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All Journal Diponegoro Journal of Economics Jurnal Ilmiah Teknik Elektro Komputer dan Informatika (JITEKI) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Martabe : Jurnal Pengabdian Kepada Masyarakat Owner : Riset dan Jurnal Akuntansi At-Tadbir : jurnal ilmiah manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JOURNAL OF APPLIED BUSINESS ADMINISTRATION JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Jurnal Ekonomi Manajemen Sistem Informasi Studi Ilmu Manajemen dan Organisasi Transekonomika : Akuntansi, Bisnis dan Keuangan Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Ekonomi, Bisnis dan Manajemen Journal of Social And Economics Research Jurnal Pemberdayaan Ekonomi Journal of Economics and Social Sciences Innovative: Journal Of Social Science Research Jurnal Nusantara Berbakti Jurnal Informasi Pengabdian Masyarakat Journal of Islamic Digital Economics and Management Journal of Humanities and Social Studies Journal Economic Excellence Ibnu Sina PENG: Jurnal Ekonomi dan Manajemen Jurnal Akuntansi dan Governance Andalas Scientific Journal of Informatics journal of social and economic research Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Journal of Advances in Information Systems and Technology Indonesia Economic Journal Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Budi Prasetiyo
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Public Health Social Sciences Transportation Other

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Aplikasi dan Implementasi Business Model Canvas (BMC) untuk Menumbuhkan Jiwa Kewirausahaan Siswa Ihsan Hadiansah; Budi Prasetiyo
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2026): MEI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4p4qwd85

Abstract

Penguatan jiwa kewirausahaan sejak usia sekolah merupakan strategi penting dalam menyiapkan generasi muda yang adaptif, kreatif, dan mandiri di tengah dinamika ekonomi global, sehingga sekolah tidak cukup hanya berfokus pada pencapaian akademik tetapi perlu membekali siswa dengan kemampuan berpikir bisnis, pemecahan masalah, dan keberanian mengambil peluang. Tantangan utama dalam pendidikan kewirausahaan di tingkat sekolah adalah pendekatan pembelajaran yang masih bersifat teoritis dan belum terhubung dengan praktik perancangan usaha yang aplikatif. Majelis Pendidikan Darul Hikam sebagai lembaga yang menekankan pembentukan karakter dan kepemimpinan siswa memiliki potensi besar dalam mengembangkan pendidikan kewirausahaan terstruktur, namun siswa masih membutuhkan kerangka berpikir sistematis untuk menerjemahkan ide kreatif menjadi konsep bisnis yang layak karena keterbatasan pemahaman mengenai model bisnis, segmentasi pasar, serta perhitungan nilai dan sumber daya usaha menjadi kendala utama. Kegiatan pengabdian ini bertujuan meningkatkan literasi kewirausahaan siswa melalui aplikasi Business Model Canvas sebagai alat pembelajaran utama untuk menumbuhkan pola pikir wirausaha dengan mengajak siswa memahami proses perancangan bisnis secara komprehensif, mulai dari identifikasi masalah, penciptaan proposisi nilai, hingga simulasi model usaha sederhana. Metode pelaksanaan menggunakan pendekatan experiential learning dan project based learning yang dikemas dalam workshop interaktif, simulasi kelompok, dan pendampingan penyusunan BMC, sehingga siswa dilatih bekerja kolaboratif, berpikir kritis, dan mempresentasikan ide bisnis secara sistematis. Hasil yang diharapkan adalah meningkatnya pemahaman siswa, kemampuan menyusun BMC secara mandiri, serta tumbuhnya kepercayaan diri dan minat berwirausaha sejak dini.
Smart Buyer Generation: Cara Mengendalikan Diri dari Impulsive Buying di Era E-Commerce Budi Prasetiyo; Faqih Ahmad Muzakky
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2026): JANUARI-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4ntn6n17

