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All Journal YUME : Journal of Management Prosiding Semhavok MBIA Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ilmu Manajemen eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Bina Manajemen Economics and Digital Business Review International Journal of Finance Research Jurnal Pengabdian kepada Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Jurnal Pengabdian kepada Masyarakat Bina Darma Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Mandiri Jurnal Manajemen, Akuntansi, Ekonomi Journal of Artificial Intelligence and Digital Business Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Pengabdian Masyarakat Bangsa JURNAL EKONOMI BISNIS DAN MANAJEMEN Sinergi International Journal of Management and Business Jurnal Ekonomi Bisnis dan Manajemen Journal of Innovative and Creativity Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Irwan Septayuda
Universitas Bina Darma
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Kualitas Produk Dan Content Marketing Terhadap Keputusan Pembelian Produk Wardah Pada Gen-Z Di Kota Palembang Samosir, Lidia Karunia May; Helmi, Sulaiman; Roni, Mukran; septayuda, Irwan
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 5 (2025): September-Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i5.3594

Abstract

This study aims to analyze the influence of product quality and content marketing on the purchasing decisions of Wardah products among Generation Z consumers in Palembang City. The phenomenon observed is that Gen Z tends to make purchasing decisions based on social media content rather than product quality, as they are a generation highly active on social media. Therefore, digital marketing strategies through content marketing are highly relevant. The research employed a quantitative approach using the SEM-PLS technique on 104 Gen Z respondents who had previously purchased Wardah products and engaged with its social media content. The findings reveal that both product quality and content marketing significantly influence purchasing decisions, with product quality exerting a more dominant effect. This study provides practical contributions for companies in developing effective and relevant digital marketing strategies, as well as serving as an academic reference in the study of digital consumer behavior.
Kombinasi Strategis Kepemimpinan Transformasional, Komunikasi Internal, Kerjasama Tim, dan Motivasi Ekstrinsik dalam Peningkatan Kinerja Karyawan Hidayat, Muhammad Taufik; Fitriasuri, Fitriasuri; Septayudha, Irwan; Agustian, Wiwin
Jurnal Ilmiah Global Education Vol. 6 No. 4 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i4.4669

Abstract

This study aims to analyze the influence of transformational leadership style, internal communication, teamwork, and extrinsic motivation on employee performance at PT. Agro Gemilang Surya. The background of this research is the low achievement of productivity targets caused by the suboptimal application of transformational leadership, weak communication, low team synergy, and insufficient extrinsic motivation. This research employs a quantitative method with a saturated sample of 51 employees. Data were collected through questionnaires and analyzed using SPSS version 22 through instrument tests, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The research findings indicate that these four variables, both partially and simultaneously, have a positive and significant effect on employee performance. These results highlight the importance of enhancing transformational leadership, improving internal communication, strengthening teamwork, and providing optimal extrinsic motivation to support improvements in employee performance and the achievement of company targets.
Pengaruh Lingkungan Kerja dan Employee Engagement Terhadap Kinerja Karyawan Di PT. Perkebunan Nusantara I Regional 7 Kantor Penghubung Sumatera Selatan Pramaisheila Diva Andika; Irwan Septayuda
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3884

Abstract

Penelitian ini bertujuan menganalisis pengaruh lingkungan kerja dan Employee Engagement terhadap kinerja karyawan pada PT Perkebunan Nusantara I Regional 7 Kantor Penghubung Sumatera Selatan. Latar belakang penelitian ini didasari pentingnya menciptakan kondisi kerja yang kondusif serta keterikatan karyawan yang tinggi untuk mendukung pencapaian tujuan perusahaan. Metode penelitian menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada 70 karyawan melalui teknik total sampling. Data dianalisis menggunakan metode Structural Equation Modeling-Partial Least Square (SEM-PLS) melalui SmartPLS 3.0. Hasil penelitian menunjukkan bahwa lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu, employee engagement juga memberikan pengaruh positif dan signifikan terhadap kinerja. Implikasi penelitian ini menegaskan pentingnya perusahaan meningkatkan kualitas lingkungan kerja dan memperkuat keterikatan karyawan untuk mendorong kinerja optimal, sekaligus sebagai acuan strategis dalam pengembangan manajemen sumber daya manusia.
Penerapan Budaya Kerja ASN BerAKHLAK di Dinas Pemberdayaan Perempuan dan Perlindungan Anak Kota Palembang Nabila Nabila; Irwan Septayuda
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.2037

