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All Journal International Journal of Applied Power Engineering (IJAPE) Jurnal Teknik Elektro Universitas Tanjungpura ELKHA : Jurnal Teknik Elektro Jurnal Ternak Tropika Jurnal Edukasi dan Penelitian Informatika (JEPIN) Al AHKAM: Jurnal Kajian Ilmu Hukum dan Syariah Journal of Business Management Education (JBME) JURNAL PENGABDI Jurnal Agrotek Tropika SEIKO : Journal of Management & Business Journal of Economic, Management, Accounting and Technology (JEMATech) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Abdi Insani Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat Bhinneka Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) A Social Science and Entrepreneurship Journal TOFEDU: The Future of Education Journal Jurnal Informatika Ekonomi Bisnis Jurnal Oportunitas : Ekonomi Pembangunan JPNM : Jurnal Pustaka Nusantara Multidisiplin IIJSE
Ismail Yusuf, Ismail
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian pada UMKM Kerupuk Mekar Sari Jatibening Kamil, Ihsanul; Yusuf, Ismail; Rachmani, Nizza Nadya
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15230

Abstract

Keputusan pembelian merupakan salah satu bentuk perilaku konsumen yang mencerminkan proses pemilihan terhadap suatu produk berdasarkan kebutuhan dan preferensi konsumen. Dalam konteks UMKM makanan ringan seperti Kerupuk Mekar Sari, kualitas produk dan harga merupakan dua faktor penting yang dapat memengaruhi konsumen dalam menentukan pilihan pembelian. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh kualitas produk dan harga terhadap keputusan pembelian konsumen terhadap produk Kerupuk Mekar Sari di Jatibening. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan jumlah sampel sebanyak 100 responden, yang diperoleh menggunakan teknik accidental sampling. Teknik pengumpulan data dilakukan melalui kuesioner online menggunakan Google Form. Analisis data dilakukan dengan menggunakan uji regresi linear berganda, uji asumsi klasik (normalitas, multikolinearitas, dan heteroskedastisitas), serta uji koefisien determinasi. Hasil penelitian menunjukkan bahwa kualitas produk dan harga secara parsial dan simultan berpengaruh positif dan signifikan terhadap keputusan pembelian Kerupuk Mekar Sari, dengan kontribusi sebesar 70,1%. Sementara itu, 29,9% dipengaruhi oleh faktor lain diluar variabel yang diteliti. Kesimpulan dari penelitian ini adalah pentingnya pengelolaan kualitas dan harga secara konsisten dalam strategi pemasaran UMKM. Untuk penelitian selanjutnya disarankan untuk menambahkan variabel lain seperti loyalitas konsumen, promosi digital, atau persepsi nilai agar memberikan pemahaman yang lebih komprehensif.
The Impact of the Marketing Mix on Consumer Purchasing Decisions at Dapoer Uni Elvy Catering in Bandung Raihan, Muhammad; Nandang, Nandang; Yusuf, Ismail
The Future of Education Journal Vol 4 No 8 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i8.997

Abstract

This study aims to analyze the impact of the marketing mix on consumer purchasing decisions at Dapoer Uni Elvy Catering, located in Bandung. In recent years, the company has experienced a significant decline in the number of orders, which is suspected to be due to weak marketing strategies and price competition from competitors. This research applies a quantitative approach using a descriptive method. Purchasing decision is the dependent variable, while product, price, and promotion are the independent factors. A questionnaire was distributed to 108 active consumers over the past year. This study can help SMEs develop more effective marketing strategies to compete and retain customers.
Peningkatan Kesadaran Merek Coffee Shop Pemkop Melalui Strategi Komunikasi Pemasaran Terpadu Ramadina, Alyka Audri; Yusuf, Ismail; Rachmani, Nizza Nadya
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 7 No 2 (2024): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v7i2.7916

