Garuda - Garba Rujukan Digital

PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS PADA PRODUK KOSMETIK HALAL MELALUI APLIKASI TIKTOK TERHADAP MINAT BELI Hendri Khuan; Andry Mochamad Ramdan; Andriya Risdwiyanto; Widyastuti Widyastuti; Sri Wahyuning
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10747

Pesatnya perkembangan teknologi, dunia digital dan internet tentunya berdampak pada dunia bisnis. Trend pemasaran di dunia telah bergeser dari menggunakan cara konvensional (Offline) menjadi cara digital (Online). Di Indonesia, online shop sudah sangat menjamur dan berkembang pesat. Penelitian ini menggunakan pendekatan kuantitatif yang memiliki tujuan untuk mengetahui pengaruh digital marketing dan brand awareness pada produk kosmetik halal melalui aplikasi tiktok terhadap minat beli. Populasi dan sampel dalam penelitian ini adalah pengguna masyarakat pengguna aplikasi Tiktok yang diperoleh dengan menggunakan teknik probability sampling: simple random yang berhasil diperoleh sebanyak 250 responden dalam penelitian ini. Dan tehnik analisis menggunakan SPSS. Hasil penelitian menunjukkan bahwa variabel digital marketing memberikan pengaruh terhadap minat beli masyarakat. Namun variable brand awareness tidak berpengaruh dalam penelitian ini. Kata Kunci: Digital Marketing, Brand Awareness, Minat Beli Kosmetik Halal

Analysis Of Strategic Entrepreneurship To Increase The Export Of Micro, Small, And Medium Enterprises (MSMEs) In Indonesia: A Case Study Of Java Halu Coffee Dindin Abdurohim; Andry Mochamad Ramdan
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i3.140

Strategic Entrepreneurship, also known as entrepreneurial strategy, serves as a pathway for SMEs to enter the international market smoothly. When SME products enter the international market, it is essential for companies to devise entrepreneurial strategies in marketing to increase sales volume and generate profits.Coffee is a prominent commodity in West Java due to its mountainous terrain, which provides favorable conditions for coffee cultivation. Java Halu Coffee, located in Bandung Barat Regency, West Java, is one of the SMEs in the coffee bean and coffee processing industry.The objective of this research is to describe the entrepreneurial strategies employed by Java Halu Coffee in entering and marketing its products in the international market. The study also explores the application of entrepreneurial strategies in increasing the export volume of coffee beans and alternative strategies.This research utilizes a descriptive qualitative approach. The primary data sources consist of interviews conducted with the owner of Java Halu Coffee, while secondary data sources include relevant documents related to the research theme.The research findings indicate that Java Halu Coffee has chosen export as its entry strategy into the international market. The company implements growth, innovation, network, and harvest/exit strategies. This includes identifying market development opportunities, innovating its products, establishing good relationships with buyers, forming beneficial networks, and collaborating with similar companies to meet market demands. These strategies enable Java Halu Coffee to maximize sales and increase the export volume.

Stages of International Virtual Competition Implementation in Indonesia Dianita, Indria Angga; Adim, Adrio Kusmareza; Dirgantara, Pradipta; Kalaloi, Abdul Fadli; Ramdan, Andry Mochamad
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.015

The purpose of this study was to explore and describe the stages of implementing virtual competition as one of the types of virtual events. The virtual competition which was being studied was the 2021 International Photography and Short Movie Festival (IPSMF). One of the industries most affected by the Covid-19 pandemic is the event industry. As an industry that generates revenue from crowds of visitors, most event organizers are turning their offline agenda into virtual events. These phenomena continue to rise during the post-pandemic days. This research was conducted using a qualitative descriptive method. The analysis in this study was carried out based on the stages of organizing virtual which consists of Pre-Plan, Plan, Accomplish, and Response and Engage. This study indicate that the implementation of the 2021 IPSMF virtual competition has several differences. These differences exist in all stages. Based on these differences, it can be concluded that the activities carried out in the implementation of virtual events can be adjusted to the conditions and needs of the virtual event in question. The implementation of virtual events has a very wide audience reach compared to conventional events. Event organizers are required to create a digital platform with up to date, accurate, and interactive content.

