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All Journal Mimbar Sekolah Dasar JURNAL MANAJEMEN BISNIS Jurnal Ilmiah Edunomika (JIE) Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Community Service Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal Of Human And Education (JAHE) Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Akuntansi dan Keuangan West Science (JUMPER) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Accounting Studies and Tax Journal Economics Studies and Banking Journal Jurnal Pengabdian Masyarakat
Liestyowati Liestyowati
Telkom University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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IMPLEMENTATION OF SOCIAL MEDIA CONTENT CREATION ON BILAL PRODUCTION'S INSTAGRAM ACCOUNT Rendi Herdiana Putra; Liestyowati
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i4.3181

Abstract

This research aims to implement marketing content creation on the Instagram social media account @Bilal.Id owned by Bilal Production. The background of this study is based on the low level of digital marketing activities conducted by Bilal Production, as well as the lack of consistency in content creation and posting on their Instagram account. This research employs a descriptive qualitative method with data collection techniques including interviews, observation, and documentation. The strategy applied in this study refers to the POAC principles (Planning, Organizing, Actuating, and Controlling) to design, manage, and evaluate effective content management. The results show that systematic planning, structured content scheduling, and the use of diverse content formats significantly improved the performance of Bilal Production's Instagram account. During the implementation period, there was a notable increase in post views, interactions, profile visits, and follower growth, reflecting the effectiveness of the content strategy applied. Instagram insights recorded 683 post views, 452 interactions, and an increase in followers reaching 517 accounts in less than two months. These findings indicate that consistent and well-directed social media content management can serve as an effective strategy for enhancing audience engagement and expanding market reach for SMEs in the digital era.
Pengelolaan Keuangan Pribadi Yang Efektif di Tengah Tantangan Ekonomi: Pelatihan Online Untuk Kelompok Gabungan Organisasi Wanita (GOW) di Kota Tasikmalaya Liestyowati Liestyowati; Iyan Ramadhani; Suci Indrawati
Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2024): Jurnal Pengabdian Masyarakat (PENGAMAS)
Publisher : Jurnal Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/m1h3zv97

Abstract

Penelitian ini bertujuan untuk meningkatkan literasi keuangan dan kesejahteraan finansial masyarakat melalui pelatihan online tentang pengelolaan keuangan pribadi. Melalui metode pelatihan online, peserta diberikan pengetahuan dan keterampilan yang diperlukan untuk mengelola keuangan pribadi mereka dengan lebih baik. Hasil penelitian menunjukkan bahwa pelatihan online efektif dalam meningkatkan pemahaman dan keterampilan peserta dalam berbagai aspek pengelolaan keuangan, seperti perencanaan keuangan, pengelolaan utang, dan investasi.
The Impact of Emotional Intelligence on Soft Skill Development in Elementary School Student Learning Liestyowati, Liestyowati
Mimbar Sekolah Dasar Vol 12, No 3 (2025)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53400/mimbar-sd.v12i3.89324

Abstract

The development of students’ social-emotional skills remains limited and tends to focus primarily on cognitive aspects and academic subject mastery. This research is important because students require strong soft skills to succeed in various life contexts. The study aimed to examine the effectiveness of emotional intelligence-based learning methods in enhancing students’ soft skills. A mixed-methods approach was employed, involving 730 purposively selected elementary school students from the Bandung area. Data were collected through Likert-scale questionnaires, in-depth interviews, observations, and documentation of the learning process at elementary schools in Buahbatu, Bandung. Quantitative data were analyzed using descriptive and inferential statistics with SPSS Version 29.0, while qualitative data were analyzed through data collection, reduction, coding, and interpretation of coding results. The findings revealed a significant improvement in students’ communication skills, empathy, emotional regulation, and collaboration after participating in the emotional intelligence-based learning program. Furthermore, the enhancement of students’ soft skills was closely linked to the effective management of their emotional intelligence. In conclusion, the development of learning programs that integrate personal skills can serve as an educational model supporting the curriculum. The practical implication is that fostering social-emotional competence equips students with essential abilities to meet future challenges.
Utilizing Animated Video to Improve Public Information Dissemination in Pangandaran Regency vany octaviany; Liestyowati; Ganjar Mohamad Disastra; Neng Ratna; Ekin Surbekti
International Journal Of Community Service Vol. 6 No. 2 (2026): May 2026 ( Indonesia - Thailand - Malaysia - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i2.1013

