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Pemberdayaan UMKM Melalui Pendampingan Legalitas Usaha Pada Dapoer Rendang Riri Meidona, Syofria; Ysefa, Widia; Wahyuni, Sistri; Afriani, Rini; Yanti Murni; Permata, Okma; Mulyani, Sri
Journal of Humanity Dedication Vol. 3 No. 1 (2025): Journal of Humanity Dedication
Publisher : Institut Agama Islam Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55062/921/5

Abstract

Usaha Mikro, Kecil dan Menengah (UMKM) memiliki peran signifikan dalam perekonomian, namun seringkali terkendala oleh isu legalitas usaha. Artikel ini bertujuan untuk meningkatkan pemahaman tentang Legalitas Usaha, pemahaman mengoptimalkan manajemen dan pemasaran untuk meningkatkan daya saing serta mendorong terciptanya ekosistem usaha yang berkelanjutan melalui program pemberdayaan usaha yang komprehensif. Metode yang digunakan meliputi asesmen status legalitas, sosialisasi dan edukasi. Memberi pemahaman pentingnya pendampingan teknis dalam pengurusan izin, pentingnya fasilitasi akses ke jaringan dukungan legal, serta pentingnya evaluasi dan monitoring berkelanjutan. Target utama dari program ini adalah terwujudnya legalitas usaha yang lengkap dan sah bagi Dapoer Rendang Riri dan UMKM lainnya dalam jangka waktu yang terukur. Indikator keberhasilan meliputi peningkatan pemahaman pemilik UMKM mengenai pentingnya legalitas, teridentifikasinya izin yang relevan, tersusunnya dokumen persyaratan, terdaftarnya usaha pada sistem perizinan dan diperolehnya izin usaha krusial. Diharapkan program pendampingan ini dapat meningkatkan kepatuhan hukum, memberikan perlindungan usaha dan membuka peluang pengembangan bisnis yang lebih luas bagi Dapoer Rendang Riri.
EFEKTIFITAS PENERAPAN SEGMENTATION, TARGETING DAN POSITIONING TERHADAP PENJUALAN PRODUK INDIHOME PT. TELKOM INDONESIA Sri Mulyani; Misharni; Syofria Meidona
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 3 No. 1 (2021): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v3i1.20

Abstract

This research aims to determine the Segmentation, Targeting, Positioningstrategies at PT.Telkom Indonesia,Tbk Witel west Sumatra. This type of research used in thisresearch is descriptive qualitative research. The research was conducted ad PT. TelkomIndonesia, Tbk Witel Sumatra by selecting 3 informants who were consideredrepresentatives of the group consisting of 1 key informant. Namely the CC employees and 2non-key informants, the data collection techniques used in this study were in-depthinterviews and observation. The results showed that a targeted marketing strategy woild beable to assist companies in delivering products to consumers according to their wants andneeds. One of which is by implementing a segmentation strategy, targeting, and positioning.
PENGARUH PENGELUARAN PEMERINTAH SEKTOR PENDIDIKAN DAN SEKTOR KESEHATAN TERHADAP INDEK PEMBANGUNAN MANUSIA DI KOTA PARIAMAN Amelia, Feby Amelia1; Nurtati; Meidona, Syofria
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 2 No. 1 (2020): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan untuk mengetahui bagaimana pengaruh pengeluaran pemerintah sektor pendidikan dan sektor kesehatan terhadap indek pembangunan manusia di kota pariaman secara parsial dan simultan. Data yang digunakan dalam penelitian ini adalah data sekunder pada tahun 2013-2018. Alat analisis yang digunakan adalah regresi linear berganda dan perangkat lunak yang digunakan untuk melakukan analisis adalah SPSS versi 21.00. Berdasarkan analisis data yang telah dilakukan maka di dapatkan rumus regresi linear berganda yaitu Y = 1,027 + 0,175X1 - 0,102 X2. Berdasarkan hasil penelitian secara parsial bahwa pengaruh pengeluaran pemerintah sektor pendidikan terhadap indeks pembangunan manusia diperoleh nilai t hitung 3,658 > t tabel 2,132 dengan nilai signifikan 0,035 < 0,05 maka hipotesis diterima. Artinya pengeluaran pemerintah sektor pendidikan berpengaruh signifikan terhadap indeks pembangunan manusia di Kota Pariaman. Pengaruh pengeluaran pemerintah sektor kesehatan terhadap indeks pembangunan manusia diperoleh nilai t hitung -1,436 < t tabel 2,132 dengan nilai signifikan 0,246 < 0,05 maka hipotesis ditolak. Artinya pengeluaran pemerintah sektor kesehatan berpengaruh negatif dan tidak signifikan terhadap indeks pembangunan manusia di Kota Pariaman. Berdasarkan hasil analisis koefisien determinasi R square sebesar 0,883 atau 88.3 % yang artinya 88,3% indeks pembangunan manusia di pengaruhi oleh sektor pendidikan dan kesehatan.
Pengaruh Diferensiasi Produk, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Di Sulaman Indah Mayang Naras Kota Pariaman Utara Meidona, Syofria; Yanti, Novi; Nusrizky, Asri; syamsurizal, Syamsurizal
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 5 No. 1 (2023): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v5i1.132