PENGARUH KIM TAE HYUNG ( V) BTS SEBAGAI BRAND AMBASSADOR TERHADAP PENINGKATAN ENGAGEMENT KONTEN MARKETING AKUN INSTAGRAM SIM_INVEST Ramdan, Andry Mochamad
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 6 No. 1 (2024): Vol. 6 No. 1 Maret 2024
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v6i1.9612

Brand Ambassador merupakan seseorang yang dikenal dan memiliki hubungan baik dengan khalayak untuk membantu perusahaan dalam mengkomunikasikan pesan kepada publik dengan tujuan untuk meningkatkan penjualan suatu produk. Siminvest menggunakan Kim Tae Hyung sebagai brand ambassador sejak awal tahun 2023 hingga saat ini. Kim Tae Hyung sendiri merupakan Personil boyband K-Pop BTS asal Korea Selatan yang sedang ramai diminati oleh banyak kalangan. Oleh karena itu, konten-konten yang disajikan melalui akun Instagram @Sim_Invest ramai dibanjiri oleh para penggemar Kpop. Tujuan dari diadakannya penelitian ini yaitu untuk mengetahui pengaruh dari Kim Tae Hyung sebagai brand ambassador terhadap peningkatan engagement konten marketing melalui kolom komentar media sosial Instagram @Sim_Invest. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik non-probability sampling dengan metode purposive sampling yaitu teknik menentukan sampel berdasarkan suatu pertimbangan yang ditentukan peneliti. Berdasarkan hasil pengolahan data dan pengujian hipotesis yang telah dilakukan oleh peneliti dalam bab sebelumnya. Peneliti telah melakukan pengujian terhadap 100 responden yang pernah berinteraksi melalui brand page Instagram Siminvest sehingga peneliti dapat menarik kesimpulan sebagai berikut, Brand Ambassador Kim Tae Hyung memiliki pengaruh yang positif dan signifikan terhadap engagement konten marketing pada brand page Instagram Siminvest. Hal tersebut terlihat dari hasil uji hipotesis dengan menggunakan uji T yang menunjukkan bahwa T tabel < T hitung atau sebesar 1.987 < 7.115, artinya H0 ditolak dan H1 diterima. Selain itu juga, berdasarkan hasil analisa engagement rate pada salah satu konten pada Instagram @Sim_Invest memiliki interaksi yang baik jika dilihat dari segi likes dan comment.

The Role Of Market Performance Studies With A Strategic Orientation Syam'un, Syam'un; Panjaitan, Roymon; Ramdan, Andry Mochamad; Sawlani, Dhiraj Kelly; Abdullah, Akmal
Jurnal Manajemen Industri dan Logistik Vol 6, No 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1046

In Southeast Sulawesi, during the Corona Virus Disease Pandemic, this study sought to examine the impact of the strategic orientation dimension on the market performance of the culinary industry. The descriptive and quantitative methods used non-probability sampling and a purposive sample technique. During the COVID-19 pandemic, the population was made up of actors in the food industry who had managed to survive and run their companies for more than two years. Only 38 people responded to the survey's sample, which was small. This study used Smart-PLS 3.0's route analysis for data analysis. To help culinary business actors perform better in the market during the COVID-19 pandemic, the analysis of the strategic aspects that have an aggressive attitude and significantly affect market performance were presented.

Pengaruh Kepuasan Konsumen terhadap Keputusan Pembelian Produk lewat Ayam Sijagur Ramdan, Andry Mochamad; Purwanti, Yanti
SEIKO : Journal of Management & Business Vol 7, No 1.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6961

Pengguna internet di Indonesia saat ini semakin pesat perkembangannya, terbukti pada tahun 2022-2023 tercatat sebanyak 215.63 juta orang. Sejalan dengan itu internet mulai digunakan oleh semua kalangan termasuk para bisnis online. Hal ini dimanfaatkan juga pada bisnis kuliner,sehingga internet menemukan ekosistemnya tersendiri bagi para pebisnis online. Dengan metode deskriptif verifikatif penelitian ini merupakan penelitian yang bersifat kuantitative. Penelitian ini dilakukan untuk mencari pengaruh dari variable kepuasan konsumen terhadap keputusan pembelian yang bersifat online.dengan jumlah 140 responden, ditemukan bahwa terdapat pengaruh dari kepuasan konsumen terhadap keputusan pembelian, hal ini diketahuan dengan nilai uji t sebesar 23%, namun demikian sebesar 77 % dipengaruhi oleh variable lainnya. Kata Kunci: Kepuasan Konsumen,Produk Ayam,Online Shop.

Pengembangan Manajemen Bisnis dan Diversifikasi Produk untuk Meningkatkan Daya Saing (Studi Kasus pada Mayesty Cake & Cookies): Penelitian Andry Mochamad Ramdan; Yanti Purwanti; Indah Putri Cahya; Revansyell Syahla
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1596

Micro, Small, and Medium Enterprises (MSMEs) are fundamental pillars of the Indonesian economy, but face significant challenges in terms of management, legality, and technology adaptation. This study aims to improve the competitiveness of MSME Mayesty Cake & Cookies in West Bandung Regency through a structured mentoring program. The main problems identified in partners are (1) limited understanding of product diversification and quality, (2) the absence of structured business management, especially in the ordering flow and financial recording, (3) the absence of business legality, and (4) the use of digital marketing that is not optimal. The implementation method used is Participatory Action Research (PAR), which involves active participation of partners in every stage, starting from situation analysis, training, technical guidance, facilitation, to mentoring. The results of this program show significant improvements: (1) partners successfully obtained a Business Identification Number (NIB) which is the legal foundation of the business, (2) there was an improvement in business management with the implementation of a standard ordering flow and digital financial recording through the BukuWarung application, (3) a new packaging design was produced that was more informative and attractive, and (4) increased knowledge and initial implementation of digital marketing.

