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All Journal Benefit: Jurnal Manajemen dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Agregat: Jurnal Ekonomi dan Bisnis Muhammadiyah International Journal of Economics and Business Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan JURNAL LENTERA BISNIS Journal of Enterprise and Development (JED) Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Darma Agung Jurnal Ekuilnomi VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Golden Ratio of Marketing and Applied Psychology of Business Jurnal Bina Bangsa Ekonomika EKONOMIKA45 Economic Reviews Journal IQTISHADequity jurnal MANAJEMEN Prosiding University Research Colloquium J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Penelitian Ilmu-Ilmu Sosial Center of Economic Students Journal (CSEJ) Paradoks : Jurnal Ilmu Ekonomi Amkop Management Accounting Review (AMAR) JURSIMA Jurnal Sistem Informasi dan Manajemen JER Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi International Conference on Digital Advanced Tourism, Management, and Technology EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah
Sidiq Permono Nugroho
Universitas Muhammadiyah Surakarta
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

 1 
PENGARUH MARKETING KNOWLEDGE MANAGEMENT TERHADAP BISNIS PERFORMANCE YANG DIMEDIASI OLEH PRODUK INNOVASI DAN DIGITAL MARKETING PADA PENGGUNA PRODUK CAMILLE BEAUTY Amanda Oktavia Amielia; Sidiq Permono Nugroho
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.1036

Abstract

The purpose of this study was to analyze the effect of marketing knowledge management on business performance mediated by product innovation and digital marketing on users of camille beauty products. This research method is quantitative. The population in this study were students who used camille beauty products in Surakarta. The number of samples in this study were 95 respondents. The sampling technique can be classified as non-probability with purposive sampling. The data used in this research is primary data. The data collection method used in this research is by distributing questionnaires. The data analysis technique used in this research is descriptive analysis and Structural Equation Model (SEM) analysis with Smart Partial Least Square (PLS). The results of this study are that Marketing knowledge management has a significant positive effect on business performance. Marketing knowledge management has a significant positive effect on product innovation. Marketing knowledge management has a significant positive effect on digital marketing. Product innovation has a significant positive effect on business performance. Digital marketing has a significant positive effect on business performance. Marketing knowledge management influences business performance mediated by product innovation. Marketing knowledge management affects business performance mediated by digital marketing. Keywords: Marketing Knowledge Management, Business Performance, Product Innovation, Digital Marketing.
Co-Authors Agus Ulinuha Ahmad Mardalis Ahmad Mardalis, Ahmad Aji, Ilham Purnama Akhmad, Dati Putra Nur Amanda Oktavia Amielia Ambarwangi, Berlian Ajeng AMELIA, NUR Amirudin, Rifqi Usada Andri Veno Anggres Ayu Damayanti Annisa Grandisia Forza Anton Agus Setyawan cahyono, Gilang Trio Daffa Gilang Rakasiwi Dewangga, Rakay Wastu Dewi Probowati Setyaningrum Dinda Wahyu Desiyani Edi Priyono Edy Purwo Saputro Eka Adhitya Yuana Putra Ekarisma Hidayanti Eny Purwandari Farid Adi Prasetya Fatham Mubina Winangun Fattah, Muhammad Lutfi Ali Febiola, Poppi Febriyanti, Mellyna Dwi Gilang Trio cahyono Hanafiana, Suci Hanifah, Rohadatul Aisy Ihwan Susila Indraswari, Salsabila Pavita Irmawati Irmawati Irmawati Irmawati Izzati, Wildan Hanif Kurniawan, Fery Indra Lestari, Andriyani Puji Lestari, Dwi Putri Lestari, Nina Sri M. Nasir M. Nasir Ma'ruf Ma'ruf Ma'ruf, Ma'ruf Ma’ruf Ma’ruf, Ma’ruf Mahfudz Mahfudz Mardhika, Nohan Allam Mauliarini, Luthfatul Anisa Ma’ruf Ma’ruf Muchammad Arifhidayat Muhammad Arif Muhammad Fahrurrozi Sundawa Muhammad Ramadhan Muhammad Ramadhan Muhammad Syarifuddin Aziez Mujahidin Ahmad Mustofa, Rochman Hadi Muzakar Isa Praswati, Aflit Nur Yulia Rakasiwi, Daffa Gilang Rohadatul Aisy Hanifah Salsabila Pavita Indraswari Setyaningrum, Dewi Probowati Setyawan, M Arkan Shafa Wisista Aprilia Putri Siregar, Yani Sukriah Stania Desi Adinda Putri Suharnomo Suharnomo Suranto Suranto Susilaningsih Susilaningsih Syamsudin Syamsudin Syamsudin Syamsudin Wahyudi Wahyudi Wawan Kurniawan Wibowo, Sri Zulfa Choirul Husna