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Optimalisasi Digital Marketing Dalam Pemanfaatan Canva Bagi Pelaku UMKM di 26 Ilir Kota Palembang Putri, Intan; Syukerti, Nanda; Mulyadi, Ahmad Iman; Puspita, Hilda; Zuliansyah, Muhammad Andri
Jurnal Pengabdian UntukMu NegeRI Vol. 8 No. 3 (2024): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v8i3.7586

Abstract

It turns out that the large opportunity for using social media as product promotion cannot be fully utilized by UMKM. Most of them do not understand the benefits and important role of online media, have difficulty creating attractive promotional image content, have limited knowledge of application technology, and have limited creativity in graphic design. Attractive promotional content is one of the main keys to digital marketing. Canva is an application technology that offers convenience in graphic design. The existence of the Canva application can certainly be utilized by UMKM in creating image content as product promotion because its use is relatively easy. Implementation of community service activities is carried out face to face using digital learning methods and active learning using project based learning as additional media. This activity was attended by the community as UMKM actors under the auspices of the 26 Ilir Literacy Village, Palembang City.
PENYULUHAN OPTIMALISASI LAHAN USAHATANI KELAPA DI DESA MUARA SUNGSANG Ritonga, Utan Sahiro; Wahyuni, Reshi; Silvian, Trissa; Yuliani, Maulidia Tri; Swasdiningrum, Trisna Wahyu; Sari, Serly Novita; Zuliansyah, Muhammad Andri; Adriani, Dessy; Purbiyanti, Erni; Malini, Henny; Thirtawati, Thirtawati
RESONA : Jurnal Ilmiah Pengabdian Masyarakat Vol 9, No 1 (2025): Inpress
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/resona.v9i1.2459

Abstract

Tanaman kelapa pada area yang mengalami siklus pasang surut dan penggenangan air mengahadapi beberapa kendala jika tidak dikelola dengan optimal. Untuk itu penyuluhan budidaya yang tepat, dan pengenalan pola tanam yang optimal untuk dapat meningkatkan penerimaan yang maksimal pada usahatani kelapa menjadi sangat perlu. Hasil menunjukkan peningkatan pemahaman petani pada pengetahuan tentang tumpang sari meningkat dari 36,4% (4 orang) menjadi 90,9% (10 orang), pemahaman terhadap manfaat meningkat dari 27,3% (3 orang) menjadi 81,8% (9 orang), dan keyakinan akan nilai ekonomi tumpang sari meningkat dari 45,5% (5 orang) menjadi 72,7% (8 orang). Sebanyak 10 dari 11 petani menyatakan ketertarikan untuk menerapkan optimalisasi lahan melalui teknik tumpang sari, meskipun masih ditemukan satu petani yang ragu karena terbatasnya modal, usia petani, dan usia tanaman yang sudah tidak memungkinkan untuk melakukan adaptasi terhadap metode budidaya baru. Kegiatan penyuluhan yang telah dilakukan berhasil mengubah persepsi dan minat petani, membuka peluang peningkatan produktivitas dan pendapatan petani. Untuk keberlanjutan diperlukan kegiatan penyuluhan sesuai kebutuhan yaitu pelatihan maupun pengetahuan dalam analisis pasar dan praktik lapangan.Abstract. Coconut plants in areas that experience ebb and flow cycles and waterlogging face several obstacles if not managed optimally. For this reason, appropriate cultivation extension and introduction of optimal planting patterns to be able to increase maximum income from coconut farming are very necessary. The results showed an increase in farmers' understanding of intercropping knowledge increased from 36.4% (4 people) to 90.9% (10 people), understanding of the benefits increased from 27.3% (3 people) to 81.8% (9 people), and belief in the economic value of intercropping increased from 45.5% (5 people) to 72.7% (8 people). As many as 10 out of 11 farmers expressed interest in implementing land optimization through intercropping techniques, although one farmer was still hesitant due to limited capital, age of the farmer, and age of the plants that no longer allow for adaptation to new cultivation methods. The extension activities that have been carried out have succeeded in changing farmers' perceptions and interests, opening up opportunities for increasing farmer productivity and income. For sustainability, extension activities are needed according to needs, namely training and knowledge in market analysis and field practice.
10.54816 ANALISIS PENGENDALIAN PERSEDIAAN BAHAN BAKU DAGING AYAM MENGGUNAKAN METODE ECONOMIC ORDER QUANTITY PADA UMKM AYAM CRISPY 99 DI KOTA PALEMBANG Wahyuni, Reshi; Malini, Henny; Jaya, Fitra Mulia; Zuliansyah, Muhammad Andri; Novitasari, Serly
Agriwana Jurnal Pertanian dan Perkebunan Vol 3 No 1 (2025): Agriwana Jurnal Pertanian dan Kehutanan
Publisher : LPPM STIPER Sriwigama Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64528/agriwana.v3i1.53

