Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

4.534

P-Index

This Author published in this journals

All Journal International Journal of Applied Power Engineering (IJAPE) Jurnal Teknik Elektro Universitas Tanjungpura ELKHA : Jurnal Teknik Elektro Jurnal Ternak Tropika Jurnal Edukasi dan Penelitian Informatika (JEPIN) Al AHKAM: Jurnal Kajian Ilmu Hukum dan Syariah Journal of Business Management Education (JBME) JURNAL PENGABDI Jurnal Agrotek Tropika SEIKO : Journal of Management & Business Journal of Economic, Management, Accounting and Technology (JEMATech) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdi Insani Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat Bhinneka Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) A Social Science and Entrepreneurship Journal TOFEDU: The Future of Education Journal Jurnal Informatika Ekonomi Bisnis Jurnal Oportunitas : Ekonomi Pembangunan JPNM : Jurnal Pustaka Nusantara Multidisiplin IIJSE

Ismail Yusuf, Ismail

Unknown Affiliation

Author-ID : 535382

Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

Published : 37 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3 4

ANALISIS STRATEGI PEMASARAN DIGITAL PADA TRAVELXISM MENGGUNAKAN DIGITAL MARKETING CANVAS Melandi, Irfan Kautsar; Budiman, Arief; Yusuf, Ismail
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3138

Penelitian ini dilakukan dalam rangka membantu mengoptimalkan strategi pemasaran digital yang diterapkan agar lebih efisien dan tepat sasaran. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan menggunakan Digital Marketing Canvas. Tujuan dari penelitian ini adalah dengan mengisi masing-masing sebelas elemen Digital Marketing Canvas, bisnis dapat membuat rencana pemasaran digital komprehensif yang mencakup semua aspek kehadiran online. Rencana ini kemudian dapat digunakan untuk memandu pelaksanaan berbagai kegiatan pemasaran digital, seperti pemasaran media sosial, pemasaran konten dan website. Hasil dari penelitian menunjukkan bahwa penelitian ini menyimpulkan bahwa memanfaatkan Digital Marketing Canvas adalah cara yang efektif bagi bisnis untuk membuat rencana komprehensif untuk upaya pemasaran online. Dengan mengisi setiap elemen kanvas, bisnis dapat mengembangkan pemahaman terperinci tentang proposisi nilai, misi, visi, merek, target audiens, pasar, akuisisi, aktivasi, rujukan, pendapatan dan retensi. Ada 3 digital marketing yang akan difokuskan oleh Travelxism di antaranya, pemasaran sosial media, pemasaran konten dan website. Saran untuk peneliti selanjutnya agar melakukan penelitian lebih difokuskan pada akuisisi dan pendapatan yang berkaitan dengan strategi pemasaran digital menggunakan Kanvas Pemasaran Digital.

ANALISIS PEMASARAN DIGITAL MENGGUNAKAN MODEL AISAS PADA PRODUK SEMAKIN PEKA Saadah, Naura Nafisha; Budiman, Arief; Yusuf, Ismail
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3139

Penelitian ini membahas tentang penjualan pada produk Semakin Peka yang mengalami fluktuatif selama melakukan penjualan pada pemasaran digital yang dianalisis dengan model AISAS (Attention, Interest, Search, Action and Share). Penelitian ini dilakukan secara deskriptif kualitatif dengan mendeskripsikan ciri-ciri suatu objek, fenomena atau peristiwa tertentu. Subjek penelitian dalam penelitian ini adalah informan yang memberikan data penelitian melalui wawancara dan teknik purposive sampling. Kemudian tujuan dari penelitian ini adalah mengetahui pemasaran digital yang sudah diterapkan untuk meningkatkan volume penjualan. Dalam penelitian ini dijelaskan bahwa model AISAS merupakan pengembangan dari model AIDMA (Attention, Interest, Desire Memory and Action) yang telah banyak digunakan pada iklan di media sosial dan media lainnya, kemudian dikembangkan menjadi model AISAS sesuai dengan era internet dan karakter konsumen modern yang cenderung mencari sebelum melakukan pembelian produk sehingga cocok diterapkan dalam pemasaran proses promosi. Hasil dari penelitian ini menunjukkan bahwa model AISAS terjadi ketika perhatian menimbulkan minat, pelanggan mulai mencari, lalu mengambil tindakan kemudian lanjut ke berbagi.

