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All Journal JURNAL MANAJEMEN BISNIS Jurnal Ilmiah Edunomika (JIE) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Journal Of Human And Education (JAHE) Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Jurnal Akuntansi dan Keuangan West Science Accounting Studies and Tax Journal Economics Studies and Banking Journal
Liestyowati Liestyowati
Universitas Telkom
Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Penerapan Jaringan Serat Optik untuk Pemasaran Digital Usaha Single Parent dengan Memanfaatkan Artificial Intelligence Natali, Yus; Hambali, Akhmad; Saputra, Putri Pramudita Dzikra Afifa; Putra, Andika Maulana; Rosalya, Eka Tiara; Herdiawan, Muhamad Arjuna; Liestyowati, Liestyowati
Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Vol 5, No 1: February 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/ljpmt.v5i1.36450

Abstract

Limited digital infrastructure and low financial management capacity hinder the development of home-based businesses operated by members of the Independent Single Parent Community (KSPM) in Belendung Village, Tangerang City. Most members did not maintain structured financial records and relied solely on WhatsApp for marketing due to unstable internet access. This community service program aimed to enhance business capacity through the provision of a Gigabit Passive Optical Network (GPON)-based fiber-optic internet connection, digital bookkeeping training, and mentoring in Artificial Intelligence (AI)-assisted marketing. The program was implemented using a participatory empowerment approach, including infrastructure deployment, six training sessions, and post-training mentoring. Evaluation was conducted through questionnaires, observation, and turnover monitoring. The results show that 70% of participants adopted digital bookkeeping practices after the intervention, and the majority demonstrated improved skills in utilizing AI applications to produce more attractive product photos and promotional materials. Economically, 80% of participants reported an average turnover increase of approximately 5%, while 20% experienced an increase of 10% or more. These findings indicate that integrating digital infrastructure support with technology-based capacity building contributes positively to business management and marketing performance among single-parent entrepreneurs. 
Co-Authors Ahmad Fauzi Maryadi Akhmad Hambali Alva Nurvina Sularso Anshar Daud Belani, Sri Wanti Christanto Triwibisono Daduk Merdika Mansur Erwindiawan Erwindiawan Hengky Leon Heppi Syofya, Heppi Herdiawan, Muhamad Arjuna Herry Ramadhani Jamaluddin Majid Jamaluddin Majid Judijanto, Loso Lenny M. Possumah Listiana Sri Mulastih Muhammad Rizky Yahya Mulastih, Listiana Sri Nurchayati Nurchayati Nurchayati Nurchayati Putra, Andika Maulana Rahmadi Rahmadi Rosalya, Eka Tiara Rosfianti M. Yadasang Saputra, Putri Pramudita Dzikra Afifa Selva Temalagi Sudarmanto, Eko Suyatno Suyatno Syamsu Rijal Tanti Widia Nurdiani Vina Budiarti Mustika Sari Yahya, Muhammad Rizky Yus Natali