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Widyatmoko Widyatmoko
Universitas Dian Nuswantoro Kampus Kota Kediri
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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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Pentingnya Kualitas Pelayanan dan Kepercayaan Konsumen Terhadap Loyalitas Pelanggan di CV Putra Timur Farm Rama Yudana; Choerul Umam; Tri Esti Rahayuningtyas; Widyatmoko
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.4969

Abstract

In the constantly shifting and challenging market landscape, one notable phenomenon is the surge in new businesses. This study focuses on examining the impact of service quality and consumer trust on customer loyalty at CV Putra Timur Farm. In the commodity business, where prices frequently fluctuate, maintaining customer loyalty is essential for business sustainability. Data for this research was collected through observations and questionnaires and analyzed using the Structural Equation Modeling (SEM) Partial Least Squares (PLS) method. The results of the analysis indicate that excellent service quality and high levels of consumer trust have a positive and significant effect on customer loyalty. The findings highlight the critical importance of improving service quality and building strong consumer trust to maintain and enhance customer loyalty, especially amid unpredictable price fluctuations in commodity markets. This research underscores the need for businesses to focus on service excellence and trust-building strategies to ensure long-term customer retention and overall business success
Co-Authors A. R., Rasmawati Ainun Muhtadin Aissiyah, Nasyatul Alvina Dwi Andriani Andreas Dwi Setiawan Angel Firlyaningsrum Angel Firlyaningsrum Angel Frilyaningrum Aniza Chairani Aniza Chairani Anjarwati, Sri Anjasari, Triska Arief Setiawan Astian Cahyani, Ade Benicta, Aurellia Bhekti Eka Ferdianto Bonifacius Indriyono Bonifacius Vicky Indriyono Bonifacius Vicky Indriyono Bonifacius Vicky Indriyono, Bonifacius Vicky Cakranegara, Pandu Adi Chandriana, Tri Dian Chasanah, Amalia Nur Choerul Umam Damanik, Syafrida Desyandri Desyandri Deysyelin Y.T.J. Wongkar Dhety Chusumastuti Diawati, Prety Dibyo Adi Wibowo Dwi Waliyatul Azizah Erna Erna Erna Kustyarini Ervina Febrianti Ery Mintorini Eva Yuniarti Utami Febrianur Ibnu Fitroh Sukono Putra Hanifah Nurul Muthmainah Hayu Lusianawati Hendy Tannady Hendy Tannady Ichwan Setiarso Iqlima Zahari Irwan Moridu Iswahyuningsih, Rr Iwan Ady Prabowo Jefriyanto, Jefriyanto Joni Wilson Sitopu Judijanto, Loso Lailani Fitria Loso Judijanto Mahadika Pradipta Himawan Mahardhani, Ardhana Januar Moch. Sjamsul Hidajat Monica Feronica Bormasa Muhammad Djauhari Muhammad Yudistira Arya Maulana Murini, Murini Nagata, Azaria Beryl Nanny Mayasari Natalinda Pamungkas Negara, Wana Pramudyawardana Kusuma Neili Winda Saharani Nelly Ervina Nia Sonani Nurhaifa Idris Pamungkas, Natalinda Putri, Melly Anisa Qadriah, Laila Rachmawansyah, M. Sandia Rama Yudana Ratih K, Dewi Rifqi Ardiansyah, M. Jihatur Rizaldy, Mohammad Farhan Arick Sabila, Puji Chairu Sania Dinda Awalia Sayyidah Farhani Setiyono, Mochammad Raka Alwandany suroso, amat Toni Wibowo Tri Esti Rahayuningtyas Umam, Choerul Widyatmoko Widyatmoko Wildan Mahmud Wiwin Andriana Yaacob, Noorayisahbe Bt Mohd Yustiqomah Yustiqomah Zahari, Iqlima Zumrotus Sholikhah