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THE IMPACT OF DIGITALIZATION ON THE SALES PERFORMANCE OF MSMES IN MEDAN CITY Silaban, Pasaman; Silaban, Frederick Saroha; Sitompul, Sherina Yohana
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.25947

Abstract

Digital transformation has become an important factor in modern marketing strategies, including for Micro, Small, and Medium Enterprises (MSMEs). This study analyzes the effect of digitalization implementation through the use of social media, marketplaces, and digital payment systems on the sales performance of MSMEs in Medan City. The method used is a quantitative approach with a survey technique of 150 MSME players from various sectors, supported by the Partial Least Square (PLS) method with the help of SmartPLS version 3 software. The results show that digitalization contributes significantly to increasing sales volume, expanding market reach, and improving transaction process efficiency. Social media is the most influential channel in attracting new customers, while digital payments have been proven to increase consumer convenience and transaction frequency. However, some MSME players still face obstacles in digital literacy and online promotion costs. These findings emphasize the importance of digital training and government policy support to strengthen the competitiveness of MSMEs in the era of a technology-based economy. Keywords: Usage of E-Commerce; Usage of QRis; Digital Transformation; MSME Sales Performance
PENGGUNAAN PEMBAYARAN QRIS BAGI PARA PENENUN ULOS DI DESA SIGAOL, KEC. ULUAN, KAB.TOBA Silaban, Pasaman; Silaban, Frederick Saroha; Simanjuntak, Sabriana
Jurnal Sinergitas PKM & CSR Vol. 9 No. 3 (2025): DECEMBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v9i3.8737

Abstract

Digitalisasi telah merambah ke berbagai aspek kehidupan, termasuk dalam transaksi keuangan. Pengabdian masyarakat ini bertujuan untuk membantu para penenun ulos di Desa Sigaol, Kecamatan Uluan, Kabupaten Toba, dalam beradaptasi dengan penggunaan pembayaran digital melalui QRIS (Quick Response Code Indonesian Standard). Program ini menggunakan pendekatan sosialisasi dan pelatihan langsung. Sosialisasi dilakukan untuk memberikan pemahaman dasar tentang QRIS dan manfaatnya, sementara pelatihan langsung difokuskan pada cara penggunaan aplikasi QRIS dalam transaksi sehari-hari. Selain itu, pendampingan teknis juga disediakan untuk memastikan para penenun dapat menggunakan teknologi ini dengan lancar. Hasil Dengan diimplementasikannya pembayaran QRIS, para penenun ulos di Desa Sigaol dapat melakukan transaksi secara digital dengan lebih mudah dan cepat. Hal ini tidak hanya membuat proses pembayaran menjadi lebih praktis, efisien, dan efektif, tetapi juga meningkatkan inklusi keuangan dan memperkuat ekonomi lokal. Melalui kegiatan ini, para penenun diharapkan mampu meningkatkan daya saing mereka di pasar yang lebih luas, sementara penulis mendapatkan kesempatan untuk berkontribusi langsung dalam pemberdayaan masyarakat. Digitalization has penetrated into various aspects of life, including in financial transactions. This community service aims to help ulos weavers in Sigaol Village, Uluan District, Toba Regency, in adapting to the use of digital payments through QRIS (Quick Response Code Indonesian Standard). This program uses a socialization and hands-on training approach. The socialization was carried out to provide a basic understanding of QRIS and its benefits, while the direct training was focused on how to use the QRIS application in daily transactions. In addition, technical assistance is also provided to ensure that weavers can use this technology smoothly. Results With the implementation of QRIS payments, ulos weavers in Sigaol Village can make transactions digitally more easily and quickly. This not only makes the payment process more practical, efficient, and effective, but also increases financial inclusion and strengthens the local economy. Through this activity, weavers are expected to be able to increase their competitiveness in a wider market, while authors get the opportunity to contribute directly to community empowerment.
Co-Authors Acai Sudirman Bunga Aditi Fajar Rezeki Ananda Lubis Frederick Saroha Silaban Jennila Trisnawati Juara Simanjuntak KARTIKA, ELYARONA MANURUNG, JULIANA ERNAWATI Marlan Hutahaean Nababan, Youkki Nadapdap, Niko Parulian Niko Parulian Nadapdap Panjaitan, Ferry Pantas H Silaban Parhusip, Austin Alexander Pasaribu, Adi A. Pasaribu, Romindo Purba, Rini Raya Panjaitan Rini Purba Robert Tua Siregar Romindo M Pasaribu Sabriana Simanjuntak Sianipar, Andiko Sianipar, Gloria J M Sidabutar, Herlina Yusrianti Sihombing, Eriko Silaban, Frederick Silaban, Frederick S Simanjuntak, Agus Simanjuntak, Sabriana Simbolon, Yelly Lestari Siregar, Juliet Kasandra sisca Sitompul, Sherina Yohana Sitorus, Jenni Lestari Situmorang, Bernat Sorta Sihombing STEVEN, ORLANDO SUNDAY ADE SITORUS Tarihoran, Christian Very Tongam Sihol Nababan Trisnawati, Jennila Vivi Candra Yusuf Ronny Edward