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All Journal Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Quantitative Economics and Management Studies Business Preneur : Jurnal Ilmu Administrasi Bisnis International Journal of Economics and Management Research Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Andry Mochamad Ramdan
Universitas Pasundan
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Analysis Of Strategic Entrepreneurship To Increase The Export Of Micro, Small, And Medium Enterprises (MSMEs) In Indonesia: A Case Study Of Java Halu Coffee Dindin Abdurohim; Andry Mochamad Ramdan
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i3.140

Abstract

Strategic Entrepreneurship, also known as entrepreneurial strategy, serves as a pathway for SMEs to enter the international market smoothly. When SME products enter the international market, it is essential for companies to devise entrepreneurial strategies in marketing to increase sales volume and generate profits.Coffee is a prominent commodity in West Java due to its mountainous terrain, which provides favorable conditions for coffee cultivation. Java Halu Coffee, located in Bandung Barat Regency, West Java, is one of the SMEs in the coffee bean and coffee processing industry.The objective of this research is to describe the entrepreneurial strategies employed by Java Halu Coffee in entering and marketing its products in the international market. The study also explores the application of entrepreneurial strategies in increasing the export volume of coffee beans and alternative strategies.This research utilizes a descriptive qualitative approach. The primary data sources consist of interviews conducted with the owner of Java Halu Coffee, while secondary data sources include relevant documents related to the research theme.The research findings indicate that Java Halu Coffee has chosen export as its entry strategy into the international market. The company implements growth, innovation, network, and harvest/exit strategies. This includes identifying market development opportunities, innovating its products, establishing good relationships with buyers, forming beneficial networks, and collaborating with similar companies to meet market demands. These strategies enable Java Halu Coffee to maximize sales and increase the export volume.
PENGARUH KIM TAE HYUNG ( V) BTS SEBAGAI BRAND AMBASSADOR TERHADAP PENINGKATAN ENGAGEMENT KONTEN MARKETING AKUN INSTAGRAM SIM_INVEST Ramdan, Andry Mochamad
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 6 No. 1 (2024): Vol. 6 No. 1 Maret 2024
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v6i1.9612

Abstract

Brand Ambassador merupakan seseorang yang dikenal dan memiliki hubungan baik dengan khalayak untuk membantu perusahaan dalam mengkomunikasikan pesan kepada publik dengan tujuan untuk meningkatkan penjualan suatu produk. Siminvest menggunakan Kim Tae Hyung sebagai brand ambassador sejak awal tahun 2023 hingga saat ini. Kim Tae Hyung sendiri merupakan Personil boyband K-Pop BTS asal Korea Selatan yang sedang ramai diminati oleh banyak kalangan. Oleh karena itu, konten-konten yang disajikan melalui akun Instagram @Sim_Invest ramai dibanjiri oleh para penggemar Kpop. Tujuan dari diadakannya penelitian ini yaitu untuk mengetahui pengaruh dari Kim Tae Hyung sebagai brand ambassador terhadap peningkatan engagement konten marketing melalui kolom komentar media sosial Instagram @Sim_Invest. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik non-probability sampling dengan metode purposive sampling yaitu teknik menentukan sampel berdasarkan suatu pertimbangan yang ditentukan peneliti. Berdasarkan hasil pengolahan data dan pengujian hipotesis yang telah dilakukan oleh peneliti dalam bab sebelumnya. Peneliti telah melakukan pengujian terhadap 100 responden yang pernah berinteraksi melalui brand page Instagram Siminvest sehingga peneliti dapat menarik kesimpulan sebagai berikut, Brand Ambassador Kim Tae Hyung memiliki pengaruh yang positif dan signifikan terhadap engagement konten marketing pada brand page Instagram Siminvest. Hal tersebut terlihat dari hasil uji hipotesis dengan menggunakan uji T yang menunjukkan bahwa T tabel < T hitung atau sebesar 1.987 < 7.115, artinya H0 ditolak dan H1 diterima. Selain itu juga, berdasarkan hasil analisa engagement rate pada salah satu konten pada Instagram @Sim_Invest memiliki interaksi yang baik jika dilihat dari segi likes dan comment.
Pengembangan Manajemen Bisnis dan Diversifikasi Produk untuk Meningkatkan Daya Saing (Studi Kasus pada Mayesty Cake & Cookies): Penelitian Andry Mochamad Ramdan; Yanti Purwanti; Indah Putri Cahya; Revansyell Syahla
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1596

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are fundamental pillars of the Indonesian economy, but face significant challenges in terms of management, legality, and technology adaptation. This study aims to improve the competitiveness of MSME Mayesty Cake & Cookies in West Bandung Regency through a structured mentoring program. The main problems identified in partners are (1) limited understanding of product diversification and quality, (2) the absence of structured business management, especially in the ordering flow and financial recording, (3) the absence of business legality, and (4) the use of digital marketing that is not optimal. The implementation method used is Participatory Action Research (PAR), which involves active participation of partners in every stage, starting from situation analysis, training, technical guidance, facilitation, to mentoring. The results of this program show significant improvements: (1) partners successfully obtained a Business Identification Number (NIB) which is the legal foundation of the business, (2) there was an improvement in business management with the implementation of a standard ordering flow and digital financial recording through the BukuWarung application, (3) a new packaging design was produced that was more informative and attractive, and (4) increased knowledge and initial implementation of digital marketing.
Co-Authors Abdul Rosid Abdurohim, Dindin Adnan Adnan Andriya Risdwiyanto Bambang Sucipto Destina Paningrum Erik Erlangga, Heri Hendri Khuan Hindarsah, Ida Ikrawan, Yusep Indah Putri Cahya Muhammad Aqshel Revinzky Muhammad Fikri Maulana Muhammad Fikri Maulana Okta Karneli, Okta Revansyell Syahla Sariningsih, Yuce Sri Wahyuning Tito Irwanto Tri Febrina Melinda Widyastuti Widyastuti Yanti Purwanti Yayan Mulyana Yoseb Boari Yovita Yovita