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Digital Marketing Efforts to Improve Products of Micro Small and Medium Enterprises (UMKM) in Tegal Santoso, Nugroho Adhi; Nugroho, Bangkit Indarmawan; Murtopo, Aang Alim; Surorejo, Sarif; Gunawan, Gunawan
Brilliance: Research of Artificial Intelligence Vol. 3 No. 2 (2023): Brilliance: Research of Artificial Intelligence, Article Research November 2023
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/brilliance.v3i2.3646

Abstract

Digital marketing is promotional activities and market search through the media digitally online by utilizing various means such as social networks. The aim of this research is to increase knowledge and skills about digital marketing, especially social media, for Small and Medium Enterprises (SME) business people to increase their sales and profits. Digital marketing is the use of social media networks to carry out promotional activities and map digital markets. By using computers or other electronic equipment, digital marketing ideas can bring together geographically diverse parties. The aim of this research is to identify the most effective digital marketing tactics for the growth of MSMEs in Tegal City and Tegal Regency. The method used in this research is descriptive qualitative. With Data collection through observation, interviews, and secondary sources, such as books, journals, and articles, were used to collect information for this research. The results of this research show that the productivity growth of MSMEs in Tegal City and Tegal Regency has not been positive. Even when a website for an online business has been created, not everyone has implemented a digital marketing plan. It can be seen that digital marketing strategies have not received much attention from MSMEs in Tegal City and Tegal Regency. So it is hoped that MSMEs in Tegal City and Tegal Regency can adapt to changing times, namely selling online using digital marketing strategies.
Transformasi Literasi Digital dalam Pendidikan Vokasi untuk Perlindungan Privasi dan Keamanan Siber di SMK Astrindo Kota Tegal, Jawa Tengah Gunawan, Gunawan; Ujianto, Nur Tulus; Andriani, Wresti; Firmansyah, Hasbi; Dari, Mayang Melan; Harefa, Reyvan Sinatria; Limaknun, Lulu
Jurnal Pengabdian Masyarakat Terapan Vol 2 No 2 (2025): JUPITER Agustus 2025
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jupiter.2.2.69

Abstract

Perkembangan teknologi digital menuntut pelajar vokasi memiliki literasi digital yang memadai, terutama dalam perlindungan data pribadi dan keamanan siber. Kegiatan pengabdian ini dilaksanakan di SMK Astrindo Kota Tegal, Jawa Tengah, dengan tujuan meningkatkan pemahaman siswa terhadap literasi digital melalui pendekatan edukatif berbasis praktik. Metode yang digunakan adalah pre-experimental design model one group pretest-posttest terhadap 80 siswa kelas X, dengan instrumen kuesioner skala Likert lima poin yang telah divalidasi. Kegiatan mencakup pretest, penyuluhan interaktif, simulasi praktik, dan posttest. Hasil menunjukkan peningkatan rata-rata skor dari 58,2 menjadi 83,6, dengan uji paired sample t-test menunjukkan signifikansi < 0,05. Peserta menunjukkan perubahan perilaku, seperti peningkatan kesadaran privasi digital dan penggunaan sandi yang lebih aman. Partisipasi aktif selama simulasi dan refleksi menunjukkan keberhasilan metode edukatif yang diterapkan. Kegiatan ini memberikan dampak jangka pendek berupa peningkatan kognitif, serta mendorong pembentukan kebiasaan digital yang lebih aman di lingkungan sekolah vokasi.
Decision Support System to assess customer satisfaction using Analytical Hierarchy Process Andriani, Wresti; Gunawan, Gunawan; Anandianskha, Sawaviyya
Journal of Intelligent Decision Support System (IDSS) Vol 6 No 4 (2023): December: Intelligent Decision Support System (IDSS)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/idss.v6i4.163

