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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Journal Of Business, Finance, and Economics (JBFE) Jurnal Manajemen Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Manajemen Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pendidikan Terapan Seminar Nasional Hasil Penelitian LP2M UNM Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Jurnal Bisnis dan Kewirausahaan Joong-Ki Journal of Innovative and Creativity Joong-Ki International Journal of Education Management and Religion Journal of Vocational, Informatics and Computer Education Fundamental and Applied Management Journal Pinisi Journal of Entrepreneurship Review
Sitti Hasbiah
Universitas Negeri Makassar
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Penggunaan Media Sosial terhadap Pembelian Impulsif Produk Skincare Viral dengan FOMO sebagai Variabel Mediasi pada Generasi Z di Kota Makassar Siska Handayani; Burhanuddin Burhanuddin; Ilma Wulansari Hasdiansa; Sitti Hasbiah; Isma Azis Riu
MAMEN: Jurnal Manajemen Vol. 5 No. 1 (2026): Januari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i1.7280

Abstract

This study aims to analyze the influence of social media usage on impulse purchases of viral skincare products and to examine the role of Fear of Missing Out (FOMO) as a mediating variable among Generation Z in Makassar City. Specifically, this research investigates: (1) the effect of social media usage on impulse purchases, (2) the effect of social media usage on FOMO, (3) the effect of FOMO on impulse purchases, and (4) the mediating role of FOMO in the relationship between social media usage and impulse purchases. This study employs a quantitative approach with an explanatory research design to explain causal relationships among the variables. Data were collected through questionnaires distributed to 180 Generation Z respondents in Makassar City who had purchased or were familiar with viral skincare products promoted through social media platforms. The data analysis technique used was Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4.0 software. The analysis included outer model testing to evaluate validity and reliability, as well as inner model testing to assess direct and indirect relationships using the bootstrapping method. The results show that all proposed hypotheses are supported. Social media usage has a positive and significant effect on impulse purchases and significantly increases FOMO. Furthermore, FOMO positively and significantly influences impulse purchases and partially mediates the relationship between social media usage and impulse purchases. These findings highlight the important role of emotional and psychological factors in shaping impulsive buying behavior among Generation Z.
Pengaruh Harga, Distribusi, dan Promosi terhadap Keputusan Pembelian Apparel Sepak Bola Lokal di Kota Makassar Ilma Wulansari Hasdiansa; Sitti Hasbiah
Journal Of Business, Finance, and Economics (JBFE) Vol 6 No 1 (2025): Juni : Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v6i1.6697

Abstract

This study aims to determine: 1) the influence of price, distribution, and promotion on the purchasing decision of local football apparel products in Makassar City; 2) the influence of price on purchasing decision; 3) the influence of distribution on purchasing decision; and 4) the influence of promotion on purchasing decision. This research employs an associative method with a quantitative approach. The variables analysed include price, distribution, and promotion as independent variables, and purchasing decision as the dependent variable. The sample consisted of 100 respondents selected using a purposive sampling technique. Primary data were collected through questionnaires distributed to consumers who had purchased local football apparel. The data were analysed using multiple linear regression with the assistance of SPSS software. The results indicate that: 1) price, distribution, and promotion simultaneously have a significant effect on purchasing decisions; 2) price has a significant effect on purchasing decisions; 3) distribution has a significant effect on purchasing decisions; and 4) promotion has a significant effect on purchasing decisions.
The Effect of Integrated Marketing Communication on the Level of Tourist Visits in Bosowa Indah Beach Tourism Ilma Wulansari Hasdiansa; Sitti Hasbiah
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 1 No 2 (2023): Volume 1, Issue 2, May-August 2023
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.017 KB) | DOI: 10.61255/jeemba.v1i2.67

Abstract

This study aims to determine whether the dimensions of integrated marketing communications, namely Advertising, Direct Marketing, Sales Promotion, Personal Selling and Public Relations have an influence on the level of tourist visits to Bosowa Indah Beach Tourism. The population in this study were visitors to Bosowa Indah Beach Tourism. Samples were taken as many as 100 respondents using the Non-Probability Sampling technique with a Purposive Sampling approach. Based on the research results, the indicators in this study are valid and the variables are reliable. In testing the classical assumptions, the multicollinearity-free regression model, heteroscedasticity does not occur, and is normally distributed. The individual order of each variable that has the most influence is Sales Promotion variable with a regression coefficient of 0.281, then Direct Marketing with a regression coefficient of 0.131, then followed by Personal Selling with a regression coefficient of 0.016, and Advertising with a regression coefficient of -0.035 while the variable that has a negative effect is Public Relations with a regression coefficient of -0.064.
Cultural Experience, Tourist Emotion And Revisit Intention In Rammang-Rammang Tourism Village, Indonesia Ilma Wulansari Hasdiansa; Sitti Hasbiah
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1048

