Article Per Year (5 Year)
p-Index From 2021 - 2026
3.987
P-Index
This Author published in this journals
All Journal MAJALAH ILMIAH GEMA PROSIDING Benefit: Jurnal Manajemen dan Bisnis Gema Prosiding Seminar Nasional JISIP: Jurnal Ilmu Sosial dan Pendidikan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Al-Manhaj: Jurnal Hukum dan Pranata Sosial Islam JIHAD : Jurnal Ilmu Hukum dan Administrasi Jurnal Bisnisman : Riset Bisnis dan Manajemen RIO LAW JURNAL Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis Manajemen dan Akuntansi Proceeding of International Conference Health, Science And Technology (ICOHETECH) Bengawan :Jurnal Pengabdian Masyarakat Implikasi: Jurnal Manajemen Sumber Daya Manusia International Journal of Economics, Business Management and Accounting Journal of Economic and Economic Education Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Indra Hastuti, Indra
Universitas Duta Bangsa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 43 Documents
Search

 1   2   3   4   5 
Hubungan Aksesibilitas dan Fasilitas Terhadap Minat Berkunjung Ulang Wisatawan di Pantai Klayar Pacitan Maharani, Novita Risma; Hastuti, Indra; Sasando, Adam
Journal of Economics and Economic Education Vol. 2 No. 1 (2025): Journal of Economic and Economic Education
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jeee.v2i1.1557

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara aksesibilitas dan fasilitas terhadap minat berkunjung ulang wisatawan di Pantai Klayar, Pacitan, Jawa Timur. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif asosiatif. Data diperoleh melalui penyebaran kuesioner kepada 100 responden yang pernah mengunjungi Pantai Klayar, dengan teknik purposive sampling. Instrumen penelitian diuji menggunakan uji validitas dan reliabilitas, serta dianalisis dengan regresi linier berganda menggunakan SPSS versi 25. Hasil penelitian menunjukkan bahwa aksesibilitas dan fasilitas berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap minat berkunjung ulang. Aksesibilitas menunjukkan nilai signifikansi sebesar 0,000 dan fasilitas juga sebesar 0,000. Koefisien determinasi (R²) sebesar 0,865 menunjukkan bahwa 86,5% variabel minat berkunjung ulang dapat dijelaskan oleh kedua variabel independen. Temuan ini memperkuat teori perilaku konsumen dalam pariwisata dan memberikan implikasi praktis bagi pengelola wisata dalam meningkatkan loyalitas pengunjung melalui perbaikan akses dan fasilitas destinasi.
STUDENT BUSINESS DEVELOPMENT BASED ON ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT Hastuti, Indra; Sopingi, Sopingi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.10726

Abstract

This research produces a student business development model based on Digital Business management and Electronic Customer Relationship Management. This research is a qualitative case study with an action research approach. Researchers conducted an exploration of program applications, training and application of models to student business activities, starting with mapping student businesses according to their competencies, providing training on the use of Electronic Customer Relationship Management (E-CRM) information technology as a means of managing customers in businesses run by students for retention. customers increase. The results of the study showed that there were 8 types of businesses that were engaged in by students from 30 samples of students who owned businesses. Based on data analysis after students implemented the E-CRM Model development, student business development in terms of number of customers, turnover and profits increased by 20%
HUBUNGAN APLIKASI LAYANAN PUBLIK BERBASIS MOBILE DAN KINERJA FRONTLINER PELAYANAN PUBLIK TERHADAP KEPUASAN MASYARAKAT PADA KANTOR DESA JATIPURO KABUPATEN KARANGANYAR Widyawati, Aap; Hastuti, Indra; Suyatno, Agus
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 7 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji pengaruh aplikasi layanan publik berbasis mobile (SIMADE) dan kinerja frontliner terhadap kepuasan masyarakat di Kantor Desa Jatipuro, Kabupaten Karanganyar. Di era digital, aplikasi mobile diharapkan meningkatkan kualitas dan kemudahan akses layanan publik. Namun, faktor manusia seperti kinerja frontliner tetap menjadi penentu utama dalam membentuk kepuasan masyarakat. Penelitian menggunakan pendekatan kuantitatif dengan 78 responden yang dipilih secara purposive dari warga yang mengakses layanan administrasi antara April 2024 hingga April 2025. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan SPSS 26 dengan uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, serta uji F dan T. Hasil menunjukkan bahwa SIMADE dan kinerja frontliner berpengaruh positif dan signifikan terhadap kepuasan masyarakat, baik secara parsial maupun simultan. Kinerja frontliner memiliki pengaruh dominan sebesar 86,2%, sedangkan SIMADE berkontribusi 11,8%. Temuan ini menunjukkan bahwa meskipun teknologi membantu efisiensi, interaksi personal tetap menjadi faktor utama dalam kepuasan layanan publik.
Analisis Yuridis Alih Fungsi Tanah Kas Desa Untuk Pembangunan Kolam Renang di Desa Udanwuh Suwoto, Suwoto; Santoso, Aris Priyo Agus; Hastuti, Indra; Elisanti, Evi
AL-MANHAJ: Jurnal Hukum dan Pranata Sosial Islam Vol. 5 No. 2 (2023)
Publisher : Fakultas Syariah INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almanhaj.v5i2.3354

