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All Journal Journal The Winners JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis DeReMa (Development Research of Management) Jurnal Manajemen Petra International journal of Business Studies (IJBS) Jurnal Komunikasi Profesional Jurnal Entrepreneur dan Entrepreneurship (JEE) MABIS: Manajemen dan Bisnis FIRM: Journal of Management Studies International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Budimas : Jurnal Pengabdian Masyarakat Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Social Research Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Keuangan dan Bisnis
Charly Hongdiyanto
Universitas Ciputra Surabaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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The Effect of Social Media Agility on Sme Performance in Indonesia: The Moderating Role of Digital Literacy and Environmental Dynamism Jennifer Wibisono; Charly Hongdiyanto
Journal of Social Research Vol. 5 No. 3 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i3.3052

Abstract

This study examines the effect of social media agility on the performance of small and medium-sized enterprises (SMEs) in Indonesia, with digital literacy and environmental dynamism serving as moderating variables. In an increasingly dynamic digital business environment, SMEs are required to respond quickly and flexibly to market changes, customer interactions, and competitive pressures through the effective use of social media. This research adopts a quantitative approach using a survey method, with data collected from SME owners and managers across various sectors in Indonesia. The data were analyzed using structural equation modeling to assess the direct and moderating relationships among variables. The findings indicate that social media agility has a significant positive effect on SME performance. Furthermore, digital literacy strengthens the relationship between social media agility and SME performance, suggesting that SMEs with higher levels of digital literacy are better able to leverage social media agility to enhance business outcomes. Environmental dynamism is also found to moderate this relationship, wherein higher levels of environmental uncertainty amplify the importance of social media agility in improving SME performance. These results highlight the critical role of social media agility as a strategic capability for SMEs, particularly when supported by adequate digital literacy and adaptability to dynamic environmental conditions. The study contributes to the literature on digital transformation and SME performance by providing empirical evidence from an emerging economy context.
EXAMINING SENSORY MARKETING AND BRAND EXPERIENCE INFLUENCE ON BRAND LOYALTY IN EAST JAVA LUXURY RETAIL Feishya Mitzvella; Charly Hongdiyanto
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.6825

Abstract

The growth of the luxury goods market in Indonesia has increased the importance of experience-based marketing strategies, particularly through sensory marketing and brand experience. This study aims to analyze the influence of sensory marketing and brand experience on emotional attachment and their implications for brand loyalty among luxury product consumers in East Java. Using a quantitative correlational method with 160 respondents selected through purposive sampling, the data were analyzed using SEM-PLS. The results indicate that both sensory marketing and brand experience have a positive and significant effect on emotional attachment. Emotional attachment also significantly influences brand loyalty. Meanwhile, sensory marketing shows no direct effect on brand loyalty, whereas brand experience demonstrates a significant direct influence. Mediation analysis reveals that emotional attachment fully mediates the relationship between sensory marketing and brand loyalty, and partially mediates the relationship between brand experience and brand loyalty. These findings highlight that multisensory and experiential brand strategies strengthen consumers’ emotional bonds, ultimately enhancing brand loyalty. The study offers practical implications for luxury retailers in East Java to optimize customer experience through multisensory engagement to maintain loyalty in an increasingly competitive market.
THE INFLUENCE OF SCARCITY TOWARDS PEOPLE’S WILLINGNESS TO PAY PREMIUM PRICES FOR LUXURY FASHION Cherry Josephine; Charly Hongdiyanto
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.6865

Abstract

The growth of the luxury fashion industry in Indonesia, particularly in the aspirational luxury segment, highlights the importance of understanding psychological factors influencing purchase intention. This study examines the effect of perceived scarcity on purchase intention, with perceived quality, perceived uniqueness, and perceived value as mediating variables. A quantitative survey was conducted with 210 female respondents aged 20 years and above in Java Island who showed interest in aspirational luxury fashion brands. Purposive sampling was applied, and the data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that perceived scarcity significantly influences perceived quality and purchase intention, but not perceived uniqueness or perceived value. Perceived quality and perceived uniqueness positively affect perceived value, which in turn significantly influences purchase intention. These results indicate that value creation and symbolic differentiation play a more important role in driving purchase intention than product scarcity alone in the aspirational luxury fashion context.
Pengaruh Hope, Self-Efficacy, dan Resilience Terhadap Safety Behavior melalui Work Engagement pada Industri Manufaktur Yunni Nidiya; Charly Hongdiyanto; Hastuti Naibaho
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 1 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i1.11474

