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All Journal JURNAL LENTERA BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Joong-Ki : Jurnal Pengabdian Masyarakat Formosa Journal of Multidisciplinary Research (FJMR) SWARNA Joong-Ki Journal of Innovative and Creativity SWARNA: Jurnal Pengabdian Kepada Masyarakat Joong-Ki
Tanti Widia Nurdiani
Universitas Islam Raden Rahmat Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Journal of Innovative and Creativity

 1 
Analysis of the Influence of Live Streaming Interactivity, Perceived Usefulness, and Trust in Platform on Generation Z's Social Commerce Purchase Intention Ilham Arief; Tyahya Whisnu Hendratni; Riesna Apramilda; Andriya Risdwiyanto; Apriani Riyanti; Tanti Widia Nurdiani
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4112

Abstract

This study was conducted to examine the extent to which interactivity in live streaming, perceived usefulness, and trust in the platform influence Generation Z's purchase intention in the context of social commerce in Indonesia. This study used a quantitative approach through a survey method with 150 purposively selected participants. The participants were aged 18 to 28, actively using social commerce platforms for at least the past six months, had participated in product live streaming sessions, and had experience or desire to shop through the platform. Prior to multiple linear regression analysis, the data were tested through a series of classical assumption tests including normality, heteroscedasticity, and multicollinearity tests. The results showed that all instruments used met the criteria for validity, reliability, and statistical assumptions. Overall, the three independent variables were proven to have a significant effect on purchase intention. Partial analysis also showed that each variable had a positive effect, meaning that the more active the interaction in live streaming, the greater the perceived benefits for users, and the higher the level of trust in the platform, the stronger Generation Z's purchase intention in the context of social commerce.
Analysis of the Influence of Social Media Engagement, Ethical Branding, and Cultural Fit on Brand Authenticity Perception in the Food and Beverage Industry Tanti Widia Nurdiani; Riesna Apramilda; Tyahya Whisnu Hendratni; Dewi Putri Anjar Wulan; Sonya Sidjabat; Sukma Irdiana
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4248

Abstract

This study was conducted to evaluate the extent to which consumer engagement on social media, the application of ethical values ​​in brand strategy, and cultural fit influence perceptions of brand authenticity in the food and beverage industry. This study used a quantitative approach with a survey method involving 200 respondents. Participants were selected based on certain criteria, such as being at least 18 years old, actively using social media, following the official accounts of food and beverage brands in the past six months, and having experience purchasing products from brands promoted digitally. Partial analysis also revealed that social media engagement, ethical branding, and cultural fit each positively contribute to perceptions of brand authenticity. The higher the consumer engagement on social media, the more consistent the ethical practices implemented, and the more relevant the brand values ​​are to the consumer's culture, the stronger the authentic image formed. These findings enrich the academic discourse in the field of marketing and branding, while also providing practical guidance for business actors in building authentic, relevant, and resilient brand strategies in the increasingly complex competition of the food and beverage industry.
The Influence of Digital Workload, Role Ambiguity, and Remote Work Pressure on Technostress in HR Context in Digital Technology Companies Hartin Kurniawati; Sonya Sidjabat; Sugiarti; Tanti Widia Nurdiani; Kasinem; Emila Sholiha
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.8498

Abstract

Companies that develop digital technology encounter increased human resource information system demands because their efforts to achieve digital transformation proceed, which results in employee technostress. The study investigates how digital workload together with role ambiguity and remote work pressure create technostress in HR functions at digital technology companies. The researchers used quantitative methods with explanatory research design to conduct their study. The researchers surveyed 170 Human Resources professionals through purposive sampling to collect study data. The researchers conducted data analysis through multiple linear regression after validating and assessing reliability together with testing classical assumptions. The study results demonstrated that digital workload together with role ambiguity and remote work pressure positively impacted technostress in HR settings. HR employees who work with digital technologies and remote work face increasing risks of technostress according to the study findings. The study expands existing research about technostress within digital human resource management through its theoretical contributions. The study results present management recommendations which assist organizations in developing secure and sustainable digital monitoring systems for their workplace environments.
Co-Authors Adi Sofyana Latif Andriya Risdwiyanto Bilgies, Ana Fitriyatul Darwis Darwis Didi Suhendi Djunaedi Djunaedi Emila Sholiha Erina Alimin Fatimah Malini Lubis Haniwijaya Pahlawansah Hartin Kurniawati Ilham Arief Irdiana, Sukma Kasinem R. M Mahrus Alie Riesna Apramilda Riyanti, Apriani Sonya Sidjabat Sugiarti Suwandana, I Made Adi Teguh Setiawan Wibowo Tyahya Whisnu Hendratni Vivid Violin Wulan, Dewi Putri Anjar Yayat Suharyat