Abstract

Pangandaran Regency is one of the leading tourism destinations in West Java that requires strengthened public communication, particularly in delivering environmental cleanliness education to stakeholders. Conventional media remains less effective in reaching all segments of society, creating the need for more innovative communication media. This community service activity was carried out in collaboration with the Office of Communication, Informatics, Statistics, and Encryption (Diskominfo) of Pangandaran Regency by utilizing animated video as a medium for delivering public information regarding the importance of maintaining cleanliness in tourism destination areas. The implementation method consisted of a needs survey and discussion, concept and script development, animated video production, dissemination through government digital channels and social media, as well as evaluation of the effectiveness of the developed media. The results of the activity indicate that animated video is able to deliver cleanliness-related messages in a more engaging, understandable, and interactive way compared to conventional media. This medium not only functions as a tool for delivering information but also serves as a means to build awareness and increase the participation of tourism actors, such as hotel managers, restaurant owners, traders, tour guides, and tourists themselves, in maintaining cleanliness and the sustainability of the tourism environment.
The Pros and Cons of Determining National Disaster Status for The Sumatra Floods: Legal and Social Perspectives Muis; Rabith Madah Khulaili Harsya; Liestyowati; Andi Lulu Isvany; Ainun Nazriah
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v5i1.1638

Abstract

The determination of national disaster status in Indonesia is often the subject of heated debate between humanitarian urgency and considerations of economic and political stability. This article analyzes the pros and cons of declaring a national disaster status in response to flooding on Sumatra Island through legal and social perspectives. Using qualitative methods with a juridical-normative and sociological approach, this study evaluates the implementation of Law Number 24 of 2007 concerning Disaster Management. The research findings indicate that legally, the determination of national disaster status provides unlimited access to fiscal resources and centralized command, but socially, it can create regional dependency and stigmatization, impacting the investment climate. This article concludes that more rigid quantitative indicators are needed in regulations to minimize the politicization of disaster status.
An Analysis of The Relationship Between Digital-Based Financial Report Transparency and Willingness to Pay (WTP) For Environmental Fees in The Post-Pandemic Era Neti Erlina; Muhamad Irfan Florid; Liestyowati; Hendra Kasman; Mohamad Yusuf Golam
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 4 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i4.1703

Abstract

In the aftermath of the global pandemic, public trust in institutional spending has become a critical determinant of civic participation in environmental sustainability. This study investigates the relationship between digital-based financial report transparency and the Willingness to Pay (WTP) for environmental fees among urban citizens. As digital transformation accelerates, the accessibility and clarity of financial disclosures serve as a bridge between governmental accountability and public contribution. Utilizing a quantitative approach, this research examines how real-time digital reporting mitigates perceived corruption and enhances the perceived value of environmental protection initiatives. The findings suggest that transparency does not merely fulfill a legal obligation but acts as a psychological catalyst that significantly increases WTP. When citizens can verify that their contributions are allocated efficiently through digital platforms, their resistance to additional environmental levies decreases. This research provides a framework for policymakers to leverage digital accounting tools as a strategy for sustainable environmental financing in the post-pandemic era.
Penerapan Jaringan Serat Optik untuk Pemasaran Digital Usaha Single Parent dengan Memanfaatkan Artificial Intelligence Yus Natali; Akhmad Hambali; Putri Pramudita Dzikra Afifa Saputra; Andika Maulana Putra; Eka Tiara Rosalya; Muhamad Arjuna Herdiawan; Liestyowati Liestyowati
Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Vol 5, No 1: February 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/ljpmt.v5i1.36450

