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All Journal Jurnal Manajemen Pelayanan Publik IJBE (Integrated Journal of Business and Economics) JMM (Jurnal Masyarakat Mandiri) JURNAL MANAJEMEN BISNIS Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Ekonomika Jurnal Inovasi dan Pelayanan Publik Makassar Jurnal Bisnis, Manajemen, dan Ekonomi Economics and Digital Business Review Jurnal Ekonomika Nobel Management Review Paradoks : Jurnal Ilmu Ekonomi JER Journal of Marketing Management and Innovative Business Review JHSS (Journal of Humanities and Social Studies)
Reynilda Reynilda
Institut Teknologi Dan Bisnis Nobel Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Pengaruh Tunjangan Kinerja, Kompetensi dan Motivasi terhadap Kinerja Pegawai pada Humas dan Protokolan Sekretariat Daerah Kabupaten Manokwari Makatita, Ika Ainul Ridha; Abdullah, Abdullah; Reynilda, Reynilda; Sukarno, Zulfikry
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 1 (2025): Mariobre, June 2025 (e-ISSN: 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i1.330

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Tunjangan Kinerja, Kompetensi Dan Motivasi Terhadap Kinerja Pegawai. Pendekatan penelitian ini menggunakan pendekatan kuantitatif data primer melalui penyebaran kuesioner terhadap 40 pegawai Humas dan Protokolan Sekretariat Daerah Kabupaten Manokwari. Untuk mengukur pengaruh langsung variabel Tunjangan Kinerja, Kompetensi dan Motivasi Kerja terhadap Kinerja Pegawai dengan bantuan alat analisis menggunakan SPSS v.25, dari hasil penelitian menunjukkan bahwa variabel Tunjangan kinerja (t hitung 2,499 > 2,030 dan nilai sig 0,016 < 0,05), Kompetensi (t hitung 3,637 > 2,030 dan nilai sig 0,001 < 0,05) dan Motivasi Kerja (t hitung 4,259 > 2,030 dan nilai sig 0,000 < 0,05) berpengaruh positif dan signifikan terhadap Kinerja Pegawai. Hasil penelitian pengaruh secara simultan variabel Tunjangan kinerja, Kompetensi dan Motivasi Kerja dengan F hitung (33,204 > 3,181) terhadap Kinerja Pegawai Humas dan Keprotokolan Sekertariat Daerah Kabupaten Manokwari.
Trapped in Lifestyle? How Financial Literacy and Millennial Investor’s Psychology Determine Investment Decisions in Indonesia Abdullah, Abdullah; Rachma, Nur; Rahman, Karlina Ghazalah; Reynilda, Reynilda
Integrated Journal of Business and Economics (IJBE) Vol 9, No 2 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i2.1185

Abstract

Studying the impact of financial literacy, lifestyle, consumerism, and psychology on Indonesian millennial investors' investment decisions is the goal of this study. 205 respondents between the ages of 17 and 30 who were dispersed over 10 capital market research communities in Indonesia were selected by purposive sampling. The findings demonstrate the strong direct influence of investor psychology, lifestyle, and financial literacy on investment decisions. Decisions about investments are not impacted by consumption. There is no discernible relationship between investor psychology and financial literacy. Consumer behavior and lifestyle have a big impact on investor psychology. Decisions about investments are influenced by investor psychology. Investment decisions are not impacted by financial literacy through investor psychology. Investment decisions are impacted by lifestyle through investor psychology. Investment decisions are significantly impacted by consumptive behavior through investor psychology. The study suggests that financial service providers and investment platforms should tailor their products and communication strategies to align with the psychological and lifestyle traits of millennial investors, rather than relying solely on traditional financial education.
Analisis Kualitas Pelayanan dan Brand Image Terhadap Loyalitas Pelanggan Dengan Kepuasan Sebagai Variabel Intervening di CV. Prakarsa Indo Karya Juliansyah, Ari; Reynilda, Reynilda; Hadzami, Meizha
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 6 No. 2 (2025): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v6i2.2728

