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All Journal Economic Journal of Emerging Markets IJIBE (International Journal of Islamic Business Ethics) Proceeding SENDI_U PROSIDING SEMINAR NASIONAL CENDEKIAWAN Jurnal Manajemen Pelayanan Publik Jurnal Ilmiah Ekonomi Islam Al-Muzara'ah Dinamisia: Jurnal Pengabdian Kepada Masyarakat Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara dan Kebijakan Publik Aptisi Transactions on Technopreneurship (ATT) Jurnal Ekonomi Bisnis Indonesia Indonesian Journal of Accounting and Governance Meteor STIP Marunda El-Barka: Journal of Islamic Economics and Business Jurnal Wacana Ekonomi Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam Community Empowerment Devotion: Journal of Research and Community Service Studi Ilmu Manajemen dan Organisasi Jurnal Ketenagakerjaan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan El-Ecosy : Jurnal Ekonomi dan Keuangan Islam PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Business and Entrepreneurial Review Journal of Tax Law and Policy Media Riset Akuntansi Auditing & Informasi Indonesian Management and Accounting Research Media Ekonomi Scientium Law Review Ekonomi Digital Dharma Ekonomi Enrichment: Journal of Multidisciplinary Research and Development Dirkantara Indonesia Gudang Jurnal Multidisiplin Ilmu International Journal of Economics and Management Sciences International Journal of Economics, Management and Accounting Green Inflation: International Journal of Management And Strategic Business Leadership Suhuf: International Journal of Islamic Studies Indonesian Journal of Accounting and Governance
Muhammad Zilal Hamzah
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Journal : al-muzara'ah

 1 
Strategi Pengembangan Pemasaran Sukuk Wakaf Ritel Indonesia Reska Prasetya; Muhammad Zilal Hamzah; Nurwahidin; Fahruroji
AL-MUZARA'AH Vol. 9 No. 2 (2021): AL-MUZARA'AH (December 2021)
Publisher : Department of Islamic Economics, IPB University

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Abstract

Waqf is an Islamic social financial instrument that plays an important role in development. In order to play an optimal role, waqf needs to be managed productively, including through the Retail Cash Waqf Linked Sukuk (CWLS) or Retail Sukuk Waqf, which is an innovation in developing cash waqf through placement on Government Islamic Securities. The presence of this program opens opportunities for safe, productive, optimal and rewarding cash waqf investment. However, the very low marketing results of Retail Sukuk Waqf compared to other retail Sukuk types indicate that there are problems in the marketing of this instrument. This study aims to proposed strategy for developing retail Sukuk Waqf marketing through an analysis of the strengths, weaknesses, opportunities and challenges of Retail Sukuk Waqf. The proposed strategy is to improve the marketing system by changing the sales scheme from offline to online, increasing the number of MIDIS, determining the appropriate issuance timing, increasing socialization and promotion, offering reasonable returns, and making variation tenor of Retail Sukuk Waqf to the shorter one. In addition, it also needs to be supported by efforts to increase transparency and accountability of nazhir to enhance the convenience of the community in making cash waqf.
Co-Authors Abd Rahman, Nur Hayati Abd. Ghafar b. Ismail Abdul Yusuf Agus Sriyanto Agus Susanto, Eko Ahmad Ahmad Airin Devanty Andhika Suparjan Ardhiani Fadila Ari Mulianta Ginting, Ari Mulianta Arsal, Yon Asma'i , Astuti, Camelia Puji Bustamil, Bustamil Chintia Apriyanti Dewi, Nur Diana Dian Wahyudi Dida Nurhaida Dimyati Dimyati Dini Hariyanti Eferedo, Eferedo Eleonora Sofilda Faaza, Haseena Khalida Fahruroji Fahruroji, Fahruroji Giri Tri Broto Handoko, Hendro Haris, Muhamad Herawan, Bonny Famedian Hesti Ekawati Hilman Latief Himawan, Aquila Ihsanul Fatta Indah Anggoro Putri indianies janio Iskandar, Adriyansya Islami, Wardah Isnaini Mukti Azis Jadi Suriadi Jati Chandrasasi Jhon Tafbu Ritonga Jhon Talbu Ritonga Kamila Ramadhani Kuncoro Hadi Lestari, Dara Ayu Lidia Wahyuni Luci Irawati M Andrio Mulasaputra Maisyarah, Anisa Makarim, Dina Fornia Meinarsih, Triana Meutia, Astrid Mudakir , Mudakir Mudakir Mudakir Muhammad Rizky Ramadhan Munawar, Muhammad Agil Musa Ritonga Natris Idriyani nirdukita ratnawati, nirdukita Nurhayati Nurhayati Nurwahidin Pardomuan Sihombing, Pardomuan Putri, Indah Anggoro R. Ajeng Entaresmen, R. Ajeng Reska Prasetya Ridhona Fultanegara Rudy Tanjung Rumondang, Haiyani Safira, Mulyani Shafrani Dizar Sipayung, Bonarsius Sobiyanto, Ahmad Suci Romadhona Suharji, Nindah Warachmah Sulistyowati, Lilies Sumiyarti Sumiyarti, Sumiyarti Suryadi, Gilberth Sutradi Sutardi Tatok Djoko Sudiarto, Tatok Djoko Tri Broto, Giri Tri Handayani Triana Meinarsih Tubagus Irmansah Vissia Dewi Haptari, Vissia Dewi Wahyudi Wahyudi Wahyuni, Lidia Wan Usman, Wan Wibowo, Titis Ari Yudhistira, Tirta Mustika Yurinaldi Yurinaldi Yusuf, Abdul Yusuf, Abdul Yuswar Zainul Basri Zainuddin Siregar ZAINUL ARIFIN Zarwin Sabar Zulkifli Husin, Zulkifli