Analysis Of Strategic Entrepreneurship To Increase The Export Of Micro, Small, And Medium Enterprises (MSMEs) In Indonesia: A Case Study Of Java Halu Coffee Dindin Abdurohim; Andry Mochamad Ramdan
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i3.140

Strategic Entrepreneurship, also known as entrepreneurial strategy, serves as a pathway for SMEs to enter the international market smoothly. When SME products enter the international market, it is essential for companies to devise entrepreneurial strategies in marketing to increase sales volume and generate profits.Coffee is a prominent commodity in West Java due to its mountainous terrain, which provides favorable conditions for coffee cultivation. Java Halu Coffee, located in Bandung Barat Regency, West Java, is one of the SMEs in the coffee bean and coffee processing industry.The objective of this research is to describe the entrepreneurial strategies employed by Java Halu Coffee in entering and marketing its products in the international market. The study also explores the application of entrepreneurial strategies in increasing the export volume of coffee beans and alternative strategies.This research utilizes a descriptive qualitative approach. The primary data sources consist of interviews conducted with the owner of Java Halu Coffee, while secondary data sources include relevant documents related to the research theme.The research findings indicate that Java Halu Coffee has chosen export as its entry strategy into the international market. The company implements growth, innovation, network, and harvest/exit strategies. This includes identifying market development opportunities, innovating its products, establishing good relationships with buyers, forming beneficial networks, and collaborating with similar companies to meet market demands. These strategies enable Java Halu Coffee to maximize sales and increase the export volume.

PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS PADA PRODUK KOSMETIK HALAL MELALUI APLIKASI TIKTOK TERHADAP MINAT BELI Khuan, Hendri; Mochamad Ramdan, Andry; Risdwiyanto, Andriya; Widyastuti, Widyastuti; Wahyuning, Sri
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10747

Pesatnya perkembangan teknologi, dunia digital dan internet tentunya berdampak pada dunia bisnis. Trend pemasaran di dunia telah bergeser dari menggunakan cara konvensional (Offline) menjadi cara digital (Online). Di Indonesia, online shop sudah sangat menjamur dan berkembang pesat. Penelitian ini menggunakan pendekatan kuantitatif yang memiliki tujuan untuk mengetahui pengaruh digital marketing dan brand awareness pada produk kosmetik halal melalui aplikasi tiktok terhadap minat beli. Populasi dan sampel dalam penelitian ini adalah pengguna masyarakat pengguna aplikasi Tiktok yang diperoleh dengan menggunakan teknik probability sampling: simple random yang berhasil diperoleh sebanyak 250 responden dalam penelitian ini. Dan tehnik analisis menggunakan SPSS. Hasil penelitian menunjukkan bahwa variabel digital marketing memberikan pengaruh terhadap minat beli masyarakat. Namun variable brand awareness tidak berpengaruh dalam penelitian ini. Kata Kunci: Digital Marketing, Brand Awareness, Minat Beli Kosmetik Halal

ANALISIS STRATEGI PROMOSI DAN PELAYANAN PARIWISATA DALAM MENINGKATKAN JUMLAH PENGUNJUNG WISATA DI INDONESIA Boari, Yoseb; Yovita, Yovita; Ramdan, Andry Mochamad; Adnan, Adnan; Sucipto, Bambang
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13321

Abstrak Strategi promosi dan pelayanan pariwisata menjadi subjek utama dalam penelitian ini. Pendekatan penelitian ini mengumpulkan data melalui studi literatur, yang melibatkan pembacaan literatur dari berbagai sumber termasuk buku, jurnal dan laporan dengan menggunakan pendekatan kualitatif dan deduktif. Temuan penelitian ini bahwa ada beberapa strategi promosi pariwisata yaitu periklanan (advertising), penjualan perorangan (personal selling), publisitas (publicity), promosi penjualan (sales promotion), dan pemasaran sponsorships (marketing sponsorships). Adapun strategi pelayanan pariwisata yaitu adalah bukti langsung (tangibles), keandalan (reliability), daya tanggap (responsiveness), keyakinan/jaminan (assurance), dan perhatian (empathy). Strategi promosi dan pelayanan pariwisata tersebut sangat efektif dalam meningkatkan jumlah pengunjung wisata di Indonesia. Kata Kunci: Promosi, Pelayanan, Pariwisata, Wisata

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