Abstract

Transportation is an important aspect of mobility or global movement and activities. As public transportation that can be accessed online by the public, Gojek and Grab types of transportation provide transportation services and are growing rapidly. At the time of Covid 19 around 2020, online transportation was very important and much sought after. More and more online transportation companies are appearing, especially in Tegal City, so that there are more service offerings that consumers can use. User or consumer satisfaction measurements were carried out using Fuzzy Logic Method Analytical Hierarchy Process (AHP) on 200 consumers who used Gojek or Grab or other online transportation for 3 to 4 months in 2022 in Tegal City. The results obtained by customers or consumers were satisfied with Gojek transportation at 45%, with male consumers at 67%, and Grab at 37%, with male consumers at 65%, followed by other online transportation (X and Y). These results can be used as an option for consumers who expect the best service.
Application of computer vision techniques to detect diseases and pests of chili plants Nurokhman, Akhmad; Surorejo, Sarif; Kurniawan, Rifki Dwi; Gunawan, Gunawan
Journal of Intelligent Decision Support System (IDSS) Vol 7 No 1 (2024): March: Intelligent Decision Support System (IDSS)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/idss.v7i1.201

Abstract

This research aims to develop a disease and pest detection system in chili plants using computer vision techniques. In this study, deep learning methods, especially Convolutional Neural Networks (CNN), were applied to identify and classify various types of diseases and pests that often attack chili plants. The data used included images of chili leaves infected with various diseases and pests, which were then trained in CNN models to recognize certain patterns that indicate the presence of infection. The results showed that the developed system was able to detect and classify diseases and pests in chili plants with a very high degree of accuracy. The novelty of this research lies in the use of computer vision techniques combined with sophisticated deep learning algorithms to automatically detect diseases and pests, which were previously done manually by farmers or agricultural experts. These findings make an important contribution to improving efficiency and effectiveness in chili crop health management, offering innovative solutions to support agricultural sustainability through the use of advanced technology.
Application of computer vision for face recognition using viola jones algorithm method Riyadi, Fajar Sugeng; Gunawan, Gunawan; Arif, Zaenul
Journal of Intelligent Decision Support System (IDSS) Vol 7 No 1 (2024): March: Intelligent Decision Support System (IDSS)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/idss.v7i1.204

Abstract

This research aims to develop a facial recognition system using computer vision technology by applying the Viola-Jones algorithm method. The main focus of this research is to improve accuracy and efficiency in face identification under various lighting conditions and face orientations. The Viola-Jones algorithm, known for its real-time object detection, was chosen for its efficiency in quickly identifying critical facial features. Through testing of various face datasets, the results showed that the system developed was able to recognize faces with a high level of accuracy, even in conditions of non-optimal lighting and various facial poses. The novelty of this research lies in the optimization of the parameters of the Viola-Jones algorithm to improve facial recognition performance, as well as its application in challenging dynamic environments. These findings make a significant contribution to the field of computer vision and facial recognition, offering more effective and efficient solutions for security and surveillance applications, as well as interactive applications that require fast and accurate facial identification.
Machine learning algorithm-based decision support system for prime bank stock trend prediction Gunawan, Gunawan; Budiono, Wahyu; Andriani, Wresti; Naja, Naella Nabila Putri Wahyuning
Journal of Intelligent Decision Support System (IDSS) Vol 7 No 1 (2024): March: Intelligent Decision Support System (IDSS)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/idss.v7i1.207

Abstract

In the complex landscape of financial markets, predicting bank stock trends is a critical aspect that supports more accurate investment decision-making. This study aims to develop and evaluate machine learning algorithms—Random Forest, Support Vector Machine (SVM), and Artificial Neural Network (ANN)—for predicting the trends of major bank stocks in Indonesia using the IDX-PEFINDO dataset from January 1, 2020, to December 31, 2023. The adopted methodology includes collecting historical data, initial processing, feature selection, and training and validating models using evaluation metrics such as Accuracy, Precision, Recall, F1-Score, MAE, and RMSE. Results indicate that although no single algorithm is dominant, SVM and ANN perform better within the given data context. This research underscores the importance of a tailored approach to maximize the potential of machine learning algorithms in stock prediction, providing new insights into developing decision support systems for bank stock investments. This study implies that it recommends the integration of broader economic indicators and the exploration of advanced machine-learning techniques to enhance stock prediction accuracy in the future.
Application of fuzzy logic method to determine the level of damage to buildings in elementary schools Fahirah, Dwi Fina; Anandaianskha, Sawaviyya; Gunawan, Gunawan
Journal of Intelligent Decision Support System (IDSS) Vol 7 No 1 (2024): March: Intelligent Decision Support System (IDSS)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/idss.v7i1.208

