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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Seminar Nasional Pengabdian Kepada Masyarakat Journal of Economics, Entrepreneurship, Management Business and Accounting Seminar Nasional Hasil Penelitian LP2M UNM Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Jurnal Bisnis dan Kewirausahaan Joong-Ki Journal of Innovative and Creativity Joong-Ki Journal of Vocational, Informatics and Computer Education Fundamental and Applied Management Journal Pinisi Journal of Entrepreneurship Review
Sitti Hasbiah
Universitas Negeri Makassar
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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The Effect of Integrated Marketing Communication on the Level of Tourist Visits in Bosowa Indah Beach Tourism Ilma Wulansari Hasdiansa; Sitti Hasbiah
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 1 No 2 (2023): Volume 1, Issue 2, May 2023
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.017 KB) | DOI: 10.61255/jeemba.v1i2.67

Abstract

This study aims to determine whether the dimensions of integrated marketing communications, namely Advertising, Direct Marketing, Sales Promotion, Personal Selling and Public Relations have an influence on the level of tourist visits to Bosowa Indah Beach Tourism. The population in this study were visitors to Bosowa Indah Beach Tourism. Samples were taken as many as 100 respondents using the Non-Probability Sampling technique with a Purposive Sampling approach. Based on the research results, the indicators in this study are valid and the variables are reliable. In testing the classical assumptions, the multicollinearity-free regression model, heteroscedasticity does not occur, and is normally distributed. The individual order of each variable that has the most influence is Sales Promotion variable with a regression coefficient of 0.281, then Direct Marketing with a regression coefficient of 0.131, then followed by Personal Selling with a regression coefficient of 0.016, and Advertising with a regression coefficient of -0.035 while the variable that has a negative effect is Public Relations with a regression coefficient of -0.064.
Analisis Model Extended TAM Untuk Mengetahui Tingkat Penggunaan E-Learning Mahasiswa Teknik Sitti Hasbiah; Raudhatul S. Firzanah; Muhammad Muhajirin Chinsa; Andi Ardiansyah Sonda; Winria Putri Intia
Journal of Vocational, Informatics and Computer Education Vol 2, No 1 (2024): Juni 2024
Publisher : Academic Bright Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/voice.v2i1.26

Abstract

Penelitian ini bertujuan untuk menganalisis tingkat penggunaan E-Learning di kalangan mahasiswa Teknik dengan menggunakan Model Extended TAM. Konteks permasalahan muncul karena pentingnya integrasi teknologi dalam pendidikan tinggi dan kebutuhan untuk memahami faktor-faktor yang memengaruhi penerimaan E-Learning. Metode penelitian melibatkan sampel mahasiswa Teknik, dengan instrumen penelitian berupa kuesioner berdasarkan Model Extended TAM. Teknik analisis data menggunakan pendekatan statistik untuk mengidentifikasi hubungan antara variabel- variabel dalam model. Hasil penelitian memberikan wawasan mendalam tentang faktor-faktor yang mempengaruhi tingkat penerimaan E-Learning di kalangan mahasiswa Teknik. Kesimpulan utama menyoroti kontribusi penelitian ini terhadap pemahaman praktis dan teoritis dalam konteks penggunaan teknologi dalam pendidikan tinggi. Abstrak ini dirancang untuk mencerminkan esensi penelitian secara ringkas dan faktual, memastikan bahwa pembaca dapat memahami kontribusi dan implikasi penelitian tanpa merinci referensi atau singkatan yang tidak umum.
Information Literacy and Entrepreneurial Behavior of Culinary Business Actors in Makassar City: Determinants of Small Business Performance Ilma Wulansari Hasdiansa; Sitti Hasbiah
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 2 (2023): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

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Abstract

This study aims to analyze the determinants that affect the performance of small businesses in the culinary sector in Makassar City, with a focus on information literacy and entrepreneurial behavior. This study examines information literacy and entrepreneurial behavior both partially and simultaneously on small business performance. This research is a quantitative study with a population of 289 culinary businesses registered at the Makassar City Cooperative and SME Office. Data obtained through the distribution of questionnaires with a Likert scale. The analysis technique used is descriptive statistical analysis and inferential statistical analysis in the form of normality, linearity, hypothesis testing, partial significance test, simultaneous significance test, and coefficient of determination test. The results showed that partially and simultaneously the variables of information literacy and entrepreneurial behavior had a positive and significant effect on small business performance in culinary businesses in Makassar city. The results of the study clearly show that information literacy and entrepreneurial behavior are determinant factors of small business performance of culinary business actors in Makassar city.
How do Entrepreneurial Competence and Personal Independence affect Micro Business Success in Makassar City? Sitti Hasbiah; Ilma Wulansari Hasdiansa
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 2 (2023): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

