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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh DERIVATIF Jurnal Ilmiah Universitas Batanghari Jambi JMM (Jurnal Masyarakat Mandiri) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN J-MACC : Journal of Management and Accounting JURNAL PRODUKTIVITAS Jurnal Manajerial ASSET: Jurnal Manajemen dan Bisnis Jurnal Abdidas BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara International Journal Of Science, Technology & Management (IJSTM) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Jurnal Abdi Masyarakat Indonesia AMMA : Jurnal Pengabdian Masyarakat Jurnal Manajemen Dayasaing Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Journal of Community Research and Engagement Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh
Suyitno Suyitno
Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Muhammadiyah Lamongan
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STRATEGI CONTENT MARKETING DALAM MENINGKATKAN KEPERCAYAAN PELANGGAN PADA LABELLA HIJAB PACIRAN LAMONGAN Diah Laili Dwi Afrianti; Suyitno Suyitno; Ahmad Zainal Fikiri; Andi Aufa Zulal Alfudhoili; Muhammad Yani Azhar; Muhammad Agus Purnama
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 7 No. 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.17372

Abstract

This study aims to explore the implementation of content marketing strategies in  increasing customer trust in a women's clothing store located in Sendangagung, Paciran, Lamongan called Labella Hijab using qualitative research methods. The  content marketing strategy implemented by Labella Hijab  went well, in the type  of content marketing, Labella Hijab launched three types of content, including: Q&A, tutorials, and announcements. Labella Hijab customers meet all the characteristics of customer trust. Namely: maintaining relationships, accepting influence, being open in communication, reducing supervision, patience, providing defense, giving positive information, accepting risk, comfort, and also satisfaction. Labella Hijab has also succeeded in forming three types of Labella Hijab customer trust, including: object-benefit type, benefit-attribute, and benefit-object. Customer trust built by Labella Hijab through content marketing has increased positively.
Edukasi Pengelolaan Ekonomi Rumah Tangga Bagi Istri Nelayan Desa Kandangsemangkon Kabupaten Lamongan Suyitno Masdar; Yulie Wahyuningsih
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i3.5425

Abstract

Permasalahan krusial yang dihadapi oleh para istri nelayan di pantai pesisir pula jawa berkaitan dengan tantangan ekonomi keluarga, disebabkan adanya ketidakpastian pendapatan suami dari hasil kerjanya sebagai nelayan. Kegiatan ini bertujuan melakukan edukasi bagi para istri nelayan di Desa Kandangsemangkon Kabupaten Lamongan tentang pentingnya pengelolaan ekonomi rumah tangga yang efektif dan memberikan panduan praktis dalam mencapai hal tersebut. Selanjutnya membahas strategi pengelolaan keuangan yang cerdas, pengaturan anggaran, perencanaan masa depan, serta cara mengatasi tantangan pengelolaan ekonomi rumahtangga yang fluktuatif. Kegiatan ini dilaksanakan secara partisipatif dengan menempatkan para peserta sebagai subyek belajar. Kegiatan dilaksanakan melalui tahap persiapan, pelaksanaan pelatihan pengelolaan ekonomi rumahtangga, praktik penyusunan pengelolaan keuangan keluarga, penugasan serta evaluasi. Kegiatan berjalan dengan aman dan lancar, dengan hasil yang sangat memuaskan, ditandai dengan meningkatnya pengetahuan dan ketrampilan para peserta dalam mengelola ekonimu keluarga, dibuktikan pula dengan penilaian para peserta sebelum dan sesudah pelaksanaan kegiatan yang meningkat secara signifikan
PENINGKATAN PERFORMA BISNIS MELALUI MANAJEMEN PEMBERDAYAAN KARYAWAN PADA USP KUD MINATANI BRONDONG Wulandari, Ayu; Suyitno, Suyitno; Azizi, Alvin Nur; Ulyah, Resa Maghfiratul; Fitriniati, Yurika
Derivatif : Jurnal Manajemen Vol 17, No 2 (2023): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v17i2.1699

Abstract

This study aims to determine the improvement of business performance through employee empowerment management at USP KUD Minatani Brondong using qualitative descriptive research methods. Data collection techniques include direct observation and interviews at USP KUD Minatani Brondong. USP KUD Minatani Brondong has successfully implemented the empowerment model of desire, trust, confidence, accountability and communication in helping to improve the business performance of KUD Minatani from various aspects. This is proven to be able to encourage employee motivation and improve employee performance. Improving employee performance as a result of the empowerment program provides good progress towards improving business performance at USP KUD Minatani, both the value of profitability and effectiveness and efficiency of production as well as customer satisfaction.
PENGARUH VISUAL MERCANDISING DAN DISKON HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO RITEL AWAM PACIRAN Suyitno, Suyitno; Wibowo, Rudi; Indrianawati, Indrianawati
Derivatif : Jurnal Manajemen Vol 18, No 2 (2024): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v18i2.2363

