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Journal : Jurnal Abdimas Bina Bangsa

EDUKASI PENTINGNYA KEPEMIMPINAN GURU DI ERA SOCIETY 5.0 Suardi M; Mirfan Mirfan; Guntur Guntur; Muh. Fachrur Razy Mahka; Mila Jumarlis
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.544

Abstract

The use of innovative information technology in the 4.0 industrial revolution era is expected in society 5.0 as the next era to help human life become more meaningful, especially in the field of education as a quality human factory. The magnitude of the role of the leadership component in preparing teachers as the spearhead of educational success to welcome society 5.0, it is very important to educate teachers to learn to gain understanding regarding teacher leadership in the era of society 5.0, so that they can prepare themselves in building the best future generations who are ready to face his own challenge. The stages of this service start from coordinating time, methods, and material content, then presenting educational material, and evaluating it through a question-and-answer session. The result of this activity is that high school and vocational school teachers know more about the importance of building a spirit of leadership for teachers, especially in welcoming the era of society 5.0 which requires teachers to be able to utilize information technology to make it more meaningful for human life, especially for future students
STRATEGI PEMASARAN MEDIA ONLINE TERHADAP PEDAGANG KAKI LIMA DI PASAR SENTRAL KOTA MAKASSAR Abd. Rahman; Jusman Jusman; Sitti Sahara Syamel; Hermawati Mappiwali; Muh. Fachrur Razy Mahka
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.600

Abstract

This PKM aims to identify and analyze effective online media marketing strategies to help increase the competitiveness of street vendors in the Makassar City Central Market. The Central Market is one of the important traditional trading centers in the region, but street vendors in the market still face various obstacles in expanding their reach and increasing their income. This devotion uses a persuasive approach through training. The survey was conducted to identify the level of use of information technology and online media among street vendors, as well as the barriers they face in adopting online media marketing strategies. Data was also collected through in-depth interviews with a number of street vendors who have successfully implemented online media marketing effectively