Abstract

Dalam industri pengolahan kaca, keselamatan kerja tidak hanya berbicara tentang perlindungan karyawan, tetapi berbicara juga tentang kelancaran produksi, kualitas produk, efisiensi biaya, dan kemampuan perusahaan memenuhi kebutuhan pelanggan. Pada lingkungan kerja yang memiliki tingkat risiko tinggi, satu faktor yang menentukan keberhasilan operasional perusahaan salah satunya adalah perilaku keselamatan karyawan. Oleh karena itu, faktor individu dan tingkat keterlibatan karyawan terhadap pekerjaan perlu dipahami untuk mendukung terciptanya perilaku kerja yang aman. Oleh karena itu penelitian dilakukan dengan tujuan untuk menganalisis pengaruh Hope, Self-efficacy, dan Resilience terhadap Safety Compliance dan Safety Participation melalui Work Engagement pada karyawan PT Prakatama Kreasi Unilindo. Penelitian menggunakan pendekatan kuantitatif dengan teknik total sampling terhadap 150 karyawan operasional. Data diperoleh melalui penyebaran kuesioner dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS 4. Hasil penelitian menunjukkan bahwa Hope dan Self-efficacy berpengaruh positif dan signifikan terhadap Work Engagement. Hope juga berpengaruh positif terhadap Safety Compliance, sedangkan Self-Efficacy berpengaruh positif terhadap Safety Compliance dan Safety Participation. Sebaliknya, Resilience tidak menunjukkan pengaruh yang berarti terhadap Work Engagement maupun kedua dimensi perilaku keselamatan kerja. Pada penelitian ini ditemukan juga bahwa Work Engagement berperan dalam menjelaskan hubungan antara Hope dan Self-Efficacy dengan perilaku keselamatan kerja, namun tidak mampu menjelaskan hubungan antara Resilience dan perilaku keselamatan kerja. Penelitian ini mengembangkan model Saleem et al. (2022) dengan memisahkan psychological capital menjadi tiga dimensi, yaitu Hope, Self-Efficacy, dan Resilience, serta membedakan safety behavior menjadi Safety Compliance dan Safety Participation. Temuan penelitian menunjukkan bahwa pada industri manufaktur berisiko tinggi, perilaku keselamatan kerja lebih dipengaruhi oleh keyakinan terhadap kemampuan diri, kejelasan tujuan kerja, dan keterlibatan karyawan terhadap pekerjaannya dibandingkan kemampuan bertahan dalam menghadapi tekanan kerja.
From Service to Stickiness: Peran Mediasi Kepuasan Pelanggan dan Moderasi Perbedaan Generasi Verdo Reginald; Charly Hongdiyanto; Wendra Hartono
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 1 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i1.11540

Abstract

Penelitian ini mengkaji bagaimana Service Quality membentuk kepuasan dan loyalitas customer pada kelompok generasi yang berbeda di Gedung Spazio, Surabaya Barat. Studi-studi sebelumnya umumnya membuktikan keterkaitan antara mutu pelayanan dan loyalitas pelanggan, namun kajian tersebut masih terkonsentrasi pada sektor jasa secara luas dan belum banyak menyentuh konteks gedung perkantoran di Indonesia secara spesifik. Di samping itu, karakteristik generasional — mencakup Baby Boomer, Generasi Milenial, hingga Generasi Z — diduga turut membentuk persepsi customer terhadap dimensi-dimensi Service Quality seperti keandalan, daya tanggap, dan jaminan layanan. Bertumpu pada Expectation–Confirmation Theory (ECT) yang dipadukan dengan kerangka SERVQUAL dan perceived value, penelitian ini menerapkan desain survei kuantitatif untuk menelusuri pengaruh langsung, peran mediasi, serta efek moderasi di antara variabel Service Quality, Customer Satisfaction, Customer Loyalty, dan Generational Differences. Sebanyak 120 customer aktif Gedung Spazio yang merepresentasikan berbagai kelompok generasi dilibatkan sebagai responden. Temuan penelitian ini diharapkan memperkaya penerapan ECT melalui penambahan dimensi generasional dalam kajian Service Quality, sekaligus menawarkan implikasi praktis bagi pengelola properti dalam upaya memperkuat loyalitas customer. 
The Dual Path to Brand Attitude: Perceived Brand Globalness and Localness in McDonald’s Indonesia and the Mediating Role of Brand Authenticity Ann Maritza Wattimena; Charly Hongdiyanto
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 3 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i3.7402

