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All Journal Jurnal Teknologi Industri Pertanian J@TI (TEKNIK INDUSTRI) Prosiding Semnastek Jurnal Sistem dan Manajemen Industri Jurnal Teknik Komputer AMIK BSI Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri International Journal of Supply Chain Management INAQUE: Journal of Industrial & Quality Engineering Journal of Integrated Agribusiness Jurnal Perangkat Lunak Brahmana : Jurnal Penerapan Kecerdasan Buatan SELODANG MAYANG Jurnal Agribisnis Jurnal Karya Abdi MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Addabana: Jurnal Pendidikan Agama Islam Jurnal Media Pengabdian Kepada Masyarakat (JM-PKM) Indonesian Journal of Advanced Research (IJAR) International Journal of Economics, Commerce, and Management JIEP: Jurnal Ilmu Ekonomi dan Pembangunan
Siti Wardah, Siti
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STRATEGI PEMASARAN SAYURAN HIDROPONIK: A MARKETING STRATEGY FOR HYDROPONIC VEGETABLES B, Sumarni; Wardah, Siti; Mudatsir, Rasdiana
Journal of Integrated Agribusiness Vol 6 No 1 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i1.5183

Abstract

This study intends to design and determine a marketing strategy for hydroponic vegetable at CV. Ichira Hydro Farm, Bialo Hydroponic House, and Pallangga Hydroponic House. This study employs quantitative methods. Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), and SWOT analysis are three methods of data analysis used to develop and decide on marketing strategy for hydroponic vegetable. The study's findings indicate that seven techniques are employed to sell hydroponically grown crops, including : (1) improve product quality so that consumer trust and interest increases, (2) improve the quality of service for consumers in marketing activities both in buying and selling transactions and in terms of payments, (3) enhance the quality of packaging by employing eco-friendly packaging that is branded and features product logos to establish a perception in the minds of customers, (4)expanding the product marketing network by optimizing the use of social media as a means of promotion and marketing, (5) increase marketing collaboration with similar companies, (6) Selling prices are competitive and in accordance with the quality of the vegetable products produced, and (7) increasing the volume of availability hydroponic vegetable products. Keywords: strategy, marketing, hydroponic vegetables
Strategi pengembangan usahatani cabai rawit di desa banyuanyara kecamatan sanrobone kabupaten takalar Wati, Salma; Wardah, Siti
MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Vol 6 No 2 (2023): Mahatani : Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal)
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/mja.v6i2.2582

Abstract

Salah satu tanaman pokok yang banyak ditanam petani yaitu cabai rawit. Namun hasil produksi tanaman cabai rawit menurun. Karena disebabkan oleh harga cabai rawit selalu berubah-ubah dan akses pasar terbatas, petani hanya menjual cabai rawit ke pedagang pengumpul. Tujuan dari penelitian ini adalah Menyusun faktor internal dan eksternal usahatani cabai rawit serta menganalisis strategi pengembangan usahatani cabai rawit. Metode purposive (sengaja) digunakan sebagai metode dalam penelitian ini. Penelitian ini menggunakan teknik pengumpulan data primer dan data sekunder serta teknik pengumpulan data berupa observasi, wawancara dan dokumentasi. Analisis data dengan analisis SWOT. Hasil penelitian menunjukkan bahwa faktor yang mempengaruhi strategi pengembangan usahatani cabai rawit meliputi faktor kekuatan yaitu pengalaman petani dalam membudidayakan cabai rawit, faktor kelemahannya yaitu kurangnya informasi pasar. Sedangkan faktor peluang meliputi Faktor eksternal meliputi adanya kontribusi pemerintah daerah dalam pembangunan pertanian dan faktor ancaman adalah adanya serangan hama/penyakit pada tanaman yang seharusnya siap panen. Strategi pengembangan usahatani cabai rawit berada pada I keempat yang mendukung strategi agresif, memanfaatkan kekuatan dan peluang untuk meningkatkan pertumbuhan perkembangan usahatani cabai rawit.
Co-Authors Aisha, Suci Nur B, Sumarni Bambang Sasmita Adi Putra Basri, Asan Daniel Happy Putra Dewi Mahrani Rangkuty Effendi, Muhammad Ridwan Erliza Hambali Gasali M, M Hamid, Muhammad Goezali Heri Kuswara Iskandar Iskandar Khairul Ihwan, Khairul Kiki Yulianto Kurniawan, Kharisma Kursehi Falgenti Lia Lia Marimin Marimin Moh. Yani Mudatsir, Rasdiana Muh. Rasyid Ridha Muhammad Amin Muhammad Amin Nunung Nurhasanah Nur, Muhammad Anshar Purnamasari, Ariya Putri, Okta Refyana Ramadhani, Mariam Maila Rinanda Patra Mei Tanjung Roberta Zulfhi Surya Safitri, Amelina Sahlan Sahlan Saipillah, Ahmad Noor Saputra, Muhammad Ilham Sri Wahyuni Sudeska, Endy Sultan Asis Munandar Surawardi Surawardi, Surawardi Taufik Baidawi, Taufik Umi Marfuah Wati, Salma Wiwik Sudarwati Wulandari, Feni Yoanda, Deby Yusriwarti Zulrahmadi