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Versiandika Yudha Pratama
Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan
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Analisis Teknologi Chatbot Shopee dalam Meningkatkan Kepuasan Pengguna di Kota Pekalongan Muhammad Malik Abdilah; Nur Alifah, Nabilla Septi; Yudha Pratama, Versiandika
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 2 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v2i1.400

Abstract

This study aims to analyze user experiences when interacting with Shopee’s chatbot and to evaluate its contribution to user satisfaction in Pekalongan City. The research employed a qualitative approach with five informants selected through purposive sampling. Data were collected through semi-structured interviews and analyzed using data reduction, data display, and conclusion drawing. The findings show that the chatbot provides users with convenience and fast access to basic information, helping them complete simple tasks more efficiently. However, the chatbot’s ability to understand the context of user questions remains limited, resulting in responses that are often general and not fully aligned with user needs. These limitations lead to varied levels of satisfaction depending on the complexity of the issues faced. The study concludes that Shopee’s chatbot has the potential to improve the quality of digital services if enhanced with better language comprehension and contextual understanding. The results highlight the need for further development of chatbot capabilities to create a more adaptive and satisfying service experience for users.
Peran PayLater dalam Mendorong Engagement Konsumen Generasi Z pada Platform Shopee di Pekalongan Juliana, Lestari; M. Solahudin Huna; Versiandika Yudha Pratama
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 4 No. 1 (2026): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v4i1.269

Abstract

Penelitian ini bertujuan untuk menganalisis peran fitur Shopee PayLater dalam mendorong engagement konsumen Generasi Z pada platform Shopee di Pekalongan. Metode yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif dengan melakukan wawancara mendalam terhadap enam informan dari Generasi Z yang telah memanfaatkan Shopee PayLater setidaknya satu kali dalam satu tahun terakhir. Hasil analisis secara keseluruhan menunjukkan bahwa Shopee PayLater dianggap sebagai fitur yang sederhana, praktis, dan jelas, sehingga membangun kepercayaan pengguna terhadap layanan tersebut. Penggunaan PayLater juga mendorong engagement konsumen melalui meningkatnya frekuensi membuka aplikasi, mengikuti promo, dan melakukan pembelian berulang. Selain itu, pengalaman positif dalam menggunakan PayLater meningkatkan kepuasan dan loyalitas, serta kecenderungan pengguna untuk merekomendasikan layanan tersebut kepada orang lain. Temuan tersebut menunjukkan bahwa Shopee PayLater berfungsi tidak hanya sebagai metode pembayaran, melainkan juga sebagai faktor yang memperkuat interaksi dan kedekatan antara Generasi Z dengan platform Shopee.
Transparency of Financial Reports and Efficiency of Digital Zakat Payments on Muzakki Decisions at Baznas Pekalongan City Fu'aida, Taskiyatul; Titandy, Arga Dwi; Pratama, Versiandika Yudha; Elliana, Febria
Jaksya: Jurnal Akuntansi Syariah Vol 3, No 2 (2025): Jaksya : Jurnal Akuntansi Syariah
Publisher : UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/jaksya.v3i2.14055

Abstract

This research analyzes the influence of financial report transparency and digital zakat payment efficiency on muzakki decisions at BAZNAS Pekalongan City. Using survey-based quantitative methods and Accidental Sampling techniques, 100 muzakki respondents who used digital platforms were selected. Data was collected through a four-point Likert scale questionnaire which had been tested for validity and reliability. The results show that financial report transparency has a significant influence on muzakki decisions, while digital payment efficiency does not have a partially significant effect. However, simultaneously, these two variables influence muzakki decisions with a contribution of 21.7%. This research supports legitimacy theory which emphasizes the importance of accountability and public trust in zakat management, especially in the application of digital technology. Optimizing the transparency and efficiency of digital payments in an integrated manner can increase muzakki participation and trust in zakat management institutions, relevant in the rapidly developing digital era.
Peran Fake Order Dalam Meningkatkan Kepercayaan Pelanggan Pada Toko Baru di Aplikasi Shopee Mushoddaq, M. Nabiel; Arifathalla, Bintang; Yudha Pratama, Versiandika
Improvement: Jurnal Manajemen dan Bisnis Vol 6 No 1 (2026): Vol 6 No 1 Maret 2026
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v6i1.29875