Abstract

UMKM Ayam Crispy 99 adalah salah satu usaha mikro yang bergerak dalam bidang makanan cepat saji dan lokasi usaha berada di Kota Palembang. Dalam pengelolaan persediaan UMKM Ayam Crispy 99 masih menggunakan sistem tradisional. Pemilik usaha biasanya mencatat jumlah ayam yang diperoleh dari pemasok lokal serta jumlah yang terjual sehari sebelumnya. Tujuan dari penelitian ini adalah untuk menganalisis kuantitas pembelian bahan baku ayam yang efisien untuk memenuhi permintaan konsumen pada UMKM Ayam Crispy 99. Pemilihan lokasi penelitian dilakukan secara sengaja (purposive sampling) di UMKM Ayam Crispy 99 karena merupakan sentra kuliner berbasis ayam yang mengalami kendala dalam pengendalian persediaan bahan baku. Responden penelitian adalah pemilik UMKM Ayam Crispy 99. Data dikumpulkan melalui wawancara dan observasi langsung (Idata primer), serta telaah pustaka dan data dari instansi terkait (data sekunder). Data diolah secara kualitatif dan secara kuantitatif untuk analisis perhitungan EOQ. Hasil penelitian menunjukkan bahwa dengan menerapkan metode Economic Order Quantity (EOQ) didapatkan bahwa jumlah pesanan paling ekonomis adalah 730 kg, yang secara signifikan akan mengurangi frekuensi pemesanan dan berpotensi menekan total biaya persediaan. Selain itu, perhitungan menunjukkan perlunya persediaan pengaman (safety stock) sebesar 22 kg dan titik pemesanan kembali (Reorder Point/ROP) pada 52 kg untuk memastikan ketersediaan bahan baku dan kelancaran produksi.
Revitalizing The Role of Pangeran Jaya Cooperative In Strengthening The Economy of The Community of Ogan Komering Ilir District Rakhmat, Acip; Zuliansyah, Muhammad Andri
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 7 No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v7i1.18655

Abstract

This community service aimed to increase the understanding of the management, members and the community about the importance of the role of Pangeran Jaya Cooperative in strengthening the economy by choosing and running a business in accordance with the wants and needs of the members and the community of Ogan Komering Ilir District. The service activities were carried out at Pangeran Jaya Cooperative, Talang Pangeran Village, Teluk Gelam Subdistrict, Ogan Komering Ilir District. The location of the study was selected purposively. The method used counseling and interactive discussions with all participants to increase their understanding on the important role of Pangeran Jaya Cooperative both as business partners and partners in meeting family needs. The study found out that during its establishment from 2015 to 2022, Pangeran Jaya Cooperative did not carry out the role and function of its cooperative business (category E/inactive), lack of knowledge and understanding of the management and members. The business run by the cooperative was not in accordance with the needs of members and the lack of accountability and transparency of the management showed that it never held an annual member meeting (RAT) resulting in the non-running of the cooperative. In an effort to revitalize the Cooperative, capacity building is needed for both cooperative institutions and human resources to increase the service capacity and develop partnership cooperation with other institutions/business entities.
PENINGKATAN PEMAHAMAN PETANI DESA PERIGI DALAM INOVASI PENGELOLAAN GAMBUT BERKELANJUTAN Adriani, Dessy; Suwignyo, Rujito A.; Sodikin, Erizal; Amin, Mohamad; Cahya, Muhardianto; Zuliansyah, Muhammad Andri
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.34764

