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Journal : IIJSE

The Role of Purchase Intention in Mediating the Impact of Environmental Concern on the Purchase of Eco-Friendly Products Dina, Jihan Farah; Kuswati, Rini; Soepatini, Soepatini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5949

Abstract

This study aims to analyze the role of purchase intention in mediating the influence of environmental concern on the purchase of environmentally friendly products. The method used in this study is quantitative. The population and sample in this study are the general public in Indonesia who have a minimum education in high school and understand environmentally friendly products. The sample size in this study was 200 respondents. The data source used in this study is primary data. The measurement scale used in this study is a 5-point Likert scale. Data analysis using SmartPLS version 3.0. The results of the analysis in this study indicate that environmental concern has a significant positive effect on purchase intention, environmental concern has a significant positive effect on purchasing behavior, purchase intention has a significant positive effect on purchasing behavior and purchase intention positively mediates environmental concern on purchasing behavior.
The Role of Green Brand Love in Mediating Reliability, Attractiveness, and Informativeness toward Green Customer Citizenship Behavior Pangestu, Yulia Kinanti; Kuswati, Rini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5020

Abstract

This study examines the mediating role of Green Brand Love in the relationship between Reliability, Attractiveness, and Informativity on Green Customer Citizenship Behavior. The research population consisted of students from the Faculty of Economics and Business at Universitas Muhammadiyah Surakarta and members of the general public who have purchased products or used services at Larissa Aesthetic Center. A quantitative research method was employed, utilizing a survey research design. Data was collected through Google Forms questionnaires to assess respondents' attitudes, beliefs, opinions, characteristics, and behaviors. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used for data analysis. The findings indicate significant positive relationships between Reliability, Attractiveness, and Informativity with Green Brand Love, as well as with Green Customer Citizenship Behavior. Moreover, Green Brand Love was found to mediate the relationship between Reliability, Attractiveness, and Informativity with Green Customer Citizenship Behavior. These results underscore the importance of Green Brand Love as a mediator in influencing environmentally friendly consumer behaviors. The study contributes to understanding the interconnectedness of these variables and their impact on consumer behavior towards the environment.
The Influence of Service Quality and Trust on Repurchase Interest in Beauty Clinic Services Yusria, Lana; Imronudin, Imronudin; Kuswati, Rini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5055

Abstract

In the context of beauty clinic services in Surakarta's cosmetics industry, this study examines how service quality and brand image influence consumers' repurchase intentions, and how trust mediates this relationship. This study used a causal quantitative research methodology to investigate the connections between service quality, brand image, customer trust, customer satisfaction, and repurchase intention. The sample consists of 160 participants from Ella Beauty Clinic. Key variables are operationalized in this study, and data analysis is done using SmartPLS SEM (Partial Least Squares Structural Equation Modeling). The findings indicate that customer happiness does not have a direct impact on repurchase intentions, while customer trust has a considerable and favorable effect on repurchase intentions. Service quality has a beneficial effect on both customer happiness and trust, but it does not have a direct impact on repurchase intentions. On the other hand, the perception of a brand greatly impacts the level of satisfaction, trust, and likelihood of making future purchases. Furthermore, the trust serves as an intermediary between the quality of service and the perception of the brand, influencing the likelihood of repeat purchases. In contrast, customer satisfaction does not mediate these effects. This study enhances the comprehension of customer behavior in the cosmetics sector by providing practical insights for improving service quality and establishing consumer trust, which in turn promotes loyalty and repeat purchases. The results highlight the significance of brand image in influencing how consumers perceive and intend to engage with beauty clinics.
Co-Authors 'Ammar, Mohammad 'Atha Abdul Aziz Adinda Mutiara Putri Sakhina Afifah, Imroatul Agus Dwi Anggono Agus Triyono Agustyawati, Lely Aini, Lola Khurul Akbar Prakosa, Muhammad Rizki Akbar, A Zaenudin Alam Romadhon, Yusuf Alfina Putri Pratama Amalia Saleha Amalia Saleha, Amalia Amalia, Yumita Azatin Andriani, Betty Angellia, Anggi Anggitasari, Oktavia Diyah Anindita, Yessica Anton Agus Setyawan Aprilliyani, Reny Arya Dita Aflaha Aulia Uswatun Khasanah Burhannudin Ichsan Choirunnisa, Bella A. Destri Andri, Sigit Dewa, Muhammad Rakha Kusuma Dina, Jihan Farah DL, Wuryaningsih Edy Purwo Saputro Elsa Hendriana Putri Em Sutrisna Eni Setyowati Fail, Lukman Caesar Fauzan Eri Farihin, Nadhif Rahman Fayestika Anantasia Pratiwi Firda Rayyantika Gata Krisnawan Hardianti, Aditya Dwi Hermalia, Riang Anggun Herry Purnama, Herry Imronudin Imronudin, Imronudin Irfan, Maulana Ali Jannah, Niswatul Jati Waskito Kholifah Syafrina Hasna Krisnawan, Gata Kurniawati, Novarina Laksana, Muhammad Hafid laksana, yudhistira surya Lola Khurul Aini M. Sholahuddin Mahiroh, Aqila Widyas Makaarim, Nabiil Hilmi Michella Mulyana Putri Mirzam Arqy Ahmadi Moechammad Nasir Mohammad 'Atha 'Ammar Muhammad Enrico Muhammad Sholahuddin Muhana, Anas Luthfi Mulyadi, Desviana Umi Sholikah Mushhaf, Muhammad Dhiyaul Muzakar Isa Nabila Ayu Wijayanti Natasha Dewi Azzarah Novel Idris Abas Nur Achmad Nur Asida, Abi Yusuf Nur Hidayati Nur Rahmawati Syamsiyah Nurdaya, Bastian Nursito, Fadhil Rafii Falah Pangestu, Yulia Kinanti Permatasari, Qisthoni Putra , Bintang Kharisma Qudsiyah, Yusfina Sekar Rafi Falah Nursito, Fadhil Rahayu Pangestuti , Mugi Rahma, Ghina Aulia Ratulangi, Agnes Rayyantika, Firda Rino Vrasica Rizky?, Vatri Aulia Ruli Permana S Soepatini Sakhina, Adinda Mutiara Putri Santosa, Andra Vikto Saputra, Rosa Nur Maulia Sari, Mekar Sri Murwanti Sri Padmantyo Suliatiana, Risma Endah Suryandari , Rullynta Siska Sutrisna, M. Tri Hartati, Wiwit Wahyu Vania Taradiva Aristawati Vrasica, Rino Wandansari, Lucky Titi Wiguna, Kevin Satria Wijayanti, Nabila Ayu Wiryawan, Sakti Wulandari, Yulia Aisyah Wuryaningsih Dwi Lestari Wuryaningsih Dwi Lestari, Wuryaningsih Dwi Yulia Aisyah Wulandari Yusfina Sekar Qudsiyah Yusria, Lana Zakiyah, Safira Zulfa Irawati Zulfa Irawati, Zulfa