Analysis of Digital Marketing Strategy at Almeera Atelier Nur, Dini Hajah; Yusuf, Ismail; Koeswandi, Tika
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

This research was conducted in order to help optimize the digital marketing strategy implemented to be more efficient and on target. This research uses a qualitative descriptive approach with STP (Segmenting, Targeting, Positioning), Marketing Mix 7P, and SWOT analysis methods. Describes the data obtained from the research results then the conclusion is drawn to determine the digital marketing strategy that is in Almeera Atelier. Based on the results of the analysis, the researchers concluded that the digital marketing strategy that Almeera Atelier can use is to optimize social media accounts

The Influence of Social Media Marketing Through Instagram on Consumer Purchase Decisions of Lokanata Coffee the City of Tasikmalaya Agustian, Tito; Fauziyah, Azizah; Yusuf, Ismail
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

The purpose of this study was to the influence of social media marketing through Instagram on consumer purchase decisions of Lokanata Coffee the City of Tasikmalaya. The object of this research is Lokanata Coffee which is located on Jl. AH Nasution No. 297b, Cipari, Kec. Mangkubumi, Tasikmalaya City. The objectives of this study are: (1) To find out the general description of social media marketing, (2) To find out the general description of purchasing decisions, (3) To determine the effect of social media marketing on consumer purchasing decisions of Lokanata Coffee. The method used is a quantitative method with a descriptive and verification approach. The data collection technique used a questionnaire in the form of a google form with a Likert scale. The regression coefficient value is 0.776 so that the influence of social media marketing on consumer purchasing decisions for Lokanata Coffee is positive or influential. The significance value of social media marketing is 0.00t1 0.05 and tcount ttabel (9.867 1.986) so that Ha is accepted and Ho is rejected.

Analysis of Social Entrepreneurship Business Model Glenys Store Nurmelinda, Risma Dewi; Yusuf, Ismail
A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September)
Publisher : Universitas Pendidikan Indonesia

The purpose of Analysis of Social Entrepreneurship Model Glenys Store. This study aims to: (a) Knowing the meaning of social models, (b) Knowing social enterprise models, (c) Knowing the Glenys Store social business model. This research was conducted by utilizing a literature study. This research approach is qualitative. The result of this research is the business model method that can be used is the Business Model Canvas which is a logical description model of how an organization creates, delivers and captures value. Therefore, the suitable model for Glenys Store based on BMC is the Service Subsidization Model.

Analysis of Marketing Communication Strategies in Increasing Sales Volume of A.M Production House during Covid-19 Outbreak Muttaqin, Muhammad Tajul; Fauziyah, Azizah; Yusuf, Ismail; Rachmani, Nizza Nadya
A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April)
Publisher : Universitas Pendidikan Indonesia

This study aims to determine the marketing communication strategy used by A.M Production House in increasing sales volume during the Covid-19 outbreak. The research used in this case is qualitative experimental research, that is, research that does not use calculations or is termed scientific research that emphasizes the natural character of the data source. The sampling method used was nonprobality sampling method, namely purposive sampling. Samples are taken based on certain predetermined criteria. The data collected in this study consisted of primary data and secondary data. Primary data were obtained by means of directional interviews with A.M Production House owners and direct observation in the form of unstructured observations. Secondary data were obtained from previous journals and sales reports. The results of this study A.M Production House has a marketing communication strategy in increasing sales volume and which has been adjusted to this pandemic. so that sales can take place and experience an increase, and this research indirectly complements the previous research.

Application of the Javelin Experiment Board Method to Validate Business Ideas in Startup Companies in Tasikmalaya City Yusuf, Ismail; Kanita, Ghia Ghaida
A Social Science and Entrepreneurship Journal Vol 2, No 1 (2022): A Social Science and Entrepreneurship Journal (2022, April)
Publisher : Universitas Pendidikan Indonesia

The purpose of this research is to find out how the influence and application of javelin board in validating startup business ideas. Many startup companies find it difficult to survive in the midle of competition. One of the reasons is that the ideas offered by the company are not useful in the community. One way to validate ideas of products or services offered is to use the javelin experiment board method. This study uses a quantitative descriptive method, with the number of samples in this study as many as 84 respondents. The test results show that 1) Startup companies in Tasikmalaya City have experienced many failures because the products launched have not been needed by consumers in Tasikmalaya City. 2) The use of the Javelin Experiment Board method to validate the idea of a startup company requires considerable effort and time to get the results of validation data for prospective startup company consumers in the City of Tasikmalaya. 3) The Javelin Experiment Board method helps startup business actors validate ideas to minimize failure when companies launch products to the market.

