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Suci Ayu Sudari
Universitas Global Jakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Journal : Klabat Journal of Management

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THE EFFECT OF TECHNOLOGY-ORGANIZATION-ENVIRONMENT (TOE) ON E-COMMERCE ADOPTION AMONG SMES AT MAGELANG REGENCY Suci Ayu Sudari
Klabat Journal of Management Vol 4 No 2 (2023): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v4i2.1002.138-146

Abstract

The purpose of this study is to investigate and analyze the influence of Technology-Organization-Environment (TOE) factors on the adoption of E-Commerce among Small and Medium-sized Enterprises (SMEs) in Magelang Regency. The research employs regression analysis as the primary method to evaluate the relationships between the independent variables—Technology, Organization, and Environment—and the dependent variable, E-Commerce Adoption. To gather primary data, a questionnaire was utilized as the data collection instrument. The population of interest consisted of 1080 SMEs within Magelang Regency, from which a representative sample of 100 SMEs was selected using the Slovin formula. Subsequently, the collected data was processed using SPSS version 23. The findings of the study demonstrated a positive and significant effect of the TOE factors on E-Commerce Adoption among SMEs in Magelang Regency. This research contributes to a deeper understanding of the dynamics and determinants of E-Commerce adoption in the specific context of SMEs within the mentioned region, highlighting the crucial role of Technology, Organization, and Environment in shaping adoption patterns. Keywords: Technology, Organization, Environment, E-Commerce, SMEs
Co-Authors Afifah Latifah Turahma Agnemas Yusoep Islami Agung Pramono, Agung Ahmad Dzaky Pratama Alfi Maghfuriyah Ali Ridho Ali Ridho Anggraeni, Dea Tiara Aulia Choiri Windari Cyka Oktaviani Dede Mulazamah Chairunnisa Dwi Rachmawati Fahrezi, Irgi Ahmad Fahri Faturahman Febria Anjara Felisya Pangi Wijaya Feri Nugroho Hadi Firmansyah, Hadi Hadi Wijaya Jaysan, Rayeskana Istighfarkhan Jessica Adelia Khusni Faizah Lestari, Hayu Putri Julia Ling, Liu Lai Manurung, Resy Berliana Taruly Mawardi, Ganang Roger Maylinda Nur Faizah Meli Linda Sari Mesja Dwika Muhammad Alif Al Adrunisapta Muhammad Fadilah Muhammad Qisthi Yovari Najwa Sabrina Nora Listiana Nur Fitri Dewi Panca Apriliani Putra Tangguh Wisnuaji Rahmawati Ulfah Ramdani Eka Pradana Ramzaqy Fadlililah Rohmat Hidayat Sagita Pradyaningrum Salaisah Almani Fatiha Sari, Dhea Nurmala Siti Listiana Sri Anawati Sultansyah Adira Putra Tegar Firmansyah Udriyah Udriyah Udriyah Widodo Putra Manahuang Yancik, Yupiter Yuni Pambreni Yuni Pammbreni Zalena Mohd