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A Ifayani Haanurat
Pascasarjana Universitas Muhammadiyah Makassar
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Journal : IECON: International Economics and Business Conference

 1 
Principal Leadership In Improving Teacher Performance at      SMPN 1 Pasangkayu Choiriah Muslimah Nurdin; A. Ifayani Haanurat; Andi Mappatompo
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/11efjw92

Abstract

This study aims to examine how the leadership of the principal of SMPN 1 Pasangkayu can improve teacher performance. The approach used is descriptive qualitative, with data collection through interviews with the principal and teachers. The stages of data reduction, data presentation, and drawing conclusions (verification) are the stages of the data analysis process used in this study. Based on the research findings, the principal actively assists teachers in creating learning objectives, providing them with work instructions, inspiring them, and supporting their professional growth. In addition, student management and infrastructure also influence teacher performance. This study emphasizes the importance of consistent and collaborative transformative leadership in encouraging improvements in the quality of education. Based on the results of this study, it is hoped that SMPN 1 Pasangkayu will continue to strengthen participatory leadership and support teacher professional development. The principal is advised to maintain an open leadership style and respect teacher potential, while teachers are expected to be more proactive in training and professional collaboration.
Analysis of the Level of Trust of Students of Universitas Muhammadiyah Makassar towards the Security of Using Qris (Quick Response Code Indonesian Standard) as a Digital Exchange Tool Husnaeda; A. Ifayani Haanurat; Andi Mappatompo
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/jzr4zb03

Abstract

The development of information and communication technology, especially in digital payment systems, has changed the way financial transactions are conducted in Indonesia. Quick Response Code Indonesian Standard (QRIS), introduced by Bank Indonesia in 2019, has become one of the popular innovations among students. This study aims to analyze the level of trust of Muhammadiyah Makassar University students in the security of using QRIS as a digital currency. The research method used is a qualitative approach with in-depth interviews and observations of students who have used QRIS. The results showed that students have a fairly high level of trust in QRIS, which is influenced by practicality factors, service provider reputation, and the influence of the social environment. Despite concerns regarding security risks, students tend to see QRIS as a safe and efficient payment solution. In conclusion, to increase user trust, continuous education and socialization regarding the security and benefits of QRIS are needed.
Optimizing Omnichannel Strategies for MSME-Scale F&B Businesses in Makassar Ipahriani Rahman; A Ifayani Haanurat; Andi Mappatompo Badawi
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/zjrtzr10

Abstract

This study aims to optimize omnichannel marketing strategies for MSME-scale F&B businesses in Makassar, with a focus on the implementation of sales and marketing channels (both offline and online), eliminating challenges and opportunities in omnichannel integration, and formulating effective optimization strategies to improve customer experience and business performance. The results of the study indicate that omnichannel strategies are able to increase customer interaction, operational efficiency, and sales conversion, as well as build connections and engagement with target audiences. Key factors contributing to the success of this strategy include the use of social media, big data, artificial intelligence (AI), and effective integration systems. However, omnichannel implementation faces challenges such as the complexity of technology integration and the need for large investments. This study concludes that the quality of omnichannel strategies can provide a competitive advantage in the digital market and increase customer loyalty through consistent and satisfying experiences.
Risk Management Strategy in Maintaining Financial Sustainability: A Reflection on the Withdrawal of Muhammadiyah Funds from Bank Syariah Indonesia Irpan; A. Ifayani Hanurat; Andi Mappatompo
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/tgxrs385

Abstract

This study examines the risk management strategies implemented by Bank Syariah Indonesia (BSI) following the institutional fund withdrawal by Muhammadiyah in 2024. This event raised critical questions regarding BSI’s ability to maintain financial stability and uphold public trust amidst reputational risk. Employing a qualitative case study approach, the research is based on in-depth interviews with BSI management, analysis of financial reports (2023–2024), and regulatory publications. The findings reveal that BSI adopted a three- layered risk management approach—preventive, mitigative, and corrective—to stabilize liquidity, mitigate reputational impact, and strengthen stakeholder confidence. Preventive strategies included diversification of funding sources, enhancement of digital banking infrastructure, and improvement of the CASA ratio. Mitigative measures involved real-time communication, increased fee-based income, and CSR programs grounded in ESG principles. Corrective strategies comprised strengthening internal audits and evaluating systemic resilience. This study offers practical insights for Islamic banking institutions in managing socio-religious financial shocks while upholding Sharia principles and sustainability objectives.
Employee Performance Analysis at Bank Sultra Kaledupa District Karsinah Sidi; A. Ifayani Haanurat; Andi Mappatompo Badawi
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/5cnjgc50