Abstract

Although Pangkalpinang City has an administrative government, one of the companies engaged in the printing sector, in this case CV. Prakarsa Indo Karya has experienced a decline in turnover since the last three years. In fact, the market share of the company that was established in 2019 is dominated by elements within the Pangkalpinang City Government. Sales activities carried out can be in the form of procuring printing needs, office stationery, to food and beverage needs within the Pangkalpinang City Government. Analyzing the relationship between service quality and customer loyalty, Brand Image and customer loyalty, service quality and satisfaction, Brand Image and satisfaction, service quality and customer loyalty with satisfaction as an intervening variable, and Brand Image and customer loyalty with satisfaction as an intervening variable at CV is the challenge of this study, according to Prakarsa Indo Karya. This study employs quantitative research with 61 respondents, and the data analysis method makes use of both direct and indirect validity, reliability, and hypothesis testing. Every instrument from every variable was deemed valid and reliable based on the results of the validity and reliability tests. There is no direct relationship between the service quality variable and customer loyalty, no direct relationship between the Brand Image variable and customer loyalty, a direct and significant relationship between the service quality variable and satisfaction, no direct relationship between the satisfaction variable and customer loyalty, no relationship between the service quality variable and customer loyalty with satisfaction acting as an intervening variable, and no relationship between the Brand Image variable and customer loyalty with satisfaction acting as an intervening variable, according to the results of the hypothesis testing that was conducted at CV. Prakarsa Indo Karya.
Efek Kualitas Pelayanan Publik, Komunikasi Aparatur Desa Dan Disiplin Kerja Aparatur Desa Terhadap Kepuasan Masyarakat Reynilda, Reynilda
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 4 (2025): Agustus - Oktober
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i4.1706

Abstract

Penelitian ini dilakukan dengan tujuan untuk memahami dan menganalisis pengaruh kualitas pelayanan publik, kualitas komunikasi, dan disiplin kerja terhadap kepuasan masyarakat di Desa Patallassang, Kabupaten Gowa. Fokus utama penelitian ini adalah untuk mengkaji sejauh mana kualitas pelayanan publik, komunikasi aparatur desa, dan disiplin kerja aparatur desa berkontribusi terhadap terbentuknya kepuasan masyarakat sebagai pengguna layanan. Jenis penelitian ini adalah penelitian asosiatif kausal. Adapun populasi yang digunakan dalam penelitian ini adalah masyarakat Desa Patallassang Kabupaten Gowa yang berjumlah 17.949 penduduk. Dengan penarikan sampel teknk slovin, maka digunakan sampel sebanyak 99 responden dibulatkan menjadi 100 responden, yang merupakan Masyarakat Desa Patallassang Kabupaten Gowa. Dan menggunakan teknik sampling accidental sampling, yaitu berdasarkan responden yang berhasil ditemui. Hasil penelitian ini menunjukkan bahwa secara parsial kualitas pelayanan publik, kualitas komunikasi, dan disiplin kerja memiliki pengaruh yang signifikan terhadap kepuasan masyarakat. Dengan demikian, peningkatan kualitas pelayanan, komunikasi yang efektif, dan disiplin kerja yang baik merupakan strategi penting dalam meningkatkan kepuasan masyarakat terhadap kinerja aparatur pemerintahan desa.
Kredibilitas Influencer, Kualitas Konten TikTok, dan Brand Image sebagai Determinan Minat Beli UMKM Kuliner di Makassar Utami, Dian; Fitriany, Fitriany; Reynilda, Reynilda
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.1962

