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All Journal JURNAL SAINS PERTANIAN EQUATOR Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) E-Dimas: Jurnal Pengabdian kepada Masyarakat JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI) Jurnal Agrotek UMMat FoodTech: Jurnal Teknologi Pangan Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Journal of Health and Nutrition Research Dirasah: Jurnal Pendidikan Islam RESLAJ: Religion Education Social Laa Roiba Journal Demagogi: Journal of Social Sciences, Economics and Education Journal of Community Empowerment Fahmina Jurnal Pendidikan Islam Jurnal Kemitraan Masyarakat Eduprof Sustainability Nexus: Journal of Agriculture At-Takwin: Journal of Islamic Education Studies
Sholahuddin
Department Of Food Science And Technology, Faculty Of Agriculture, Universitas Tanjungpura, Pontianak
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Effective Content Strategy to Boost Halal Product Brands Sayful Arif; Sholahuddin, Sholahuddin; Tatha Amelia Fretika; Devi Triana; Lailatul Fitria; Hawa Gazani
Demagogi: Journal of Social Sciences, Economics and Education Vol. 3 No. 6 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/demagogi.v3i6.122

Abstract

The development of digital technology has brought significant changes to marketing strategies, including for halal products, which are increasingly in demand by global consumers. Halal products are not only required to meet Sharia standards but also to build trust and brand awareness in a competitive market. This study aims to examine effective digital content strategies for enhancing halal product brands in the digital era. The method used was a qualitative approach through case studies of halal business actors using interviews, focus group discussions (FGDs), observation, and documentation. The results show that informative, educational, and consistent content strategies optimized with SEO and social media can increase halal product visibility, strengthen brand image, and foster consumer loyalty. Collaboration with influencers and creative use of digital platforms have also proven effective in expanding marketing reach. Thus, a targeted content strategy serves not only as a promotional tool but also as an educational and communication tool that supports the sustainability of the halal product business.
PKM Pendampingan Kinerja Kepemimpinan OSIM melalui Inovasi Manajemen Pembelajaran di MTsN 1 Probolinggo Yaqin, Muhammad Ainul; Huda, Miftahul; Sholahuddin, Sholahuddin
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2471

Abstract

The low effectiveness of student organizational performance in designing and managing structured work programs presents a major challenge to strengthening the leadership culture at MTsN 1 Probolinggo. This community service program aims to enhance students’ managerial and leadership capacities through performance mentoring for the Intra-Madrasah Student Organization (OSIM), based on innovations in learning management. The methods employed include training sessions, workshops, and continuous mentoring, all designed collaboratively with school stakeholders. The activity stages began with a needs analysis and problem mapping, followed by the development of training modules, the implementation of organizational management training, and interactive workshops aimed at developing adaptive and applicable work programs. The proposed solutions encompass strengthening foundational understanding of organizational management, enhancing the role of members in program planning, and facilitating the implementation of OSIM activities that support the creation of an active learning environment. Evaluation was carried out through pre-tests and post-tests to measure comprehension improvement, field activity observations, and assessments of work program achievement. The results indicate significant improvements in participants’ cognitive and practical skills, particularly in the planning, execution, and evaluation of OSIM programs that are now more structured and goal-oriented. In conclusion, this community service activity successfully reinforced student leadership competencies through an innovative approach to managing student organizations, while also promoting the development of a sustainable culture of collaborative work. Based on the outcomes, it is recommended that this mentoring model be replicated in other madrasahs and that OSIM leadership development programs be systematically integrated into extracurricular curricula to ensure the continuity and expansion of the positive impacts achieved
Co-Authors Abdul Rahman Sakka ahmad, sadari Ainul Yaqin Alpina Evi Melianti Arsito, Budi Asih Melati Awaliyah, Sopi Dedi Purwanto Delvia, Vanessa Devi Triana Dian Yosi Arinawati Dini Anggorowati Dwi Raharjo Dwi Raharjo Dzul Fadly EQBAL, MUHAMMAD Evi Gusmayanti Fauziah Nasution Febria, Nyka Dwi Fransiskus Tobi Hanif, Abdullah Hawa Gazani Iswanty, Trian Josua Parulian Hutajulu La Ode Ismail Ahmad LAILATUL FITRIA Lucky Hartanti, Lucky Maherawati Maherawati Maula, Riza Miftahul Huda Muhlison, Muhlison Nadhifah, Ashma Nur Endah Saputri purwayanti, sulvi ratina ratih Reni Septiana Saputri, Nur Endah Sayful Arif Sri Wijanarti Suko Priyono Suko Priyono Sulvi Purwayantie Sulvi Purwayantie Tatha Amelia Fretika Uyun, Siti Qurrotul wahyudin, wawan yohana sri kusuma dewi Yohana Sutiknyawati Kusuma Dewi