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All Journal YUME : Journal of Management Prosiding Semhavok MBIA Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Bina Manajemen Economics and Digital Business Review International Journal of Finance Research Jurnal Pengabdian kepada Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Jurnal Pengabdian kepada Masyarakat Bina Darma Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Mandiri Jurnal Manajemen, Akuntansi, Ekonomi Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat Bangsa Sinergi International Journal of Management and Business Journal of Innovative and Creativity Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Irwan Septayuda
Universitas Bina Darma
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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EFEKTIVITAS MEDIA SOSIAL SEBAGAI SARANA PROMOSI JASA PERCETAKAN BUNGA CITRA Muhammad Fadly; Irwan Septayuda
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 1 No. 4 (2024): Maret
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v1i4.955

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana penggunaan media sosial sebagai sarana promosi dan pemasaran pada UMKM Percetakan Bunga Citra dalam mengembangkan usahanya di era digital ini, yang kita ketahui dimana perkembangan teknologi digital saat ini telah memberikan banyak kemudahan dalam kehidupan manusia, tanpa terkecuali dalam membentuk efektivitas media sosial dalam mendorong promosi dan pemasaran yang ada. Promosi dan Pemasaran di media sosisal biasanya menggunakan platform-platform online yang sering digunakan oleh masyarakat dunia. Adapun platform online yang digunakan oleh Percetakan Media Sosial dalam pemasaran dan promosinya yaitu instagram. Metodologi penelitian yang digunakan adalah deskriftip kualitatif untuk membuat deskripsi dan gambaran secara sistematis, faktual dan akurat mengenai fakta-faka serta hubungan antar fenomenanya. Dengan segala upaya dilakukkan diharapkan dapat membuat promosi dan pemasaran lebih efektifit dalam penggunaan media sosial yang dilakukan oleh UMKM Percetakan Bunga Citra, sehingga dalam promosi dan pemasarannya lebih hemat biaya dan dapat meningkatkan penjualan UMKM Percetakan Bunga Citra.
Pengaruh Kualitas Produk Dan Content Marketing Terhadap Keputusan Pembelian Produk Wardah Pada Gen-Z Di Kota Palembang Samosir, Lidia Karunia May; Helmi, Sulaiman; Roni, Mukran; septayuda, Irwan
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 5 (2025): September-Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i5.3594

Abstract

This study aims to analyze the influence of product quality and content marketing on the purchasing decisions of Wardah products among Generation Z consumers in Palembang City. The phenomenon observed is that Gen Z tends to make purchasing decisions based on social media content rather than product quality, as they are a generation highly active on social media. Therefore, digital marketing strategies through content marketing are highly relevant. The research employed a quantitative approach using the SEM-PLS technique on 104 Gen Z respondents who had previously purchased Wardah products and engaged with its social media content. The findings reveal that both product quality and content marketing significantly influence purchasing decisions, with product quality exerting a more dominant effect. This study provides practical contributions for companies in developing effective and relevant digital marketing strategies, as well as serving as an academic reference in the study of digital consumer behavior.
Kombinasi Strategis Kepemimpinan Transformasional, Komunikasi Internal, Kerjasama Tim, dan Motivasi Ekstrinsik dalam Peningkatan Kinerja Karyawan Hidayat, Muhammad Taufik; Fitriasuri, Fitriasuri; Septayudha, Irwan; Agustian, Wiwin
Jurnal Ilmiah Global Education Vol. 6 No. 4 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i4.4669

Abstract

This study aims to analyze the influence of transformational leadership style, internal communication, teamwork, and extrinsic motivation on employee performance at PT. Agro Gemilang Surya. The background of this research is the low achievement of productivity targets caused by the suboptimal application of transformational leadership, weak communication, low team synergy, and insufficient extrinsic motivation. This research employs a quantitative method with a saturated sample of 51 employees. Data were collected through questionnaires and analyzed using SPSS version 22 through instrument tests, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The research findings indicate that these four variables, both partially and simultaneously, have a positive and significant effect on employee performance. These results highlight the importance of enhancing transformational leadership, improving internal communication, strengthening teamwork, and providing optimal extrinsic motivation to support improvements in employee performance and the achievement of company targets.
Co-Authors ., Alviona ., Trisninawati A Afriansyah Afrida Wati Akuntari, Nur Intan ali, aji saidina Andari Karina Trisiana Andika, Pramaisheila Diva Anggela, Nova Anggini, Lia Anti Amelia Okta Arialapiya, Arialapiya Asmanita Asmanita Citra Indah Merina Darwin Darwin Desi Desi Dhea, Dhea Dina Mellita Diva Andika, Pramaisheila Febri Yanto Sandi Fitriasuri, Fitriasuri Gunawan Gunawan H. Mukran Roni, H. Mukran Helda Yudiastuti Heriyanto Iin Kurniasi Jemakmun, Jemakmun Julian Meita Putri M. Titan Terzaghi M.Titan Terzaghi Marlindawati Marlindawati, Marlindawati Maulidia, Siti Azzahro Miftahul Jannah Muhammad Fadly Muhammad Taufik Hidayat Muhammad Titan Terzaghi Mukran Roni Mukran, Mukran Mukron Roni Mukronroni Mukronroni Noviardy, Andrian Nur Intan Akuntari Okta, Anti Amelia Permata, Rizka Adhalia Putri Hawa Raihan, Ahmad Resa Apriyanti Rolia Wahasusmiah Samosir, Lidia Karunia May Sari, Komala Permata Selma, Selma Siska Ciswati Siti Nurhayati Nafsiah Sulaiman Helmi Tri Astuti Wati, Afrida Wiwin Agustian Yudiastuti, Helda