Abstract

Global brands operating in emerging markets often face the challenge of balancing global identity with local adaptation. This study aims to examine the influence of perceived brand globalness, perceived brand localness, and brand authenticity on brand attitude among consumers of McDonalds in Java. The research uses a quantitative method through a questionnaire distributed to respondents in East Java, Central Java, and West Java. The results show that perceived brand globalness and perceived brand localness do not directly influence brand attitude. However, both variables significantly increase brand authenticity. Brand authenticity becomes the strongest factor shaping brand attitude and serves as the connecting mechanism through which globalness and localness affect consumer evaluations. These findings indicate that global image and local adaptation are effective only when they build a brand perception that feels honest, consistent, and trustworthy. Overall, this study highlights the importance of authenticity in shaping positive brand attitudes toward global brands in Java, Indonesia.
Translating Brand Authenticity and Brand Experience Into Brand Loyalty: The Mediating Role of Brand Trust in Starbucks Alexandra Josephine; Charly Hongdiyanto
Journal of Accounting and Finance Management Vol. 6 No. 6 (2026): Journal of Accounting and Finance Management (January - February 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i6.3001

Abstract

In this growing and highly competitive market, coffee brands needed to start building a trustworthy relationship with their customers. This is important to make sure that brand has loyal customers, which is a major part of having a successful business. This research is done to understand some key factors, for example, brand authenticity, brand experience, brand loyalty, and it relates. Brand trust is also used as the mediating factor for each connection. This research utilizes a quantitative approach by disseminating online questionnaires to 260 respondents across Java. Data were later processed through PLS-SEM where the result shows that brand authenticity and brand experience correlates positively with brand trust and loyalty. Brand trust is also seen to hold a positive effect on brand loyalty through its mediation role. These findings show that customers’ trust is essential to deliver brand authenticity and experience to customers’ loyalty. Overall, this study emphasized the relevance of building trust to enhance brand loyalty in terms of coffee brands around Java.
Co-Authors Adi Kurniawan Yusup Agustiono, Agustiono Alexandra Josephine Anastasia Filiana Ismawati Andrew Winscott Suherman Andrian Gunarso Leliga Angga Kusuma Putra Angga Kusuma Putra, Angga Kusuma Ann Maritza Wattimena Charles, Clivyne Eugenia Cherry Josephine Christina Whidya Utami Clara Amelinda Sugianto Cynthia Hartono Devi Vionita Wahanadie Dicky Kurniawan Edbert Harris, Edbert Eko Budi Santoso Eko Budi Santoso Eko Budi Santoso Feishya Mitzvella Gladys Greselda Gosal Gracia Ongkowijoyo Halcon, Frederick Abainza Halim, Dio Alexander Hartono, Fransiskus Hastuti Naibaho Hilda Yunita Wono HOMAN, HOWEN HOWEN HOMAN I Wayan Purwa Sandika Ignatius Teodore Teddy Saputra J.E. Sutanto J.E. Sutanto Jasmine, Sephia Jennifer Wibisono Kazia Laturette Kevin Liemena Kurniawan, Felicia Bella Lenny Gunawan Liliana Dewi Metta Padmalia Monika Teguh Muhammad Farih Imtitsalul Mauludi Naila Saidah, Naila Ongkowijoyo, Margareth Ortega Sevylla Tandra Perwata, Dave Michael Rahmat Yanuarsyah Firdaus Salsa, Aisha Safira Santana, Christianno Soesanto, Carlyn Tirtamas P.K, Surya Vania Clearesta Verdo Reginald Wahyudi Henky Soeparto Wendra Hartono Widyarini, Lydia Ari Wijaya, Ochthania Wiliam Santoso Wilson Fernando Nyoto Yunni Nidiya Zelia Valezka Tanjung, Juanita