Abstract

Limited digital infrastructure and low financial management capacity hinder the development of home-based businesses operated by members of the Independent Single Parent Community (KSPM) in Belendung Village, Tangerang City. Most members did not maintain structured financial records and relied solely on WhatsApp for marketing due to unstable internet access. This community service program aimed to enhance business capacity through the provision of a Gigabit Passive Optical Network (GPON)-based fiber-optic internet connection, digital bookkeeping training, and mentoring in Artificial Intelligence (AI)-assisted marketing. The program was implemented using a participatory empowerment approach, including infrastructure deployment, six training sessions, and post-training mentoring. Evaluation was conducted through questionnaires, observation, and turnover monitoring. The results show that 70% of participants adopted digital bookkeeping practices after the intervention, and the majority demonstrated improved skills in utilizing AI applications to produce more attractive product photos and promotional materials. Economically, 80% of participants reported an average turnover increase of approximately 5%, while 20% experienced an increase of 10% or more. These findings indicate that integrating digital infrastructure support with technology-based capacity building contributes positively to business management and marketing performance among single-parent entrepreneurs. 
Utilizing Generative AI To Increase The Creativity of Msme Educators And Course Institutions For Operational Cost Efficiency in Education Businesses: Pengabdian Kusiyah; Retno Dewi Wijiastuti; Liestyowati; Sulaeman; Fitriani
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7683

Abstract

The Micro, Small, and Medium Enterprises (MSMEs) sector in education and Course and Training Institutions (LKP) in Indonesia face significant challenges in the form of high operational costs for producing teaching materials, promotional materials, and administrative burdens. On the other hand, the adoption of intelligent technologies such as Generative Artificial Intelligence (GenAI) is still very limited due to the disparity in digital literacy between regions. This Community Service (PkM) activity aims to increase the creativity of educators and course institution managers in utilizing GenAI technology (such as ChatGPT, Claude, Midjourney, and Canva AI) to optimize the efficiency of operational costs for educational businesses. This program is implemented collaboratively across regions in eight LKP and MSME education partners spread across four large islands in Indonesia, namely: LKP Wahana Edukasi Medan City and LKP Cerdas Mandiri Palembang City ( Sumatra ); LKP Bina Karya Bandung City and LKP Bahasa Nusantara Sleman Regency ( Java ); LKP Borneo Digital Samarinda City and LKP Khatulistiwa Mandiri Pontianak City ( Kalimantan ); as well as LKP Mamminasata Makassar City and LKP Sulut Vokasi Manado City ( Sulawesi ). The implementation method of the activity was designed through a Training of Trainers (ToT) approach, interactive project -based learning workshops, and intensive mentoring for three months. The results of the community service showed an increase in educators' capabilities in developing AI-based teaching modules by 84%, efficiency of time for creating learning materials by up to 65%, and a decrease in production costs for marketing content and operational teaching materials by 42%. This GenAI-based digital transformation has proven effective in driving financial efficiency and the sustainable competitiveness of educational MSME businesses in the region.
The Influence of Overconfidence Bias, Loss Aversion, and Herding Behavior on Stock Investment Decisions among Retail Investors Liestyowati; Rahma Nurzianti; Ponjaya Tri Handayani; Seno Lamsir
Journal Management & Economics Review (JUMPER) Vol. 3 No. 10. 1 (2026): Special Issue: Call For Paper JUMPER
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i10. 1.793

