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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Techno.Com: Jurnal Teknologi Informasi Elkom: Jurnal Elektronika dan Komputer Bulletin of Electrical Engineering and Informatics Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik Journal of Telematics and Informatics INFOKAM Sisforma: Journal of Information Systems CESS (Journal of Computer Engineering, System and Science) Proceeding SENDI_U Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) RABIT: Jurnal Teknologi dan Sistem Informasi Univrab Jurnal Rekam Medis dan Informasi Kesehatan Media Ilmu Kesehatan Jurnal Teknik Informatika UNIKA Santo Thomas J-SAKTI (Jurnal Sains Komputer dan Informatika) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Riset Informatika Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming SOSCIED Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Ilmiah Intech : Information Technology Journal of UMUS Tematik : Jurnal Teknologi Informasi Komunikasi Journal of Computer Networks, Architecture and High Performance Computing Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Journal of Business and Technology J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Teknik Informatika Unika Santo Thomas (JTIUST) Jurnal Pengabdian Masyarakat Intimas (Jurnal INTIMAS): Inovasi Teknologi Informasi Dan Komputer Untuk Masyarakat SENTRI: Jurnal Riset Ilmiah Jurnal: International Journal of Engineering and Computer Science Applications (IJECSA) STORAGE: Jurnal Ilmiah Teknik dan Ilmu Komputer Seminar Nasional Ilmu Terapan Jurnal Kabar Masyarakat Journal of Computing Theories and Applications Jurnal Informatika: Jurnal Pengembangan IT Jurnal Sains dan Teknologi Informasi Journal of Future Artificial Intelligence and Technologies Proceeding of The International Conference on Mathematical Sciences, Natural Sciences, and Computing Jurnal Informatika Dan Tekonologi Komputer
Dian Kristiawan Nugroho
Universitas Stikubank
Aerospace Engineering Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Influence of Graphic Design in Digital Marketing Industry: An Experimental Study Muh Kholid Rizky Sapawi; Vici Tiara Anjarsari; Kristiawan Nugroho; Retnowati
Proceeding of the International Conference on Mathematical Sciences, Natural Sciences, and Computing Vol. 1 No. 2 (2024): December : Proceeding of the International Conference on Mathematical Sciences,
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/icmsnsc.v1i2.22

Abstract

Graphic design has become a key element in shaping consumer perception and influencing engagement metrics in digital marketing. This study aims to explore the role of graphic design in the success of digital marketing campaigns through an experimental approach. The study compared the performance of visually optimized content with non-optimized content on various digital platforms, including social media, websites, and email marketing. The results of the experiment showed that content with optimized graphic design resulted in significant increases in consumer engagement, brand recall, and conversion rates. The increase in consumer engagement reached an average of 35%, while brand recall increased by up to 20% compared to non-optimized content. This study highlights the importance of integrating design aesthetics into digital marketing strategies to achieve higher effectiveness. The findings provide practical insights for marketing professionals in designing more visually appealing campaigns, while opening up opportunities for further research on the specific elements of graphic design that have the greatest impact on consumer behavior. Thus, this study strengthens the strategic role of graphic design in the era of digital-based marketing.
Co-Authors Ach. Ridlo Bayu Ajie Achmad Nuruddin Safriandono Afandi , Afandi Afif, Randi Ahmad Fathoni Ajib Susanto Ajie, Ach. Ridlo Bayu Alex Chandra Iswanto Amat Wiratno Aminudin, Agus Anjis Sapto Nugroho Anton Sujarwo Anton Sujarwo Aprico, Fikky Apriyanti, Dewi Aquinia, Ajeng Arsyad , Muhammad Rafi Haidar budi hartono Budiarto, Indri Cahaya, Agus Indra Cahyono Rahadiyanto De Rosal Ignatius Moses Setiadi Dhendra Marutho Dian Palupi Djoko Pitoyo Dwi Agus Diartono Dwi Budi Santoso Edy Winarno Eka Ardhianto Eko Prasetyo Eko Prasetyo Eksawati, Rini Endang Tjahjaningsih Eri Zuliarso Ermillian, Ade Faizi, Aditya Wahyu Nur Fajar Raharjo fakhri Fakhri Farooq, Omar Hanacahyani Widya Asih Hari Murti Heni Candra Kirana Heribertus Yulianton Hermawan, Taufan Hidayat, Suluh Himawan Wicaksono Hussain Md Mehedul Islam Isworo Nugroho Jusran, Alek Kasmari . Kirana, Heni Candra Kristhoporus Hadiono Kristianto, Taufik Fredy Kristophorus Hadiono Lie Liana Lie Liana . Linda Kartika Sari Lindu Fitrianto Lintang Amarul Fatah Mamet Adil Araaf Minantri Haika, Shara Muh Kholid Rizky Sapawi Muhamad Riski Atarik Mukti Diananingsih Mulyani , Wahyu Sri Mulyo Budi Setiawan Munna, Aliyatul Muslikh, Ahmad Rofiqul Niken Puspitasari Nofiyanto, Muhamat Nurmakhlufi, Alfin Ojugo, Arnold Adimabua Omar Farooq Palupi, Dian Perdana, Willy Yudha Prabowo, Ardian Adi Prihatin, Rudi Setyo R.M.Herdian Bhakti Radyanto, Mohammad Riza Rahadian Kristiyanto Rachman Raharjo, Fajar Retnowati Rini Eksawati Rokhayadi, Wakhid Ruslana, Zauyik Nana Sandy Irawan Saputra, Roni Halim Saputro, Risky Wisnu Sariyun Naja Anwar Sarwo Edi, Sarwo Setyaningtyas, Elvanita Siti Sholihah Ari Susanti Sri Mulyani Sugeng Murdowo Suhana Suhana Sulastri Sulastri Sulistiyowati Sulistiyowati Suluh Hidayat Sunardi Sunardi Suprihhartini, Suprihhartini SUTANTO, FELIX Syahroni Wahyu Iriananda, Syahroni Wahyu Taufik Fredy Kristianto Teguh Khristianto Veronica Lusiana Vici Tiara Anjarsari Warto Wendhie Tri Wijayanto Widiyanto Tri Handoko Wijayanto, Wendhie Tri Wiratno, Amat Wismarini , Th. Dwiati Wiwien Hadi Kurniawati Yayi Suryo Prabandari Yoga Ryan Fatony Yoga Ryan Fatony Yossy Suprapto