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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Edunomika (JIE) Community Engagement and Emergence Journal (CEEJ) ARSY : Jurnal Aplikasi Riset kepada Masyarakat Premium: Insurance Business Journal Journal of Innovation Research and Knowledge Jurnal Entrepreneur dan Manajemen Sains Jurnal Green Growth dan Manajemen Lingkungan Jurnal Indonesia Mengabdi (JIM)
Syahrial Sidik
Sekolah Tinggi Manajemen Asuransi TRISAKTI, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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ANALISIS PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KEPUASAN KERJA BERDAMPAK KEPADA KINERJA KARYAWAN DI STMA TRISAKTI Sidik, Syahrial; Tejamirah, Oties
Premium Insurance Business Journal Vol. 9 No. 2 (2022): PREMIUM INSURANCE BUSINESS JOURNAL
Publisher : P3M Trisakti School of Insurance (TSI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35904/premium.v9i2.32

Abstract

This study aims to determine the effect of compensation, work motivation, compensation on employee performance, motivation on employee performance and to determine the effect of job satisfaction on employee performance at Trisakti School of Insurance (TSI). This study uses a saturated sample by using all employees as many as 35 respondents at TSI. Data collection techniques using questionnaires and literature study. This research uses quantitative analysis with validity, reliability, correlation coefficient, determination coefficient, t test, F test, path analysis and Sobel analysis to test the effect of intervening variables. Based on the results of the study, it shows that compensation and motivation partially have a positive and significant effect on job satisfaction, compensation and motivation partially have a positive and not significant effect on employee performance, job satisfaction has a positive and insignificant effect on employee performance, job satisfaction mediates compensation has a positive and significant effect on employee performance. significant effect on employee performance, and job satisfaction mediating motivation has a positive and not significant effect on employee performance. The advice given in order to improve employee performance is to consider employee input regarding the policy on the amount of basic salary that must be adjusted to the employee's work ability, as well as determining the amount of individual achievement incentives. To increase work motivation, it is necessary to apply a sense of openness between employees and high school leaders and establish brotherly relationships between each employee, and it is necessary to hold periodic training to improve the ability of employees to provide services so that it will affect employee job satisfaction which in turn affects employee performance.
LAYANAN MOBILE SIMARI TERHADAP KEPUASAN ANGGOTA DI KOPERASI JASA SYARIAH MAMBAUL RIZKI INVESTAMA, CABANG KARAWANG, JAWA BARAT Sidik, Syahrial; Wahyuari, Wahyuari; Sapolo, Supriyadi; Kurniartha, Alvernia
Premium Insurance Business Journal Vol. 10 No. 2 (2023): PREMIUM INSURANCE BUSINESS JOURNAL
Publisher : P3M Trisakti School of Insurance (TSI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35904/premium.v10i2.200

Abstract

This study evaluates member satisfaction with Mobile SIMARI services at Mambaul Rizki Investama Sharia Services Cooperative, Karawang Branch, West Java. In the era of digitalization, Sharia Services cooperatives are adopting technology to simplify financial transactions. The SIMARI Mobile service was launched to provide easy transactions for cooperative members through features such as cardless cash withdrawals, credit top-ups, and bill payments. Using the Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) methods, this study measures member satisfaction with Mobile SIMARI services. IPA results show that KJ2 and KJ6 services need to be improved, while other services are satisfactory. The CSI results show that the member satisfaction level reached 83.95%, indicating that this service is very satisfying. This research makes a significant contribution to the development of marketing strategies for Islamic services cooperatives, emphasizing the importance of digital technology integration in increasing member satisfaction and loyalty. The findings can serve as a reference for other cooperatives looking to adopt similar technologies to improve their service quality. Thus, Mambaul Rizki Investama Islamic Services Cooperative can be a pioneer in innovative and socially responsible business practices.
Pengenalan Digital Marketing Sebagai Strategi Pemasaran Usaha Ibu Rumah Tangga (IRT) Di Kelurahan Pedurenan Bekasi Timur Syahrial Sidik; Wahyuari Wahyuari; Rukaesih A. Maolani; Supiyadi Sapolo
ARSY : Jurnal Aplikasi Riset kepada Masyarakat Vol. 6 No. 1 (2025): ARSY : Jurnal Aplikasi Riset kepada Masyarakat
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/arsy.v6i1.1168

