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All Journal Jurnal Kajian Bali Mozaik Humaniora Aksara International Journal of Community Service Learning INTERACTION: Jurnal Pendidikan Bahasa JALL (Journal of Applied Linguistics and Literacy) Journal of Language and Literature IJOLTL (Indonesian Journal of Language Teaching and Linguistics) LINGUA : Jurnal Bahasa, Sastra, dan Pengajarannya Community Development Journal: Jurnal Pengabdian Masyarakat Prologue: Journal on Language and Literature Lexeme : Journal of Linguistics and Applied Linguistics SALEE: Study of Applied Linguistics and English Education Interference: Journal of Language, Literature, and Linguistics Linguistic Community Services Journal TRAVERSE - Journal of Language and Applied Linguistics Journal of Pragmatics and Discourse Research AKSARA: Jurnal Bahasa dan Sastra Litera : Jurnal Bahasa dan Sastra INTERACTION: Jurnal Pendidikan Bahasa Aksara Open Access DRIVERset e-Journal of Linguistics Mabasan
Agus Darma Yoga Pratama
Universitas Warmadewa
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Illocutionary Acts in X Social Media Platform: “Hold On, It Hurts,” an Indonesian Alternative Universe (AU) by Noveni Adelia Agus Darma Yoga Pratama
e-Journal of Linguistics Vol. 18 No. 2 (2024): July
Publisher : The Doctoral Studies Program of Linguistics of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.2024.v18.i02.p11

Abstract

This article explores illocutionary acts within the "Hold On, It Hurts" Alternative Universe (AU) in the X application, utilizing Yule's theoretical framework as its foundation. The study focuses on how language, specifically illocutionary acts, creates and conveys meaning in this unique digital narrative space. Yule's theory also defines the classifications of speech acts, such as representative, directive, commissive, expressive, and declarative, and serves as a lens to dissect and understand the intricacies of communication within the AU. The research primarily centers on the illocutionary acts, examining how the characters in the "Hold On, It Hurts" AU use language not just for literal communication but to perform various actions and express complex emotions. The study investigates the dynamics between the speaker and listener within the AU, highlighting how context, speaker intentions, and underlying emotional states are crucial in interpreting these acts.
Digital Sarcasm as Social Critique: A Pragmatic and Cyberpragmatic Analysis of Social Media Reactions Agus Darma Yoga Pratama; Putu Vania Maharani Suastha
e-Journal of Linguistics Vol. 19 No. 2 (2025): July
Publisher : The Doctoral Studies Program of Linguistics of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.2025.v19.i02.p09

Abstract

This study investigates the use of sarcasm in social media comments responding to the comparison of corruption punishments in Indonesia and China. Using a qualitative approach with pragmatics and cyberpragmatics frameworks, the research identifies and analyzes the forms, functions, and contexts of sarcasm in digital discourse. Data were collected from high-engagement comments on platforms like Instagram and Twitter, focusing on posts criticizing the disparity in corruption sentences. Linguistic indicators such as hashtags, emojis, capital letters, and exclamation marks were observed, revealing sarcasm's role in conveying dissatisfaction. Pragmatically, comments served as tools for social critique, emphasizing protest against legal injustices and invoking moral values like fairness and transparency. Cyberpragmatically, the digital context amplified the emotional tone and increased the viral potential of the comments, enabling broader public discourse. This study highlights sarcasm's effectiveness as a means of public criticism, demonstrating how digital platforms facilitate creative and collective expressions of social dissatisfaction.
MAKNA BAHASA FIGURATIF DAN SIMBOL PADA LIRIK LAGU TARI MAENA PERNIKAHAN MASYARAKAT NIAS David Perwira Nasrani Laia; Agus Darma Yoga Pratama
MABASAN Vol. 17 No. 1 (2023): Mabasan
Publisher : Balai Bahasa Nusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62107/mab.v17i1.630

