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All Journal Prosiding Seminar Nasional Pendidikan Akuntansi dan Keuangan JURNAL EDUCATION AND DEVELOPMENT Efektor JAE (Jurnal Akuntansi dan Ekonomi) Jurnal Ilmiah Edunomika (JIE) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jupeko (Jurnal Pendidikan Ekonomi) Jurnal Pengabdian UNDIKMA Akuntansi Bisnis & Manajemen (ABM) Rengganis Jurnal Pengabdian Masyarakat Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat EKONOMIKA45 Proceedings of The ICECRS Jurnal Pengabdian Masyarakat As-salam NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Ekonomi, Akuntansi dan Kewirausahaan (JPEAKU) Dedikasi Nusantara: Jurnal Pengabdian Masyarakat Pendidikan Dasar Jurnal Pengabdian Masyarakat Nusantara Health Dynamics Nusantara Economics and Entrepreneurships Journals Economic Education Analysis Journal SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis Jurnal Pengabdian Kepada Masyarakat Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Rr. Forijati -, Rr. Forijati
Magister Pendidikan Ekonomi, Pascasarjana, Universitas Nusantara PGRI Kediri
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Journal : efektor

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Analisis Marketing Mix dalam Meningkatkan Jumlah Pembeli Ayam Geprek Mbok Moro Kota Kediri Forijati, Forijati; Ridwan, Ridwan
Efektor Vol 7 No 1 (2020): Efektor Vol.7 No.2 Tahun 2020
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.051 KB) | DOI: 10.29407/e.v7i1.14379

Abstract

The purpose of this research is to find out how the marketing mix is ​​used to increase the number of buyers in the Mbok Moro Geprek Chicken Business. Marketing activity is an attempt to offer consumers the products they are produced. Marketing is a very determining factor for the survival of a company, so it is very important for business owners to pay attention to the marketing mix that the company runs. The research method used mixed method. The subject of this research was Mbok Moro geprek chicken business and ata collection used interviews and observations. Data analysis techniques used marketing mix analysis. The variables of marketing mix were product, price, place and promotion. The result of this research showed that consumers’ decision to buy Mbok Moro Geprek Chicken had many reasons, they are: the place was strategic and the price of product was afforadable. The recommendation of this research is that the products of Mbok Moro geprek chickens must be more varied and innovative in packaging and online marketing and also improving brand.
Co-Authors Adjid, Adjid azril ananta Afandi, Tjetjep Yusuf Afandi, Zainal Agus Fatony Tohari Agus Muji Santoso Aidina Ristyawan Aldi Pratama Anas, M Anas, M. Artantri, Martia Winda Bella Putri Damayanti Dewi Rahajoe EFA WAHYU PRASTYANINGTYAS, EFA WAHYU Elis Irmayanti, Elis Firdaus, Elen Berliana Hadi Sucipto, Hadi Sucipto Hana Refri Gunawan Handayani, Sri Hariyono Hariyono Hesti Istiqlaliyah Hesti Mei Wulandari Indradewa, Rhian Istiqomah, Aulia Jayawarsa, A.A. Ketut Lianawati, Dian Linda Elyanawati Rahayu M. Anas M. Anas M. Anas, M. Anas M.Anas, M.Anas Miswanto, Miswanto Moch. Nurul Hadi Mochamad Muchson Mochammad Denny Surindra Muhammad Muchson Mukhammad Annafinurika Nurin Eva Yanti Nurmala As'ari Poppy Rahmatika Primandiri Qonita Nur Rohmania raharjo, itot bian Ridwan - Ridwan, Ridwan Rina Firliana Rini Indriati Riwayatiningsih, Rika Rosidhah, Eny Ryan Marcell Wibisono Sari, Puput Meriana Siti Fatimah Subagio Subagio, Subagio Subagyo, Subagyo Suciati Suciati Sucipto Sucipto Sugiono Sugiono Sugiono Sugiono Sugiono Sugiono Sulistiono Sutikno Sutikno Tri Winarsih Tri Yuliani Tri Yuliani, Tri Vina Churotul Laili Zainal Arifin