Abstract

: Cultural tourism destinations increasingly need to provide meaningful and emotionally engaging experiences to encourage tourists’ future behavioral intentions. However, limited studies have examined how cultural experiences influence revisit intention through tourist emotion in community-based tourism villages, particularly in Indonesia. This study aims to investigate the effect of cultural experience on revisit intention through tourist emotion among visitors of Rammang-Rammang Tourism Village, Indonesia. A quantitative survey approach was employed involving 115 tourists who had visited the destination within the last two years. Data were analyzed using Structural Equation Modeling (SEM) with AMOS 22.0. The findings indicate that cultural experience positively and significantly affects tourist emotion (β = 0.741, p < 0.001) and revisit intention (β = 0.286, p < 0.01). Tourist emotion also positively influences revisit intention (β = 0.554, p < 0.001) and significantly mediates the relationship between cultural experience and revisit intention. The novelty of this study lies in examining the mediating role of tourist emotion within a community-based cultural tourism village context. The findings suggest that sensory, emotional, participatory, and reflective cultural experiences strengthen tourists’ emotional attachment and encourage revisit behavior. These results contribute to cultural tourism literature and provide practical guidance for destination managers in designing more experiential and emotionally meaningful tourism programs.
Travel Satisfaction And Revisit Intention In Coastal Tourism Destinations: The Mediating Role Of Destination Satisfaction At Tanjung Bira Beach, Indonesia Sitti Hasbiah; Ilma Wulansari Hasdiansa
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1074

Abstract

Tourism sustainability depends not only on destination attractiveness but also on tourists’ travel experiences and satisfaction. While previous tourism studies have primarily emphasized destination attributes, limited attention has been given to how travel satisfaction influences revisit intention through destination satisfaction, particularly in coastal tourism destinations in Indonesia. Therefore, this study investigates the effect of travel satisfaction on revisit intention through destination satisfaction among tourists visiting Tanjung Bira Beach, Indonesia. A quantitative approach was employed using a survey of 120 tourists, and the data were analyzed using Structural Equation Modeling (SEM) with AMOS 22.0. The results indicate that travel satisfaction positively and significantly affects destination satisfaction (β = 0.712, p < 0.001) and revisit intention (β = 0.284, p = 0.003). Destination satisfaction also positively influences revisit intention (β = 0.566, p < 0.001). Furthermore, destination satisfaction significantly mediates the relationship between travel satisfaction and revisit intention (indirect effect = 0.403; 95% CI [0.268, 0.548]). Unlike previous studies focusing primarily on destination characteristics, this study examines how travel satisfaction contributes to revisit intention through destination satisfaction in a coastal tourism context. Practically, the findings suggest that tourism managers should improve not only destination facilities and attractions but also transportation accessibility, travel comfort, and overall travel experiences to strengthen tourist loyalty and encourage repeat visitation.
THE EFFECT OF PERCEIVED INTERACTIVITY ON PURCHASE INTENTION THROUGH IMMERSIVE EXPERIENCE AMONG TIKTOK LIVE USERS IN MAKASSAR CITY Sitti Hasbiah; Ilma Wulansari Hasdiansa
Jurnal Manajemen Vol 6, No 2 (2026): August
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i2.84935

Abstract

Abstract: The rapid growth of live commerce has transformed consumer shopping behavior in digital environments, particularly through social media platforms such as TikTok Live. Interactive communication and immersive shopping experiences are considered important factors influencing consumers’ purchasing behavior during live streaming activities. This study aims to examine the effect of perceived interactivity on purchase intention through immersive experience among TikTok Live users in Makassar City. A quantitative approach was employed using a survey method involving 90 respondents who had previously purchased products through TikTok Live. The sampling technique used was purposive sampling, while data analysis was conducted using Structural Equation Modeling (SEM) with AMOS 22.0. The findings reveal that perceived interactivity positively and significantly affects immersive experience and purchase intention. In addition, immersive experience also has a positive and significant effect on purchase intention. The mediation analysis further demonstrates that immersive experience significantly mediates the relationship between perceived interactivity and purchase intention. These findings indicate that interactive communication and engaging live streaming experiences play an important role in increasing consumers’ willingness to purchase products through TikTok Live. This study contributes to the development of consumer behavior literature in the context of live commerce and provides practical insights for businesses utilizing TikTok Live as a digital marketing platform.Keywords: Immersive Experience, Live Commerce, Perceived Interactivity, Purchase Intention, Tiktok Live.
Co-Authors Abadi, Rahmat Riwayat Abd. Muis Dilla Alya Olivia Andi Ardiansyah Sonda Andi Nailah Quin Azisah Alisyahbana Andi Syahriana Asdar Andika Isma Anwar Anwar Anwar Anwar Aslam, Annisa Paramaswary Burhanuddin Burhanuddin Deswalantri Fajriani Azis Hajar Dewantara HERY PURNOMO Hety Budiyanti Ika Wahyu Pratiwi Ilma Wulansari Hasdiansa Isma Azis Riu M. Miftach Fakhri Muh. Galang Nusantara Muhammad Alief Nur Hidayah Rani Muhammad Muhajirin Chinsa mulyadi ar Mustika Amin Nur Andini Sudirman Nur Fitri Nurdin Nurhaedah Nurhaedah Nurman Nurman Nurul Fadilah Aswar Raudhatul S. Firzanah Rezky Amalia Hamka Riyanti, Apriani Rully Arifiansyah Siska Handayani Taslim Dangga Winria Putri Intia Zainal Ruma