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All Journal YUME : Journal of Management Prosiding Semhavok MBIA Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Bina Manajemen Economics and Digital Business Review International Journal of Finance Research Jurnal Pengabdian kepada Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Jurnal Pengabdian kepada Masyarakat Bina Darma Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Mandiri Jurnal Manajemen, Akuntansi, Ekonomi Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat Bangsa Sinergi International Journal of Management and Business Journal of Innovative and Creativity Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Irwan Septayuda
Universitas Bina Darma
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Kualitas Produk Dan Content Marketing Terhadap Keputusan Pembelian Produk Wardah Pada Gen-Z Di Kota Palembang Samosir, Lidia Karunia May; Helmi, Sulaiman; Roni, Mukran; septayuda, Irwan
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 5 (2025): September-Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i5.3594

Abstract

This study aims to analyze the influence of product quality and content marketing on the purchasing decisions of Wardah products among Generation Z consumers in Palembang City. The phenomenon observed is that Gen Z tends to make purchasing decisions based on social media content rather than product quality, as they are a generation highly active on social media. Therefore, digital marketing strategies through content marketing are highly relevant. The research employed a quantitative approach using the SEM-PLS technique on 104 Gen Z respondents who had previously purchased Wardah products and engaged with its social media content. The findings reveal that both product quality and content marketing significantly influence purchasing decisions, with product quality exerting a more dominant effect. This study provides practical contributions for companies in developing effective and relevant digital marketing strategies, as well as serving as an academic reference in the study of digital consumer behavior.
Kombinasi Strategis Kepemimpinan Transformasional, Komunikasi Internal, Kerjasama Tim, dan Motivasi Ekstrinsik dalam Peningkatan Kinerja Karyawan Hidayat, Muhammad Taufik; Fitriasuri, Fitriasuri; Septayudha, Irwan; Agustian, Wiwin
Jurnal Ilmiah Global Education Vol. 6 No. 4 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i4.4669

Abstract

This study aims to analyze the influence of transformational leadership style, internal communication, teamwork, and extrinsic motivation on employee performance at PT. Agro Gemilang Surya. The background of this research is the low achievement of productivity targets caused by the suboptimal application of transformational leadership, weak communication, low team synergy, and insufficient extrinsic motivation. This research employs a quantitative method with a saturated sample of 51 employees. Data were collected through questionnaires and analyzed using SPSS version 22 through instrument tests, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The research findings indicate that these four variables, both partially and simultaneously, have a positive and significant effect on employee performance. These results highlight the importance of enhancing transformational leadership, improving internal communication, strengthening teamwork, and providing optimal extrinsic motivation to support improvements in employee performance and the achievement of company targets.
Peningkatan Kesadaran Akuntabilitas Berbasis PSAK 69 pada Perusahaan Perkebunan: Pendekatan Sosial di Desa Panang Jaya Nafsiah, Siti Nurhayati; Yudiastuti, Helda; Marlindawati, Marlindawati; Septayuda, Irwan; Meilani, Meilani
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 10 (2025): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i10.3575

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kesadaran akuntabilitas pada perusahaan perkebunan di Desa Panang Jaya melalui sosialisasi penerapan PSAK 69 tentang Agrikultur. Karena perusahaan perkebunan sangat bergantung pada aset biologis, pemahaman pencatatan dan pelaporannya menjadi penting untuk menjaga transparansi keuangan. Namun, pemahaman pemangku kepentingan terhadap PSAK 69 masih rendah sehingga berpotensi menimbulkan salah saji laporan keuangan .Kegiatan dilaksanakan dengan pendekatan sosial melalui penyuluhan teknis dan dialog partisipatif dengan karyawan bagian akuntansi dan keuangan. Pendekatan ini mendorong kesadaran bahwa akuntabilitas pelaporan aset biologis adalah bagian dari tanggung jawab sosial Perusahaan. Hasil kegiatan menunjukkan peningkatan pemahaman peserta tentang konsep aset biologis, pengukuran nilai wajar sesuai PSAK 69, serta pentingnya akuntabilitas. Selain itu, muncul komitmen bersama antara karyawan dan manajemen untuk menerapkan pelaporan yang lebih transparan. Program ini berkontribusi pada peningkatan literasi akuntansi sektor agrikultur dan penguatan tata kelola perusahaan perkebunan di Desa Panang Jaya.
Pengaruh Lingkungan Kerja dan Employee Engagement Terhadap Kinerja Karyawan Di PT. Perkebunan Nusantara I Regional 7 Kantor Penghubung Sumatera Selatan Pramaisheila Diva Andika; Irwan Septayuda
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3884

Abstract

Penelitian ini bertujuan menganalisis pengaruh lingkungan kerja dan Employee Engagement terhadap kinerja karyawan pada PT Perkebunan Nusantara I Regional 7 Kantor Penghubung Sumatera Selatan. Latar belakang penelitian ini didasari pentingnya menciptakan kondisi kerja yang kondusif serta keterikatan karyawan yang tinggi untuk mendukung pencapaian tujuan perusahaan. Metode penelitian menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada 70 karyawan melalui teknik total sampling. Data dianalisis menggunakan metode Structural Equation Modeling-Partial Least Square (SEM-PLS) melalui SmartPLS 3.0. Hasil penelitian menunjukkan bahwa lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu, employee engagement juga memberikan pengaruh positif dan signifikan terhadap kinerja. Implikasi penelitian ini menegaskan pentingnya perusahaan meningkatkan kualitas lingkungan kerja dan memperkuat keterikatan karyawan untuk mendorong kinerja optimal, sekaligus sebagai acuan strategis dalam pengembangan manajemen sumber daya manusia.
Co-Authors ., Alviona ., Trisninawati A Afriansyah Afrida Wati Akuntari, Nur Intan ali, aji saidina Andari Karina Trisiana Andika, Pramaisheila Diva Anggela, Nova Anggini, Lia Anti Amelia Okta Arialapiya, Arialapiya Asmanita Asmanita Citra Indah Merina Darwin Darwin Desi Desi Dhea, Dhea Dina Mellita Febri Yanto Sandi Fitriasuri, Fitriasuri Gunawan Gunawan H. Mukran Roni, H. Mukran Helda Yudiastuti Heriyanto Iin Kurniasi Jemakmun, Jemakmun Julian Meita Putri M. Titan Terzaghi M.Titan Terzaghi Marlindawati Marlindawati, Marlindawati Maulidia, Siti Azzahro Meilani Meilani, Meilani Miftahul Jannah Muhammad Fadly Muhammad Taufik Hidayat Muhammad Titan Terzaghi Mukran Roni Mukran, Mukran Mukron Roni Mukronroni Mukronroni Noviardy, Andrian Nur Intan Akuntari Okta, Anti Amelia Permata, Rizka Adhalia Pramaisheila Diva Andika Putri Hawa Raihan, Ahmad Resa Apriyanti Rolia Wahasusmiah Samosir, Lidia Karunia May Sari, Komala Permata Selma, Selma Siska Ciswati Siti Nurhayati Nafsiah Sulaiman Helmi Tri Astuti Wati, Afrida Wiwin Agustian Yudiastuti, Helda