Abstract

The development of digital technology and the growth of e-commerce in Indonesia have driven changes in consumer behavior patterns, particularly among adolescents as the digital native generation. The ease of access to online shopping platforms, time-limited promotions such as flash sales, digital payment systems, and paylater features have the potential to increase the tendency toward impulsive buying among school-aged youth. This condition raises concern because weak self-control and low financial literacy can lead to unplanned and risky consumptive behavior in the future. This community service program, titled "Smart Buyer Generation: Strategies for Self-Control against Impulsive Buying in the E-Commerce Era," was implemented among students of Darul Hikam Integrated School Secondary (DHIS Secondary) - Lodaya as the target community. The activity aims to enhance conceptual understanding of impulsive buying behavior, strengthen the ability to distinguish between needs and wants, and develop self-regulation skills in purchasing decisions. The implementation method was conducted participatively through preparation stages, initial assessment, delivery of financial literacy and digital consumer behavior materials, case simulations, interactive discussions, and evaluation through pre-test and post-test. The educational approach was designed not only to be informative but also reflective and applicative, enabling participants to internalize the values of rational and responsible consumption. The expected outcomes include increased critical awareness of digital marketing strategies, the formation of a smart buyer mindset, and the creation of change agents within the school environment capable of disseminating wise consumption practices. This program also aligns with the scientific roadmap that emphasizes the strengthening of economy and human resources in the digital era, thus possessing sustainability potential in the form of developing digital financial literacy modules for adolescents.  
Deep Learning Model Implementation Using Convolutional Neural Network Algorithm for Default P2P Lending Prediction Tiara Lailatul Nikmah; Jumanto Jumanto; Budi Prasetiyo; Nina Fitriani; Much Aziz Muslim
Jurnal Ilmiah Teknik Elektro Komputer dan Informatika Vol. 9 No. 3 (2023): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/jiteki.v9i3.26366

Abstract

Peer-to-peer (P2P) lending is one of the innovations in the field of fintech that offers microloan services through online channels without intermediaries. P2P  lending facilitates the lending and borrowing process between borrowers and lenders, but on the other hand, there is a threat that can harm lenders, namely default.  Defaults on  P2P  lending platforms result in significant losses for lenders and pose a threat to the overall efficiency of the peer-to-peer lending system. So it is essential to have an understanding of such risk management methods. However, designing feature extractors with very complicated information about borrowers and loan products takes a lot of work. In this study, we present a deep convolutional neural network (CNN) architecture for predicting default in P2P lending, with the goal of extracting features automatically and improving performance. CNN is a deep learning technique for classifying complex information that automatically extracts discriminative features from input data using convolutional operations. The dataset used is the Lending Club dataset from P2P lending platforms in America containing 9,578 data. The results of the model performance evaluation got an accuracy of 85.43%. This study shows reasonably decent results in predicting p2p lending based on CNN. This research is expected to contribute to the development of new methods of deep learning that are more complex and effective in predicting risks on P2P lending platforms.
KEPUASAN KONSUMEN DI INDUSTRI SUVENIR DALAM PERSPEKTIF E-COMMERCE DAN KUALITAS LAYANAN Budi Prasetiyo (Universitas Nasional Pasim)
Jurnal Manajemen Industri dan Logistik Vol. 5 No. 1 (2021): page 01 - 74
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v5i1.467

Abstract

AbstractThis research was conducted on XYZ Souvenir consumers. The purpose of this research is to determine how much the contribution of the use of E-commerce and Service Quality affects customer satisfaction both partially and simultaneously on XYZ Souvenir.  The research method that will be used in this research is the verification method. In this research, the unit of analysis is individuals, namely XYZ Souvenir consumers. The sample in this study was 134 respondents. Systematic random sampling is a sampling withdrawal technique used in this study. The analysis method uses path analysis, while also testing the validity and reliability of the research instrument. Based on the results of the study indicate that there is an effect both partially and simultaneously on exogenous variables (E-commerce and Service Quality) on endogenous variables (customer satisfaction). The implication of this research that XYZ Souvenir can make various improvements a good site design (such as information on goods/services that are complete and clear, there are promotions such as giving discounts, and special offers, accepting proposals from consumers payment features used, making online promotions) and adding product variations.
PENGARUH KUALITAS PELAYANAN ROOM SERVICE DAN FASILITAS HOTEL TERHADAP KEPUASAN PELANGGAN DI V HOTEL & RESIDENCE BANDUNG Budi Prasetiyo; Monika Ristiawati
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.233