The Influence of Social Media Marketing of A Beauty Service SME on the Customer Purchase Decision Riska, Riska; Koeswandi, Tika Annisa Lestari; Yusuf, Ismail
A Social Science and Entrepreneurship Journal Vol 4, No 1 (2024): A Social Science and Entrepreneurship Journal (2024, April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/asset.v4i1.72933

This study aims to determine the description of Instagram social media marketing and purchasing decisions at MUA Amei Makeup, and to determine the effect of Instagram social media marketing on purchasing decisions at MUA Amei Makeup. This research uses quantitative research methods with descriptive and verification approaches. The data sources used are primary data and secondary data. In collecting data, researchers used observation, interviews and questionnaires. The sampling technique is probability sampling, where each member has the same opportunity to be selected as a sample. The population of this study were MUA Amei Makeup Instagram followers with a total of 1963 people, so a sample of 95 people was obtained. Data was collected using a questionnaire. The data analysis techniques used are descriptive statistics, classical assumption test, simple regression test, t test, and coefficient of determination. The results showed that Instagram social media marketing had a positive effect on purchasing decisions at MUA Amei Makeup by 31.3% while the remaining 68.7% was influenced by other variables such as marketing mix, socio-cultural influences, and communication consisting of advertising, buzz agents and word-of-mouth which were not examined in this study

Wardah Marketing Communication Strategy to Improve Brand Image During Covid-19 Pandemic Kathleen, Sabrina; Nurmelinda, Risma Dewi; Koeswandi, Tika Annisa Lestari; Budiman, Arief; Yusuf, Ismail
A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April)
Publisher : Universitas Pendidikan Indonesia

This study aims to determine the effect of the marketing communication strategy that has been carried out by Wardah on his consumers in the midst of the Covid-19 pandemic. Using a qualitative descriptive method with an exploratory descriptive approach. Techniques for data analysis use interactive qualitative descriptive methods in the first form, namely collecting data then data reduction, data display, and conclusions/ interpretive verification. Based on the results of the study, it was concluded that Wardah had used the right communication strategy during this pandemic to be able to maintain their brand image. Consumers remain loyal to Wardah because the brand image is very well formed. The advice that can be conveyed to Wardah is to create something that attracts the attention of consumers while maintaining a good brand image in the midst of the current pandemic.

Three-phase model of SCIG-based variable speed wind turbine for unbalanced DSLF analysis Yusuf, Ismail; Gianto, Rudy
International Journal of Applied Power Engineering (IJAPE) Vol 13, No 2: June 2024
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijape.v13.i2.pp351-361

Steady state performances of the electric power distribution system are normally assessed or evaluated based on load flow analysis. To properly carry out the analysis, a valid steady state load flow model of each distribution system component, including the wind power plant (WPP), needs to be developed. The present paper proposes a method for modeling and integrating squirrel cage induction generator (SCIG)-based variable speed WPP into a three-phase unbalanced distribution system load flow (DSLF) analysis. The proposed method is based on a single-phase T-circuit model of fixed speed WPP, which has successfully been applied to balanced electric power systems. In the present work, the single-phase T-circuit model is extended and modified to be used in steady state load flow analysis of three-phase unbalanced distribution systems embedded with SCIG-based variable speed WPP. Results of the case studies confirm the validity of the proposed method.

Co-Authors A.A. Ketut Agung Cahyawan W Abdurrahim, - Agustian, Tito Akbar, Muhamad Rizki Arifianisa, Afina Ayong Hiendro Azizah Fauziyah Chatarina Umbul Wahyuni Dian Ekawaty Ismail Fitri Imansyah Ghia Ghaida Kanita, Ghia Ghaida Hendro Priyatman, Hendro Herry Sujaini Heru Suripta, Heru Imran, Suitno Yutye Ismail, Redi Joni Rahmadi Kamil, Ihsanul Kathleen, Sabrina Koeswandi, Tika Koeswandi, Tika Annisa Lestari Melandi, Irfan Kautsar Muhammad Arief Azis Muhammad Saleh Muttaqin, Muhammad Tajul Nandang Nandang Nanga, Julia Beatrix Nur, Dini Hajah Nurdin . Nurmelinda, Risma Dewi Purwoharjono Purwoharjono Rachmani, Nizza Nadya Raihan, Muhammad Ramadhani, Aldi Akbar Ramadina, Alyka Audri Riska Riska Rival Rahman, Rival Rudy Gianto, Rudy Saadah, Naura Nafisha Salsabilla, Hilwa Qatrunnada Sonny Rustiadi Sulastri Sulastri Susanti, Anissa Lia Tey, Donny Kai Hee Yudi, Rizki Nofetra

Title

Found 37 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 37 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 37 Documents
Search