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All Journal JURNAL PENDIDIKAN TAMBUSAI Journal on Education Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Pendidikan dan Konseling Jurnal Scientia Jurnal Aktiva : Riset Akutansi dan Keuangan ProBisnis : Jurnal Manajemen Profit: Jurnal Manajemen, Bisnis dan Akuntansi Innovative: Journal Of Social Science Research J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab
Siti Nuridah
Universitas Pertiwi
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Jurnal Scientia

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THE INFLUENCE OF BRANDING AND PRICE ON PURCHASE DECISIONS OF SKINCARE PRODUCTS Frans Sudirjo; Rachmadi Indrapraja; Ilham Arief; La Mema Parandy; Siti Nuridah
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1830

Abstract

The purpose of this study is to ascertain the impact of pricing and branding on skincare purchase decisions. This research employs a quantitative methodology. There were 200 participants in this study, all of them were students. The sample is used through random sampling, which groups the adjusted ages. In this investigation, 150 samples were used. strategies for gathering data for research using a questionnaire. According to the data analysis's findings, branding and price have a considerable, simultaneous, and partial influence on consumers' decisions to buy skincare. As can be observed, the findings of the study's partial t test indicate that branding has a significance of 0.000. The t-count obtained is higher than the t-table value, which is 1.978, when compared to it. Additionally, a significant value of 0.000 was found for the price significance results for skincare choices. The t-count obtained is higher than the t-table value, which is 1.978, when compared to it. 60% is indicated by the coefficient of determination, or R square, of 0.60.
Co-Authors Ade Irawan Agung Setyadi Akhmad Haqiqi Ma'mun Andi Muh Akbar Saputra Andika Isma Andika Saputra Andini Jea Lestari Andri Ardhiyansyah Anita Isnaeni Anyan Anyan Ari Purwanti Audree Novia Bella Puspita Audina Burhayani Burhayani Decky Maulana Akbar Dewi Rahayu Dhety Chusumastuti Dodo Murtado Dwi Nursusanti Dyah Shinta Kusumaningtyas Edwin Jonathan Panjaitan Elda Sagitarius Emy Setyawati Melati Putri Farida Akbarina Fathanna Yani Sudrajat Fauzobihi Fauzobihi Fitria Dewi Frances Roi Seston Tampubolon Frans Sudirjo Habib Ahmad Asegaf Herlina Littu I Putu Agus Dharma Hita Ica Gustina Ilham Arief Joelianti Dwi Supraptiningsih Junengsih Junengsih Karyono Maulana La Mema Parandy Listya Ningrum M. Daud Yahya M. Yusuf Bahtiar, M. Yusuf Maria E.M. Lian Minar Sumanullang Muammar Taufiqi Lutfi Mustofa Muhammad Naufal Majid Mulki Wardana Ni Luh Putu Hermitha Devi Nirwan Nirwan Novia Siswandani NUNIEK DEWI PRAMANIK Nuri Maharani Olivia Agustiana Pradnya Sari Harsanti Pungki Martha Kusuma Rachmadi Indrapraja Ratna Puri Rendy. C. E. Pesiwarissa Ria Mariana Rifa Agustriani Ririn Nurhasanah Ririn Sri Puspitasari Riskia Wulandari Rony Marthin Sitohang Rudi Rahwana S, Muh. Rizal Saddam Hussaen Samuel Y. Warella Selviany Ramadhina Setiawati Setiawati Silvia Hafidzah Siti Aisyah Siti Ayu Rosida Siti Ayu Rosidah Siti Kholipah Siti Nur Rohmah Siti Nurhayati Sopian Sopian Sopian Sri Lestari Sri Mulyani Suyuti Suyuti Syah Abadi Mendrofa Tasrip Tasrip Tuti Lisnawati Whisnu Pramadhana Wicaksana Winda Ayu Larasati Wulandari Wulandari Yaman Suryaman Yenny Anggreini Sarumaha