Abstract

This study aims to provide information effectively and efficiently about the condition of damage to elementary school buildings to assist schools in determining decisions about buildings in schools that must be repaired immediately. In research, the application of fuzzy logic methods to assess the extent of damage to elementary school buildings will depend heavily on the research design, processes, and data used to develop and test fuzzy logic models. This approach involves reviewing, synthesizing, and evaluating a variety of literature sources, including scientific journals, books, conference papers, articles, and other written sources. It is important to consider that the value and novelty of a study can be assessed by the scientific community and practitioners in related fields, and the results will depend on the ability of that research to make a meaningful contribution. The value of applying fuzzy logic methods to determine the extent of damage to elementary school buildings will provide a more complete picture of the contribution of such research to science and practice in the field concerned.
Classification of fresh chicken meat and tainted chicken meat using naive bayes classifier algorithm Zain, Ahmad Muzakky; Ali Murtopo, Aang; Fadila, Nurul; Gunawan, Gunawan
Journal of Intelligent Decision Support System (IDSS) Vol 7 No 1 (2024): March: Intelligent Decision Support System (IDSS)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/idss.v7i1.212

Abstract

This research discusses the classification of fresh and tainted chicken meat using the Naive Bayes Classifier (NBC) algorithm based on Gray Level Co-occurrence Matrix (GLCM) feature extraction, with the aim of developing an efficient and accurate classification method. This research aims to utilize image processing and machine learning technologies to distinguish fresh chicken meat from tainted ones, which is crucial for the food industry. The research methodology involved the use of GLCM for texture feature extraction from chicken meat images, with the implementation of the NBC model through RapidMiner, offering an intuitive and efficient approach. The results showed the success of the model in achieving 80% accuracy, with an average precision of 81.25%, recall of 80%, and F1-score of 80.62%, confirming its ability in chicken meat classification. The integration of GLCM and RapidMiner in the application of NBC not only improves accuracy and objectivity in chicken meat classification but also provides a foundation for the wider application of machine learning techniques in ensuring food safety and consumer satisfaction
Application of nearest neighbor interpolation method and naïve bayes classifier for identification of bespectacled faces Setiawan, Dodi; Gunawan, Gunawan; Zaenul Arif
Journal of Intelligent Decision Support System (IDSS) Vol 7 No 1 (2024): March: Intelligent Decision Support System (IDSS)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/idss.v7i1.213

Abstract

Facial identification has become necessary in the era of advanced technology, especially in security and human-computer interaction. However, accessories such as glasses often complicate the identification process. This research aims to develop a facial identification system that can recognize bespectacled individuals with high accuracy, overcoming the limitations of conventional facial recognition technology. The method combines nearest neighbor interpolation to improve image quality and Naïve Bayes classification to distinguish between bespectacled and non-spectacled faces. The results showed that the developed model effectively identified bespectacled subjects with a high recall rate, although accuracy and precision still needed improvement. The implications of this research are significant for the field of biometric security and facial recognition, offering new solutions for more inclusive and adaptive facial recognition systems and opening up opportunities for further research in method optimization and dataset quality improvement.
Application of the viola-jones algorithm method to recognize faces of Stmik Tegal students Azmi, Muchamad Nauval; Nugroho, Bangkit Indarmawan; Septiana, Pingky; Gunawan, Gunawan
Journal of Intelligent Decision Support System (IDSS) Vol 7 No 1 (2024): March: Intelligent Decision Support System (IDSS)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/idss.v7i1.214