Abstract

Abstrak: Desa Perigi memiliki wilayah dengan ekosistem gambut. Dalam praktiknya, pengelolaannya menghadapi banyak tantangan. Pelatihan dan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman petani tentang inovasi pengelolaan gambut berkelanjutan melalui pendekatan pelatihan berbasis Participatory Rural Appraisal (PRA). Metode ini meliputi pemberian materi, diskusi kelompok, dan identifikasi potensi lokal untuk mengembangkan praktik cerdas iklim. Kegiatan dilaksanakan di Desa Perigi, Kecamatan Pangkalan Lampam, Kabupaten Ogan Komering Ilir, pada 10 September 2024. Mitra kegiatan ini bersama kelompok tani Desa Pergi dengan jumlah peserta 30 orang petani dan didukung oleh perangkat desa setempat. Hasil kajian menunjukkan bahwa petani telah mempelajari dan mengalami peningkatan pemahaman tentang praktik agroforestri, paludikultur, dan pengelolaan lahan tanpa bakar. Sebanyak 63,33% petani bersedia mengimplementasikan ide inovasi yang diberikan, meskipun masih terdapat kendala berupa keterbatasan modal, tenaga kerja, dan dukungan pemerintah. Kegiatan ini berhasil mengidentifikasi potensi lokal, meningkatkan produktivitas, dan memperkuat komitmen terhadap pengelolaan gambut yang ramah lingkungan dan berkelanjutan. Pendekatan ini menunjukkan bahwa kolaborasi antar pemangku kepentingan, edukasi masyarakat, dan strategi pengelolaan berbasis inovasi cerdas iklim dapat menjadi solusi untuk mengatasi degradasi lahan gambut. Dengan langkah-langkah ini, diharapkan ekosistem gambut akan tetap lestari dan dapat memberikan manfaat ekonomi dan ekologi berkelanjutan untuk masa depan.Abstract: Perigi Village has an area with a peat ecosystem. In practice, its management faces many challenges. This training and community service aims to improve farmers' understanding of sustainable peat management innovations through Participatory Rural Appraisal (PRA)-based training approach. This method includes providing materials, group discussions, and identifying local potential to develop climate-smart practices. The activity was carried out in Perigi Village, Pangkalan Lampam District, Ogan Komering Ilir Regency, on September 10, 2024. The partners for this activity are the farmer groups in Perigi Village, with 30 participating farmers, and supported by the local village officials. The results of the study showed that farmers had learned and experienced an increase in understanding of agroforestry practices, paludiculture, and land management without burning. As many as 63.33% of farmers were willing to implement the innovation ideas provided, although there were still obstacles in the form of limited capital, labor, and government support. This activity succeeded in identifying local potential, increasing productivity, and strengthening the commitment to environmentally friendly and sustainable peat management. This approach shows that collaboration between stakeholders, community education, and climate-smart innovation-based management strategies can be solutions to overcome peatland degradation. With these steps, it is hoped that the peat ecosystem will remain sustainable and can provide sustainable economic and ecological benefits for the future. 
Optimizing rice farming business inputs in shallow freshwater swamp (case study of Sungai Dua Village, Rambutan District, Banyuasin Regency) Yuwinti Nearti; Muhammad Andri Zuliansyah; Nirmala Jayanti
Jurnal Lahan Suboptimal : Journal of Suboptimal Lands Vol. 13 No. 1 (2024): JLSO
Publisher : Research Center for Suboptimal Lands (PUR-PLSO), Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36706/jlso.13.1.1024.660

Abstract

One of the food crops that was widely cultivated by the community was lowland rice. Food security was a superior commodity where lowland rice was the icon. The objectives of this research was to determine the use of production factors in optimizing rice based on output effects through farming inputs and to determine production factors in the economic efficiency of rice farming. The research used production function analysis Cobb Douglas and Marginal Product Value. The production factor data analysis method used multiple regression analysis with software SPSS 25 while Marginal Product Value (NPM) used Stochastic Frontier Analysis (SFA). The results of the research showed that production factors that could influence the input of rice farming consist of fertilizer and seeds, where each time more input was used for the part needed, the farmer's income in planting period 1 was higher than planting period 2. Lowland rice farming in Sungai Dua Village, District Rambutan Banyuasin Regency in shallow swampy areas, after Marginal Product Value analysis was carried out, the planting season for both period 1 and period 2 was declared inefficient. Farming inputs that were not yet optimal in shallow swampy areas consist of fertilizer and seeds. The seeds used by Inpara 2 were suitable for swampy land but were still used excessively, while fertilizer was an increase in nutrients for the soil and plants but the use was still small due to farmers' limited capital. limited. F-hit >F- tab in each stratum with a confidence level of 95% in each stratum, it was stated that the independent variables together have a significant effect on the dependent variable. Intensification of plant maintenance was given more attention by increasing the use of labor to support increased output and maximum income.
ANALISIS KOMPARATIF PENDAPATAN VARIETAS UNGGUL PADI DI LAHAN DEMPAM DESA SUNGAI DUA KECAMATAN RAMBUTAN Yuwinti Nearti Yuwinti; Budi Fachrudin; Muhammad Andri Zuliansyah
Jurnal Agribisnis Indonesia Vol. 11 No. 1 (2023): Juni 2023 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2023.11.1.205-219

Abstract

ABSTRACT This study aims to determine the total cost, production volume, selling price and the income of lowland rice farming in Sungai Dua Village, Rambutan District, Banyuasin Regency. This research was carried out in February 2021. The determination of respondents was carried out using an experimental method, with experimental land taken on a lowland rice farm. The analysis used in this research is income analysis. The results showed that the average/ha income received by the demfarm land where for lowland rice farming using three superior varieties including the IPB 3S variety, the income was Rp. -63,701,685/Ha, Inpari 32 variety, the income is Rp. -62.493.185/Ha and Ciherang variety Rp. -61.768.185/Ha. Lowland rice farming using the comparison that the higher income is the Ciherang variety because this variety has been used by local farmers. Keywords: income, demfarm, rice varieties