Abstract

This study aims to analyze the implementation of the State Civil Apparatus (ASN) BerAKHLAK work culture at the Office of Women's Empowerment and Child Protection (DPPPA) Palembang City. The research is motivated by the demands of bureaucratic reform that emphasize cultural change through strengthening organizational culture based on ASN Core Values. The research method uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. Data triangulation was used to test the validity of the information. The results showed that the implementation of the seven ASN BerAKHLAK Core Values (Service-Oriented, Accountable, Competent, Harmonious, Loyal, Adaptive, and Collaborative) has generally been well implemented at DPPPA Palembang City. This is reflected in employees' commitment to providing excellent service, compliance with regulations, efforts to improve competence, the creation of harmonious working relationships, loyalty to the organization, adaptability to change, as well as effective coordination and collaboration. However, the study also identified several obstacles that are still faced, including the adaptation process to policy and technological changes that takes time, the need for continuous improvement of employee competence, and challenges in cross-sector coordination and collaboration. The implications of this study emphasize the need for continuous improvement and development efforts so that the implementation of the ASN BerAKHLAK work culture can run more optimally in supporting the improvement of public service quality.
Penerapan Budaya Kerja ASN BerAKHLAK di Dinas Pemberdayaan Perempuan dan Perlindungan Anak Kota Palembang Nabila Nabila; Irwan Septayuda
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.2037

Abstract

This study aims to analyze the implementation of the State Civil Apparatus (ASN) BerAKHLAK work culture at the Office of Women's Empowerment and Child Protection (DPPPA) Palembang City. The research is motivated by the demands of bureaucratic reform that emphasize cultural change through strengthening organizational culture based on ASN Core Values. The research method uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. Data triangulation was used to test the validity of the information. The results showed that the implementation of the seven ASN BerAKHLAK Core Values (Service-Oriented, Accountable, Competent, Harmonious, Loyal, Adaptive, and Collaborative) has generally been well implemented at DPPPA Palembang City. This is reflected in employees' commitment to providing excellent service, compliance with regulations, efforts to improve competence, the creation of harmonious working relationships, loyalty to the organization, adaptability to change, as well as effective coordination and collaboration. However, the study also identified several obstacles that are still faced, including the adaptation process to policy and technological changes that takes time, the need for continuous improvement of employee competence, and challenges in cross-sector coordination and collaboration. The implications of this study emphasize the need for continuous improvement and development efforts so that the implementation of the ASN BerAKHLAK work culture can run more optimally in supporting the improvement of public service quality.
Analisis Kinerja Karyawan Pada PT.MNC Infrastruktur Utama Sungai Lilin Musi Banyuasin Kiki Apriansyah; Irwan Septayuda; Trisninawati Trisninawati
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.11488

Abstract

Kinerja karyawan merupakan unsur penting dalam memastikan keberhasilan operasional perusahaan, khususnya pada perusahaan infrastruktur dan pengelolaan pelabuhan batubara yang memiliki tuntutan kerja kompleks. Penelitian ini bertujuan menganalisis sistem penilaian kinerja, menggambarkan tingkat kinerja karyawan, mengidentifikasi faktor pendukung dan penghambat, serta menjelaskan upaya peningkatan kinerja di PT MNC Infrastruktur Utama Sungai Lilin, Musi Banyuasin. Penelitian menggunakan pendekatan deskriptif kualitatif dengan data yang diperoleh melalui observasi, wawancara mendalam, dan dokumentasi selama kegiatan magang pada Maret hingga Juni 2026. Data dianalisis menggunakan model interaktif Miles, Huberman, dan Saldaña yang mencakup pengumpulan, kondensasi, penyajian, serta penarikan kesimpulan, dengan triangulasi sumber dan metode untuk menjaga kredibilitas temuan. Hasil penelitian menunjukkan bahwa perusahaan menerapkan penilaian kinerja secara terstruktur melalui Key Performance Indicator sebesar 60%, kompetensi sebesar 25%, dan nilai perusahaan sebesar 15%. Dari 300 karyawan yang dinilai pada tahun 2025, sebanyak 55% berada pada kategori baik, 25% sangat baik, 5% istimewa, 12% perlu perbaikan, dan 3% tidak memuaskan. Kinerja juga menunjukkan peningkatan dibandingkan tahun 2024. Faktor pendukung meliputi kepemimpinan, kompensasi, pelatihan, lingkungan kerja, budaya organisasi, teknologi, dan komunikasi, sedangkan hambatannya mencakup beban kerja, keterbatasan sumber daya, koordinasi, turnover, dan kesenjangan kompetensi. Temuan menegaskan pentingnya pengelolaan kinerja dan pengembangan sumber daya manusia secara optimal, terarah, dan berkelanjutan.
Pengaruh Kedisiplinan Kerja dan Pengembangan SDM Terhadap Produktivitas Kerja Aparatur Sipil Negara (ASN) Pada Inspektorat Daerah Provinsi Sumatera Selatan Irwan Septayuda; Rizky Sabilillah
eCo-Buss Vol. 9 No. 1 (2026): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v9i1.4195