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Abstract

This study aims to determine the effect of Entrepreneurial Competence and Personal Independence on Micro Business Success in Makassar City. The research is categorized as quantitative descriptive research with a population of 230 micro businesses located in Makassar City. Data collection in this study was carried out using observation, questionnaire, interview and documentation techniques. The analysis technique used is descriptive statistical analysis and inferential statistical analysis. The results of this study indicate that entrepreneurial competence and personal independence together have a positive and significant effect on the success of micro businesses in Makassar City. This can be seen from the data analysis obtained the amount of entrepreneurial competence and personal independence on business success, and hypothesis testing has been carried out (t test). The results of the analysis obtained that the variables of entrepreneurial competence (X1) and personal independence (X2) have a positive relationship to business success. So it can be said that there is a positive and significant influence between entrepreneurial competence and personal independence on the success of micro businesses in Makassar City.
Do Self-Efficacy, Financial Literacy, and Digital Literacy among Students Contribute to Entrepreneurial Behavior through Entrepreneurship Education? Andi Syahriana Asdar; Sitti Hasbiah; Mulyadi AR
Pinisi Journal of Entrepreneurship Review Vol. 2 No. 1 (2024): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

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Abstract

This research aims to determine the direct and indirect influence of self-efficacy, financial literacy, and digital literacy on entrepreneurial behavior through entrepreneurship education among entrepreneurship study program active students from the 2019 to 2023 class of Makassar State University. The research method used in this research is quantitative. The population in this study was all students at Makassar State University for the 2023/2024 academic year with a total sample of 104 students. Based on the results of the research that has been carried out, this research can be a source of information or reference for teaching staff or lecturers so that they can direct and guide students regarding developing someone's behavior towards entrepreneurial desires. Students are expected to be able to further deepen their entrepreneurial education related to business management so that it is not focused on only on the scientific theory produced, but also able to carry out business ventures and develop them. For further research, efforts will be made to deepen and expand this research both in terms of variables and development of research methods.
Entrepreneurial Interest is Reviewed from Entrepreneurship Education, Family Environment, and Technopreneurship Literacy with Self-Efficacy as an Intervening variable Ilma Wulansari Hasdiansa; Sitti Hasbiah
Pinisi Journal of Entrepreneurship Review Vol. 2 No. 1 (2024): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

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Abstract

Entrepreneurial interest is a person's feeling of interest in entrepreneurial activities and wanting to become an entrepreneur. Entrepreneurial interest is one of the predictors of entrepreneurial behavior. The purpose of this study was to examine whether there is an influence of entrepreneurship education, family environment, and technopreneurship literacy on entrepreneurial interest through self-efficacy as an intervening variable. This type of research uses quantitative research. The population in this study was 427 students of Entrepreneurship Makassar State University and the number of samples was 100 respondents Data collection techniques in this study used questionnaires. Meanwhile, the data analysis technique used is path analysis. The results of the research can be used as evaluation material for teaching staff or lecturers in order to guide students to entrepreneurial interests, so as to produce new businesses that are beneficial to the community.
The Effect of Service Quality on Customer Satisfaction Using Goods Delivery Services in Makassar City Ilma Wulansari Hasdiansa; Sitti Hasbiah
Fundamental and Applied Management Journal Vol. 1 No. 1 (2023): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

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Abstract

This study aims to determine whether the dimensions of service quality, namely tangible, reliability, responsiveness, assurance, and empathy affect customer satisfaction of Goods Delivery Services in Makassar City and analyze the most dominant factors in influencing customer satisfaction of Goods Delivery Services in Makassar City. The population in this study were all customers at the Goods Delivery Service in Makassar City, totaling 8544. The sample taken was 100 respondents using Non-Probability Sampling technique with Purposive sampling approach. The results showed that all independent variables each had a positive and significant effect on the dependent variable. Simultaneously all service quality variables have a positive and significant influence on customer satisfaction. Goods Delivery Services in Makassar City need to maintain elements that have been rated well by customers such as empathy, tangible, and responsiveness, on the other hand, they need to improve things that are still lacking, namely assurance.
Understanding Investment Motivation in the Young Generation Using Self-Determination Theory Ilma Wulansari Hasdiansa; Sitti Hasbiah
Fundamental and Applied Management Journal Vol. 2 No. 2 (2024): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

