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Analisis Pemanfaatan Media Sosial dalam Peningkatan Penjualan Produk Kuliner: Studi Kasus pada Usaha Mf Dessert Yulisdianti Arafah; Failur Rahman; Edhi Taqwa; Yunus Sading; Musdayanti
ManBiz: Journal of Management and Business Vol. 3 No. 3 (2024): ManBiz: Journal of Management and Business 
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manbiz.v3i3.5571

Abstract

Technology is developing very rapidly which has many consequences in the field of human life, especially the development of technology in the field of the internet. As a result of these advancements, trading systems, ways of transacting, and marketing systems will all undergo a revolution. Previously, you had to meet the merchant in person if you wanted to buy something. As a result, the distance between the seller and the buyer is quite short. However, with technological breakthroughs, especially in the realm of the internet, all barriers of distance, time, and cost can be easily overcome. One type of internet technology development that can help build a business is the use of social media. MF Dessert is a business established in 2021 that provides a variety of dessert menus such as Haunted Chocolate, Mille Crepes and Fruit Salad. This study aims to find out the analysis of the use of social media in increasing sales culinary products (case study on MF Dessert business). This study uses a qualitative descriptive approach. The results of the research obtained are that the social media used are WhatsApp, Facebook and Instagram, where the use of Whatsapp is more often used than Facebook and Instagram and MF Dessert's business sales have increased by using social media. In conclusion, the use of social media makes it easier for dessert sales that reach more many consumers and social media that is more often used is WhatsApp, the amount of profit obtained from online sales in November is more than Rp. 170,000 compared to direct/offline sales in October. So that the number of sales of MF Dessert's business increased by using social media.
Share Price Performance of Banking Issuers After Dividend Cum-Date Failur Rahman; Santi Yunus; Meity F Paskual; Nuryana Hapirin Dj Achmad; Vera Sri Endah Cicilia
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3563

Abstract

The primary objective of this analysis is to examine the fluctuations in stock prices post dividend distribution, and to evaluate how dividends affect stock performance over a one-year period following their allocation. Statistical analysis using the Paired Sample T-Test is employed to assess time series data in this study. The sample used consists of seven banking issuers, namely BBCA, BBNI, BBRI, BMRI, BTPN, MEGA, and BNGA. The study findings suggest that there is a slight decrease in the performance of banking stock prices the day following the dividend cumdate, though not enough to be considered significant. However, a noticeable difference in share price performance among banking issuers is evident between three months and a year. This was obtained after conducting a paired sample t-test with a result of 0.032. The contraction of stock price performance at cum date in some companies at a certain time, resulting in stock prices falling within a few days. Some of the decline in stock prices after the cum date occurred only a few days or even less than one month, but there were several companies that experienced a longer decline or tended to experience a negative trend for a long time.
Analisis Pengaruh Pertumbuhan Financial Technolgy, BI7DRR, dan Perubahan Harga Terhadap Nilai Transaksi Uang Elektronik Sebagai Representasi Inklusi Keuangan di Indonesia Silviana Febryanti; Yohan; Mohamad Ahlis; Failur Rahman; Edhi Taqwa
Economics and Digital Business Review Vol. 7 No. 1 (2025)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pertumbuhan jumlah instrumen uang elektronik, BI 7-Day Reverse Repo Rate (BI7DRR), dan perubahan harga melalui Indeks Harga Konsumen (IHK) terhadap pertumbuhan nilai transaksi uang elektronik sebagai representasi inklusi keuangan di Indonesia. Pertumbuhan instrumen uang elektronik menggambarkan tingkat adopsi teknologi finansial masyarakat, BI7DRR mencerminkan kebijakan moneter Bank Indonesia dalam mengendalikan likuiditas dan suku bunga acuan, sedangkan IHK merefleksikan tingkat inflasi atau perubahan harga barang dan jasa. Pertumbuhan nilai transaksi uang elektronik menunjukkan peningkatan aktivitas ekonomi digital dan perluasan inklusi keuangan. Pendekatan penelitian ini menggunakan metode kuantitatif dengan jenis penelitian asosiatif. Analisis dilakukan menggunakan regresi linier berganda untuk menguji pengaruh variabel independen terhadap variabel dependen baik secara parsial maupun serempak. Data yang digunakan merupakan data sekunder bulanan periode Januari 2014 hingga Desember 2024 yang diperoleh dari Bank Indonesia dan Badan Pusat Statistik. Hasil penelitian menunjukkan bahwa secara parsial, pertumbuhan jumlah instrumen uang elektronik berpengaruh positif tetapi tidak signifikan, BI7DRR berpengaruh negatif dan tidak signifikan, serta perubahan harga melalui IHK berpengaruh positif tetapi tidak signifikan terhadap pertumbuhan nilai transaksi uang elektronik. Namun, secara serempak, ketiga variabel tersebut berpengaruh positif dan signifikan terhadap pertumbuhan nilai transaksi uang elektronik sebagai representasi inklusi keuangan di Indonesia. Penelitian ini memiliki keterbatasan pada cakupan variabel yang dianalisis sehingga hasilnya belum dapat digeneralisasi secara luas. Penelitian selanjutnya disarankan untuk menambah variabel lain, seperti tingkat literasi keuangan dan perkembangan layanan digital perbankan, agar hasil analisis menjadi lebih komprehensif.