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Adhianty Nurjanah
Universitas Muhammadiyah Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Profetik

 1 
PELAKSANAAN PROGRAM CORPORATE SOSIAL RESPONSIBILITY (CSR) DAN KOMUNIKASI CSR Adhianty Nurjanah; Frizki Yulianti Nurnisya
Profetik: Jurnal Komunikasi Vol 12, No 1 (2019)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v12i1.1542

Abstract

Abstrak. Program Corporate Social Responsibility semakin marak dilakukan seiring dengan tingginya kesadaran perusahaan untuk berlaku etis dan transparan dalam menjalankan bisnisnya, sehingga beranggapan bahwa CSR bisa menjadi salah satu bentuk nyata tanggung jawab perusahaan. Tidak hanya melaksanakan kegiatan CSR, akan tetapi perlu juga untuk mengkomunikasikan program CSR kepada stakeholder karena selain bentuk transparansi juga mensosialisasikan program demi mewujudkan mutual understanding dengan seluruh stakeholder. Penelitian ini bertujuan untuk mengeksplorasi pelaksanaan program CSR dan komunikasi CSR perusahaan di dua negara yaitu Malaysia yang diwakili Delegation of the European Union to Malaysia dan perusahaan Indonesia yang diwakili oleh PT Holcim Indonesia Tbk Cilacap Plant Indonesia. Metode studi kasus digunakan dalam penelitian ini dengan menimbang kedua negara memiliki kesamaan karakteristik kebudayaan dan teknik pengumpulan data akan dilakukan indepth interview. Hasil penelitian menunjukkan bahwa pelaksanaan program CSR kedua perusahaan tersebut lebih banyak pada pemberdayaan masyarakat (community empowerment) dengan memberikan banyak workshop dan pendampingan dalam kebutuhan utama masyarakat di kesehatan, pendidikan, termasuk pemberian subsidi modal untuk peningkatan kesejahteraan masyarakat penerima manfaat. Kedua perusahaan juga melakukan kegiatan komunikasi kepada masyarakat penerima manfaat program dengan komunikasi dua arah (two way communication) dialogis antar perusahaan dan masyarakat. Bagi  Delegation of the European Union to Malaysia, CSR merupakan upaya perusahaan membangun masyarakat dan menciptakan visibilitas perusahaan. Sedangkan untuk perusahaan Indonesia, PT Holcim Indonesia Tbk Cilacap Plant Indonesia, menganggap CSR merupakan kontribusi tanggung jawab perusahaan dengan meningkatkan perekonomian masyarakat dan secara tidak langsung akan berdampak positif untuk reputasi perusahaan.  Kata Kunci: Pelaksanaan, Corporate Social Responsibility (CSR), Komunikasi Perusahaan  Abstract: The program of Corporate Social Responsibility is increasingly prevalent in line with the high awareness of the company to act ethically and transparently in carrying out its business, so that it is assumed that CSR can be a real form of corporate responsibility. Not only carrying out CSR activities, but also need to communicate CSR programs to stakeholders because in addition to the form of transparency also socialize the program in order to realize mutual understanding with all stakeholders. This study aims to explore the implementation of CSR programs and CSR communications of companies in two countries, represented by PT Holcim Indonesia Tbk Cilacap Plant Indonesia and the Delegation of the European Union to Malaysia. The case study method will be used in this study by considering the two countries have similar cultural characteristics and the technique of data collection will be conducted in an interview. The results showed that the implementation of CSR programs by the two companies was carried out by providing support in community development activities through capacity building in the form of training and mentoring in the fields of education, health and the environment and providing business capital assistance in the economy / MSME. In implementing the CSR program, the two companies also conduct communication activities to the beneficiaries of the program with dialogical two-way communication between companies and the community. For PT Holcim Indonesia Tbk Cilacap Plant Indonesia, CSR is a contribution of the company to realize public welfare and increase the company's positive reputation in the eyes of its stakeholders. As for the Delegation of the European Union to Malaysia, C SR is an effort by the company to build a community and create corporate visibility. Keywords: Implementation, Communication, Corporate Social Responsibility (CSR), Company
Co-Authors Agus Samsudin Ahmad Hermawan Alfian Ma’arif Anish Pandey Arda Putri Winata Aris Slamet Widodo Arista, Altabella Septi Arya Adiningrat Asma Munifatussaidah Bachtiar Dwi Kurniawan Barbara Gunawan Cahya Damarjati Carlos Sánchez-López Carlos Sánchez-López Cengiz Deniz Chalila Raihan Nabilazka Dhiya Uddin Rijalusalam Dhiya Uddin Rijalusalam Dhiya Uddin Rijalusalam Dianita Sugiyo Dyah Mutiarin Dyah Mutiarin Dyah Mutiarin Enrico Aditjondro Faudyan Eka Satria Fitra Prasapawidya Purna Frizki Yulianti Nurnisya, Frizki Yulianti Frizki Yulianti Yulianti, Frizki Yulianti Frizky Yulianti Frizky Yulianti N Gatot Supangkat Gatot Supangkat Ilham Maulana Saud Ilham Ramdana Irfan Ahmad Irfan Ahmad Israa Al_barazanchi Iswanto Iswanto Iswanto Iswanto Iswanto Iswanto iswanto iswanto Iswanto Suwarno Iswanto Suwarno Iswanto Suwarno Jazaul Ikhsan Lasa Hs Muhammad Abdus Shomad Muhammad Ahmad Baballe Muhammad Azhar Muhammad Heri Zulfiar, Muhammad Heri Muhammad Iqbal Muhammad Iqbal Khatami Nabilazka, Chalila Raihan Nano Prawoto Nia Maharani Raharja Nia Maharani Raharja Nia Maharani Raharja Noven Tri Wandasari Novi Caroko Nurnisya, Frizki Yulianti Pamungkas, Nobat Tri Purnomo, Halim Rachmad Andri Atmoko Ramadhan, Cahyo Setiadi RASYID, ERWIN Reza Alayi Riski Apriliani Ritonga, Mukail Rouzi, Kana Safrina Sairin, Sjafri Sakir Ridho Wijaya Sakir Sakir Sakir Sakir, Sakir Samidjo, Gatot Supangkat Sashikala Mishra Sjafri Sairin Sri Nabawiyati Nurul Makiyah Sri Nabawiyati Nurul Makkiyah Tanjung, Afriansyah Tri Pitara Mahanggoro Wahyudi Kumorotomo Wahyudi Wahyudi Wahyudi, Wahyudi Wardana, Linda Kusumastuti Widodo, Aris Slamet Wulan Widyasari Wulan Widyasari, Wulan Yulianti, Frizky