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Peningkatan Kapasitas Tata Kelola Desa Wisata Berbasis Masyarakat dan Berkelanjutan Palupi, Santi; Bahri, Asep Syaiful; Ayuningsih, Sri Fajar; Abdillah, Fitri; Rahmat, Timotius Agus
Dharma: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Desember
Publisher : LPPPM STAI Darul Hikmah Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35309/dharma.v5i1.322

Abstract

Cilember Tourism Village is a tourist destination in the administrative area of Cilember Village, Cisarua District, Bogor Regency. Cilember Tourism Village was initiated in early 2015 by the Cilember Village community tourism awareness group. In its development, Cilember Tourism Village still experiences various obstacles in realizing a sustainable tourism village, including related to the lack of understanding of tourism village managers regarding village governance. This community service is carried out with the aim of providing an understanding of tourism village governance. The target of this community service is the manager of the Cilember Tourism Village. The method of implementing community service used is by using lectures, discussions and practices. The results of community service were obtained, that the participants of the activity easily understood the training material provided. Participants in the activity also gave assessments to community service implementers who were able to accommodate questions and discussions carried out. The suggestion from this activity is the need for additional time for activities and imitation study activities to villages that have developed and implemented good governance. The suggestion for the next training activity is to increase the capacity of homestay governance in tourist villages.
Fenomena Fear of Missing Out (FOMO) terhadap Keputusan Pembelian Donut of Curiosity Lim, Chelsea; Genoviene, Feliska; Riyanto, Budi; Abdillah, Fitri
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol. 6 No. 1: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jd.v6i1.4495

Abstract

The food and beverage industry in Indonesia has experienced rapid growth, driven by increasing consumer demand and trends influenced by social media. This study examines the application of Fear of Missing Out (FOMO) marketing strategies at Donut of Curiosity, a pumpkin donut shop located in Ashta District 8, South Jakarta. The research adopts a quantitative approach by collecting data through likert scale questionnaires distributed to 100 respondents selected using purposive sampling. Data analysis was conducted using descriptive statistics and correlation tests. The findings reveal that FOMO marketing strategies have an effective impact on influencing purchasing decisions. FOMO indicators, such as fear, anxiety, and self-esteem, have a significant influence on consumer behavior. The alternative evaluation stage and post-purchase behavior emerged as the most prominent aspects of the purchasing decision process, where consumers are motivated to buy and recommend the product after gaining social and emotional benefits. The correlation test shows a positive relationship between FOMO and purchasing decisions, with a relatively strong correlation value. These findings provide practical implications for business practitioners to optimize FOMO marketing strategies while maintaining product quality and enhancing customer experiences to strengthen customer loyalty.
Studi Tingkat Loyalitas Konsumen Hotel XX di Jakarta Barat Fransisca, Angeline; Thalia, Ria; Abdillah, Fitri; Oktarianto, Felix
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 5 No. 2: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v5i2.3995

Abstract

Hotel XX Jakarta is four-star hotels offering a variety of luxuries and conveniences for guests. Problems that occur in hotels that are the number of hotels that have been built that causes guests have many options to stay. That's where we want to examine the level of customer loyalty Hotel XX Jakarta. Due to the many hotels that become rivals, how Hotel XX Jakarta can still stand up to this time. In this research, we distributed questionnaires online. The results we get from the responses of consumers in the questionnaire, states that the services provided is good enough. The implication of this high service quality is that the respondent's loyalty is also high. In order to maintain this performance, more varied services are needed.
Coffee Tourism Development Potential in Banyuwangi Regency, East Java Basalamah, Anwar; Abdillah, Fitri; Susanto, Shandy; Permata, Stella; Windawaty, Herry
Sadar Wisata: Jurnal Pariwisata Vol. 6 No. 2 (2023): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v6i2.1219

