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DISCOURSE MARKERS IN TALK SHOWS: THE CASE STUDY OF THE TONIGHT SHOW STARRING JIMMY FALLON Ni Luh Wanda Kumala Dewi; Putu Nur Ayomi
Kulturistik: Jurnal Ilmu Bahasa dan Budaya Vol. 8 No. 2 (2024): July 2024
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kulturistik.8.2.7974

Abstract

This research aimed to determine what type and function of discourse markers occur in spoken language, especially in public informal conversation, using Fraser's (2009) theory. The data was taken from a popular talk show entitled 'The Tonight Show Starring Jimmy Falon.' This research uses a descriptive qualitative method with five chosen episodes of 'The Tonight Show Starring Jimmy Falon' from February to April 2023. Based on the findings, four types of discourse markers and six functions of discourse markers were found in the data. The most used discourse markers were elaborative, and the most used function was to denote additive information or ideas. In contrast, inferential markers were the most infrequently used discourse marker in the data. Moreover, the most infrequent function of discourse markers found in the data was to conclude information or ideas since this shows belongs to light entertainment.
Being Flawless: Beauty Representation in L’Oréal Paris Skincare Advertisements Ni Luh Putu Andika Wahyuni; Putu Nur Ayomi
Innovations in Language Education and Literature Vol. 1 No. 2 (2024): DECEMBER 2024
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/ilere.v1i2.4118

Abstract

Advertising serves as a key medium for promoting products, often conveyed through posters, images, or videos. The language and visuals in advertisements significantly shape consumers’ perceptions of the product's effectiveness. This study examines the verbal and non-verbal signs in L'Oréal Paris skincare video advertisements, using a qualitative approach supported by Saussure's semiotic theory and Barthes' framework on connotation and denotation. Data were analyzed through observation and interpretation to uncover how advertisements convey meaning. The findings reveal that the representation of beauty in L'Oréal Paris advertisements transcends skin tone, emphasizing the ideal of flawless skin. Models of diverse skin tones are consistently presented, showcasing a universal aspiration for radiant, blemish-free, and well-maintained skin. The study highlights how both verbal elements, such as slogans and product descriptions, and non-verbal cues, including colors, visuals, and models, contribute to crafting a compelling message. This research provides insights into how semiotics enhances the communication of beauty ideals, offering implications for advertising strategies aimed at inclusivity and universal appeal.
Exploring Slang Words Used by the Male and Female Main Characters in “Anyone but You” Movie Ni Ketut Mas Ayu Mayuni; Putu Nur Ayomi
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 2 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i2.7627

Abstract

Slang is an informal form of language commonly used in casual conversation to express identity, emotions, and social connections. It is especially prevalent in spoken English among younger generations and is frequently featured in films, music, and social media. This study analyzes the types and functions of slang used by the male and female main characters in the film Anyone but You (2023), applying Allan and Burridge’s (2006) classification. Data were collected through script analysis of approximately 120 minutes of dialogue and examined using a descriptive qualitative approach. Out of the 25 slang expressions identified, four types of slang were found: flippant, clipping, fresh and creative, and imitative. Flippant slang was the most common. Although both characters used expletive and taboo words, the male character, Ben, used slang more frequently and focused on masculine identity and peer-group language. In contrast, the female character, Bea, employed slang that was more emotionally expressive and context-dependent. Overall, the use of slang enriches the dialogue by making it more natural, relatable, and reflective of the characters’ social identities and emotions. These findings also highlight gender differences in slang usage and contribute to sociolinguistic studies on film discourse.
The Analysis of Code-Switching in My Nerd Girl: A Gender-Focused Sociolinguistic Study: English Ni Putu Wida Pertami; Putu Nur Ayomi
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 14 No. 1 (2026): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v14i1.8124

Abstract

This study investigates how code-switching serves as a gendered linguistic strategy in the Indonesian web series My Nerd Girl, focusing on how male and female characters alternate between Bahasa Indonesia and English to express identity and perform social roles. Using a descriptive qualitative method and guided by Poplack’s (1980) typology, the research examined 223 instances of code-switching throughout the series. The findings show that inter-sentential switching is the most frequently used type among both genders; however, female characters switch codes more often and for different sociolinguistic reasons. While female characters commonly use code-switching to build solidarity, express identity, and navigate power dynamics, male characters tend to employ it for functions such as maintaining privacy, excluding others, and adding emphasis. These gendered patterns indicate that code-switching in the series is not used arbitrarily but is embedded with intentional social meaning shaped by narrative context. By situating the analysis within a fictional yet culturally resonant media text, the study highlights how language use in scripted dialogue can reflect and shape real-world gendered communication practices. The research contributes to the fields of sociolinguistics, gender studies, and media linguistics by offering a culturally grounded perspective on how multilingual language use intersects with gender in Indonesian popular media.
Gendered Wording In Fintech Recruitment: A Critical Discourse Analysis of Goto Financial’s Acceleration Program Ni Komang Ayu Pujiastuti; Putu Nur Ayomi
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 14 No. 2 (2026): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v14i2.12059

Abstract

Gendered wording in job advertisements can contribute to the construction of professional identities by associating occupational competence with masculine- or feminine-coded attributes. Although gendered language in recruitment has received considerable scholarly attention, its realization in Indonesian fintech recruitment discourse remains underexplored, particularly in specialized career-track programs. This study examines masculine- and feminine-coded lexical patterns in the Lending Risk Analyst Acceleration Program advertised by GoTo Financial on LinkedIn in April 2026 and investigates how these patterns construct the ideal professional candidate. Using a descriptive qualitative approach, the study applies Fairclough’s three-dimensional framework of Critical Discourse Analysis, supported by Social Role Theory, and  framework of gendered wording, which distinguishes agentic (masculine-coded) from communal (feminine-coded) language. The analysis identified 20 unique gender-coded lexical types (comprising 15 agentic and 5 communal types, with a total of 29 occurrences/tokens across the text), in which masculine-coded expressions such as “driven”, “leads”, and “ownership” predominantly frame professional competence in terms of initiative, authority, achievement, and individual responsibility, whereas feminine-coded expressions such as “support”, “collaborate”, and “contribute” occur primarily in contexts of teamwork and relational interaction. At the discourse-practice level, this distribution discursively highlights the image of the ideal candidate, characterised by high performance and personal initiative. At the sociocultural level, the pattern indicates a tension between masculine-coded professional expectations and GoTo Group’s publicly communicated corporate discourse of inclusivity. Ultimately, by integrating gendered-wording analysis with Fairclough’s three-dimensional framework, this study demonstrates how moving from lexical identification toward institutional and sociocultural interpretation can uncover the complex discursive mechanisms underlying inclusive recruitment communication.