Abstract

Hospitality is an aspect of a very large field of business and includes many access fields of work. Therefore, the hotel does not only function to provide services, but also emphasizes the service aspect. Aspects of supporting hotel services and facilities are important points in creating customer satisfaction in a hotel business, for example the completeness of hotel facilities and the friendliness of room service will be of added value in the eyes of customers. This study aims to determine the effect of the quality of room service and hotel facilities on customer satisfaction at V Hotel & Residence Bandung. This study uses a descriptive research method with a quantitative approach. In this study, the variables used are Room Service Quality (X1), Hotel Facilities (X2) and Customer Satisfaction (Y). This research carried out in V Hotel & Residence Bandung, with a total of 100 respondents. Based on the results of the research above, it can be concluded that, the quality of room service (X1) and hotel facilities (X2) partially has a significant effect on customer satisfaction (Y). This indicates that the quality of room service and hotel facilities can affect customer satisfaction V Hotel & Residence Bandung.
PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT PADA DEALER CV. SUPRA JAYA MOTOR CIANJUR Leo Nardo; Budi Prasetiyo
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.234

Abstract

Motorcycles are a favorite means of transportation that are chosen by the community, especially because the current level of congestion is very high, so that one alternative is to make it easier and smoother to reach destinations in the city. The growth of motorcycle consumers that continues to fluctuate resulting in many new entrants in various categories. This study aims to obtain data and information regarding product quality and price perceptions, and to determine the extent of their influence on purchasing decisions for Honda BEAT Motorcycles in Cianjur. This study uses quantitative methods and uses the Non-Probability Sampling technique with an incidental sampling technique approach of 72 people. The research findings found that the variable quality of the product on the Honda BEAT motorcycle can be seen that the score is 305.8. Variable price perception on the Honda BEAT motorcycle can be seen that the results are very good because it reaches a score of 304.25. Variable purchasing decisions for Honda BEAT motorcycles at CV. Supra Jaya Motor Cianjur Dealers can be seen the results are good because they reach a score of 296.4.
PENGARUH LOKASI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN RUMAH DI PD RAHARJA CIMAHI Ai Sulastri; Budi Prasetiyo
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 6 (2022): November 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i6.301

Abstract

This research is a quantitative study on PD Raharja Cimahi that seeks to analyze how location and promotion influence judgments regarding the purchase of a home, as well as the extent to which these factors have an impact. The sample for this investigation consisted of 68 participants who were selected through the process of probability sampling using the technique of multiple linear regression analysis. Based on the study findings that the value of R2 is 0.535, which is equivalent to 53.5%, suggests that the findings of this study reveal the influence of location on consumer purchasing decisions. A simultaneous influence on customer purchasing decisions of 0.463%, or 46.3%, is exerted through promotion. The results of the tests on the hypotheses suggest that the elements of location and promotion have a positive impact on the decisions on which products to purchase. The value of R^2, which is 0.535%, reflects this point of view accurately. With a value of R = 20.535, it is possible to deduce that the independent elements in this investigation, namely location and promotion, have an influence on consumer spending decisions that is equivalent to 53.5%. The factors of location and promotion have a large influence on purchase decisions, with an effect size of 53.5%. Meanwhile, the remaining influence comes from factors that were not investigated in this study.
PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN PASIEN RAWAT INAP DI RUMAH SAKIT UMUM KASIH BUNDA KOTA CIMAHI Iska Ayu Saparina; Budi Prasetiyo
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 1 (2023): January 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i1.367

Abstract

This research was conducted on inpatients at Kasih Bunda Cimahi General Hospital. This study aims to determine how much influence quality and facilities had on inpatient satisfaction either partially or simultaneously in inpatients at Kasih Bunda Cimahi General Hospital. This study uses a descriptive and associative methodology with a quantitative approach. Inpatients in the Arjuna, Nakula, Shinta, and Bima rooms became the unit of analysis for this study. The sample for this study consisted of ninety respondents. By using stratified random sampling, this study used a systematic random sampling method. In addition to verifying the validity and reliability of research tools, the analytical approach uses multiple linear regression analysis. According to research findings, service quality has a partial effect of 12.01% on inpatient satisfaction, while facilities have a partial effect of 19.01%. Nevertheless, the total effect is only 31%. To further increase customer satisfaction, the hospital will provide outreach to all divisions related to hospital services.
Analisis Efektivitas dan Efisiensi Manajemen Produksi Ranusa Food Fadhli Fauzan Firdaus; Budi Prasetiyo
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/c53tpc90

