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All Journal Jurnal Ilmiah Universitas Batanghari Jambi JMM (Jurnal Masyarakat Mandiri) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN J-MACC : Journal of Management and Accounting JURNAL PRODUKTIVITAS Jurnal Manajerial Jurnal Abdidas BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Suyitno Suyitno
Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Muhammadiyah Lamongan
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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STRATEGI CONTENT MARKETING DALAM MENINGKATKAN KEPERCAYAAN PELANGGAN PADA LABELLA HIJAB PACIRAN LAMONGAN Diah Laili Dwi Afrianti; Suyitno Suyitno; Ahmad Zainal Fikiri; Andi Aufa Zulal Alfudhoili; Muhammad Yani Azhar; Muhammad Agus Purnama
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 7 No. 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.17372

Abstract

This study aims to explore the implementation of content marketing strategies in  increasing customer trust in a women's clothing store located in Sendangagung, Paciran, Lamongan called Labella Hijab using qualitative research methods. The  content marketing strategy implemented by Labella Hijab  went well, in the type  of content marketing, Labella Hijab launched three types of content, including: Q&A, tutorials, and announcements. Labella Hijab customers meet all the characteristics of customer trust. Namely: maintaining relationships, accepting influence, being open in communication, reducing supervision, patience, providing defense, giving positive information, accepting risk, comfort, and also satisfaction. Labella Hijab has also succeeded in forming three types of Labella Hijab customer trust, including: object-benefit type, benefit-attribute, and benefit-object. Customer trust built by Labella Hijab through content marketing has increased positively.
Edukasi Pengelolaan Ekonomi Rumah Tangga Bagi Istri Nelayan Desa Kandangsemangkon Kabupaten Lamongan Suyitno Masdar; Yulie Wahyuningsih
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i3.5425

Abstract

Permasalahan krusial yang dihadapi oleh para istri nelayan di pantai pesisir pula jawa berkaitan dengan tantangan ekonomi keluarga, disebabkan adanya ketidakpastian pendapatan suami dari hasil kerjanya sebagai nelayan. Kegiatan ini bertujuan melakukan edukasi bagi para istri nelayan di Desa Kandangsemangkon Kabupaten Lamongan tentang pentingnya pengelolaan ekonomi rumah tangga yang efektif dan memberikan panduan praktis dalam mencapai hal tersebut. Selanjutnya membahas strategi pengelolaan keuangan yang cerdas, pengaturan anggaran, perencanaan masa depan, serta cara mengatasi tantangan pengelolaan ekonomi rumahtangga yang fluktuatif. Kegiatan ini dilaksanakan secara partisipatif dengan menempatkan para peserta sebagai subyek belajar. Kegiatan dilaksanakan melalui tahap persiapan, pelaksanaan pelatihan pengelolaan ekonomi rumahtangga, praktik penyusunan pengelolaan keuangan keluarga, penugasan serta evaluasi. Kegiatan berjalan dengan aman dan lancar, dengan hasil yang sangat memuaskan, ditandai dengan meningkatnya pengetahuan dan ketrampilan para peserta dalam mengelola ekonimu keluarga, dibuktikan pula dengan penilaian para peserta sebelum dan sesudah pelaksanaan kegiatan yang meningkat secara signifikan
PELATIHAN INTERAKTIF UNTUK MENINGKATKAN LITERASI DIGITAL DAN PENGUATAN EKONOMI KELUARGA BAGI ANGGOTA PIMPINAN RANTING ‘AISYIYAH SEDAYULAWAS, JAWA TIMUR Suyitno Suyitno; Yulie Wahyuningsih; Ardista Dwi Elsania; Silvi Aulia Putri
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 3 (2025): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i3.30138

Abstract

Abstrak: Keterbatasan literasi digital di kalangan anggota ‘Aisyiyah Sedayulawas, Jawa Timur, menjadi masalah utama yang menghambat pemanfaatan teknologi digital untuk penguatan ekonomi keluarga. Tujuan pengabdian ini adalah meningkatkan literasi digital peserta melalui pelatihan yang meliputi pengelolaan keuangan digital, pembangunan personal brand, dan strategi bisnis online. Metode yang digunakan adalah workshop interaktif dengan mitra Pimpinan Ranting ‘Aisyiyah Sedayulawas, diikuti oleh 30 peserta yang berasal dari anggota ranting. Evaluasi dilakukan melalui pre-test dan post-test untuk mengukur peningkatan pemahaman, serta kuesioner kepuasan untuk menilai efektivitas pelatihan. Hasil menunjukkan peningkatan signifikan dalam pemahaman peserta, dengan rata-rata skor post-test (70) yang lebih tinggi dibandingkan pre-test (40). Peserta juga mampu mempraktikkan materi pelatihan, seperti membuat akun e-commerce dan mengelola media sosial untuk bisnis digital. Selain itu, 75% peserta menilai materi sangat sesuai dengan kebutuhan mereka. Kegiatan ini berhasil meningkatkan softskill dan hardskill peserta, membuka peluang peningkatan pendapatan keluarga melalui bisnis digital, serta mendorong keberlanjutan pembelajaran melalui pendampingan via group WhatsApp dan rencana coaching clinic.Abstract: The limitation of digital literacy among members of 'Aisyiyah Sedayulawas, East Java, is the main problem that hinders the use of digital technology to strengthen the family economy. The purpose of this service is to increase participants' digital literacy through training that includes digital financial management, personal brand development, and online business strategy. The method used was an interactive workshop with the partner of the Branch Leader 'Aisyiyah Sedayulawas, followed by 30 participants from branch members. Evaluations were conducted through pre-tests and post-tests to measure improvement in understanding, as well as satisfaction questionnaires to assess the effectiveness of training. The results showed a significant improvement in participants' understanding, with an average post-test score (70) higher than pre-test (40). Participants are also able to practice training materials, such as creating e-commerce accounts and managing social media for digital businesses. In addition, 75% of participants rated the material as very suitable for their needs. This activity succeeded in improving the soft skills and hard skills of participants, opening up opportunities to increase family income through digital business, and encouraging learning sustainability through mentoring via WhatsApp groups and coaching clinic plans.
Analisis Penerapan Kepemimpinan Visioner Terhadap Performa Pegawai Pada Sekretariat Daerah Kabupaten Lamongan Puji Dariani; Suyitno Suyitno; Rudi Wibowo
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.7029