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Abstract

This study aims to analyze the investment motivation of students using the Self-Determination Theory (SDT) framework. SDT emphasizes three basic psychological needs that influence motivation: competence, relatedness, and autonomy. Data were collected through a survey involving students from various disciplines at Universitas Negeri Makassar (UNM). The findings reveal that fulfilling the need for competence through investment training programs and seminars, fostering relatedness through investment communities and discussion groups, and supporting autonomy in investment decision-making significantly enhance students' investment motivation. The conclusion of this study highlights the importance of institutional support in the form of education, community building, and the provision of investment platforms that empower students to make independent decisions. These findings have practical implications for universities and other educational institutions, suggesting the need for effective strategies to boost financial literacy and encourage investment participation among students. By addressing these psychological needs, educational institutions can play a pivotal role in shaping the investment behaviors of the young generation.
Human Capital Theory as a Foundation for Investment Among the Young Generation Sitti Hasbiah; Ilma Wulansari Hasdiansa
Fundamental and Applied Management Journal Vol. 2 No. 2 (2024): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

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Abstract

This study makes a significant contribution to understanding the role of Human Capital Theory in the investment decisions made by students, with a focus on human capital development. Through data analysis gathered from respondents at Universitas Negeri Makassar, the research explores the importance of investing in education, skills, and financial literacy as crucial elements in strengthening individual capacity for success. Using a descriptive method, the findings indicate that respondents exhibit consistent behavior toward human capital investment, reflecting a strong awareness of the importance of human capital development in achieving career success. The results underscore the critical role that Human Capital Theory plays in shaping students' investment decisions, highlighting the value they place on educational and skill development. The implications of this study reinforce the need for effective educational policies that enhance the quality of human resources within the academic environment, providing a solid foundation for students to achieve long-term success in their professional lives.
Service Quality and Customer Satisfaction in Last Mile Logistics: Evidence from a Courier and Parcel Delivery Firm Ilma Wulansari Hasdiansa; Sitti Hasbiah
Fundamental and Applied Management Journal Vol. 3 No. 1 (2025): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v3i1.469

Abstract

This study investigates whether the SERVQUAL dimensions—tangibles, reliability, responsiveness, assurance, and empathy—predict customer satisfaction in a courier and parcel-delivery (last-mile logistics) company. A cross-sectional survey of 100 customers selected via purposive sampling was administered using multi-item Likert scales. Data were analyzed with multiple regression to estimate the marginal contribution of each dimension and to assess the joint (simultaneous) effect on satisfaction. The findings show that all five dimensions are positively and significantly associated with customer satisfaction, and the model confirms a significant joint influence. Responsiveness and empathy emerge as the strongest predictors, whereas assurance exhibits the weakest effect, indicating room for improvement in perceived security, reliability of commitments, and service guarantees. Managerially, the company should sustain strengths related to empathy, tangibles, and responsiveness (e.g., attentive staff, clear physical cues of service quality, swift handling of requests) while prioritizing initiatives that bolster assurance—such as transparent service policies, consistent delivery promises, and credibility signals. The study adds firm-level evidence from the last-mile logistics sector, reinforcing the relevance of SERVQUAL for explaining satisfaction in time-sensitive, technology-enabled delivery contexts.
Co-Authors Abadi, Rahmat Riwayat Abd. Muis Dilla Andi Ardiansyah Sonda Andi Nailah Quin Azisah Alisyahbana Andi Syahriana Asdar Andika Isma Anwar Anwar Anwar Anwar Aslam, Annisa Paramaswary Burhanuddin Burhanuddin Deswalantri Fajriani Azis HERY PURNOMO Hety Budiyanti Ika Wahyu Pratiwi Ilma Wulansari Hasdiansa M. Miftach Fakhri Muhammad Muhajirin Chinsa mulyadi ar Mustika Amin Nur Andini Sudirman Nur Fitri Nurdin Nurhaedah Nurhaedah Nurman Nurman Nurul Fadilah Aswar Raudhatul S. Firzanah Rezky Amalia Hamka Riyanti, Apriani Rully Arifiansyah Taslim Dangga Winria Putri Intia Zainal Ruma