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All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Jurnal Pariwisata Pesona Khadimul Ummah Journal of Social Dedication IKRA-ITH ABDIMAS Jurnal Ilmu Politik dan Komunikasi Warta Ikatan Sarjana Komunikasi Indonesia Jurnal Abdidas Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ INTELEKTIVA CENDEKIA : Jurnal Ilmu Pengetahuan International Journal of Social Science Journal Of World Science Jurnal Manajemen Dakwah Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Jurnal Pengabdian Masyarakat Bangsa Kultura: Jurnal Ilmu Sosial dan Humaniora Triwikrama: Jurnal Ilmu Sosial Jurnal Komunikasi, Masyarakat Dan Keamanan Jurnal Keamanan Nasional Majority Science Journal Jurnal Pengabdian Sosial ARIMA : Jurnal Sosial Dan Humaniora Siber Journal of Advanced Multidisciplinary Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Saeful Mujab
Fakultas Ilmu Komunikasi Universitas Bhayangkara Jakarta Raya
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Journal : Siber Journal of Advanced Multidisciplinary

 1 
Ganjar Pranowo's Branding Politics Through Instagram Media in the 2024 Presidential Election Contestation Purwanto, Sandy; Mujab, Saeful
Siber Journal of Advanced Multidisciplinary Vol. 2 No. 3 (2024): (SJAM) Siber Journal of Advanced Multidisciplinary (October - December 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v2i3.274

Abstract

This research is motivated by the use of social media by political actors to build political branding which is one of the strategies to increase the electability of one of the presidential candidates in the 2024 presidential election contest, namely Ganjar Pranowo. The purpose of this research is to find out the political branding displayed by Ganjar Pranowo on Instagram social media as a political media in strengthening his electability in the Contestation of the 2024 Presidential Election of the Republic of Indonesia. The method used in this research is a qualitative research method with a descriptive approach. The data collection technique in this research uses observation and documentation. The results showed that political branding carried out on Instagram @ganjar_pranowo, consisting of 4 categories, namely policy, person, party, and presentation.
Co-Authors Achmad Jamil Achmad Jamil Afrida, Zahara Nur Agatha, Donna Amadea Anindita, Anindita Annisa Bella Arsidyanthi Ari Sulistyanto Aviesenna, Muhammad Azhar Irfansyah Citra, Nabila Sisilia Dewi, Nita Komala Doa, Faradila Dwinarko Eldy Haniel Rauan Erita Riski Putri Fadiyah, Najwa Fallah, Anugrah Vanesha Noor Faranisa, Ririn Gupron, Mochamad Alfin Hafhisyah, Salma Hani Astuti Harahap, Hamida Syari Herman, Palma Hurul Jasmine Jodie Pratama Jodie Pratama Leby, Arrasyifah METHA MADONNA Muhamad Husni Mubarok Muhamad Husni Mubarok Muhamad, Pagi Muhammad Syahri Nasaruddin Siregar Nasaruddin Siregar Nasution, Andra Ningrum, Endah Prawesti NITA KOMALA DEWI Nugroho, Febriansyah Satria Dwi Nursyamsi , Sari Endah Nurul Fitria Pamungkas, Safira Dyah Pangestu, Prayoga Bagja Purwanto, Sandy Putri, Erita Riski Rahmawati, Octavia Dwi Ramdhani, Zikri Ratna Puspita REZA PAHLEVI Rina Sovianti Rina Sovianti Ririn Faranisa Risani, Annisa Salimah, Raudhotus Setya, Aprillia Anggi Dara Shabrina Rizkiyani Sidiq, Rangga Maulana SJAFRIZAL, TABRANI - Tabrani Sjahfrizal Tabrani Syafrizal Widodo, Aan Yearsiana, Theresia Yuni Tresnawati Yusriah, Layli Zerlinda Salsabila