Devi Vionita Wahanadie Dicky Kurniawan Edbert Harris, Edbert Eko Budi Santoso Eko Budi Santoso Eko Budi Santoso Gladys Greselda Gosal Gracia Ongkowijoyo Halcon, Frederick Abainza Halim, Dio Alexander Hartono, Fransiskus Hilda Yunita Wono HOMAN, HOWEN HOWEN HOMAN I Wayan Purwa Sandika Ignatius Teodore Teddy Saputra J.E. Sutanto J.E. Sutanto Jasmine, Sephia Jennifer Wibisono Josephine, Alexandra Kazia Laturette Kevin Liemena Kurniawan, Felicia Bella Lenny Gunawan Liliana Dewi Metta Padmalia Monika Teguh Muhammad Farih Imtitsalul Mauludi Naila Saidah, Naila Ongkowijoyo, Margareth Ortega Sevylla Tandra Perwata, Dave Michael Rahmat Yanuarsyah Firdaus Salsa, Aisha Safira Santana, Christianno Soesanto, Carlyn Tirtamas P.K, Surya Vania Clearesta Wattimena, Ann Maritza Wendra Hartono Widyarini, Lydia Ari Wijaya, Ochthania Wiliam Santoso Wilson Fernando Nyoto Zelia Valezka Tanjung, Juanita