Abstract

Penelitian ini bertujuan untuk menganalisis apa saja jenis-jenis bahasa figuratif yang terkandung dalam setiap lirik lagu tari maena pernikahan masyarakat Nias dan mengungkap makna simbol yang terdapat pada pertunjukan tari maena di pernikahan masyarakat Nias. Metode penelitian ini adalah deskriptif kualitatif. Data penelitian ini bersumber dari rekaman video lagu tari maena pernikahan dalam album Rusdi Group (Tarian Maena Nias/Ono Niha) serta tiga orang informan. Setelah menganalisis data, peneliti menemukan lima jenis bahasa figuratif dalam lirik lagu tari maena pernikahan masyarakat Nias, yaitu metafora, perbandingan/simile, hiperbola, ironi, dan paradoks. Dari penelitian ini, dapat disimpulkan bahwa majas hiperbola lebih dominan digunakan dalam lirik lagu tari maena pernikahan karena kebiasaan masyarakat Nias yang selalu melebih-lebihkan dengan mengungkapkannya secara implisit dan simbol-simbol dalam pertunjukan tari maena sudah mengalami pergeseran makna. Penelitian ini diharapkan bisa menjadi pedoman bagi peneliti selanjutnya dalam mengkaji bahasa figuratif dalam tradisi lisan lainnya.
Gender Representation In Youtube Advertisements Through Critical Literacy In Education Novia Mudzayyanah; Agus Darma Yoga Pratama; Ni Kadek Amanda Astuti Dewi
Journal of Language and Applied Linguistics Vol. 7 No. 1 (2026): Journal of Language and Applied Linguistics January 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/traverse.v7i1.252

Abstract

Digital media have become an important part of students' learning environments, shaping how learners access information and interpret social realities (Hatlevik et al., 2021; Pangrazio & Sefton-Green, 2022) exposing them not only to educational content but also to ideologically loaded media such as advertisements. Among digital platforms, YouTube plays a significant role in shaping students’ perceptions through its pervasive advertising content. This study investigates how gender representation is constructed in YouTube advertisements and examines its implications for students’ critical literacy in educational contexts. Employing a qualitative descriptive research design, the study analyzes eight YouTube advertisements from diverse product categories using Fairclough’s (1995) Critical Discourse Analysis framework, focusing on textual, discursive, and social practice dimensions. The findings reveal recurring gendered patterns in which home cleaning and domestic products are predominantly associated with female characters, while luxury, automotive, and technology-related products are more frequently represented through male figures. These representations reinforce conventional gender ideologies that link femininity with caregiving, emotional labor, and appearance, and masculinity with agency, productivity, and public success. The study argues that critical literacy practices are essential for raising students’ awareness of gendered social values embedded in digital advertising, enabling them to question dominant representations and develop more inclusive and equitable perspectives on gender.
Co-Authors Alexsander Loi Ana, I Wayan Anak Agung Gede Raka Anak Agung Sandra Novita Dewi Angelia, Ni Putu Putri Ayu Rachmadini, Ekha Novi David Perwira Nasrani Laia David Perwira Nasrani Laia DEWA AYU DYAH PERTIWI PUTRI, DEWA AYU DYAH PERTIWI I Gusti Ayu Agung Dian Susanthi I Made Astu Mahayana I Nyoman Kardana I Nyoman Sutapa I Wayan Wesna Astara Kencana, Ni Putu Rena Wahyu Kuntayuni Made Sani Damayanthi Muliawan Mahayana, I Made Astu Mahendhi, Ni Luh Made Risma Mariyatni, Ni Putu Sri Ni Kadek Amanda Astuti Dewi Ni Luh Putu Mita MIATI Ni Made Rai Juniariani Novia Mudzayyanah Nyoman Mardika Panduyoga, R. Bambang Satrio Pertama, I Gde Agung Wira Putu Vania Maharani Suastha Suastha, Putu Vania Maharani Susanthi, I Gusti Agung Ayu Dian