Abstract

The aim of this research is to determine the regulation of the transfer of land to the village treasury and the obstacles of the Udanwuh Village government to building a swimming pool. The research location is at the Udanuwuh Village Hall Office, Kaliwungu District, Semarang Regency. The type of research used is an empirical juridical approach. The type of data, namely primary data, was obtained through interviews and discussions with several parties in order to provide information related to the transfer of land to the village treasury. Secondary data was obtained from library literature. Data collection techniques through literature study, interviews. Qualitative descriptive data analysis techniques. The results of the research show that the arrangement for the conversion of Village treasury land for the construction of a swimming pool in Udanwuh Village is in the form of government land in Udanwuh Village on title C Village Number 4, Plot 29 Class SII located in Ngrancah Hamlet RT.03 RW.02 village treasury land with a total area of + /- 833m2 and for the construction of swimming pools of +/-753 m2 and +/-130 m PDAM is used. Obstacles related to licensing for the conversion of village treasury land for the construction of swimming pools are based on Semarang Regency Regional Regulation No. 14 of 2003. However, with the issuance of Regional Regulation No. 21 of 2021 concerning the revocation of Semarang Regency Regional Regulation No. 14 of 2003, this has resulted in permits not being completed or delayed. The conclusion of the research is that the conversion of land functions in order to comply with applicable regulations, has a positive impact on the progress of the village, optimal management of land conversion, maximum utilization of the function of the Village treasury land into a swimming pool to improve the village economy and village community, resolving solutions to problems in make regulations regarding the transfer of cash land functions in the construction of swimming pools.
Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Konsumen pada Produk You C 1000 (Studi kasus di Kabupaten Wonogiri) Trya Deo Damayanti, Lista; Hastuti, Indra
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 2 No. 1 (2022): Vol 2 No 1 Tahun 2022
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (523.178 KB) | DOI: 10.47701/bismak.v2i1.2134

Abstract

Abstrak Penelitian kali ini memiliki tujuan untuk memahami pengaruh bauran pemasaran seperti produk, harga, promosi, dan distribusi terhadap keputusan pembelian konsumen pada produk You C 1000 di Wonogiri.Strategi penelitian menggunakan strategi assosiatif.Teknik untuk mengumpulkan data yaitu melalui penyebaran kuesioner dengan jumlah sampel 30 orang. Sedangkan dalam mengambil sampel melalui metode Purposive Sampling.Penelitian kali ini memakai teknik analisis regresi linier bergandadengan hasil yang diperoleh nilai F hitung 5,805dan signifikansi pada 0,000. F tabel yang diketahui dengan alpha 5% atau 0,05adalah 2,60. Hasil perhitungan inimembuktikan F hitung besar daripada F tabel, yaitu 5,805 > 2,60 dengan signifikansi lebih kecil dibandingkan alpha, yaitu 0,002 < 0,005. Hasil uji t parsial menyatakan ketiga variabel yaitu produk, harga, dan penjualan/distribusi tidak mempunyai pengaruh signifikansipada keputusan pembelian. Faktor promosi memiliki dampak luaspada keputusan pembelian.
Pengaruh Fasilitas Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus Pada Dealer Marcel Motor Andong Boyolali) Setianingsih, Wiwik; Hastuti, Indra
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 4 No. 1 (2024): Vol 4 No 1 Tahun 2024
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v4i1.2943