Abstract

Penelitian ini bertujuan untuk mengevaluasi pengaruh visual merchandising dan diskon harga terhadap keputusan pembelian konsumen di Toko Ritel Awam Paciran. Menggunakan pendekatan kuantitatif dengan purposive sampling pada 100 responden, data dianalisis menggunakan regresi linier berganda pada SPSS versi 27. Hasil menunjukkan bahwa visual merchandising tidak signifikan mempengaruhi keputusan pembelian konsumen (sig. = 0,238; T = -1,188), menandakan elemen visual bukan faktor dominan dalam pembelian. Sebaliknya, diskon harga memiliki pengaruh yang signifikan (sig. < 0,001; T = 13,226), yang menyoroti bahwa harga yang lebih rendah menarik minat konsumen. Secara simultan, visual merchandising dan diskon harga berpengaruh positif signifikan terhadap keputusan pembelian (sig. < 0,001; F = 89,934). Temuan ini menunjukkan bahwa ritel sebaiknya memprioritaskan strategi diskon dengan penataan visual yang selaras dan menarik, guna menciptakan pengalaman belanja positif dan mendukung keputusan pembelian.Kata Kunci: Visual Mercandising, Diskon Harga, Keputusan Pembelian, Toko Ritel, Pemasaran
EKSPLORASI FAKTOR-FAKTOR PENENTU MINAT PENGGUNAAN INTERNET BANKING DI KABUPATEN LAMONGAN: STUDI KASUS DAN IMPLIKASI STRATEGIS Faizah, Erna Nur; Suyitno, Suyitno; Suyatno, Agus
Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol 14, No 2 (2024): Edisi Juli - Desember 2024
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v14i2.2233

Abstract

Penelitian ini bertujuan untuk melakukan investigasi faktor-faktor yang mempengaruhi minat individu menggunakan internet banking di Kabupaten Lamongan. Populasi pada penelitian ini adalah masyarakat di Kabupaten Lamongan yang telah menggunakan internet banking, Adapun teknik pengumpulan data melalui survei dengan menyebarkan kuesioner yang disusun berdasarkan penelitian terdahulu, dengan menetapkan 100 responden menggunakan teknik sampling stratifikasi. Menerapkan metode survei kuantitatif eksploratif, penelitian ini mengungkap bahwa persepsi kegunaan dan risiko signifikan mempengaruhi minat penggunaan internet banking. Sebaliknya, persepsi kemudahan, keamanan, dan kepercayaan tidak menunjukkan pengaruh yang signifikan. Model regresi linier berganda yang digunakan menjelaskan sebesar 43% variabilitas minat individu, menunjukkan tingkat penjelasan yang moderat. Hasil penelitian menyarankan peningkatan fitur kegunaan dan manajemen risiko pada layanan internet banking sebagai faktor kunci untuk meningkatkan minat pengguna. Edukasi pengguna diidentifikasi sebagai aspek penting lainnya, mengingat kurangnya pengaruh kemudahan, keamanan, dan kepercayaan dalam model yang diteliti.
Implementasi Pembelajaran Berbasis Kolaborasi dalam Meningkatkan Literasi dan Numerasi di SMP Muhammadiyah 6 Pucuk, Jawa Timur Suyitno, Suyitno; Putri, Cindy Amelia; Nabila, Ananda Fatiha; Rahmadhani, Isabella; Putra, Firman Syah; Sabeta, Mafaza Nuris
Jurnal Abdi Masyarakat Indonesia Vol 5 No 2 (2025): JAMSI - Maret 2025
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.1730

