Article Per Year (5 Year)
p-Index From 2020 - 2025
3.295
P-Index
This Author published in this journals
All Journal MAJALAH ILMIAH GEMA PROSIDING Benefit: Jurnal Manajemen dan Bisnis Gema Prosiding Seminar Nasional JISIP: Jurnal Ilmu Sosial dan Pendidikan International Journal of Economics, Business and Accounting Research (IJEBAR) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Al-Manhaj: Jurnal Hukum dan Pranata Sosial Islam JIHAD : Jurnal Ilmu Hukum dan Administrasi Jurnal Bisnisman : Riset Bisnis dan Manajemen RIO LAW JURNAL Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Bisnis Manajemen dan Akuntansi Proceeding of International Conference Health, Science And Technology (ICOHETECH) Implikasi: Jurnal Manajemen Sumber Daya Manusia International Journal of Economics, Business Management and Accounting Journal of Economic and Economic Education
Indra Hastuti, Indra
Universitas Duta Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 33 Documents
Search

 1   2   3   4 
Business Sustainability Transformation in Creative Culinary SMEs in Surakarta City Utami, Indah Wahyu; Hastuti, Indra; Ardiyanto, Marta; Saputri, Lisa Nur Savira Dewi; Adirangga, Ihsan Kandung
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 7 No. 2 (2025): July 2025
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v7i2.3194

Abstract

The creative industry is one of the strategic sectors that can significantly drive national economic growth. In this context, Micro, Small, and Medium Enterprises (MSMEs) operating in the creative industry, particularly the culinary sector, demonstrate great potential in creating economic value while also opening up employment opportunities. This study aims to develop a business sustainability model for creative industry MSMEs through business diversification and the implementation of environmentally friendly human resource management practices. The research focuses on culinary sector MSMEs in the city of Surakarta as a representation of the rapidly growing and highly competitive creative industry. Data collection methods include literature review, surveys, and interviews with culinary sector MSMEs in the city of Surakarta. The results of this study are expected to contribute theoretically to the development of a business sustainability model and serve as a practical guide for SMEs in enhancing the resilience and sustainability of their businesses amid the dynamic, competitive, and sustainable business environment
Hubungan Aksesibilitas dan Fasilitas Terhadap Minat Berkunjung Ulang Wisatawan di Pantai Klayar Pacitan Maharani, Novita Risma; Hastuti, Indra; Sasando, Adam
Journal of Economics and Economic Education Vol. 2 No. 1 (2025): Journal of Economic and Economic Education
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jeee.v2i1.1557

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara aksesibilitas dan fasilitas terhadap minat berkunjung ulang wisatawan di Pantai Klayar, Pacitan, Jawa Timur. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif asosiatif. Data diperoleh melalui penyebaran kuesioner kepada 100 responden yang pernah mengunjungi Pantai Klayar, dengan teknik purposive sampling. Instrumen penelitian diuji menggunakan uji validitas dan reliabilitas, serta dianalisis dengan regresi linier berganda menggunakan SPSS versi 25. Hasil penelitian menunjukkan bahwa aksesibilitas dan fasilitas berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap minat berkunjung ulang. Aksesibilitas menunjukkan nilai signifikansi sebesar 0,000 dan fasilitas juga sebesar 0,000. Koefisien determinasi (R²) sebesar 0,865 menunjukkan bahwa 86,5% variabel minat berkunjung ulang dapat dijelaskan oleh kedua variabel independen. Temuan ini memperkuat teori perilaku konsumen dalam pariwisata dan memberikan implikasi praktis bagi pengelola wisata dalam meningkatkan loyalitas pengunjung melalui perbaikan akses dan fasilitas destinasi.
STUDENT BUSINESS DEVELOPMENT BASED ON ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT Hastuti, Indra; Sopingi, Sopingi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.10726

Abstract

This research produces a student business development model based on Digital Business management and Electronic Customer Relationship Management. This research is a qualitative case study with an action research approach. Researchers conducted an exploration of program applications, training and application of models to student business activities, starting with mapping student businesses according to their competencies, providing training on the use of Electronic Customer Relationship Management (E-CRM) information technology as a means of managing customers in businesses run by students for retention. customers increase. The results of the study showed that there were 8 types of businesses that were engaged in by students from 30 samples of students who owned businesses. Based on data analysis after students implemented the E-CRM Model development, student business development in terms of number of customers, turnover and profits increased by 20%
Co-Authors Adirangga, Ihsan Kandung Agus Suyatno Akhmad, Khabib Alia Ardiyanto, Marta Aris Prio Agus Santoso Asnawi, Khabib Cahyaningrum, Adinda Destiana, Tesa Frida Destyarini, Normalita Evi Elisanti, Evi Gunaningrat, Rayhan Hentriawan, Luki Lista Trya Deo Damayanti Maharani, Novita Risma Manullang, Jus Marsondang NURAENI, RANI Pamungkas, Zanuar Bayu Pramudya, Andhika Purwandari, Suci Putri, Andhita Kusuma Rina Arum Prastyanti, Rina Arum Santoso, Aris Priyo Agus Saputri, Lisa Nur Savira Dewi Saryadi Saryadi Sasando, Adam Sentosa, Ilham Simanungkalit, Jo Brinson Singgih Purnomo Sopingi Sopingi Sopingi, Sopingi Suhatmi, Erna Chotidjah Suwoto Suwoto Thi Thu Hang, Nguyen Tua, Maruli Utami, Devi Tri Utami, Indah Wahyu Widi Nugrahaningsih