Abstract

Jenis penelitian ini adalah penelitian kuantitatif. Penelitian ini bertujuan untuk mengetahui pengaruh fasilitas dan kualitas pelayanan terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening. Pengumpulan data pada penelitian ini menggunakan kuesioner (angket) yang diberikan kepada 97 responden pelanggan yang pernah datang dan menggunakan produk dan jasa serta purna jual beli secara aktif pada dealer marcel motor andong boyolali lebih 2 kali yang dipilih melalui teknik purposive sampling. Indikator dari penelitian ini sebanyak 22 butir pernyataan. Teknik analisis data yang digunakan adalah Partial Least Square (PLS). Hasil penelitian ini menunjukan bahwa Fasilitas berpengaruh signifikan terhadap kepuasan pelanggan, kualitas pelayanan berpengaruh secara signifikan terhadap kepuasan pelanggan, fasilitas tidak berpengaruh dan tidak signifikan terhadap loyalitas pelanggan, kualitas pelayanan berpengaruh secara signifikan terhadap loyalitas pelanggan, Kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan, fasilitas mampu memediasi secara signifikan kepuasan pelanggan terhadap loyalitas pelanggan dan kualitas pelayanan mampu memediasi kepuasan terhadap loyalitas pelanggan.
Pemberdayaan UMKM Wedang Rempah 3 Putri melalui Pemanfaatan Platform Prospek Digital untuk Peningkatan Daya Saing Global Hastuti, Indra; Sopingi Sopingi; Singgih Purnomo; Annisa Ita Yulianti; Arfandi Prasetyo
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): November: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i4.6769

Abstract

This Community Service Program (PKM) was implemented at UMKM Wedang Rempah 3 Putri Sukoharjo with the aim of enhancing competitiveness through the application of e-prospek, strengthening digital marketing, and product diversification into ready-to-drink (RTD) beverages. The program employed mentoring, training, and hands-on practice, engaging UMKM actors actively from the planning stage to implementation. The results show that the use of the e-prospek application successfully expanded market access, digital marketing improved promotional effectiveness, and RTD product diversification attracted modern consumers who value practicality and health benefits. Beyond the economic impact of increased sales, the program fostered digital awareness, local leadership, and community independence. Theoretically, these findings reinforce the literature on the significance of digital transformation and product innovation in community-based MSME empowerment. This program is recommended for sustainable development through enhanced digital literacy, stronger local branding, and multi-stakeholder collaboration to establish an adaptive, innovative, and competitive MSME empowerment model.
INCREASING SALES WITH THE ROLES OF MARKETING MIX (A STUDY OF THE COSMETICS BUSINESS) Nur Muftiyanto1, R.Taufiq; Hastuti, Indra
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3433

Abstract

Marketing mix is one method of winning an edge that makes sense for both organizations producing labor and products. The advertising mix is intended to determine the direction, the purpose of promotional options in the business related to market division, the idea of the target market, and the components of the marketing mix. Sometimes business in cosmetics tends to continue to grow. The growing interest in beautifying themselves has become a basic human need, having an impact on increasing the supply of cosmetic products. In the promotional role, the most difficult condition is to restrain the buyer from continuing to use the goods of the merchant, or it is often alluded to as client devotion. To ensure customer constancy, business people must have the right marketing procedures in promoting their products. One type of marketing techniques is a marketing mix system that combines products, prices, promotions, and places. If buyers are satisfied with the goods sold, they will be loyal. Assuming the reliability of the client is understood, it will affect the expansion of the deal.
Increasing Customers In Craft Businesses Post Covid-19 Pandemic With E-Prospects Hastuti, Indra; Purnomo, Singgih; Thi Thu Hang, Nguyen; Sopingi, Sopingi
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4138