Abstract

Penelitian ini mengkaji pengaruh kredibilitas influencer, kualitas konten TikTok, dan brand image terhadap minat beli konsumen UMKM kuliner di Makassar. Penelitian ini bertujuan untuk mengidentifikasi pengaruh setiap variabel secara parsial dan simultan, serta menentukan variabel mana yang paling dominan memengaruhi minat beli. Dengan survei kuesioner pada 100 pengguna aktif TikTok yang pernah membeli makanan atau minuman berdasarkan rekomendasi influencer, penelitian menggunakan pendekatan kuantitatif dan analisis regresi linier berganda. Hasil menunjukkan kualitas konten TikTok dan brand image berpengaruh positif dan signifikan, sedangkan kredibilitas influencer tidak berpengaruh dan tidak signifikan. Konten yang informatif, kreatif, interaktif, dan sesuai kebutuhan konsumen meningkatkan minat beli, sementara brand image yang positif mendorong konsumen mencari informasi, mencoba, membandingkan, dan membeli produk, menegaskan pentingnya strategi pemasaran digital untuk UMKM kuliner.
E-Government And Citizen Engagement: A Qualitative Study Of Developing And Developed Countries Reynilda; Khusnul Khotimah; Aat Ruchiat Nugraha; Diah Fatma Sjoraida; Bucky Wibawa Karya Guna; Umar Sako
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 9 No. 2 (2025): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.95

Abstract

This study explores the relationship between e-government implementation and citizen engagement by comparing practices in both developing and developed countries. Using a qualitative research approach, the study analyzes policy documents, government reports, and previous empirical studies to identify patterns, challenges, and opportunities in digital governance. The findings reveal that developed countries tend to achieve higher levels of citizen engagement due to advanced technological infrastructure, stronger institutional frameworks, and higher digital literacy among citizens. In contrast, developing countries often face barriers such as limited internet access, lack of trust in government institutions, and insufficient resources, which constrain the potential of e-government to foster participation. Nevertheless, innovative strategies such as mobile-based platforms and community-driven initiatives demonstrate that developing countries can leverage contextual strengths to enhance digital engagement. This research highlights the critical role of socio-political contexts, governance structures, and technological readiness in shaping the effectiveness of e-government initiatives. The study concludes that while the pathways differ, both developed and developing countries share a common goal: building inclusive, transparent, and participatory governance through digital transformation.
Peran Smart ASN dan Digital Governance dalam Meningkatkan Kapasitas ASN untuk Kemandirian Ekonomi Lokal Rakhman, Basri; Reynilda, Reynilda; Adam, Muhammad Ikhsan Ali; Zaky, Muh
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 2 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i2.2897

Abstract

Penelitian ini menguji pengaruh Smart ASN dan Digital Governance terhadap kapasitas aparatur serta dampaknya pada kemandirian ekonomi lokal di Kota Makassar. Data diperoleh melalui kuesioner kepada 60 ASN dengan metode purposive sampling dan dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil menunjukkan bahwa Smart ASN berpengaruh signifikan terhadap kapasitas ASN (t = 8,495; p = 0,000), tetapi tidak secara langsung terhadap kemandirian ekonomi lokal (t = -0,633; p = 0,529). Namun, kapasitas ASN memediasi pengaruh Smart ASN terhadap ekonomi lokal (total effect = 23,964; p = 0,022). Sementara itu, Digital Governance berpengaruh signifikan langsung terhadap kemandirian ekonomi lokal (t = 5,063; p = 0,000), meski tidak signifikan terhadap kapasitas ASN (t = -1,435; p = 0,157). Temuan ini menegaskan bahwa peningkatan kapasitas ASN menjadi kunci dalam mengoptimalkan implementasi Smart ASN dan tata kelola digital guna memperkuat kemandirian ekonomi daerah. Hasil penelitian ini diharapkan menjadi dasar perumusan kebijakan pengembangan kompetensi ASN dan percepatan transformasi birokrasi berbasis teknologi.
Co-Authors Aat Ruchiat Nugraha Abdullah Abdullah Adam, Muhammad Ikhsan Ali Asri Asri Azlan Azhari Basri Rakhman Bucky Wibawa Karya Guna Diah Fatma Sjoraida Dian Utami, Dian Fitriany Fitriany, Fitriany Hadzami, Meizha Irwan Irwan Juliansyah, Ari Khusnul Khotimah M Maryadi Makatita, Ika Ainul Ridha Maryadi Maryadi Maryadi Maryadi Muhammad Idris Nur Rachma Pribadi, Kuntomo Agung Rahman, Karlina Ghazalah Rahman, Nawir Renal, Mohammad Sukarno, Zulfikry Umar Sako Yulianti Yulianti Zaky, Muh