Abstract

This study analyzes the role of Fake oders in building initial customer trust in new Shopee stores using a qualitative phenomenological approach and the Theory of Planned Behavior (TPB). Data were collected through interviews with two new sellers and two active buyers. The findings show that sellers engage in Fake oders to improve store ratings, sales, and visibility through social proof. According to TPB, the intention to use Fake oders is driven by positive attitudes toward short-term benefits, subjective norms among other sellers, and perceived behavioral control despite potential risks. Buyers rely heavily on ratings, visual reviews, and transaction numbers, yet remain critical of suspicious review patterns. The study concludes that Fake oders can support early trust-building but raise ethical concerns and pose long-term risks for marketplace integrity. Keywords: Fake oder, customer trust, TPB, social proof, Shopee   Penelitian ini bertujuan menganalisis peran Fake oder dalam membangun kepercayaan awal pada toko baru di Shopee dengan menggunakan pendekatan kualitatif fenomenologis dan kerangka Theory of Planned Behavior (TPB). Data diperoleh melalui wawancara dengan dua penjual baru dan dua pembeli aktif. Hasil penelitian menunjukkan bahwa Fake oder dilakukan penjual karena dianggap mampu meningkatkan rating, penjualan, dan visibilitas toko melalui efek social proof. Berdasarkan TPB, niat melakukan Fake oder dipengaruhi oleh sikap positif terhadap manfaat jangka pendek, norma subjektif dari sesama penjual, serta persepsi kontrol perilaku terkait kemudahan melakukannya meskipun ada risiko penalti. Dari sisi pembeli, rating, ulasan visual, dan jumlah transaksi tetap menjadi indikator utama kepercayaan, namun pembeli juga kritis terhadap pola ulasan tidak wajar. Penelitian ini menyimpulkan bahwa Fake oder efektif untuk menarik perhatian awal, tetapi menimbulkan dilema etis dan risiko jangka panjang bagi reputasi dan integritas marketplace. Kata Kunci: Order fiktif, kepercayaan pelanggan, TPB, social proof, Shopee
Co-Authors Abda Abda Achmad, Dliyaudin Agelia, Ela Alfi Rohmawati amalina zulfa Aniroh Aniroh Arifathalla, Bintang Ariqotul'ula, Nada Nuzulul Aris Safii, Muhammad Arya Putra, Muhammad As’illah As’illah As’illah, As’illah Azizah, Shofie Cahya Amalia Rizkulillah Cahyo Kurniawan, Pratomo Cahyo Destia Turahmi, Romadloni Devy, Happy Sista Diah Ayu Ariyani Difa, Farah Doddy Setiawan Elliana, Febria Evi Kurniati Fakir, Fatima Zahra Farah Difa Fu'aida, Taskiyatul Hanif Ardiansyah Hidayati, Taufiq Ilham Arifin, Muhammad Imelda Novianti, Imelda Indah Purwanti Intan Nadzifa Ipung Dwi Suharno Izaty, Santi Nailul Juliana, Lestari Khafidah, Ainnur Khasanah, Zakirotul Kholifah Al Rosyadah, Hafidhoh M. Nabiel Mushoddaq M. Solahudin Huna Melisa Melisa Mezaluna, Ibtisam Mohammad Adi Windiarko Muasomah Mughni Rizqi Aji Muhammad Aris Safi'i Muhammad Aris Safii Muhammad Aris Safi’i Muhammad Malik Abdilah Muhammad Taufiq Abadi Mushoddaq, M. Nabiel Naila Khoiroh, May Nailun Naja Naja, Nailun Natiqotul Khusna Nina, Septi Ayu Triten Nur Alifah, Nabilla Septi Nur Malia, Fitra Nursetiana, Herni Pratomo Cahyo Kurniawan Pratomo Cahyo Kurniawan Rizkiyanto, Muhammad Bayu Anggoro Rohmah, Syifa Rusyida, Wilda Yulia Safi’i, Muhammad Aris Septi Ayu Triten Nina Setiawan, Singgih Shinta Dewi Rismawati Siti Maisaroh Suryo, Ibnu Syamsuddin Syamsuddin Syamsuddin Syamsuddin Syamsuddin Syamsuddin Syamsuddin Syamsuddin Syauqiy, Kharits Syifa Rohmah Syifa Rohmah Tamamudin Titandy, Arga Dwi Tri Dyah Hapsari Tritennina, Septi Ayu Umairo, Tsania Wilda Ariza, Asti Nur Wiwit Anisa zulfi zakiyah