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas dan efisiensi manajemen produksi pada Ranusa Food, sebuah UMKM yang memproduksi lauk kemasan dengan sistem batch selling. Latar belakang penelitian ini didasari oleh pentingnya manajemen produksi yang terstruktur dalam menjaga kualitas dan memenuhi permintaan pasar secara tepat waktu, terutama bagi UMKM di industri makanan. Penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik wawancara mendalam terhadap founder Ranusa untuk memahami penerapan fungsi-fungsi manajemen produksi seperti perencanaan, pengorganisasian, dan pengendalian proses produksi. Hasil penelitian menunjukkan bahwa Ranusa telah menerapkan sistem produksi secara cukup baik melalui kontrol kualitas yang ketat dan perencanaan produksi berbasis permintaan. Namun, masih ditemukan hambatan seperti keterlambatan bahan baku, pemborosan waktu tunggu, serta ketidakseimbangan antara kapasitas produksi dan permintaan pasar. Hal ini berdampak pada efisiensi biaya dan efektivitas jadwal produksi. Kesimpulan utama dari penelitian ini adalah perlunya perbaikan dalam pengadaan bahan baku, evaluasi pasca-produksi, serta penggunaan sistem informasi sederhana untuk mendukung kelancaran operasional dan keberlanjutan usaha.
Pengaruh Harga dan Promosi Melalui Instagram terhadap Minat Beli Produk Ranusa Septiani Dita Pratiwi; Budi Prasetiyo
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/tmxq5067

Abstract

Di era digital ini, perkembangan pesat media sosial sebagai wadah komunikasi dan pemasaran telah menciptakan peluang berharga bagi UMKM. Ranusa, sebuah UMKM yang berbisnis di bidang F&B, memanfaatkan Instagram untuk mempromosikan produk unggulannya, Ayam Andaliman. Melalui daya tarik visual dan fitur interaktif Instagram, upaya promosi merek ini bertujuan untuk meningkatkan visibilitas dan mendorong minat beli konsumen. Penelitian ini menyelidiki bagaimana penetapan harga dan promosi berbasis Instagram memengaruhi niat konsumen untuk membeli produk Ranusa. Dengan menggunakan desain penelitian kuantitatif, data dikumpulkan melalui purposive sampling dari 385 pengguna Instagram yang mengenal merek Ranusa. Studi ini mengaplikasikan teknik analisis regresi linier berganda. Temuan dari pengujian hipotesis, baik secara terpisah maupun bersama-sama, mengungkapkan bahwa harga dan promosi via Instagram memiliki dampak yang signifikan dan positif terhadap kecenderungan konsumen untuk membeli. Secara keseluruhan, kedua variabel ini menyumbang 60,6% varians dalam niat beli. Hasil ini menggarisbawahi kombinasi penetapan harga yang kompetitif dengan promosi Instagram yang strategis dapat secara efektif meningkatkan ketertarikan konsumen terhadap produk makanan UMKM, terutama dalam segmen makanan siap saji.
Co-Authors Agus Bayu Pamungkas Ai Sulastri Amidi Anisa Ernawati Anisa Nur Syabani Arry Widodo Awaliyah, Desi Adrianti Dhe Lelly Prayadi Putri Ecca Lailatul Izza Egys Fazarriyawan Esti Popi Marceline Zai Evin Yulianto Fadhli Fauzan Firdaus Faqih Ahmad Muzakky Fathia Novara Litta Fitria, Yunita Haneti Arumsari Hani Fitria Rahmani Hera Nurfaidah Ihsan Hadiansah Ihzal Santana Nur Atmaja Ilham Drajat Intan Nor Aini Iska Ayu Saparina Jejen Jaenudin Jumanto Unjung Leo Nardo Lestari, Apri Dwi Monika Ristiawati Much Aziz Muslim Muhamad Ali Murtado Muhammad Dylan Rambu Pratama Muhammad Firli Musaffa Muhammad Rizki Akbar Muhammad Sugiharto Muhammad Sugiharto Muhammad Yasin Muzayanah, Rini Nastiti Rizky Shiyammurti Nathania Nanda Nugraha Nenden Sondari Robianty Nina Fitriani Norita Agustina Nurdian Susilowati Pristiyono Pristiyono Rana Ardila Rahma Raynoura Tri Ramadhana Rifa Izdni Nujjiya Rizky Alamsyah Rony Wardhana Ryan Supu Tauhid Septiani Dita Pratiwi Siti Hanipah Syahbilla Nur Oktora Syipa Fauziah Taopik Hidayat Tia Septiana Tiara Kamilla Tiara Lailatul Nikmah Wafda Nailal Izza yogi suprayogi