Abstract

After the Covid pandemic, the digitalization era has developed more rapidly. The E-Prospects-based entrepreneurship development model can be an alternative for the recovery of business actors to increase customers and increase profits so that business actors can recover more quickly and develop. This research aims to analyze the implementation of the E-Prospect application towards increasing customers in Craft Businesses after the Covid-19 Pandemic. The results of this research can be used as a model for developing Craft Businesses to get new customers more quickly and increase profits. This research was carried out with a descriptive research approach, using the case study method on Lintang Kejora Solo crafts and action research and explanatory research, then carrying out educational actions on E-Prospects and Digital Marketing as well as analyzing the increase in profits obtained and continuing with observation actions on the use of E information technology -Prospects as a means of managing prospective customers so that customer retention increases and ends with analyzing the development of the Lintang Kejora craft business in terms of number of customers, turnover and profit. The research results show that after the Lintang Kejora craft business used the website-based E-Prospek application, the increase in customers was 35% and the profit increase rate was 25%. E-Prospect can improve digital-based customer relationship management and can help craft businesses recover after the Covid-19 pandemic.
Why Does Organizational Citizenship Behaviour Affect The Organizational Sustainability Performance Of Msmes With The Role Individual Work Behaviour? saryadi, saryadi; Purnomo, Singgih; Hastuti, Indra; Sentosa, Ilham
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4145

Abstract

A person's behavioural condition will affect the continuity of work and activity. This study seeks to understand how organizational citizenship behaviour will affect the organizational sustainability performance of MSMEs with the role of individual work behaviour directly or indirectly. Research with sample of 266 MSMEs is considered sufficient in a study. Data analysis is carried out through data quality tests, path analysis, statistical tests and determination coefficients equipped with Sobel tests. The results in this study show that 1) organizational citizen behaviour has a positive significant effect on individual work behaviour; 2) organizational citizen behaviour has a positive significant effect on organizational sustainability performance; 3) individual work behaviour has a positive significant effect on organizational sustainability performance; 4) individual work behaviour as an intervening of affect organizational citizen behaviour influence on organizational sustainability performance; 5) the indirect influence of organizational citizen behaviour on organizational sustainability performance through individual work behaviour is more effective than the direct influence. 6) total determination coefficient value= 0.8206. this means that 82.06% of the organizational citizen behaviour variable affects organizational sustainability performance with individual work behaviour as an intervening. other factors outside the model influence the remaining 17.94%.
Co-Authors Adirangga, Ihsan Kandung Agus Suyatno Akhmad, Khabib Alia Annisa Ita Yulianti Ardiyanto, Marta Arfandi Prasetyo Aris Prio Agus Santoso Asnawi, Khabib Cahyaningrum, Adinda Destiana, Tesa Frida Destyarini, Normalita Evi Elisanti, Evi Gunaningrat, Rayhan Hentriawan, Luki Latifa, Miftahul Nur Maharani, Novita Risma Manullang, Jus Marsondang Marni Marni, Marni Ningsih, Lili Mulya Nur Muftiyanto, R. Taufiq Nur Muftiyanto1, R.Taufiq NURAENI, RANI Nurul Hidayatullah, Nurul Pamungkas, Zanuar Bayu Pramudya, Andhika Purwandari, Suci Putri, Andhita Kusuma Rahmat Hidayat Rina Arum Prastyanti, Rina Arum Santoso, Aris Priyo Agus Saputri, Lisa Nur Savira Dewi Saryadi Saryadi Sasando, Adam Sentosa, Ilham Setianingsih, Wiwik Shalihah, Ulfa Roihanahtus Simanungkalit, Jo Brinson Singgih Purnomo Soenoto, Danudiraja Sopingi Sopingi Sopingi, Sopingi Suhatmi, Erna Chotidjah Suwoto Suwoto Thi Thu Hang, Nguyen Trya Deo Damayanti, Lista Tua, Maruli Utami, Devi Tri Utami, Indah Wahyu Widi Nugrahaningsih Widyawati, Aap