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All Journal Jurnal Media Infotama Rekursif: Jurnal Informatika INTECOMS: Journal of Information Technology and Computer Science Informasi Interaktif JSAI (Journal Scientific and Applied Informatics) Journal of Technopreneurship and Information System (JTIS) JATI (Jurnal Mahasiswa Teknik Informatika) JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Jurnal Abdimas Serawai Jurnal Komputer, Informasi dan Teknologi Jurnal Sistem Informasi Dan E-Bisnis Jurnal Ilmu Komputer Dan Informatika PKM Linggau: Jurnal Pengabdian dan Pemberdayaan Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) JPMTT (Jurnal Pengabdian Masyarakat Teknologi Terbarukan)
Dandi Sunardi
Program Studi Teknik Informatika, Fakultas Teknik, Universitas Muhammadiyah Bengkulu
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences

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Implementation Of Data Mining To Find Product Sales Patterns Using The Apriori Algorithm (Case Study: Warung Dini) Rifqo, Muhammad; Gunawan; Sunardi, Dandi; Nurazizah, Iin
Jurnal Komputer, Informasi dan Teknologi Vol. 4 No. 2 (2024): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jkomitek.v4i2.2147

Abstract

In the increasingly fierce business competition, utilizing sales transaction data is crucial to improve business performance, including at Warung Dini. This research aims to identify customer purchasing patterns at Warung Dini by applying the Apriori algorithm, which is one of the effective data mining methods in uncovering associations between items in large transaction data. Using the Apriori algorithm, this research successfully found 12 association rules consisting of 5 combinations of two itemsets and 2 combinations of three itemsets, with a minimum support value of 60%, confidence 100%, and lift ratio 1. These itemset combinations reveal products that are often purchased together, such as Rice and Soy Sauce, as well as combinations of three products such as Rice, Soy Sauce, and Instant Noodles. These findings provide important insights for Warung Dini to optimize marketing strategies, such as designing attractive promotional packages and arranging product placement more strategically to increase sales. In addition, the results of this analysis also help the store in predicting stock needs, thus improving operational efficiency. The implementation of the Apriori algorithm in this study not only provides insight into sales patterns, but also supports more precise and strategic business decision-making, so as to strengthen the competitiveness of Warung Dini in a competitive market.
Co-Authors Ade Saputra adidi Adinda, Fitri Afriadi, Anugrah Dwi Agusdi Syafrizal Agusdi Syafrizal, Agusdi Ahmad Novianto Aminudin, Rahmad Andi Prasetya Anugrah Dwi Afriadi Apridiansyah, Yovi Ardi wijaya Ari Satrio Wibowo Baehaqi Cecep Saputra Darnita, Yulia Dedy Agung Prabowo Diana Diana Diana Diana Eka Sahputra Ema Utami Fitri Adinda Gunawan Harry Witriyono hidayah, agung kharisma Ira Yuniati Irawan, Deo Jefri Maulana Handika Siregar Jefri Zulkarnain Jemmy Saputra Jestika Safitri Juhardi, Ujang Khairullah khairullah leddi Lodiansah M Yoka Fathoni marhalim, marhalim Marissa Utami Merti Sri Hariyani Muntahanah Muntahanah Muntahanah Muntahanah, Muntahanah Novian, Arif Tri Nur fath, Fath irsaz Nurazizah, Iin Pantra Samsidi Rifqo, Muhammad Rifqo, Muhammad Husni Rohman, Mohammad Abkar Nur Rozali Toyib Samsidi, Pantra Sandhy Fernandez Sandi, Zainove Sastya H Wibowo Septi Eka Putri Krisminati Silvia Anggitasari Siregar, Jefri Maulana Handika Sonita, Anisya Sri Handayani Sri Handayani Sri Handayani Sudarmawan Sudarmawan Supriyadi, Anisyah Oktariani Surya Ade Saputera Toyib, Rozali ujang juhardi Vioneka, Ranti Wibowo, Ari Satrio Wijaya, Ardi Witriyono, Harry Yetman Erwadi Yogi Prayoga Yonaldo Putra Yuza Reswan Zantohar, Moh Rere Velentino