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kompetensi literasi dan numerasi siswa SMP Muhammadiyah 6 Pucuk, Jawa Timur, melalui program Kampus Mengajar. Program ini dirancang dengan pendekatan berbasis kolaborasi, melibatkan mahasiswa, guru, dan siswa dalam berbagai kegiatan seperti revitalisasi perpustakaan, pembelajaran berbasis proyek, serta penggunaan teknologi dalam pembelajaran. Metode yang digunakan mencakup observasi, penyusunan rencana aksi kolaborasi, serta implementasi program dengan evaluasi berkala. Hasil kegiatan menunjukkan peningkatan signifikan dalam minat baca siswa, keterampilan numerasi, serta adopsi teknologi dalam pembelajaran. Kegiatan ini berdampak positif dalam meningkatkan keterlibatan siswa dalam proses belajar dan memperkuat sinergi antara sekolah dan komunitas akademik. Implementasi program ini dapat menjadi model dalam meningkatkan kualitas pendidikan di daerah dengan keterbatasan sumber daya.
PELATIHAN INTERAKTIF UNTUK MENINGKATKAN LITERASI DIGITAL DAN PENGUATAN EKONOMI KELUARGA BAGI ANGGOTA PIMPINAN RANTING ‘AISYIYAH SEDAYULAWAS, JAWA TIMUR Suyitno Suyitno; Yulie Wahyuningsih; Ardista Dwi Elsania; Silvi Aulia Putri
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 3 (2025): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i3.30138

Abstract

Abstrak: Keterbatasan literasi digital di kalangan anggota ‘Aisyiyah Sedayulawas, Jawa Timur, menjadi masalah utama yang menghambat pemanfaatan teknologi digital untuk penguatan ekonomi keluarga. Tujuan pengabdian ini adalah meningkatkan literasi digital peserta melalui pelatihan yang meliputi pengelolaan keuangan digital, pembangunan personal brand, dan strategi bisnis online. Metode yang digunakan adalah workshop interaktif dengan mitra Pimpinan Ranting ‘Aisyiyah Sedayulawas, diikuti oleh 30 peserta yang berasal dari anggota ranting. Evaluasi dilakukan melalui pre-test dan post-test untuk mengukur peningkatan pemahaman, serta kuesioner kepuasan untuk menilai efektivitas pelatihan. Hasil menunjukkan peningkatan signifikan dalam pemahaman peserta, dengan rata-rata skor post-test (70) yang lebih tinggi dibandingkan pre-test (40). Peserta juga mampu mempraktikkan materi pelatihan, seperti membuat akun e-commerce dan mengelola media sosial untuk bisnis digital. Selain itu, 75% peserta menilai materi sangat sesuai dengan kebutuhan mereka. Kegiatan ini berhasil meningkatkan softskill dan hardskill peserta, membuka peluang peningkatan pendapatan keluarga melalui bisnis digital, serta mendorong keberlanjutan pembelajaran melalui pendampingan via group WhatsApp dan rencana coaching clinic.Abstract: The limitation of digital literacy among members of 'Aisyiyah Sedayulawas, East Java, is the main problem that hinders the use of digital technology to strengthen the family economy. The purpose of this service is to increase participants' digital literacy through training that includes digital financial management, personal brand development, and online business strategy. The method used was an interactive workshop with the partner of the Branch Leader 'Aisyiyah Sedayulawas, followed by 30 participants from branch members. Evaluations were conducted through pre-tests and post-tests to measure improvement in understanding, as well as satisfaction questionnaires to assess the effectiveness of training. The results showed a significant improvement in participants' understanding, with an average post-test score (70) higher than pre-test (40). Participants are also able to practice training materials, such as creating e-commerce accounts and managing social media for digital businesses. In addition, 75% of participants rated the material as very suitable for their needs. This activity succeeded in improving the soft skills and hard skills of participants, opening up opportunities to increase family income through digital business, and encouraging learning sustainability through mentoring via WhatsApp groups and coaching clinic plans.
Analisis Penerapan Kepemimpinan Visioner Terhadap Performa Pegawai Pada Sekretariat Daerah Kabupaten Lamongan Puji Dariani; Suyitno Suyitno; Rudi Wibowo
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.7029

Abstract

This study aims to analyze the influence of visionary leadership on employee performance at the Lamongan Regency Regional Secretariat. This topic is important because effective leadership in the public sector is indispensable to improve employee performance and achieve organizational goals. This study uses a qualitative descriptive approach with in-depth interviews with 8 informants working at the Regional Secretariat. The data collected was analyzed using thematic analysis techniques to explore employees' perceptions of the application of visionary leadership and its impact on their performance. The main findings of this study show that visionary leadership improves employee performance through a clear vision, empowering employees to innovate, and increasing collaboration and motivation. Although challenges such as differences in perceptions of vision remain, overall, the implementation of visionary leadership has succeeded in creating a more positive and productive work climate. This research contributes to the development of leadership theory in the context of local government and provides practical insights for policy makers in designing more effective leadership strategies. In conclusion, visionary leadership can improve organizational performance in the public sector, but further research with a larger, more diverse sample is needed to expand on these findings.
Eksplorasi Pengaruh Teknologi Kecerdasan Buatan Ter-hadap Efisiensi dan Produktivitas Pegawai di RSUD Dr. Soegiri Lamongan Eka Ainur Rohmah; Rudi Wibowo; Jennifer Farihatul Bait; Suyitno Suyitno
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.7031

