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All Journal Jurnal Administrasi Bisnis Jurnal Ilmiah Mahasiswa FEB Sains: Jurnal Manajemen dan Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Inovasi Bisnis (Inovbiz) Abdimas Dewantara MITRA: Jurnal Pemberdayaan Masyarakat Jurnal Samudra Ekonomi dan Bisnis AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal ABDINUS : Jurnal Pengabdian Nusantara Enrichment : Journal of Management Jurnal Abdidas Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Progress in Social Development Da'watuna: Journal of Communication and Islamic Broadcasting ProBisnis : Jurnal Manajemen Jurnal Multidisiplin Madani (MUDIMA) Al-Khidmah Jurnal Pengabdian Masyarakat Filantropi: Jurnal Manajemen Zakat dan Wakaf Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Jurnal Ekbis (Ekonomi & Bisnis) KENDALI: Economics and Social Humanities Journal of Islamic Studies and Education Zadama: Jurnal Pengabdian Masyarakat Innovative: Journal Of Social Science Research International Journal of Asian Business and Management (IJABM) Jurnal Keuangan dan Bisnis IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Asian Journal of Management, Entrepreneurship and Social Science
Nurkholish Majid
Department Of Management, Universitas Pembangunan Nasional ”Veteran” Jawa Timur, Surabaya, INDONESIA
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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The Influence of Social Media Marketing, Country of Origin, and Product Features on Purchase Intention of Xiaomi Smartphones for Generation Z in Surabaya Aldo Nugraha Adeyawarman; Hery Pudjoprastyono; Nurkholish Majid
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7286

Abstract

There has been tremendous growth in information and communication technology infrastructure in Indonesia. Along with this, the demand for various media and communication devices has also increased, considering the needs of the community for diverse communication tools. This condition also encourages increasingly tight competition in the telecommunications industry. In connection with the tight competition in the telecommunications industry, it is important to examine what influences purchasing intention. This study aims to determine the influence and analyze the Influence of Social Media Marketing, Country of Origin, and Product Features on Purchase Intention of Xiaomi Smartphones for Generation Z in Surabaya. This research method is quantitative with a purposive sampling technique. The sample consists of 160 respondents, consisting of Generation Z in Surabaya and those interested in Xiaomi smartphones. Data analysis was carried out using the Partial Least Squares (PLS) method with the help of SmartPLS 3. The results of this study are 1) Social media marketing has a positive and significant effect on the purchase intention of Xiaomi smartphones for Generation Z in Surabaya. 2) Country of origin has a positive and significant effect on the purchase intention of Xiaomi smartphones for Generation Z in Surabaya. 3) Product features have a positive and significant effect on the purchase intention of Xiaomi smartphones for Generation Z in Surabaya.
The The Influence of Store Atmosphere and Service Quality on Repurchase Decisions at Fore Coffee in Surabaya Elma Dina Asofa; Hery Pudjoprastyono; Nurkholish Majid
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8267

Abstract

The coffee industry in Surabaya is facing fierce competition as people's enthusiasm for the habit of enjoying coffee increases. This study aims to investigate the influence of Store Atmosphere and Service Quality on consumer choices to make repeat purchases at Fore Coffee located in Surabaya. The independent variables consist of Store Atmosphere (X1) and Service Quality (X2), while the dependent variable is the repurchase decision (Y). This study used a quantitative approach, collecting data through questionnaires. Analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). A total of 130 respondents who had purchased Fore Coffee products at least once in Surabaya participated in the study. The study revealed that store atmosphere and service quality had a positive and significant influence on repeat purchase decisions. This finding suggests that improving the store environment and service experience increases the likelihood of repeat purchases.
Co-Authors Adeev Jecona Diwanto Ahmad Khumaeni Zhakaria Ainur Rofiq AINUR ROFIQ Akbar, Dimas Renandra Akustika, Salsabillah Aldo Nugraha Adeyawarman Allisa, Safiah Amelia, Rizti Ananda Sabil Hussein Angga Prasetyo Arfad Syauqi Hikam Al Jonet Arisandi, Devani Oktavia Atika Atika Ba amir, Ahmad Yusuf Billah, Mu’tasim Brawijaya, Kriska Savriel Chaniago, Hanifa Zahra Desy Fitria Agustiyani Devani, Tariska Saffa Didhan Oktavian Putra Sultony Elma Dina Asofa Farrel Ihsan Kumara Farrel ziiqbal Fathurrohman Husen Fatihah Izzati Shifwah Najiah Galuh Deliana Putri Murdani Gandhi Yoga Pratama Hasby, Muhammad Farhan Hery Pudjoprastyono Hery Pudjoprastyono Ignathia Martha Ika K.W, Nuruni Kusuma Wardhani, Febrianti Kusuma Wardhani, Nuruni Ika Lidia Angelina Mahesa Bachtiar Maulana Mandasari, Virginia Muhammad Ryan Maulana Munirotul Wahyuningsih Munthe, Marcell Fernando Mu’tasim Billah Nadilla Nurul Yuniar Nanda Wahyu Indah Kirana Nanik Hariyana Nugroho, Muhammad Kaisar Aqsata Nurali Sumah, Chousadilla Nuruni Ika K.W Nuruni Ika K.W Nuruni Ika K.W Nuruni Ika KW Oktavian, Rizal Boy Pryatmoko, Dimas Yovie Putri Rahmawati Rahmawati, Fidi Rahmawati, Lulu Ray Septianis Kartika Rizal Boy Oktavian Rizky Dermawan Rizky, Zulfikar Khusnul Ghina Shinta Mutiara Putri Sigit Agung Pranoto Sinaga, Ol Christin Our Heart Sunaryo Sunaryo Susilo Surahman Ugy Soebiantoro Virginia Mandasari Wibisono, Aldino Widya Ningrum, Marcella Putri Zahraningrum, Chairina Syahidia Zawawi Zumrotul Fitriyah Zumrotul Fitriyah Zumrotul Fitriyah, Zumrotul