Abstract

ABSTRACT Analysis Of The Influence Of Product Difference, Product Quality And Price On Customer Purchase Decisions In Sulaman Indah Mayang, Naras Kota Pariaman Utara The purpose of this study was to measure the analysis of the effect of product differentiation, product quality and price on customer purchasing decisions in Sulaman Indah mayang, Naras Kota Pariaman Utara. The data collection method in this study used a questionnaire. The population in this study were customers of Sulaman Indah Mayang. The sample of this study amounted to 40 people. The questionnaire test consisted of validity test using the Corrected Item Correlation method, reliability test using Cronbach's Alpha method, classical assumption test which included: normality test, multicollinearity test and heteroscedasticity test, and there was an F test (simultaneous), and t test (partial). The analysis technique uses multiple linear regression analysis method. The results show product differentiation, product quality and price have a significant effect on customer purchasing decisions at Sulaman Indah Mayang simultaneously and partially. The regression is Y = 9.189 + 0.153 X1 + 0.343 X2 + 0.252 X3 and the adjusted R Square value is 0.546 which means that product differentiation, product quality and price variables affect customer purchasing decisions by 54.6%, while the remaining 45.4% customer purchasing decisions influenced by other variables outside the regression equation or variables not examined.
Studi Minat Beli Kembali Lipstik Hanasui: Peran Brand Image dan Kelompok Referensi Hendri, Novi; Meidona, Syofria; Wahyuni EDT, Risa
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 7 No. 1 (2025): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v7i1.429

Abstract

This study aims to determine the influence of brand image and reference groups on repurchase intention of Hanasui lipstick cosmetic products among university students in Pariaman City, using a sample of 75 respondents. The background of this research stems from the increasing number of business players in the cosmetics industry, which has intensified market competition. Preliminary surveys indicate that the brand image of Hanasui lipstick is still not optimal and has not succeeded in making the brand a market leader or widely recognized by consumers. This research adopts a quantitative approach with a cross-sectional study design. Primary data were collected through questionnaires that were tested for validity and reliability. The data analysis techniques used include multiple linear regression, classical assumption tests, hypothesis testing (t-test and F-test), and coefficient of determination analysis. Data processing was conducted using SPSS version 27. The results show that the t-count value for the brand image variable (X1) is 5.044 with a significance of 0.000 (< 0.05), indicating a significant effect on repurchase intention. The reference group variable (X2) has a t-count of 2.381 with a significance of 0.019 (< 0.05), also showing a significant effect. Simultaneously, the F-count value is 23.400 with a significance of 0.000 (< 0.05), which means both variables significantly influence repurchase intention. The coefficient of determination (R²) is 0.606, indicating that 60.6% of the variation in repurchase intention is influenced by brand image and reference groups, while the remaining 39.4% is influenced by other variables not examined in this study.
Analisis Implementasi Aplikasi Sistem Keuangan Desa (Siskeudes) Terhadap Kinerja Pemerintah Desa Pada Pemerintahan Nagari Sandi Ulakan Kec. Ulakan Tapakih Kab. Padang Pariaman Meidona, Syofria; Afrianti, Rini; Multama, Ilham; Erniza, Erniza
Al-Hijrah: Journal of Islamic Economics And Banking Vol. 2 No. 1 (2024): Al-Hijrah: Journal of Islamic Economics and Banking
Publisher : Institut Agama Islam Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55062/al-hijrah.v2i1.492