Abstract

This study aims to explore the impact of the application of artificial intelligence (AI) technology on the efficiency and productivity of employees at Dr. Soegiri Lamongan Hospital. With the development of AI technology in the healthcare sector, this research is important to understand how this technology affects the quality of work of employees as well as operational productivity in hospitals. The method used was a descriptive qualitative approach with data collection through semi-structured interviews with 10 informants consisting of medical, administrative, and managerial employees. Data analysis was carried out using thematic analysis techniques to identify key patterns and themes in the interview data. The results of the study show that the application of AI at Dr. Soegiri Lamongan Hospital increases employee productivity by speeding up administrative and medical processes, as well as allowing employees to focus more on more complex tasks. Although some employees expressed concerns about job replacement, most felt more supported and efficient with the help of this technology. These findings contribute to the literature on AI adoption in the healthcare sector, by showing that AI can improve work efficiency without compromising employee psychological well-being. The conclusion of the study is that AI has great potential to improve productivity and efficiency in hospitals, with a positive impact on employee well-being. The study suggests that hospitals provide more intensive training and managerial support in implementing this technology, and proposes further research to explore more in-depth psychological factors related to the application of AI in the healthcare sector.
PENGARUH PROMOSI DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT PADA MARKETPLACE SHOPEE Suyitno Suyitno; Yulie Wahyuningsih; Laily Agustin
J-MACC Vol 7 No 1 (2024): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v7i1.4556

Abstract

There has been a significant increase in the level of public consumption of goods and services, with the transition of public spending from offline to online, because shopping online is easier, faster and cheaper. This study aims to determine the level of influence of promotions and brand image on purchasing decisions for Scarlett products on the Shopee marketplace. This study uses an explanatory method approach to explain the effect of promotion (X1) and brand image (X2) on purchasing decisions (Y). This study uses descriptive analysis techniques and Multiple Linear Regression Analysis. The number of samples in this study were 100 people. Samples were taken based on non-probability sampling with purposive sampling. Data collection techniques using primary data and secondary data. The results of this study indicate that promotion has a positive and significant effect on purchasing decisions for Scarlett products at the Shopee marketplace as evidenced by the t-count 4.183 > 1.984 t-table and a significance value of 0.000 <0.05; Brand image has a positive and significant effect on purchasing decisions for Scarlett products on the Shopee marketplace as evidenced by the t-count 8.016 > 1.984 t-table and a significance value of 0.000 <0.05; Promotion and brand image simultaneously influence purchasing decisions, as evidenced by the calculated F value of 95,715 > 3,939 F table and a significance value of 0.000 <0.05. The research results can be used by e-Commerce companies to optimize promotional media and build a brand image by maintaining service quality.
Co-Authors - Indrianawati Agus Suyatno Ahmad Zainal Fikiri Andi Aufa Zulal Alfudhoili Ardista Dwi Elsania Ayu Wulandari Azizi, Alvin Nur Diah Laili Dwi Afrianti Eka Ainur Rohmah Elsania, Ardista Dwi Erna Nur Faizah Erna Nur Faizah Faizah, Erna Nur Firmansyah, Azra Fitriniati, Yurika Halimatus Sa'diyah Hanifah Maghfiroh Sa'adah Hidayah, Maslahatul Indah Dwi Pratiwi Indah Islamiaty Jennifer Farihatul Bait Lailany Miranda Usman Laily Agustin Masruroh MASRUROH Muhammad Agus Purnama Muhammad Yani Azhar Nabila, Ananda Fatiha Nur Eniah Puji Dariani Putra, Firman Syah Putri, Cindy Amelia Putri, Silvi Aulia Rahmadhani, Isabella Rokhimah Rokhimah Rokhimah Rokhimah Rudi Wibowo Sabeta, Mafaza Nuris Silvi Aulia Putri Teguh Hadi Wibowo Ulyah, Resa Maghfiratul Wahyuningsih, Yuie Wahyuningsih, Yulie Yulie Wahyningsih Yulie Wahyuningsih Yulie Wahyuningsih Yulie Wahyuningsih