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All Journal Gorga : Jurnal Seni Rupa P2M STKIP Siliwangi Jurnal Ilmiah KOMPUTASI Jurnal Kreativitas PKM Journal of Industrial Engineering & Management Research (JIEMAR) INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) International Journal of Social and Management Studies (IJOSMAS) International Journal of English and Applied Linguistics (IJEAL) Journal of Information Systems and Management Universal Journal of Science and Technology Jurnal Bisnis Manajemen dan Akuntansi Dharma Sevanam : Jurnal Pengabdian Masyarakat Langgam International Journal of Social Science Education, Art and Culture Academic Hospital Journal jabdimasunipem PROFESOR : Professional Education Studies and Operations Research Journal of E-business and Management Science Proletarian : Community Service Development Journal
Nofiyanti Nofiyanti, Nofiyanti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Journal : profesor professional education studies and operations research

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E-Commerce vs Social Commerce: Consumer Behavior on Digital Platforms Nofiyanti, Nofiyanti; Purwanto, Agus; Fajrin, Andira; M Yunus Aks, Safriadi; Kamar, Karnawi; Ayunita, Dian; Nafis Ayyasy, Ahmad
PROFESOR : Professional Education Studies and Operations Research Vol. 2 No. 01 (2025): June 2025
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/dw2n0r89

Abstract

The development of digital technology has created new opportunities in the way people shop and make decisions. In this transformation, e-commerce and social commerce have emerged as the two main faces of online commerce. E-commerce is known for its organized and efficient system, offering convenience in transactions. Meanwhile, social commerce provides a more personalized experience by involving social interaction through platforms such as TikTok Shop and Instagram Live. This study aims to understand how these two models influence consumer behavior in the digital age. By referencing 17 sources published between 2024 and 2025 through a systematic literature review approach, this study identifies key patterns in consumer decision-making. The findings reveal that e-commerce is more effective in attracting consumers who prioritize speed and convenience, while social commerce is stronger in building trust and emotional connection. These findings suggest that integrating the strengths of e-commerce systems with the social approach of social commerce could be a promising strategy for businesses in the digital age. This research also opens up discussion about the importance of understanding digital dynamics not only from a technological perspective but also from the increasingly complex human behavioral perspective.
Analisa Implementasi Key Performance Indicators (KPI) dalam Meningkatkan Kinerja Perusahaan; Studi Literatur Review Nofiyanti, Nofiyanti; Fajrin, Andira; Sidiq, Ilham; Winanti, Winanti; Kamar, Karnawi; Purwanto, Agus
PROFESOR : Professional Education Studies and Operations Research Vol. 2 No. 02 (2025): December 2025
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/spsm9q36

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi Key Performance Indicators (KPI) sebagai instrumen strategis dalam meningkatkan kinerja perusahaan melalui pendekatan literature review. KPI merupakan indikator terukur yang digunakan untuk menilai pencapaian tujuan organisasi, baik pada tingkat individu, departemen, maupun perusahaan secara keseluruhan. Kajian ini mengompilasi dan menganalisis berbagai sumber ilmiah dari jurnal, skripsi, tesis, dan prosiding nasional maupun internasional yang membahas penerapan KPI di berbagai sektor seperti manufaktur, jasa, perhotelan, dan industri pertahanan. Hasil tinjauan menunjukkan bahwa penerapan KPI yang tepat mampu meningkatkan disiplin kerja, motivasi, produktivitas, efisiensi operasional, dan pengambilan keputusan berbasis data. Keberhasilan implementasi dipengaruhi oleh kesesuaian indikator dengan strategi perusahaan, dukungan manajemen puncak, keterlibatan karyawan, serta integrasi dengan sistem evaluasi kinerja yang transparan. Tantangan yang sering dihadapi meliputi keterbatasan kompetensi sumber daya manusia, resistensi terhadap perubahan, dan penentuan target yang tidak tepat. Studi ini merekomendasikan perancangan KPI yang memenuhi prinsip SMART (Specific, Measurable, Achievable, Relevant, Time-bound), pelatihan berkelanjutan bagi karyawan, serta pemanfaatan teknologi seperti dashboard interaktif untuk memantau kinerja secara real-time. Dengan penerapan yang konsisten dan terintegrasi, KPI dapat menjadi alat efektif untuk mendorong peningkatan kinerja berkelanjutan dan memperkuat keunggulan kompetitif perusahaan.
Co-Authors AGUS PURWANTO Agusti Efi Ai Siti Zenab Aks, Safriadi M. Yunus Asbari, Masduki Asmarulloh, Muhamamad Alfin Aulia Rizka, Aulia Ayunita, Dian Ayyasy, Ahmad Nafis Basuki, Sucipto Fajrin, Andira Farhan, Akhmad Fauziah, Siti Muidatul Goestjahjanti, Francisca Sestri Gunarso Wiwoho Hasna, Shofwatun Heldi Heldi, Heldi Hisni, Dayan Hutagaol , Duncan Reinhart Indra Permana, Indra Ismael Ismael Istajib Kulla Himmy’azz Jaka Suwita jantrisia, Rio Juliah, Siti Karnawi Kamar, Karnawi Khaerul Fahmi Kulla Himmy Azz, Istajib Linuwih, Endar Rachmawaty Luhulima, Celine Christina M Yunus Aks, Safriadi Mahendra, Yudha Dwi Manalu, Lorence Mekar Ismayani, Mekar Mintari, Nia Muhamad Rizal, Imam Muhammad Rizal, Imam Nafis Ayyasy, Ahmad Napitupulu, Bonar Bangun Jeppri Nova, Muhamad Devar Akhdan Nugraha, Raka Kusuma Puri Nur Mahmudah, Puri Nur Purno, Marhaendro Rakhmayanti, Luthfi Rizal, Imam Muhamad Santi, Neta Mirda Sefthian Sefthian, Sefthian Septiyorini, Hanifah Icsan Sidiq, Ilham Sudiyono, Yusuf Sukmawati, Sary Sunarto, Rintis Mardika Supiana, Nana Wikanengsih Wikanengsih WINANTI, WINANTI Yusuf Yusuf