Abstract

This study aims to analyze the influence of visionary leadership on employee performance at the Lamongan Regency Regional Secretariat. This topic is important because effective leadership in the public sector is indispensable to improve employee performance and achieve organizational goals. This study uses a qualitative descriptive approach with in-depth interviews with 8 informants working at the Regional Secretariat. The data collected was analyzed using thematic analysis techniques to explore employees' perceptions of the application of visionary leadership and its impact on their performance. The main findings of this study show that visionary leadership improves employee performance through a clear vision, empowering employees to innovate, and increasing collaboration and motivation. Although challenges such as differences in perceptions of vision remain, overall, the implementation of visionary leadership has succeeded in creating a more positive and productive work climate. This research contributes to the development of leadership theory in the context of local government and provides practical insights for policy makers in designing more effective leadership strategies. In conclusion, visionary leadership can improve organizational performance in the public sector, but further research with a larger, more diverse sample is needed to expand on these findings.
Eksplorasi Pengaruh Teknologi Kecerdasan Buatan Ter-hadap Efisiensi dan Produktivitas Pegawai di RSUD Dr. Soegiri Lamongan Eka Ainur Rohmah; Rudi Wibowo; Jennifer Farihatul Bait; Suyitno Suyitno
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.7031

Abstract

This study aims to explore the impact of the application of artificial intelligence (AI) technology on the efficiency and productivity of employees at Dr. Soegiri Lamongan Hospital. With the development of AI technology in the healthcare sector, this research is important to understand how this technology affects the quality of work of employees as well as operational productivity in hospitals. The method used was a descriptive qualitative approach with data collection through semi-structured interviews with 10 informants consisting of medical, administrative, and managerial employees. Data analysis was carried out using thematic analysis techniques to identify key patterns and themes in the interview data. The results of the study show that the application of AI at Dr. Soegiri Lamongan Hospital increases employee productivity by speeding up administrative and medical processes, as well as allowing employees to focus more on more complex tasks. Although some employees expressed concerns about job replacement, most felt more supported and efficient with the help of this technology. These findings contribute to the literature on AI adoption in the healthcare sector, by showing that AI can improve work efficiency without compromising employee psychological well-being. The conclusion of the study is that AI has great potential to improve productivity and efficiency in hospitals, with a positive impact on employee well-being. The study suggests that hospitals provide more intensive training and managerial support in implementing this technology, and proposes further research to explore more in-depth psychological factors related to the application of AI in the healthcare sector.
PENGARUH PROMOSI DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT PADA MARKETPLACE SHOPEE Suyitno Suyitno; Yulie Wahyuningsih; Laily Agustin
J-MACC Vol 7 No 1 (2024): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v7i1.4556

Abstract

There has been a significant increase in the level of public consumption of goods and services, with the transition of public spending from offline to online, because shopping online is easier, faster and cheaper. This study aims to determine the level of influence of promotions and brand image on purchasing decisions for Scarlett products on the Shopee marketplace. This study uses an explanatory method approach to explain the effect of promotion (X1) and brand image (X2) on purchasing decisions (Y). This study uses descriptive analysis techniques and Multiple Linear Regression Analysis. The number of samples in this study were 100 people. Samples were taken based on non-probability sampling with purposive sampling. Data collection techniques using primary data and secondary data. The results of this study indicate that promotion has a positive and significant effect on purchasing decisions for Scarlett products at the Shopee marketplace as evidenced by the t-count 4.183 > 1.984 t-table and a significance value of 0.000 <0.05; Brand image has a positive and significant effect on purchasing decisions for Scarlett products on the Shopee marketplace as evidenced by the t-count 8.016 > 1.984 t-table and a significance value of 0.000 <0.05; Promotion and brand image simultaneously influence purchasing decisions, as evidenced by the calculated F value of 95,715 > 3,939 F table and a significance value of 0.000 <0.05. The research results can be used by e-Commerce companies to optimize promotional media and build a brand image by maintaining service quality.
Co-Authors Ahmad Zainal Fikiri Andi Aufa Zulal Alfudhoili Ardista Dwi Elsania Diah Laili Dwi Afrianti Eka Ainur Rohmah Jennifer Farihatul Bait Laily Agustin Muhammad Agus Purnama Muhammad Yani Azhar Puji Dariani Rudi Wibowo Silvi Aulia Putri Yulie Wahyningsih Yulie Wahyuningsih Yulie Wahyuningsih Yulie Wahyuningsih