Abstract

The aim of this research is to analyze the implementation of the Village Financial System (SISKEUDES) application in improving the performance of village officials. This research was conducted in Sandi Ulakan, Ulakan, Tapakih District. Where data collection is carried out by observation, interviews and documentation. The results of this research indicate that Sandi Ulakan Village has implemented the Village Financial System (SISKEUDES). Village financial management in Sandi Ulakan Village is in accordance with Standard Operating Procedures, namely Regulation of the Minister of Home Affairs of the Republic of Indonesia Number 20 of 2018 concerning Village Financial Management. Village financial management in Sandi Ulakan Village includes planning, implementation, administration and reporting. Through research conducted, village financial management using the village financial system in Sandi Ulakan improves the performance of village officials .
PENGARUH PROFITABILITAS DAN TINGKAT PERTUMBUHAN PERUSAHAAN TERHADAP STRUKTUR MODAL PADA PERUSAHAAN ASTRA GROUP PERIODE 2015-2019 meidona, syofria; Priamadyan, Maretha; Sagita, Rani
Jurnal Akuntansi Syariah (JAkSya) Vol 2 No 1 (2022): JAkSya Jurnal Akuntansi Syariah
Publisher : UIN MAHMUD YUNUS BATUSANGKAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jaksya.v2i1.5550

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Perofitabilitas yang terdiri dari Return On Asset, Return On Equity dan Tingkat Pertumbuhan Perusahaan terhadap Struktur Modal pada perusahaan Astra group periode 2015-2019. Penelitian ini menggunakan data sekunder dari informasi Bursa Efek Indonesia. Samapel penelitian ini adalah 6 Perusahaan Astra Group tahun 2015-2019. Teknik pengambilan sampel  yang digunakan adalah puporsive sampling. Teknik analisis data yang digunakan penelitian ini menggunakan metode analisis deskriptif, uji asumsi klasik, analisis regresi berganda, uji F, uji t, uji   autokorelasi dan koefesien determinasi dengan bantuan spss 22. Hasil analisisyang dilakukan,  secara parsial  Return  on Equity  berpengaruh pasitif   signifikan  terhadap struktur  modal  sedangkan  yang  tidak  berpengaruh  Return  On  Asset  tidak  berpengaruh  terhadap struktur  modal  dan  tingkat  pertumbuhan  perusahaan  tidak  berpengaruh  terhadap  struktur  modal. Secara  simultan  Return  On  Asset,  Return  On  Equity  dan  Tingkat  Pertumbuhan  Perusahaan berpengaruh positif signifikan terhadap struktur modal pada perusahaan Astra group.
ANALISIS FENOMENA THE MONDAY EFFECT PADA RETURN HARIAN SAHAM PERUSAHAAN INDUSTRI PENGOLAHAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2019 Meidona, Syofria; Multama, Ilham; Saputri, Rahmi
Jurnal Akuntansi Syariah (JAkSya) Vol 1 No 1 (2021): JAkSya Jurnal Akuntansi Syariah
Publisher : UIN MAHMUD YUNUS BATUSANGKAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jaksya.v1i1.2743