Abstract

Di era digital, pemasaran digital menjadi kunci utama dalam pengembangan usaha, termasuk bagi Ibu Rumah Tangga (IRT) yang menjalankan usaha kecil. Namun, masih banyak IRT yang menghadapi kendala dalam mengadopsi strategi pemasaran digital karena keterbatasan pengetahuan dan akses terhadap teknologi. Oleh karena itu, program Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk mengedukasi IRT di Kelurahan Pedurenan, Bekasi Timur, mengenai pemasaran digital sebagai strategi pengembangan usaha. Kegiatan ini menggunakan metode pelatihan partisipatif yang melibatkan webinar interaktif serta studi kasus untuk memberikan pemahaman yang aplikatif. Materi yang diberikan mencakup dasar-dasar pemasaran digital, strategi pemasaran melalui WhatsApp, serta teknik pengelolaan konten untuk meningkatkan daya tarik dan jangkauan pasar. Hasil dari program ini menunjukkan peningkatan signifikan dalam pengetahuan dan kepercayaan diri peserta dalam menerapkan digital marketing untuk usaha mereka. Para peserta tidak hanya memahami konsep pemasaran digital, tetapi juga mampu mengaplikasikan strategi yang diajarkan untuk meningkatkan visibilitas dan penjualan produk mereka. Dampak dari program ini tidak hanya dirasakan dalam aspek pemasaran usaha, tetapi juga dalam pemberdayaan ekonomi keluarga dan masyarakat. Penerapan pemasaran digital oleh IRT di Pedurenan diharapkan dapat menjadi model bagi pengembangan usaha kecil lainnya di Indonesia, menegaskan pentingnya integrasi teknologi digital dalam strategi bisnis.
PENAKSIRAN EFISIENSI BIAYA DAN LABA TERHADAP FAKTOR PERSAINGAN DI PERUSAHAAN ASURANSI UMUM INDONESIA Awaloedin, Mulawarman; Sidik, Syahrial
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to assess the cost efficiency and profit of general insurance companies in Indonesia and analyze the influence of market competition factors on financial performance. The analysis methods used include logarithmic regression and the MANOVA test to test the simultaneous influence of independent variables on dependent variables. Market characteristics analysis is carried out to understand the market structure and distribution of companies based on asset categories and claims ratios. The results show that financial variables such as assets, leverage, and claims ratio have a significant influence on cost efficiency and profit. However, non-financial factors such as customer satisfaction, product innovation, and service quality have not been widely considered. Fierce market competition, as evidenced by the low value of the Herfindahl-Hirschman Index (IHH), has the potential to reduce profit efficiency as companies tend to lower premiums to attract customers. The influence of digitalization and the use of technology has not been analyzed in depth in this study, although it has great potential in improving cost efficiency and profits. The research gaps found include a lack of attention to non-financial factors, the impact of government regulations, market segmentation based on the type of insurance product, and the lack of international comparisons. Follow-up research can develop an analysis by considering non-financial factors, digital technology adoption, and regulatory influences more in-depth. Keywords: cost efficiency, profit, competitive factors, general insurers, logarithmic regression, MANOVA
KUALITAS PELAYANAN PENDIDIKAN PADA STMA TRISAKTI DENGAN MENGGUNAKAN METODE EDUQUAL DAN IMPORTANCE PERFORMANCE ANALYSIS (IPA) Wahyuari, Wahyuari; Syahrial Sidik; Alvernia Kurniartha; Bunga Kalista
Journal of Innovation Research and Knowledge Vol. 5 No. 3: Agustus 2025
Publisher : Bajang Institute

