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Challenges and Opportunities for North Lombok Robusta Coffee Zainuri, Zainuri; Sjah, Taslim; Budastra, I Ketut; Dipokusumo, Bambang; Iqlimawati, Iqlimawati
Empiricism Journal Vol. 6 No. 4: December 2025
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/g7brmj38

Abstract

Robusta coffee is an important agricultural commodity in North Lombok Regency, Indonesia, contributing to rural livelihoods and regional economic development. However, the performance of the Robusta coffee agribusiness remains constrained by various external challenges while simultaneously presenting emerging opportunities. This study aims to identify and analyze the key challenges and opportunities affecting the development of Robusta coffee in North Lombok, and proposes strategies for expanding market for North Lombok Robusta coffee. The results show that the main challenges identified include fluctuating coffee prices, the low bargaining position of farmers and processors, inconsistent coffee bean quality, and limited access to subsidized fertilizers. Conversely, significant opportunities arise from increasing domestic and global demand for coffee, availability of government support programs, the potential for value-added coffee processing, and improved access to market and technical information. The findings indicate that opportunity-driven strategies, particularly those related to value addition, quality improvement, sustainable input management, and information utilization, can mitigate existing challenges and enhance the competitiveness and sustainability of the Robusta coffee agribusiness in North Lombok. The study provides policy-relevant insights for stakeholders involved in regional coffee development, by outlining concrete intervention areas, such as productivity enhancement, quality improvement, institutional strengthening, and market access expansion, to support value chain upgrading and sustainable Robusta coffee development in North Lombok. The novelty of this study lies in its integration of regency-level analysis of Robusta coffee in North Lombok and reconceptualizes Robusta from a low-value commodity into high-value one through expanding markets with differentiated emerging specialty and sustainable products.
FAKTOR PENENTU KEPUTUSAN BERKUNJUNG WISATAWAN KE TAMAN NARMADA PULAU LOMBOK Sugiharta, Nyoman Ari; Sjah, Taslim; Budastra, I Ketut
JURNAL AGRIMANSION Vol 26 No 3 (2025): Jurnal Agrimansion Desember 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i3.2023

Abstract

Penelitian ini bertujuan untuk menganalisis faktor yang mempengaruhi keputusan berkunjung wisatawan ke Taman Narmada dan menganalisis klaster wisatawan yang terbentuk dari wisatawan yang memutuskan berkunjung. Metode yang digunakan pada penelitian ini adalah metode kuantitatif. Jumlah responden pada penelitian ini berjumlah 103 wisatawan. Data diperoleh dengan cara menyebarkan kuesioner Google Form melalui WhatsApp. Analisis data yang digunakan pada penelitian ini adalah analisis regresi logistik dan analisis klaster hirarki serta analisis klaster k-means. Hasil penelitian ini menunjukkan bahwa faktor harga tiket, promosi, daya tarik dan fasilitas berpengaruh signifikan terhadap keputusan berkunjung wisatawan secara simultan. Sedangkan promosi memiliki pengaruh secara parsial terhadap keputusan berkunjung wisatawan. Selain itu, klaster yang terbentuk pada wisatawan yang memutuskan berkunjung adalah sebanyak 2 klaster. Klaster pertama dengan jumlah anggota sebanyak 76 responden dengan kriteria pendapatan atau uang saku bulanan berada dikisaran Rp. 1.000.000 – Rp. 2.000.000 dan umur rata-rata berada di 21 tahun. Sedangkan pada klaster kedua dengan jumlah anggota sebanyak 8 responden didominasi oleh responden dengan pendapatan di atas Rp. 5.000.000 dan umur rata-rata berada di 40 tahun.