Abstract

This study aims to find out how the performance of employees at Bank Sultra Kaledupa District and identify the factors that affect this performance and the efforts made to improve it. This study uses a qualitative approach by collecting data through interviews with employees from various divisions. The main focus of this research lies in how the role of human resources, work environment, and leadership affect the productivity and work effectiveness of bank employees. The results of this study conclude that employee performance at Bank Sultra Kaledupa District is influenced by various factors, both internal and external. Internal factors include work motivation, competence, discipline, and initiative. Meanwhile, external factors include supervisor support, technology systems, conducive work environment, and periodic performance evaluations. In improving employee performance, the management has made various efforts such as training, human resource development, and awarding for optimal performance. Seeing the results of this research, it is hoped that the management of Bank Sulawesi Kaledupa District can continue to provide guidance, provide adequate work facilities, and maintain good communication and cooperation in the work environment. Thus, employee performance will increase and have a positive impact on service to customers and the achievement of overall organizational goals.
Efforts To Improve the Quality of Village Heads From the Perspective of Syar'iyyah System Rusni Hasni; A. Ifayani Haanurat
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/xx1a7713

Abstract

This study aims to explain the regulations regarding additional selection and requirements for village head candidates in Takalar Regency and to examine the implementation of additional selection and requirements for village head candidates in Takalar Regency as an effort to improve the quality of village heads from a Syariah Syariah perspective. This research is qualitative and uses a field research design. The results indicate that: First, the regulations regarding additional selection and requirements for village head candidates in Takalar Regency include a written examination and competency test, with assessments based on work experience, education, age, domicile, organization, Police Clearance Certificate (SKCK), and drug-free status. Selection results are calculated cumulatively to determine which candidates advance to the election. This regulation aims to ensure transparency, fairness, and accountability in village head elections. Second, the implementation of additional selection and requirements for prospective village head candidates in Takalar Regency is an effort to improve the quality of village heads from a Siyasah Syariyyah perspective. Leaders must possess competence, trustworthiness, and justice for the benefit of the community. This selection is a form of ijtihad to ensure leadership quality in accordance with Islamic values. The principles of Shiddiq (honesty), Amanah (responsibility), Tabligh (conveyance), and Fathanah (intelligence) are applied in the selection process and implemented in 19 of 37 villages. This selection has been proven to improve the quality and credibility of village head candidates.
Building Trust Through Influencers: A Qualitative Study of The Influence of Tasya Farasya on Skincare Consumer Loyalty Yusra Putri; A. Ifayani Haanurat; Andi Mappatompo
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/vgaqv014

Abstract

This study aims to explore the influence of Tasya Farasya as a beauty influencer on consumer loyalty to skincare products. Using a qualitative approach, this study examines consumer perceptions of Tasya's credibility and how the content she produces can build trust and contribute to consumer loyalty. Data were collected through in-depth interviews with informants who are active followers of Tasya Farasya and have purchased skincare products based on her recommendations. The data analysis technique used follows the Miles and Huberman model, which includes data reduction, data presentation, and checking the validity of findings through source triangulation, member checking, audit trails, and researcher involvement. The results indicate that Tasya Farasya's credibility as an influencer plays a significant role in influencing consumer purchasing decisions and building trust, which in turn increases loyalty to specific skincare brands. This study provides insight into the importance of influencers in product marketing in today's digital era.
Co-Authors Abdul Khaliq Achmadi Achmadi Achmadi Achmadi Adinda Syalsyabilla Aidha Vedianty Alam Tauhid Syukur, Alam Tauhid Alda, Alda Andi Mappatompo Andi Mappatompo Badawi Andi Nila Sari Andi Rustam Arman Arman Arni Arni Arsal, Muryani Arsyad Arsyad Asri Jaya Asrijal Bintang Awaliah, Eni Versary Choiriah Muslimah Nurdin Choirudin, Choirudin Dhakal, Amrit Fakhira Irwan Fuadah Johari, Fuadah Harfina Handayani Husnaeda Ipahriani Rahman Irpan Ismail Badollahi Ismi Aulia Rahma Ramly J, Jusriadi Jam’an, Andi Kadriati Hasyim Karsinah Sidi Mardin Mardin Mardin, Mardin Marsyad Alganawi Salam Muchriana Muchran Muh. Saharulla Muhammad Syaiful Muhammad Syaiful Muin, Rahmawati Muryani Arsal Musdalifa Musdalifa Musdalifa Musdalifa Nasrullah Nasrullah Nasrullah Nasrullah Nur Yanti, Nur Nurlina Nurlina Nurlina Nurlina Nursaid Nur’aeni Nur’aeni Pratiwi, Nurul Rezky Putri, Aisyah Aulia Rahim, Hainnuraqma Binti Rahman, Anisur Rani Darmayanti Razak, Linda Arisanty Rd. Heri Solehudin Risaldi, Muh Rony Kusmaladi Rusni Hasni Rustam, Andi Safri Haliding Sahay Amrita Tollentino Saiful Bakhri Salam, Marsyad Alganawi Saputri, Ananda Suarni, Agusdiwana Syafaruddin Syafaruddin Syafaruddin Syafaruddin Tollentino, Sahay Amrita Totok Hendarto Wahyudin Rahman Warda Warda Yusra Putri