Abstract

Coffee Shop Pemkop memiliki tantangan besar untuk mampu meningkatkan kesadaran merek di benak konsumennya dalam menghadapi kondisi maraknya merek kedai-kedai kopi lain yang berdekatan di lingkungan lokasi Pemkop. Penelitian ini bertujuan untuk mengetahui implementasi strategi komunikasi pemasaran terpadu dalam meningkatkan kesadaran merek Coffee Shop Pemkop. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Informan kunci yaitu pemilik Pemkop merangkap tim pemasaran dan informan tambahan karyawan dan konsumen Pemkop. Pengumpulan data ini melalui wawancara langsung, observasi dan dokumentasi. Temuan penelitian ini menunjukkan bahwa implementasi strategi komunikasi pemasaran terpadu Coffee Shop Pemkop dalam delapan elemen utama yaitu periklanan, promosi penjualan, acara dan pengalaman, hubungan masyarakat dan publisitas, pemasaran online dan media sosial, pemasaran mobile, pemasaran langsung dan basis data serta penjualan personal, berhasil saling terintegrasi dan aktif dijalankan untuk meningkatkan kesadaran merek di kalangan konsumen. Tingkat kategori kesadaran merek Pemkop saat ini masih berada pada tahap pengenalan (brand recognition) dimana pelanggan sudah mampu mengenali simbol dan tagline merek Pemkop. Memanfaatkan penggunaan elemen pemasaran media online dan media sosial yang diterapkan Coffee Shop Pemkop efektif dapat meningkatkan kesadaran merek pada aktivitas komunikasi pemasaran Pemkop. Urgensi penelitian ini dapat berkontribusi berupa wawasan dan pemahaman serta masukan terhadap Coffee Shop Pemkop dalam memaksimalkan pemasaran offline maupun pemasaran layanan online secara terintegrasi terhadap strategi komunikasi pemasaran terpadu.
Use of Metaverse for the Development of Digital Entrepreneurship in Nusameta Susanti, Anissa Lia; Yusuf, Ismail; Rachmani, Nizza Nadya
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4443

Abstract

Entrepreneurs hold an important role in promoting the economic conditions of a state. The government will do anything to improve the business that already exists. In the era of the 4.0 industry business activities have changed into digital activities. The entrepreneurs are expected to maximize the digitalization to improve their business. This digital improvement can be done by using Metaverse. Metaverse could make entrepreneurs able to offer the product to the customer virtually and reach a broader market. Metaverse can also make entrepreneurship activities more flexible. The entrepreneurs can hold virtual exhibitions without seeing consumers directly. By looking at the positive effect of the metaverse, this research will be focused on the use of the metaverse for digital entrepreneurship development in Nusameta, one of the metaverse companies that originate from Jakarta. This research is descriptive qualitative research that collects data by interviewing, observing, and documenting Nusameta’s owner and staff directly. The object of this research is Nusameta a provider that provides a metaverse for digital entrepreneurs. The results of this research showed that Nusameta already provides a metaverse for digital entrepreneurs. The metaverse provided by Metaverse will always be updated according to what is needed by digital entrepreneurs. Nusameta hopes that the update will make entrepreneurs feel comfortable doing business in the metaverse. Nusameta also hopes that the governance can provide new laws that can protect digital entrepreneurs.
The Effect of Ristorante's Rebranding on Pizza Hut Customer Loyalty After the Boycott in Greater Jakarta Ramadhan, Aldi Akbar; Yusuf, Ismail; Rachmani, Nizza Nadya
The Future of Education Journal Vol 4 No 8 (2025): #2
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i8.1111

Abstract

This study is motivated by changes in consumer behavior following the boycott issue against several international brands, including Pizza Hut Indonesia, which has affected customer loyalty. In response to this situation, Pizza Hut introduced a new concept called Ristorante in the Jabodetabek area. This research tends to examine the influence of the Ristorante rebranding on customer loyalty after the boycott. The study applied a quantitative method with a descriptive and verificative approach. The participants contained of one hundred and fifty respondents choosed through purposive sampling. Data were collected using a Likert-scale questionnaire with five levels of responses and examined using a simple linear regression method. The findings revealed that the rebranding variable obtained an average score categorized as high, while the customer loyalty variable was also classified as high. The regression analysis indicated that rebranding had a positive and significant influence on customer loyalty. This result suggests that the better the implementation of the Ristorante rebranding strategy by Pizza Hut, the greater the level of customer loyalty established after the boycott. These findings confirm that a well-executed rebranding strategy can serve as an effective means to rebuild consumer trust and strengthen brand loyalty during a reputational crisis.
The Role of Motivation and Social Support on Entrepreneurial Mindset in Triguna High School Students in Jakarta Akbar, Muhamad Rizki; Nandang, Nandang; Yusuf, Ismail
The Future of Education Journal Vol 4 No 8 (2025): #2
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i8.1144

