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All Journal Jurnal Akuntansi dan Pajak Jurnal Kajian Akuntansi Jurnal Riset Keuangan dan Akuntansi (JRKA) Journal of Economic, Bussines and Accounting (COSTING) WIDYABHAKTI Jurnal Ilmiah Populer JURNAL AKUNTANSI Balance Vocation Accounting Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Bisnisman : Riset Bisnis dan Manajemen International Journal of Business, Law, and Education International Journal of Business, Economics, and Social Development Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Jurnal Akuntansi dan Keuangan Indonesian Accounting Literacy Journal Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science Eastasouth Journal of Impactive Community Services Indonesian Journal of Advanced Research (IJAR) Jurnal Akuntansi dan Keuangan West Science Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science Scientechno: Journal of Science and Technology Journal Markcount Finance West Science Accounting and Finance Pinisi Journal of Entrepreneurship Review West Science Social and Humanities Studies IIJSE Journal of Social Science Utilizing Technology Pengabdian Pendidikan Indonesia (PPI) Journal of Social Science Utilizing Technology JAS (Jurnal Akuntansi Syariah)
Rina Destiana
Universitas Swadaya Gunung Jati
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Journal : Scientechno: Journal of Science and Technology

 1 
Revisiting Neoliberalism in Indonesian Minimarket Marketing Strategies and Financial Reporting: How Do They Perform? Destiana, Rina; Rawi, Rawi; Muthiarsih, Tiara
Scientechno: Journal of Science and Technology Vol. 3 No. 1 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/scientechno.v3i1.1012

Abstract

This study analyzes the impact of neoliberalism in minimarket marketing strategies on financial reporting and financial performance in Indonesia, focusing on the case studies of Indomaret and Alfamart. Neoliberalism, with its emphasis on market liberalization and deregulation, has influenced the business model and marketing strategy of minimarkets. This study uses a qualitative approach with descriptive analysis. Data was obtained through in-depth interviews, literature studies, and analysis of financial statements. The results of the study show that marketing strategies influenced by neoliberalism have a significant impact on financial reporting and financial performance of the two minimarkets.
Co-Authors Abdurohim Abdurohim Acep Komara Ade Fitriyatun Hasanah Aeni, Tia Inayatul Agus Santoso Aisyah Aisyah Apri Dwi Astuti Apri Dwi Astuti Arief Yanto Rukmana Arnes Yuli Vandika Budi Srisulistiowati, Dwi Budi Sulistiyo Nugroho Cyntia Aurely Dedet Erawati Devi Susiati Devid Ruung Pontoan Dhety Chusumastuti Diawati, Prety Dikarsa, Asep Anggi Dinny Nurhayati Fadillah Dwi Budi Srisulistiowati Dwi Dersmi Selan Eko Sudarmanto Endang Herawan Endang Supriatna Euis Nurawaliyah Fitria Dewi Gilaa, Thitus Haeranah, Haeranah Herawati Herawati Herni Herni Ida Ayu Putri Suprapti Indah Fauziah Indah Nuraini, Indah Iwan Harsono Jan Horas Veryady Purba Judijanto, Loso Kamalah Saadah Komarudin Komarudin Listanti, Ruri Virginia Loso Judijanto M. Ali Mauludin M. Ali Mauludin Maimon Sumo Mardi Mardi Maula, Nida Syarofatul Misdi Mislan Sihite, Mislan Monica, Tantri Muhammad A'ffar Muhammad Amsal Nasution Muhlis Murini, Murini Napu, Iin Angraen Navanti, Dovina Neliana, Tri Nugroho, Budi Sulistiyo Nurani Hartini Nurlia Nurlia Otto Fajarianto Prihatini, Candra Ramdhan Kurniawan Rawi Rawi Rawi Rawi, Rawi Rena, Selsa Rimayanti Rimayanti Rizani , Ahmad Rosi, Sofia Safitri, Camelia Sidrotun Naim Siti Nur Hadiyati Sri Rejeki Sri Rejeki Sudarmanto, Eko Sulistyowati, Nur Wahyuning Suprapti, Ida Ayu Putri Supriatna, Endang Suroso, Adi Teddy Oswari Thitus Gilaa Tiara Muthiarsih Titin Endrawati Tri Neliana Utami, Eva Yuniarti Weraman, Pius Wijayanti, Indah Oktari Yudi Aryanto Yulianti, Sani Yuliyanti, Dini