Abstract

Cultural diversity and local wisdom become a promising attraction in advancing Indonesian tourism. Coffee Tourism is one of the tourist attractions that can offer a unique travel experience. The aim of this research is to know the potential and strategy of development of Coffee Tourism in Banyuwangi district, East Java. Using qualitative research methods, data processing is carried out through observations, interviews and documentation related to the potential and development strategies of Coffee Tourism in the region. Sample on this study was more focused on stakeholders related to coffee tourism, such as local governments, local tourism agencies, coffee farmers, coffee entrepreneurs, coffee-based micro business, and tourists. This study focuses on four dimensions of tourist attraction components: attractions, accessibility, amenities, and ancillary services. The study's findings indicate that Banyuwangi Regency's tourism attraction component has sufficient potential as a coffee tourism. The four tourist attraction components in the Banyuwangi district have generally met the requirements for the development of coffee tourism, despite some remaining flaws. Because of Banyuwangi's distinct cultural advantages, coffee tourism in this region can be intriguing and promising
Modal Sosial Masyarakat Sebagai Akselerator Pengembangan Destinasi Pariwisata Premium Abdillah, Fitri; Basalamah, Anwar; Rachmat, Timotius; Ayuningsih , Sri Fajar
Sadar Wisata: Jurnal Pariwisata Vol. 7 No. 2 (2024): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v7i2.2655

Abstract

Pengembangan destinasi wisata pada prinsipnya adalah Upaya menarik pengunjung dan memaksimalkan manfaat bagi pelaku usaha lokal. Tujuan penelitian adalah menganalisis modal sosial yang berkembang pada masyarakat Labuan Bajo yang berkontribusi terhadap pengembangan destinasi premium. Penelitian ini adalah kualitatif. Data dikumpulkan dengan wawancara mendalam terhadap unsur-unsur pentahelix pemangku kepentingan pariwisata Labuan Bajo. Hasil penelitian menunjukkan bahwa modal sosial yang teridentifikasi adalah optimisme terhadap perkembangan pariwisata, kerukunan beragama, keterkaitan dengan budaya, partisipasi perempuan, solidaritas sosial, dan norma sosial.  Melihat kedekatan masyarakat Labuan Bajo dan Taman Nasional Komodo dengan budayanya, maka penguatan kebudayaan lokal menjadi keharusan dengan menciptakan nuansa budaya dalam semua aktivitas kehidupan masyarakat. Penelitian selanjutnya diharapkan dapat mendalami bagaimana modal sosial berdampak terhadap pengembangan destinasi premium
Peningkatan Ketrampilan dan Pembelajaran Kearifan Lokal Dalam Pembuatan Minuman Kopi Di Desa Wisata Kemiren, Kabupaten Banyuwangi, Jawa Timur Basalamah, Anwar; Ayuningsih, Sri Fajar; Abdillah, Fitri; Susanto, Sandi; Rachmat, Timotius Agus; Prihandrijanti, Maria
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 4 No. 2 (2024): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v4i2.1238

Abstract

Coffee is a beverage that is a drink of friendship for the Osing people in Banyuwangi. Coffee is also the main drink in the development of the Kemiren tourism destination. The aim of PkM is to increase the ability of local communities in serving and marketing coffee through social media. The implementation of this activity is focused on the needs of the Kemiren tourism village partners. The form of activity is a training and coaching clinic consisting of training on serving coffee drinks, developing a coffee menu and training on product styling & photography. The location was centered at Jaran Goyang Cafe, Kemiren Village, Banyuwangi with the number of participants reaching 25 people. The PkM results show the enthusiasm of the community following the program and discussing the development of Osing Coffee. Several trainings that have been carried out show differences in the closeness of interactions which influence the enthusiasm to improve the quality of coffee serving. Evaluation is carried out by holding a small competition among participants and assessed by the PkM team.  These indicators are expected to strengthen the program's impact in increasing the community's skills and enthusiasm to develop Osing Coffee as part of a local tourism attraction. Suggestions for the next PKM activity are to provide the required training materials in the form of basic barista skills and optimize social media as a means of promotion and marketing