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Abstract

This study aims to analyze the quality of educational services at STMA Trisakti by integrating the EduQual and Importance Performance Analysis (IPA) methods. EduQual is used to measure service quality based on five main dimensions: learning outcomes, responsiveness, physical facilities, personal development, and academics. Meanwhile, IPA is applied to map the gap between actual performance and student expectations, as well as to determine service improvement priorities. Data was collected through a questionnaire from 119 active students representing various programs of study and educational levels. The analysis results indicate that all service dimensions have negative GAP values, indicating that performance has not fully met student expectations. The dimensions with the largest GAPs were physical facilities and academic service responsiveness. IPA analysis reinforced these findings, prioritizing academic service responsiveness indicators as the top priority for improvement. This study contributes theoretically to the development of a service quality evaluation model based on a combination of EduQual and IPA, and practically provides strategic recommendations to STMA Trisakti for improving service quality and student satisfaction sustainably.
KUALITAS PELAYANAN PUBLIK DI KUA BANDUNG WETAN, KOTA BANDUNG DENGAN MENGGUNAKAN METODE IMPORTANCE PERFORMANCE ANALYSIS (IPA) DAN POTENTIAL GAIN IN CUSTOMER VALUE (PGCV) Syahrial Sidik; Wahyuari, Wahyuari; Supriyadi Sapolo; M. Nasyubun; Anisha Maharani Tambunan
Journal of Innovation Research and Knowledge Vol. 5 No. 3: Agustus 2025
Publisher : Bajang Institute

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Abstract

The quality of public services is an important factor in building public trust in government institutions, including the Office of Religious Affairs (KUA). This study aims to analyze the quality of public services at the KUA Bandung Wetan, Bandung City, using the Importance Performance Analysis (IPA) and Potential Gain in Customer Value (PGCV) methods. The IPA method is used to identify gaps between the level of importance and service performance based on public perception, while PGCV is used to measure the potential for service value improvement by identifying attributes that significantly impact customer satisfaction. This study employs a descriptive quantitative approach with a questionnaire distributed to 46 respondents. The IPA analysis results indicate two indicators that should be prioritized for improvement: Timeliness (KW2) and Transparency of Procedures (TP1), as they have high importance values but suboptimal performance. The PGCV calculations confirm that improvements in these two indicators have the potential to significantly enhance the perceived value of services by the public. This study contributes theoretically by integrating the IPA and PGCV approaches in public service evaluation based on ServQual, and practically by providing strategic improvement recommendations for KUA to sustainably enhance public satisfaction.
KUALITAS PELAYANAN TERHADAP KEPUASAN PROGRAM IN HOUSE TRAINING PADA LPMA-STMA TRISAKTI MENGGUNAKAN METODE SERVQUAL Robidi, Robidi; Bayu Widjiaji; Syahrial Sidik; Ferianis Lature
Journal of Innovation Research and Knowledge Vol. 5 No. 3: Agustus 2025
Publisher : Bajang Institute

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Abstract

This study aims to analyze the quality of service in the In-House Training (IHT) program at LPMA-STMA Trisakti using the SERVQUAL method and measure its impact on participant satisfaction. This method evaluates five dimensions of service quality—reliability, responsiveness, assurance, tangibles, and empathy—and identifies gaps between expectations and service performance. The results showed that overall, service quality was close to participants' expectations, with an average gap value of -0.036. The Tangibles and Empathy dimensions had the largest gaps, indicating a need for improvement in physical facilities and a more personalized approach to participants. Importance Performance Analysis (IPA) identified areas that need priority improvement, particularly in terms of training facilities and facilitator responsiveness. This study concludes that LPMA-STMA Trisakti needs to improve these aspects to improve service quality and overall participant satisfaction. The contribution of this research is expected to provide practical insights for LPMA-STMA Trisakti in improving training services in the future
MEMBANGUN USAHA SOSIAL DI DESA CIJAYANTI, BABAKAN MADANG, KABUPAEN BOGOR Awaloedin, Mulawarman; Sidik, Syahrial
Jurnal Indonesia Mengabdi Vol. 2 No. 1 (2023): Jurnal Indonesia Mengabdi (JIM)
Publisher : Tahta Media Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55080/jim.v2i1.175