Abstract

This study examines the application of the modified Viola-Jones algorithm for student facial recognition at STMIK YMI Tegal, aiming to improve the efficiency and safety of the student attendance system. By adapting the algorithm to address the challenge of facial recognition accuracy from different angles and lighting conditions, a quasi-experimental quantitative design involved collecting data through photographic sessions with student subjects, followed by preprocessing to improve the quality of the analysis. The modification was evaluated for its ability to handle variations in facial and lighting conditions, showing significant improvements with 60% accuracy and precision, recall, and an F1-score of 71.43%. These findings demonstrate the effectiveness of the modification in improving facial recognition, potentially contributing significantly to attendance management and safety practices in educational settings. This research not only strengthens the existing literature.
Co-Authors Aang Alim Murtopo Aditdya, Maulana Ahmad Zulfikri Aimar Akbar, Aminnur Aisyach Aminarti Santoso Al Fattah, Muhammad Raikhan Alan Eka Prayoga Albana, Muhammad Syifa Ali Murtopo, Aang Amalani, Mukhamad Zulfa Bakhtiar Ananda, Pingky Septiana Anandaianskha, Sawaviyya Anandianshka, Sawaviyya Anandianska, Sawaviyya Anandianskha, Sawaviyya Andriani, Wresti Andriani, Wresty Anshori, Abu Hasan Al Arif, Zaenul Arifiyah, Nur Latifatul Arrohman, Zidni Dlia Aslam, Muhammad Nur Aziz, Taufiq Azmi, Isni Azmi, Muchamad Nauval Bangkit Indarmawan Nugroho Budiono, Wahyu Cahyo, Septian Dwi Catur Supriyanto Dari, Mayang Melan Dewi, Errika Mutiara Didiek Trisatya Dodi Setiawan Dodi Setiawan Dwi Fina Fahirah Dwi Kurniawan, Rifki Fadila, Nurul Fahirah, Dwi Fina Fanti, Azizah Permata Farkhan, Muhammad Fatkhurrohman Fatkhurrohman, Fatkhurrohman Firmansyah, Akhmad Lutfi Firmansyah, Hasbi Firmansyah, Muchamad Aries Gunawan Gunawan Hafid Subechi, Fadlan Handayani, Sri Harefa, Reyvan Sinatria Haris Fadillah Hassan, Muhamad Nur Hidayatullah, Bryan Adam Intan Mayla Faiza Intan Mayla Faiza Januarto, Sigit Khadziqul Humam Munfi Khasanah, Apriliani Maulidya Khusni, Muhammad Wazid Kurniawan, Rifki Dwi Limaknun, Lulu Lutfayza, Rezi Maulana, M Taufik Fajar Miftakhuddin, Ahmad Miftakhudin, Muhammad Mohamad Rifki Septiadi Mohammad Amin Triwinanto Triwinanto Moonap, Dinar Auranisa Muchamad Nauval Azmi Muh Ridwan Muhammad Sulthon Mutaqin, Ahadan Fauzan Muttaqin, Anik Naja, Naella Nabila Putri Wahyuning Ningrum, Isna Lidia Nughroho, Bangkit Indarmawan Nugroho Adhi Santoso Nur Tulus Ujianto Nurokhman, Akhmad Nursahid, Wahyu Nursidik, Maulia Nurul Fadhilah Nurul Fadilah, Nurul Prayoga, Alan Eka Priyo Haryoko Purwanto Purwanto Putra, Alif Sya’Bani Qurrotu Aini, Atikah Rafhina, Ana Ramadhan, Ilham Gema Rifki Dwi Kurniawan Rivaldiansyah, Rafik Riyadi, Fajar Sugeng Santoso, Aisyach Aminarti Santoso, Bayu Aji Santoso, Nughroho Adhi Santoso, Nugroho Adh Santoso, Nugroho Adhi Santoso, Nugroho Adi Saputra, Aryan Dandi Sarif Surorejo Sawaviyya Anandianskha Sawaviyya Anandianskha Sawaviyya Anandianskha Sawavyya Anandianskha Septian Ari Wibowo Septiana Ananda, Pingky Septiana, Pingky Surur, Misbahu Sya’bani, Adhita Zulfa Syefudin, Syefudin Ubaidillah, Muhamad Rizal Ujianto, Nur Tulus W.N, Naella Nabila Putri Wahyu Pratama, Raka Wahyuning Naja, Naella Nabila Putri Wilda Shabrina Windi Setiawati Wresti Andriani Wresti Andriani Wresti Andriani Yan Kurniawan Yan Kurniawan, Yan Yulison Herry Chrisnanto Zaenul Arif Zain Hidayatullah, Fikri Zain, Ahmad Muzakky