Abstract

Produktivitas Aparatur Sipil Negara pada Inspektorat Daerah Provinsi Sumatera Selatan menghadapi dua persoalan utama, yaitu fluktuasi kedisiplinan kerja serta belum meratanya pemenuhan jam pengembangan kompetensi antarjabatan. Kondisi tersebut dapat menghambat ketepatan waktu, kualitas, dan efektivitas pelaksanaan tugas pengawasan. Studi ini bertujuan menganalisis pengaruh kedisiplinan kerja dan pengembangan sumber daya manusia terhadap produktivitas kerja ASN, baik secara parsial maupun simultan. Pendekatan kuantitatif dengan desain asosiatif kausal diterapkan pada 95 Pegawai Negeri Sipil melalui teknik sampling jenuh. Data primer diperoleh melalui kuesioner, sedangkan data sekunder berasal dari dokumentasi absensi dan pengembangan kompetensi tahun 2025. Data dianalisis melalui uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi dengan bantuan SPSS. Hasil uji parsial memperlihatkan bahwa kedisiplinan kerja berpengaruh positif dan signifikan terhadap produktivitas kerja dengan thitung 7,071 dan signifikansi 0,000. Pengembangan SDM juga berpengaruh positif dan signifikan dengan thitung 3,238dan signifikansi 0,002. Secara simultan, kedua variabel berpengaruh signifikan dengan Fhitung 58,384 dan signifikansi 0,000. Nilai R2 sebesar 0,561 menandakan bahwa model menjelaskan 56,1% variasi produktivitas kerja. Hasil ini menegaskan perlunya penegakan disiplin yang konsisten serta pemerataan program pengembangan kompetensi sesuai kebutuhan jabatan.
Co-Authors ., Alviona ., Trisninawati A Afriansyah Afrida Wati Akuntari, Nur Intan ali, aji saidina Andari Karina Trisiana Andika, Pramaisheila Diva Anggela, Nova Anggini, Lia Anti Amelia Okta Arialapiya, Arialapiya Asmanita Asmanita Citra Indah Merina Darwin Darwin Desi Desi Dhea, Dhea Dina Mellita Febri Yanto Sandi Fitriasuri, Fitriasuri Gunawan Gunawan H. Mukran Roni, H. Mukran Helda Yudiastuti Heriyanto Iin Kurniasi Jemakmun, Jemakmun Julian Meita Putri Kiki Apriansyah M. Titan Terzaghi M.Titan Terzaghi Marlindawati Marlindawati, Marlindawati Maulidia, Siti Azzahro Miftahul Jannah Muhammad Fadly Muhammad Taufik Hidayat Muhammad Titan Terzaghi Mukran Roni Mukran, Mukran Mukron Roni Mukronroni Mukronroni Nabila Nabila Noviardy, Andrian Nur Intan Akuntari Okta, Anti Amelia Permata, Rizka Adhalia Pramaisheila Diva Andika Putri Hawa Raihan, Ahmad Resa Apriyanti Rizky Sabilillah Rolia Wahasusmiah Samosir, Lidia Karunia May Sari, Komala Permata Selma, Selma Siska Ciswati Siti Nurhayati Nafsiah Sulaiman Helmi Tri Astuti Trisninawati Wati, Afrida Wiwin Agustian Yudiastuti, Helda