Abstract

Kegiatan pengabdian kepada masyarakat ini ditujukan untuk mengembangkan sebuah komunitas di desa Cijayanti, Babakan Madang, Kabupaten Bogor, Jawa Barat. Kegiatan ini merupakan kelanjutan dari kegiatan serupa di kawasan Rawamangun dan sekitarnya yang dialihkan ke desa Cijayanti dengan membangun fasilitas baru. Fasilitas ini nantinya akan digunakan untuk kegiatan usaha sosial. Adapun usaha sosial yang bakal dikembangkan adalah: (1) Program membaca dan menghafal (tahfidz) Al Quran, (2). Program belajar berhitung cepat, dan (3). Program pelatihan kewirausahaaan. Ketiga program tersebut dilaksanakan secara bertahap. Dampak dari program ini nantinya adalah terselenggaranya kegiatan usaha sosial yang memberikan  manfaat untuk masyarakat di desa Cijayanti dan sekitarnya.
THE INFLUENCE OF CELEBRITY CONGRUENCE ON PURCHASING DECISIONS WITH BRAND QUALITY AS A MODERATING VARIABLE Sidik, Syahrial; Sjioen, Alya Elita; Kurniawan, Rudi; Latif, Abdul; Munir, Abdul Razak
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13217

Abstract

This research is quantitative research with an exploratory approach, namely using a number of studies related to Celebrity Congruence, Pruchase Decision, and Brand Quality as the main reference and basic material to create novelty in the research carried out. This research uses primary data obtained from sellers of kebuli rice as many as 150 MSMEs and 150 consumers who have purchased kebuli rice. This data can be categorized as primary data because it was obtained directly. The instrument for obtaining this data uses an online questionnaire which contains 5 statements, namely strongly agree, agree, normal/so-so statement, disagree and strongly disagree which are used as validity test material. The data in this study was analyzed using the smart PLS 4.0 analysis tool. The result in this research show that the researcher's first hypothesis regarding the Celebrity Conguruence variable can have a positive relationship direction and a significant influence on Purchasing Decisions can be proven and accepted because the P-Values value is below the 0.05 significance level, namely 0.011. This is due to the promotional influence of Sleebriti which has the main tasks of knowledge, skills, markets and so on which are in line with the products being marketed which can significantly influence purchasing decisions However, this research shows more significant results than previous research. Apart from that, in the second row of the third table the path coefficients show similar results if the Brand Quality variable can strengthen the influence of the Celebrity Congurence variable on Purchasing Decisions because the P-Values value is below the 0.05 significance level, namely 0.000, which is more significant than the direct test of 0.001. This is because Brand Quality is the most important thing to maintain and become the attention of buyers after seeing promotions from Celebrity Congruence. Based on this, the first and second hypotheses in this study are correct and can be proven. Keywords: Celebrity Congruence, Purchasing Decisions, Brand Quality
Co-Authors A. Maolani, Rukaesih Abdul Latif Abdul Latif Abdul Razak Munir Alvernia Kurniartha Andesna Nanda Anisha Maharani Tambunan Awaloedin, Mulawarman Bagus Suhendar Bayu Widhisiadji Bayu Widjiaji Bunga Kalista Dalimunthe, Achmad Sudiyar Ferianis Lature I Nyoman Winata Jessie Amanda Pratiwi Kurniartha, Alvernia Laratmase, Antonia Junianty M. Nasyubun Mayrista Situmorang Muhammad Ihsan Mulawarman Awaloedin Robidi Robidi Rudi Kurniawan Rudi Kurniawan Rukaesih A. Maolani Sapolo, Supiyadi Sapolo, Supriyadi Suhartono Supiyadi Sapolo Syakir Syakir Tejamirah, Oties Wahyuari Wahyuari, Wahyuari