Abstract

This study investigates the influence of behavioral biases, specifically overconfidence bias, loss aversion, and herding behavior on stock investment decisions among retail investors. Grounded in the principles of Behavioral Finance, the research challenges the assumption of investor rationality by examining how psychological factors shape financial decision-making. A quantitative research approach was employed, using structured questionnaires to collect data from 250 retail investors. The data were analyzed using descriptive statistics, reliability analysis, correlation, and multiple regression techniques. The findings reveal that all three behavioral biases have a significant positive impact on investment decisions. Among them, overconfidence bias emerged as the most influential factor, indicating that investors who overestimate their knowledge and abilities are more likely to make assertive and frequent investment decisions. Herding behavior was also found to significantly affect decisions, suggesting that investors tend to follow the actions of others, especially in uncertain market conditions. Additionally, loss aversion plays a critical role, as investors exhibit a strong preference to avoid losses, consistent with Prospect Theory. The model explains a substantial proportion of variance in investment decisions, highlighting the importance of psychological factors in financial behavior. The study contributes to the growing literature on behavioral finance by providing empirical evidence on the role of cognitive biases in retail investment decisions. It also offers practical implications for investors, financial advisors, and policymakers by emphasizing the need for increased awareness, financial education, and strategies to mitigate the adverse effects of behavioral biases. Overall, the findings underscore the importance of integrating behavioral insights into investment decision-making frameworks to better understand and improve investor outcomes in modern financial markets.
Social Proof As A Moderating Variable on The Influence of Brand Awareness on Purchasing Decisions Efti Novita Sari; Liestyowati Liestyowati; Akhmad Julian Saputra; Aryadi Aryadi; Hamdiah Hamdiah
Journal Of Human And Education (JAHE) Vol. 6 No. 5 (2026): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v6i5.2920

Abstract

This study aims to analyze and test the role of social proof as a moderating variable in the relationship between brand awareness and purchasing decisions. In the highly dynamic digital economy era, consumers are faced with abundant product information, so brand recognition alone is no longer sufficient to guarantee a purchasing decision. A quantitative approach was used in this study with an explanatory design. The research sample included active e-commerce consumers selected through a purposive sampling technique. Data collection was conducted using a structured questionnaire with a 5-point Likert scale, and data analysis was tested using Structural Equation Modeling - Partial Least Squares (SEM-PLS) through SmartPLS software. The results of the analysis indicate that brand awareness has a positive and significant effect on purchasing decisions. Furthermore, moderation testing confirmed that social proof significantly strengthens the influence of brand awareness on purchasing decisions. These findings indicate that when consumers have high brand awareness and are reinforced by social validation such as positive reviews, product ratings, and influencer recommendations the probability of a purchasing decision will increase exponentially. The theoretical implications of this study expand the framework of Signaling Theory and Social Influence Theory in the context of modern consumer behavior, while its practical implications provide strategic guidance for marketing practitioners to integrate influencer marketing and user-generated content strategies to optimize sales conversions. Keywords: Brand Awareness, Purchasing Decisions, Social Proof, Moderating Variables, SEM-PLS.
Co-Authors Ahmad Fauzi Maryadi Ainun Nazriah Akhmad Hambali Akhmad Julian Saputra Alva Nurvina Sularso Andi Lulu Isvany Andika Maulana Putra Anshar Daud Aryadi Aryadi Belani, Sri Wanti Christanto Triwibisono Daduk Merdika Mansur Eka Tiara Rosalya Ekin Surbekti Eko Sudarmanto Erwindiawan Erwindiawan Fitriani Ganjar Mohamad Disastra Hamdiah Hamdiah Hendra Kasman Hengky Leon Heppi Syofya, Heppi Herry Ramadhani Iyan Ramadhani Jamaluddin Majid Judijanto, Loso Kusiyah Lenny M. Possumah Listiana Sri Mulastih Mohamad Yusuf Golam Muhamad Arjuna Herdiawan Muhamad Irfan Florid Muhammad Rizky Yahya Muis Mulastih, Listiana Sri Neng Ratna Neti Erlina Nurchayati Nurchayati Nurchayati Nurchayati Ponjaya Tri Handayani Putri Pramudita Dzikra Afifa Saputra Rabith Madah Khulaili Harsya Rahma Nurzianti Rahmadi Rahmadi Rendi Herdiana Putra Retno Dewi Wijiastuti Rosfianti M. Yadasang Sari, Efti Novita Selva Temalagi Seno Lamsir Suci Indrawati Sulaeman Suyatno Budiharjo Syamsu Rijal Tanti Widia Nurdiani Vany Octaviany Vina Budiarti Mustika Sari Yahya, Muhammad Rizky Yus Natali