Abstract

This study examines the effect of motivation and social support on the formation of an entrepreneurial mindset among students of SMA Triguna Jakarta. The research underscores the importance of fostering entrepreneurial thinking from an early age as a means to cultivate creativity, independence, and resilience in addressing future challenges. Employing a quantitative associative approach, this study examines the relationship between internal and external factors contributing to students’ entrepreneurial development. Data were collected through questionnaires administered to the respondents. The findings indicate that motivation does not have a significant impact on the development of the entrepreneurial mindset, whereas social support exhibits a positive and substantial influence. Support and encouragement provided by parents, teachers, and peers enhance students’ self-confidence, risk-taking ability, and creativity in entrepreneurial endeavors. These results highlight the pivotal role of a supportive social environment in nurturing entrepreneurial attitudes among young individuals. Consequently, collaboration between schools and families is recommended to establish a learning ecosystem that promotes entrepreneurial spirit, competence, and character from an early stage.
Rekonstruksi Ekonomi Lokal Melalui Pelatihan UMKM Pasca Bencana Gempa di Kabupaten Sumedang Fauziyah, Azizah; Rustiadi, Sonny; Yusuf, Ismail; Rachmani, Nizza Nadya
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.803

Abstract

Adanya gempa bumi akibat sesar baru di Kabupaten Sumedang pada akhir tahun 2023 mengakibatkan adanya keterpurukan ekonomi bagi para pelaku UMKM. Oleh karena itu, kegiatan ini dilakukan untuk membantu pelaku UMKM membuat strategi usaha pasca gempa dengan penggunaan content promosi digital pada usaha yang dijalankan. Pengabdian ini terdiri dari 3 tahapan, persiapan, pelaksanaan dan evaluasi dengan adanya indikator keberhasilan berupa kualitatif dan kuantitatif. Kemampuan UMKM di Kabupaten Sumedang dalam melakukan rekonstruksi ekonomi pasca gempa cukup baik yang dilihat dari tercapainya seluruh indikator. Pelaku UMKM bersedia untuk memperbaiki strategi bisnis pasca gempa dengan penggunaan content promosi digital dengan keterbatasan pemahaman penggunaan istilah yang digunakan. Terdapat sepuluh strategi untuk mempertahankan usaha melalui optimalisasi content promosi digital dengan adanya evaluasi.
Co-Authors A.A. Ketut Agung Cahyawan W Abdurrahim, - Agustian, Tito Akbar, Muhamad Rizki Arifianisa, Afina Ayong Hiendro Azizah Fauziyah Chatarina Umbul Wahyuni Dian Ekawaty Ismail Fitri Imansyah Ghia Ghaida Kanita, Ghia Ghaida Hendro Priyatman, Hendro Herry Sujaini Heru Suripta, Heru Imran, Suitno Yutye Ismail, Redi Joni Rahmadi Kamil, Ihsanul Kathleen, Sabrina Koeswandi, Tika Koeswandi, Tika Annisa Lestari Melandi, Irfan Kautsar Muhammad Arief Azis Muhammad Saleh Muttaqin, Muhammad Tajul Nandang Nandang Nanga, Julia Beatrix Nur, Dini Hajah Nurdin . Nurmelinda, Risma Dewi Purwoharjono Purwoharjono Rachmani, Nizza Nadya Raihan, Muhammad Ramadhan, Aldi Akbar Ramadina, Alyka Audri Riska Riska Rival Rahman, Rival Rudy Gianto, Rudy Saadah, Naura Nafisha Salsabilla, Hilwa Qatrunnada Sonny Rustiadi Sulastri Sulastri Susanti, Anissa Lia Tey, Donny Kai Hee Yudi, Rizki Nofetra