Abstract

This type of research is descriptive and empirical studies, because this research explains the phenomenon of The Monday Effect which is based on experimental observations from previous researchers.This study aims to look at the differences in stock returns on Monday to Friday and to prove the Monday Effect phenomenon in the Basic and Chemical Industry companies listed on the Indonesia Stock Exchange in 2019.The population in this study are all companies in the Basic and Chemical Industries listed on the Indonesia Stock Exchange in 2019, namely 78 companies,the sampling method is purposive sampling.The sample in this study were 6 companies that met the criteria.This study uses a different test, the data analysis technique used for H1 is one sample t-test and independent sample t-test for H2.The results of this study indicate that there is no difference between stock returns on Monday to stock returns on Friday, it means that the Monday Effect phenomenon did not occur in the Basic and Chemical Industry companies in the 2019 period.
PENGARUH JUMLAH PINJAMAN DAN KREDIT MACET SIMPAN PINJAM PEREMPUAN (SPP) TERHADAP KESEJAHTERAAN KELOMPOK SIMPAN PINJAM PEREMPUAN (SPP) UPK DAPM KECAMATAN VII KOTO DI LINGKUNGAN NAGARI LAREH NAN PANJANG SELATAN Meidona, Syofria; Rahayu, Sari; Putra, Rahmadil
Jurnal Akuntansi Syariah (JAkSya) Vol 4 No 2 (2024): JAkSya Jurnal Akuntansi Syariah
Publisher : UIN MAHMUD YUNUS BATUSANGKAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jaksya.v4i2.12396

Abstract

This research was conducted to determine the effect of the number of loans and bad debts of women's savings and loans (SPP) on the welfare of the women's savings and loans group (SPP) UPK DAPM VII Koto District in the Nagari Lareh Nan Panjang Selatan Environment. The aim of this research is to partially and simultaneously examine the influence of the number of loans and bad credit for women's savings and loans (SPP) on the welfare of the women's savings and loans group (SPP) UPK DAPM VII Koto District in the Nagari Lareh Nan Panjang Selatan Environment. The population in this study was 117 and the sample in this study was 54 respondents. The data analysis technique used is multiple linear regression analysis. The research instrument test used is the validity and reliability test. The classic assumption tests used are the data normality test, multicollinearity test and heteroscedasticity test. Meanwhile, for hypothesis testing, the F test and t test are used. The analysis tool used is regression with the help of SPSS version 23 for Windows. The results of the research show that the loan amount variable has a significant effect on the welfare of the women's savings and loan group (SPP) UPK DAPM VII Koto District in the Nagari Lareh Nan Panjang neighborhood. The bad credit variable has a negative and significant effect on the welfare of the women's savings and loans group (SPP) UPK DAPM VII Koto District in the Nagari Lareh Nan Panjang neighborhood. The variables of loan amount and bad credit have a significant effect on the welfare of the women's savings and loans group (SPP) UPK DAPM VII Koto District in the Nagari Lareh Nan Panjang neighborhood. The variables of loan amount and bad credit have a joint contribution of 23.7% to the dependent variable, namely the welfare of the women's savings and loans group (SPP) UPK DAPM VII Koto District in the Nagari Lareh Nan Panjang neighborhood. while the remaining 76.3% of welfare is influenced by other variables not examined in this research.
ANALISIS EFEKTIVITAS DAN KONTRIBUSI BEA PEROLEHAN HAK ATAS TANAH DAN BANGUNAN (BPHTB) KOTA PARIAMAN TAHUN 2017-2021 Meidona, Syofria; Rahmat, Juliandra
Jurnal Akuntansi Syariah (JAkSya) Vol 3 No 2 (2023): JAkSya Jurnal Akuntansi Syariah
Publisher : UIN MAHMUD YUNUS BATUSANGKAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jaksya.v3i2.8688

Abstract

This study aims to determine and analyze the effectiveness and contribution of Land and Building Rights Acquisition Fees (BPHTB) taxes in Pariaman City. The research approach in the form of a descriptive approach is a research method used to examine existing facts systematically based on the object of research, existing facts to be collected and processed into data, then explained and drawn conclusions on data received from the Pariaman City Regional Financial and Revenue Management Agency in the form of target data and tax realization BPHTB Kota Pariaman. Data collection techniques used documentation and interviews. The data analysis technique used is a descriptive analysis technique. The results of this study are that during the 2017-2021 period the realization of BPHTB taxes has reached the desired target. The effectiveness of BPHTB tax collection in the last 5 years has reached the set target and BPHTB's tax contribution has increased in 2017 then decreased in 2018 and has increased again in 2019 and 2020 then decreased again in 2021. There are several factors that cause a decrease in BPHTB tax revenue, namely the lack of public awareness in increasing their land status rights to have a certificate, the Sales Value of Tax Objects (NJOP) in Kota Pariaman is still low when compared to the selling price of market prices, the lack of BPHTB tax sale and purchase transactions using certificates.